Best Shopify Free Apps for Your Business: From Zero to Hero


Running a successful Shopify store requires the right tools. But who says you need to break the bank? 

Here’s the ultimate guide to the best shopify free apps that can supercharge your business, from marketing and sales to customer engagement and SEO.

Get ready to unlock the growth potential of your Shopify store with the power of these free apps!

1. Best free apps for Shopify you must have

Short description
UpPromote Affiliate Marketing
An all-in-one solution to build, manage, and track your affiliate programs effortlessly
4.9 ⭐ (3300+ reviews)
PageFly Landing Page Builder
Shopify page builder app with an intuitive drag-and-drop editor
4.9 ⭐ (9700+ reviews)
EComposer Landing Page Builder
A live drag-drop page builder app with professional templates
5 ⭐ (3100+ reviews)
DSers‑AliExpress Dropshipping
AliExpress dropshipping solution to place orders, find suppliers, and import products
5 ⭐ (23000+ reviews)
Zendrop ‑ Dropshipping & POD
Dropshipping & print-on-demand tool for Shopify store success
4.8 ⭐ (7800+ reviews)
BSS: B2B/Wholesale Solution
All-in-one wholesale solution for Shopify merchants
4.8 ⭐ (650+ reviews)
Wholesale Gorilla
A comprehensive and efficient merchant tool for wholesale / B2B businesses
4.6 ⭐ (240+ reviews)
Air: Product Reviews app & UGC
An automatic method to collect customer feedback
5 ⭐ (4000+ reviews)
Yotpo Product Reviews & UGC
A user-friendly tool to collect and display user-generated content
4.8 ⭐ (6700+ reviews)
BLOOP: Referrals & Loyalty
A Shopify app to grow sales with automated referrals & loyalty rewards
5 ⭐ (90+ reviews)
Tapita SEO & Speed Optimizer
All-in-one SEO toolkit to boost rankings & speed
5 ⭐ (1900+ reviews)
Avada SEO & Image Optimizer
A comprehensive and user-friendly SEO tool
4.9 ⭐ (6400+ reviews)
Yotpo Email Marketing & SMS
Shopify’s email & SMS marketing app: Build relationships & drive sales
4.9 ⭐ (7100+ reviews)
Avada Email Marketing & SMS
The top-rated marketing automation platform specialized for Shopify websites
4.9 ⭐ (1600+ reviews)

2. Best free Shopify apps for affiliate marketing

2.1. UpPromote Affiliate Marketing

UpPromote Affiliate Marketing app offers an all-in-one solution to build, manage, and track your affiliate programs effortlessly. With user-friendly tools, you can easily set up dynamic commission structures, find the perfect affiliates, track performance metrics, and manage payouts—all within a user-friendly interface. 


Shopify rating: 4.9 ⭐ (3300+ reviews)

🔶 Key features

  • Customize everything matching your brand: affiliate link, form, affiliate portal 
  • Create rewards & discounts with customer referral program for repeat purchases 
  • Seamlessly track referral orders via affiliate links, coupons, and connected emails 
  • Motivate affiliates effectively: bonuses, influencer seeding, store credit, MLM 
  • Automate your affiliate program process: PayPal auto-pay, Auto-tier Commission

🟢 Pricing

  • Free plan: $0/month
  • Grow Affiliate: $29.99/month
  • Professional: $89.99/month
  • Enterprise: $199.99/month

🎁 What you can get for free when using this app

When you choose the free plan from UpPromote, you’re not just starting an affiliate campaign; you’re unlocking a robust set of features designed to help you succeed without breaking the bank. Here’s a comprehensive look at what you get for free:

  • Affiliate Registration Form: Simplify the affiliate signup process with customizable registration forms.
  • Unlimited Affiliates: Recruit as many affiliates as possible to promote your products.
  • Approve/Deny 200 Referrals per Month
  • Marketplace Listing: Feature your program in the UpPromote marketplace for greater visibility.

