Sell on Amazon and Shopify at Once: Setup, Costs 2026
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In this article
Yes, you can sell on Amazon and Shopify at the same time. Install Shopify’s Marketplace Connect app, link your Amazon seller account, and it syncs listings, orders and inventory from your Shopify admin. The costs stack: a Shopify plan, Amazon’s seller plan and referral fees, and the app’s fee above 50 synced orders a month.
Every fee and rule below was read on Shopify’s Help Center, the Marketplace Connect App Store listing and Amazon’s seller pricing page on November 9, 2026. If you are still choosing between the two, read Shopify vs Amazon first. Sellers who started on eBay can see the same run-both logic in our eBay to Shopify migration post.
Quick verdict
Run both if Amazon already brings you most of your orders and you want a store of your own next to it: keep the Amazon listings live and manage them from Shopify with Marketplace Connect. Move to Shopify only if you have your own audience and Amazon’s fees eat the margin on your products.
Wait if your products have no barcodes (GTINs) and you have not asked Amazon for an exemption. The connection needs a product identifier on each item, so fix that first. This verdict is our judgement, not a rule from Shopify or Amazon.
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Key takeaways
- Shopify Marketplace Connect links your Shopify catalog to Amazon and syncs listings, orders and inventory. It is free to install.
- The app’s listing shows the first 50 marketplace-synced orders a month free, then 1% per extra synced order, capped at $99 a month.
- Amazon’s Professional plan is $39.99 a month and the Individual plan is $0.99 per item sold. Referral fees come on top and vary by category.
- Each product needs a unique identifier such as a GTIN, or an exemption from Amazon for goods like private label.
How this was done. Public pages only, read on November 9, 2026. We opened no Amazon or Shopify account and connected no store. Not checked: which Shopify plans the app works on, Amazon account requirements for the connection, and Amazon’s category and brand approvals.
How does Shopify work with Amazon?
Shopify works with Amazon through the Marketplace Connect app, which was called Codisto before. Shopify’s Help Center says it lets you connect your product catalog to several marketplaces and manage listings, orders and inventory from your Shopify admin. It names Amazon, Target Plus, Walmart and eBay as supported marketplaces.
The Help Center also says that changes you make to products and orders in your online store are automatically synced across your marketplaces. You can sell in any region and any currency your chosen marketplace offers, and the app has built-in currency conversion.
Can you sell on Amazon and Shopify at the same time?
Yes. Shopify’s own Shopify vs Amazon comparison page, dated October 2026, lists “Selling on both” as a row and says Marketplace Connect syncs Amazon listings, orders and inventory. The two are separate accounts: your Shopify store is yours, and the Amazon listings stay inside Amazon’s rules and fees.
What do you need before you connect Amazon to Shopify?
You need a Shopify store, an Amazon seller account and a unique product identifier on every product. The Help Center’s product requirements page says Amazon, Walmart, eBay and Target Plus require that each product has a unique identifier, such as a GTIN. If you sell items without one, such as private label goods, you must apply to those marketplaces for an exemption.
- Check that every product has a GTIN, or ask Amazon for an exemption.
- Read Amazon’s product listing rules for your region. Shopify points US sellers to Amazon’s “Listing products” section.
- Install Marketplace Connect from the Shopify App Store and sign in to your Amazon seller account when the app asks.
- Choose which Shopify products to list on Amazon, and set Amazon prices and stock rules in the app.
Shopify’s overview describes steps 3 and 4. We did not open the app screens.
The Help Center page we read does not name the Amazon account type the app needs, and it does not say which Shopify plans can install it. The App Store listing says only that the app works with stores that meet some criteria it does not show in the text we read. Check both on the listing before you pay for anything.
What does it cost to sell on Amazon and Shopify at once?
Three bills stack: your Shopify plan, Amazon’s seller fees and the connector app. Each one comes from a different official page, so the table lists them apart, with the date and source.
| Cost | Amount as listed | Where it comes from |
|---|---|---|
| Shopify Basic | $25 a month, or $19 a month billed yearly | Shopify US pricing page |
| Marketplace Connect app | Free to install. First 50 marketplace-synced orders a month free, then 1% fee per additional synced order, capped at $99 a month. Additional charges may apply | Shopify App Store listing |
| Amazon Professional plan | $39.99 a month | Amazon seller pricing page |
| Amazon Individual plan | $0.99 per item sold | Amazon seller pricing page |
| Amazon referral fee | Varies by category, from 3% to 45% on the page. Most categories have a $0.30 minimum | Amazon seller pricing page |
Referral fees depend on what you sell. On Amazon’s page, Home and Kitchen is 15%. Consumer Electronics is 8%. Clothing and Accessories is 5% up to $15.00, 10% from $15.00 to $20.00 and 17% above $20.00. Beauty, Health and Personal Care is 8% up to $10.00 and 15% above. Books are 15% plus a $1.80 closing fee per item.