3. Best free Shopify apps for page builder 

3.1. PageFly Landing Page Builder

Want to create high-converting landing pages on Shopify without touching code? PageFly Landing Page Builder, one of the best Shopify free apps, is your answer.



Shopify rating: 4.9 ⭐ (9700+ reviews)

🔶 Key features

  • Build pages visually by dragging and dropping elements wherever you want them
  • Offer a library of pre-made templates for various page types
  • Create mobile responsive for all pages 
  • Build pages with SEO optimization
  • Provide advanced features with A/B testing, pop-ups, and more 
  • Offer the free plan to see if the app fits your needs before upgrading


🟢 Pricing

  • Free plan: $0/month (1 slot)
  • Unlimited: $99/month (Unlimited slots)
  • Pay as you go: Customized price based on the number of slots

(*) One slot is equal to one published page/section.



🎁 What you can get for free when using this app

With the free plan of PageFly, you get a good taste of what the app can do to help you design your Shopify store. Here’s what’s included:

  • Full access to PageFly features: This includes the drag-and-drop editor, template library, mobile responsiveness settings, and SEO optimization tools. You can experiment with all the functionalities to see if they fit your needs.
  • Ability to build one page/section: This allows you to create a simple page, like a landing page for a specific promotion or a custom “About Us” page.
  • Free to try, no credit card required: There’s no commitment involved. 

3.2. EComposer Landing Page Builder

EComposer Landing Page Builder app empowers you to craft stunning and conversion-focused pages for any aspect of your store, all with an intuitive drag-and-drop interface.



Shopify rating: 5 ⭐ (3100+ reviews)

🔶 Key features

  • Build any page type or section visually by dragging and dropping elements
  • Provide a collection of pre-built, responsive templates
  • Adapt seamlessly to desktops, tablets, and phones
  • Integrate with over 20 popular Shopify apps
  • Generate creative content suggestions using EComposer’s built-in AI tool
  • Monitor page performance with integrated analytics 


🟢 Pricing

  • Free plan: $0/month
  • Standard: $19/month
  • Pro: $39/month
  • Premium: $149/month


🎁 What you can get for free when using this app

With the free plan of EComposer, one of the best free apps for Shopify, you can experiment with the app’s core functionalities and see if it works for your Shopify store. Here’s what you get:

  • Drag-and-drop editing: Build basic pages visually by dragging and dropping elements where you want them and publish up to 3 pages on your live store.
  • Template library access: Get a taste of EComposer’s design capabilities with access to a selection of pre-built templates (70+ page templates and 200+ section templates).
  • 20+ integrations: Connect EComposer with some popular Shopify apps to streamline your workflow.

4. Best free Shopify apps for dropshipping

4.1. DSers‑AliExpress Dropshipping

As one of the best free Shopify apps, DSers is a powerful tool designed to simplify and streamline your AliExpress dropshipping business on Shopify. 



Shopify rating: 5 ⭐ (23000+ reviews)

🔶 Key features

  • Manage order statuses, cancellations, payments, and fulfillment details
  • Import products directly from AliExpress, Find Suppliers, Supplier Optimizer, your existing Shopify store, or CSV files
  • Set product prices manually based on your profit margins
  • Manage drop shipping operations for multiple Shopify stores
  • Analyze sales performance and track key metrics 
  • Set shipping methods for your products, including global shipping options


🟢 Pricing

  • Basic plan: $0/month
  • Advanced: $19.9/month
  • Pro: $49.9/month
  • Enterprise: $499/month


🎁 What you can get for free when using this app

With the free plan of DSers, you can get an overview of the app’s functionality to see if it works for your basic dropshipping needs on Shopify. 

  • Store and product management: Manage up to 3 Shopify stores and import up to 3,000 products from AliExpress.
  • Basic product editing: Edit basic product information like descriptions before adding them to your store.
  • Order tracking: Track the logistics status of each order, but advanced features like notification frequency might be limited.

4.2. Zendrop ‑ Dropshipping & POD

Zendrop, one of the recommended Shopify apps, simplifies dropshipping and print-on-demand (POD) for your Shopify store, allowing you to focus on growing your business.



Shopify rating: 4.8 ⭐ (7800+ reviews)

🔶 Key features

  • Access over 1 million products across various categories 
  • Effortlessly add products to your Shopify store 
  • Automatically fulfill orders placed through your store
  • Provide efficient and fast shipping solutions
  • Offer various POD products like apparel, mugs, and phone cases 


🟢 Pricing

  • Free plan: $0/month
  • Pro: $49/month
  • Plus: $79/month


🎁 What you can get for free when using this app

As one of the best free Shopify apps for dropshipping, the Free plan of Zendrop can bring you with:

  • Product exploration: Access over 1 million products from various categories to see if they align with your store’s niche.
  • Basic drop shipping features: You can source products, add them to your Shopify store with a single click, and benefit from Zendrop’s order processing system.
  • 24/7 customer support: Get help from Zendrop’s customer support team if you encounter any issues using the free plan functionalities.

5. Best free Shopify apps for wholesale

5.1. BSS: B2B/Wholesale Solution

As one of the best wholesale apps for Shopify, BSS: B2B/Wholesale Solution is designed to simplify and streamline your B2B (business-to-business) and wholesale operations. 



Shopify rating: 4.8 ⭐ (650+ reviews)

🔶 Key features

  • Provide automated categorization of wholesale customers and their orders
  • Define specific quantity increments for wholesale orders
  • Create custom orders for specific wholesale customers when needed
  • Offer tiered pricing structures based on customized factors 
  • Offer promotions like discount codes


🟢 Pricing

  • Free plan: $0/month
  • Basic: $4.90/month
  • Advanced: $4.90/month
  • Enterprise: $93.90/month


🎁 What you can get for free when using this app

The free plan of the BSS app seems suitable for trying out the basic functionalities and testing its compatibility with your Shopify store. You will have a chance to experience:

  • Basic B2B functionality testing: You can try out the core functionalities of the app, including creating basic customer profiles for wholesale buyers and potentially managing a limited number of orders.
  • App integration: Test how BSS integrates with your existing Shopify store and see if it’s user-friendly for your needs.
  • Basic customer management: You can create basic customer profiles for your wholesale buyers.

5.2. Wholesale Gorilla

Wholesale Gorilla is a Shopify app designed to streamline your wholesale business by transforming your existing store into a seamless B2B (business-to-business) platform.



Shopify rating: 4.6 ⭐ (240+ reviews)

🔶 Key features

  • Manage your B2B customer base with advanced features
  • Set tiered pricing structures for different customer groups or product categories
  • Offer additional discounts or deals when customers reach specific order quantities
  • Allow customers to review draft orders before finalizing them
  • Maintain accurate inventory levels


🟢 Pricing

  • Free plan: $0/month (for development stores only)
  • Essential plan: $34.95/month
  • Advanced plan: $69.95/month
  • Premium plan: $149.95/month


🎁 What you can get for free when using this app

The Wholesale Gorilla app offers a development plan that’s free to use. This plan is specifically designed for development stores, which means it’s ideal for:

  • App’s functionality test: You can explore all the features of Wholesale Gorilla and see how it integrates with your Shopify store without any financial commitment. 
  • Simulating B2B operations: You can use the Development plan to set up a mock B2B portal, which helps you familiarize yourself with the app and refine your B2B strategy before launching it live.

6. Best free Shopify apps for product reviews

6.1. Air: Product Reviews app & UGC

Air: Product Reviews and UGC, one of the best review apps for Shopify, can help businesses build trust and credibility with potential customers by leveraging the power of reviews and user-generated content. 