Hypothetical month. You sell 100 Home and Kitchen orders on Amazon at $50 each, and 20 orders at $50 on your own Shopify store. You use the Professional plan, Shopify Basic billed yearly, standard US cards, and the connector at its monthly cap. Shipping, tax, ads and apps are left out. This is arithmetic on published rates.
| Line | Working | Amount |
|---|---|---|
| Amazon referral fee | 15% of $5,000 | $750.00 |
| Amazon Professional plan | Monthly fee | $39.99 |
| Shopify card fees | 2.9% of $1,000 = $29, plus 20 x $0.30 = $6 | $35.00 |
| Shopify Basic | Billed yearly | $19.00 |
| Marketplace Connect | Ceiling, at most | $99.00 |
| Total, at most | $750.00 + $39.99 + $35.00 + $19.00 + $99.00 | $942.99 |
That is at most $942.99 on $6,000 of sales, or about 15.7%. Amazon’s referral fee is $750 of it. The cap is a ceiling: the app’s first 50 synced orders are free, and the listing does not say what the 1% applies to, so the real fee may be lower. The 2.9% + 30c card rate comes from a Shopify blog post dated October 22, 2026.
Should you run both or move to Shopify?
Run both while Amazon sends most of your orders, and shift volume to Shopify only when your own store brings buyers on its own. This is our judgement from the fee numbers above; neither Shopify nor Amazon says it. Amazon’s referral fee is a share of every sale, while Shopify’s card fee is smaller but comes with no marketplace search traffic.
| Seller type | Lean toward | Why |
|---|---|---|
| Most buyers find you through Amazon search | Run both | Amazon keeps selling while the store builds its own visitors |
| Email list, social following or repeat buyers | Grow Shopify, keep Amazon as one channel | You already have people to send to your own store |
| No barcodes and no exemption | Fix identifiers first | Marketplace Connect needs a unique identifier on each product |
Our Shopify vs Amazon post covers the either-or choice. For other connectors, see the best Shopify marketplace apps. If you also sell through short video, TikTok Shop vs Shopify applies the same question to another channel.
How much do Shopify plans cost in 2026?
Shopify’s US pricing page shows four plans. Basic is $25 a month, or $19 a month billed yearly, as of November 2026. The page says there are no setup fees on any plan.
| Plan | Billed monthly | Billed yearly, per month | Third-party payment provider fee |
|---|---|---|---|
| Basic | $25 | $19 | 2% |
| Grow | $65 | $49 | 1% |
| Advanced | $399 | $299 | 0.6% |
| Plus | From $2,300 | Not listed | 0.2% |
For what each plan adds, see our Shopify pricing plans review. The example above uses Basic.
Compare Shopify plans and prices
FAQs
Can you sell on Amazon and Shopify at the same time?
Yes. Shopify’s Marketplace Connect app syncs Amazon listings, orders and inventory with your Shopify store. You pay for both platforms separately, plus the app’s fee above 50 synced orders a month.
How do I connect Amazon to Shopify?
Install Shopify Marketplace Connect from the App Store, sign in to your Amazon seller account and choose the products to list. Each product needs a unique identifier such as a GTIN, or an exemption from Amazon.
How much does Shopify Marketplace Connect cost?
It is free to install. The listing shows the first 50 marketplace-synced orders a month free, then a 1% fee per additional synced order, capped at $99 a month, read November 9, 2026. It adds that additional charges may apply.
How much does it cost to sell on Amazon?
Amazon’s pricing page lists a Professional plan at $39.99 a month and an Individual plan at $0.99 per item sold. Referral fees come on top and vary by category, from 3% to 45% on that page.
Is it better to sell on Shopify or Amazon?
It depends on where your buyers come from. Amazon sells through its own marketplace, and its pricing page lists a referral fee per sale. A Shopify store keeps your brand and customer list but starts with no marketplace traffic.
Sources
- Shopify Help Center, Marketplace Connect (read 2026-11-09)
- Shopify Help Center, Marketplace Connect product requirements (read 2026-11-09)
- Shopify Marketplace Connect, App Store listing (read 2026-11-09)
- Amazon, selling plans and fees (read 2026-11-09)
- Shopify, Shopify vs Amazon (dated October 2026, read 2026-11-09)
- Shopify pricing, US (read 2026-11-09)
- Shopify blog, credit card processing fees (dated October 22, 2026, read 2026-11-09)