Shopify rating: 5 ⭐ (4000+ reviews)

🔶 Key features

  • Send automated email reminders to nudge customers to leave reviews
  • Encourage customers to leave reviews with photos
  • Design attractive review blocks, widgets, and popups
  • Display reviews on product pages, category pages, and even your homepage
  • Showcase reviews on an all-reviews page


🟢 Pricing

  • Free plan: $0/month 
  • Pro: $9.9/month
  • Enterprise: $199/month


🎁 What you can get for free when using this app

The Free plan of Air Reviews is a good option for you if you’re a new Shopify store looking to get started with collecting customer reviews and building trust with potential customers. Here’s a breakdown of what you will get for free:

  • Essential features: You’ll get access to core functionalities like unlimited orders and reviews, allowing you to collect reviews without limitations.
  • Review display options: The free plan offers basic options for displaying reviews, including popups, carousels, and sidebars.
  • Data import: The plan includes the interesting feature of importing reviews from platforms like Aliexpress and Amazon. 

6.2. Yotpo Product Reviews & UGC

Yotpo Product Reviews & UGC is a valuable tool for Shopify businesses looking to leverage the power of customer reviews and user-generated content.



Shopify rating: 4.8 ⭐ (6700+ reviews)

🔶 Key features

  • Automate the process of requesting reviews from customers after purchases
  • Collect ratings, reviews, photos, and even video reviews from customers
  • Showcase reviews from social media platforms and display star ratings in search results
  • Display relevant reviews based on specific criteria 


🟢 Pricing

  • Free plan: $0/month (Up to 50 monthly orders)
  • Growth: $15/month (Pricing changes based on order volume)
  • Prime: $119/month (Pricing changes based on order volume)


🎁 What you can get for free when using this app

The Free plan of Yotpo Product Reviews & UGC can be a good option for your Shopify store if you’re just starting out and have a low volume of orders (under 50 monthly orders). Here’s why:

  • App’s value testing: You can explore the core functionalities of Yotpo and see if it integrates well with your store’s design and workflow before committing to a paid plan.
  • Build initial trust: Free plan allows you to collect reviews and display them in your store, which can help build trust with potential customers who are unfamiliar with your brand.
  • 24/7 chat support: The Free plan includes access to Yotpo’s chat support, which can be helpful if you have any questions about using the app.

>> In addition to collecting reviews for your products, you can optimize products better with this list of the best Shopify product option apps!

7. Best free Shopify loyalty apps

7.1. BLOOP: Referrals & Loyalty

Listed as the best loyalty app for Shopify, BLOOP is built to streamline your customer acquisition and retention strategies by offering a comprehensive referral and loyalty program solution. 



Shopify rating: 5 ⭐ (90+ reviews)

🔶 Key features

  • Create referral programs where customers can refer friends and earn rewards
  • Implement loyalty programs with points awarded for purchases
  • Send automated emails about your referral program
  • Track referral revenue and successful referrals
  • Offer your referral program in multiple languages


🟢 Pricing

  • Free plan: $0/month 
  • Basic: $20/month


🎁 What you can get for free when using this app

The Free Forever plan of BLOOP is a good starting point that offers a valuable solution for Shopify businesses looking to implement referral and loyalty programs. What you can expect from it:

  • Simple referral program: The free plan offers a straightforward referral program with basic rewards for customer acquisition.
  • Loyalty program basics: You can implement a loyalty points system to encourage repeat purchases, even with the Free plan.
  • Branding and translation: The Free Forever plan allows you to customize the program’s appearance with basic branding options and offers multilingual support to reach a wider audience.

8. Best free Shopify apps for SEO

8.1. Tapita SEO & Speed Optimizer

Tapita SEO & Speed Optimizer is a valuable tool for Shopify businesses looking to improve their store’s search ranking, website speed, and overall user experience.



Shopify rating: 5 ⭐ (1900+ reviews)

🔶 Key features

  • Implement structured data markup (JSON-LD) 
  • Identify and fix broken links
  • Automatically generate and submit your sitemap to search engines 
  • Generate meta descriptions and titles optimized for search engines automatically
  • Reduce file size of product images and other visual content
  • Optimize your website’s speed


🟢 Pricing

  • Free plan: $0/month 
  • Basic: $9.99/month
  • Standard: $29.99/month
  • Advanced: $49.99/month


🎁 What you can get for free when using this app

The Tapita Free plan is recommended as one of the must-have free Shopify apps as you can test the app’s basic functionalities and get a sense of how it can improve your store. Let’s check what it has:

  • One-Click speed optimization (for 50 pages): This is a convenient way to address basic speed issues on your store’s most crucial pages.
  • On-page SEO audit (basic): Receive a basic on-page SEO audit for the first 5 pages, identifying basic issues like missing title tags or meta descriptions.
  • Support to fix critical SEO issues: Get help from Tapita’s support team to fix critical SEO issues identified in the free plan’s audit.

8.2. Avada SEO & Image Optimizer

In this list of top-notch free Shopify apps, Avada SEO & Image Optimizer is designed to tackle two significant aspects of your online store: Search Engine Optimization (SEO) and image optimization. 



Shopify rating: 4.9 ⭐ (6400+ reviews)

🔶 Key features

  • Provide a comprehensive analysis of your store’s SEO health
  • Optimize product and page titles and descriptions (meta tags)
  • Utilize features like image conversion and lazy loading
  • Manage 301 redirects
  • Gain insights into your competitors’ SEO strategies


🟢 Pricing

  • Free: $0/month
  • Pro: $34.95/month
  • Enterprise: $99/month


🎁 What you can get for free when using this app

  • Optimize 50 products monthly: You can optimize the SEO of 50 product descriptions with on-page SEO suggestions provided by the app.
  • Basic site audit: Avada will perform a basic SEO audit of your store, highlighting potential areas for improvement.
  • SEO On-page analysis: This analysis focuses on the content and structure of your product pages, identifying basic on-page SEO issues that can be addressed.

9. Best free Shopify apps for email marketing

9.1. Yotpo Email Marketing & SMS

Yotpo Email Marketing & SMS can streamline your customer communication strategy by offering email marketing and SMS marketing functionalities within a single platform. 



Shopify rating: 4.9 ⭐ (7100+ reviews)

🔶 Key features:

  • Design beautiful and personalized email campaigns
  • Optimize your email campaigns by testing different versions 
  • Set up automated email workflows triggered by customer behavior
  • Integrate SMS marketing with email marketing


🟢 Pricing:

  • Free plan: Free 10,000 emails/month
  • SMS: $0.0072/SMS
  • Email: $160/month


🎁 What you can get for free when using this app

The Yotpo free plan offers a limited but useful starting point for trying out their email marketing features. Here’s what you can get:

  • 10,000 free emails per month: This allows you to send a decent amount of emails to your subscribers, ideal for small businesses or those just starting with email marketing.
  • Email templates: Access a small selection of pre-designed email templates to get you started quickly.

9.2. Avada Email Marketing & SMS

Avada Email Marketing & SMS combines email marketing and SMS marketing functionalities in one platform, allowing you to connect with your customers on multiple channels and drive sales.



Shopify rating: 4.9 ⭐ (1600+ reviews)

🔶 Key features:

  • Set up automated email and SMS workflows
  • Create visually appealing and responsive email campaigns
  • Segment your customer base and send targeted emails
  • Personalize SMS messages with customer names and purchase history
  • Gain valuable insights into the performance of your marketing campaigns


🟢 Pricing:

  • Free plan: $0/month 
  • Pro: $16/month
  • Advanced: $47/month


🎁 What you can get for free when using this app

If you have a small email list and are new to email marketing, you can get started with the Free plan of this Avada app. Here’s a breakdown of what you get:

  • 12,000 emails per month: This allows you to send a decent amount of emails to your subscribers, suitable for small businesses or those starting with email marketing.
  • 500 contact limit: You can manage your email list with up to 500 contacts, ideal for a limited customer base.
  • Basic automation workflows: Set up automated email sequences for basic actions.

10. Summary

In conclusion, with the right combination of free apps and strategic implementation, your Shopify store can reach new heights.  

So, what are you waiting for? Start building your online business today with the best Shopify free apps and eComStart!

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