Top 7 Shopify Clothing Store Examples in 2024


The online clothing market is experiencing remarkable growth as the eCommerce sector continues to bloom. It’s no wonder that many people are looking to open an online clothing store on the Shopify platform.

This article delves into the 7 best Shopify clothing stores renowned for their exceptional performance and innovative business strategies. By studying these examples, you’ll gain valuable insights to apply to your own venture. With this thoughtful curation, we’re confident your Shopify store will thrive and prosper quickly.

1. Best Shopify clothing stores

1.1. Fashion Nova



Store overview

Fashion Nova is one of the best Shopify stores, famous for its trendy and affordable clothing and accessories. With different styles for both women and men, Fashion Nova has become a go-to place for people who want to be up-to-date with the newest trends.

LocationUnited States
Monthly visit23.04 million (As of Feb 24)
Product– Women’s clothing- Outerwear- Intimate apparel- Shoes and accessories- Plus-size clothing options- Men’s clothing and accessories
Target audienceYoung adults, fashion-forward individuals

Why Fashion Nova is successful

Fashion Nova app on App Store and Google Play

The Fashion Nova app can be found on the App Store and Google Play, making customers’ shopping experience easier and smoother.



Inclusive sizing

Fashion Nova offers a wide range of sizes, including plus sizes, so everyone can find clothes that fit them and look stylish.



Strong social media presence

Fashion Nova has been really smart on social media. They collaborate with influencers and celebrities to reach a large audience and create buzz around their products.



Fast shipping

The brand offers fast shipping options (in just 1 business day), allowing customers to receive their orders quickly and conveniently.


What to learn from Fashion Nova

  • Keep up with fashion trends and put them in your products.
  • Use social media to show off your stuff, talk to customers, and make more people know about your brand.
  • Have clothes for all kinds of bodies with different sizes.
  • Send out orders quickly and make sure they get there on time to make customers happy.

1.2. Zanerobe



Store overview

Zanerobe is one of the famous clothing Shopify stores based in Australia specializing in modern menswear. They offer a diverse range of clothing and accessories tailored for those who want to look good and feel good.

LocationSydney, Australia
Monthly visit19,684 (As of Feb 2024)
ProductMen’s contemporary fashion: pants, tops, shorts, activewear, accessories…
Target audienceFashion-conscious men who appreciate contemporary streetwear and urban-inspired fashion.

Why Zanerobe is successful

Powerful theme designed

Zanerobe uses the theme Showcase – one of the best themes designed specifically for clothing stores on the Shopify platform. This theme is all about making clothes look great, giving customers a good shopping experience, and getting more sales.



Refer a friend

This is one of the affiliate programs that helps Zanerobe attract new customers, drive sales, retain existing customers, and increase brand advocacy and awareness.



Those who wear

Zanerobe showcases celebrities who are spotted wearing their fashion items, which helps promote and elevate the brand’s fashion offerings, ultimately driving consumer interest and sales.



What to learn from Zanerobe

  • Use high-quality themes for your online store. 
  • Offer referral programs to get people talking about your brand and bring in new customers.
  • Show off when famous people wear your products. 
  • Build a strong brand that your target customers look up to.

1.3. Taylor Stitch



Store overview

Taylor Stitch is one of the Shopify clothing stores focusing on men’s clothing known for top quality, sustainability, and classic style. They have a range of timeless clothes made from eco-friendly materials, perfect for any modern guy’s wardrobe.

LocationCA, United States
Monthly visit354,481 (As of Feb 2024)
ProductTop-notch menswear made to last and stay stylish over time: shirts, jackets, pants, sweaters, tees, polos, accessories…
Target audienceMen who like top-quality, long-lasting clothes that are sustainable and can be worn in different ways.

Why Taylor Stitch is successful

Timeless style

Taylor Stitch offers classic, flexible menswear that never goes out of style. They’re for people who want wardrobe basics they can wear for a long time.



Workshop program

The brand brings people together with its “Workshop” program. Customers can give feedback and vote on new designs, making it a place where everyone’s included and can work together.



Affiliate program

Taylor Stitch’s affiliate program helps the brand sell more, seem more trustworthy, and reach more people without spending a lot of money.



What to learn from Taylor Stitch

  • Provide timeless and flexible items that stay stylish no matter the trends.
  • Create a community vibe with interactive programs for customers.
  • Use affiliate programs to get people talking about your brand.
  • Listen to what customers say and involve them in making decisions about products.
  • Keep things consistent and ensure every product and customer experience is top quality.

1.4. Alo Yoga



Store overview

One of the Shopify clothing store examples, Alo Yoga, is a leading activewear brand known for stylish yoga clothes that work well and look good. They offer a wide range of yoga clothing, accessories, and home goods, and they really care about building a community.

LocationLA, United States
Monthly visit3.476 million (As of Feb 2024)
Product– Yoga Leggings- Yoga Tops- Yoga Sets – Outerwear- Accessories- Men’s Activewear
Target audiencePeople who love yoga, staying fit, and taking care of their whole selves.

Why Alo Yoga is successful

Focus on yoga and wellness

Alo Yoga focuses just on yoga clothes and accessories, which lets them really understand what their customers – yoga lovers want. Their clothes are all about comfort, flexibility, and working well when doing yoga.



Pro program

This program allows certified fitness professionals who are actively teaching will get 25% off when purchasing Alo Yoga apparel. They show their support to fitness professionals, foster brand loyalty, expand market reach, and maintain a reputation for quality within the wellness community.



Alo Moves as a free gift

Alo Yoga offers its customers 30 days of Alo Moves for free with any order on its website. This not only enhances the overall value proposition for customers but also reinforces the brand’s reputation as a socially conscious and empathetic organization.



What to learn from Alo Yoga

  • Narrow down your target market to stand out in a busy market.
  • Support and reward professionals in your field with special programs.
  • Add extra services or products to make the customer experience better and show off your brand values.
  • Create a whole brand image that matches what your customers care about.
  • Talk to your customers and do things that make their lives better, like special programs or initiatives.

Learn more: Top 300+ Creative Clothing Shop Name Ideas [2024]

1.5. Faherty



Store overview

Faherty is a lifestyle Shopify fashion store known for its chill but classy clothes and accessories inspired by coastal living. They offer a variety of clothing for men, women, and kids, all with a classic and never-out-of-style look.

LocationLA, United States
Monthly visit594,890 (As of Feb 2024)
Product– Men’s Clothing- Women’s Clothing- Kids’ Clothing- Accessories- Home Goods
Target audienceIndividuals who appreciate laid-back, coastal-inspired style and value quality craftsmanship, sustainability, and timeless design.

Why Faherty is successful

Family focus

This Shopify clothing store offers clothing for men, women, and kids, which is perfect for families who want to match and look stylish together.



Partnership with native designers

Faherty collaborates with Native American artists to create unique designs for their clothing. They work with artists like Doug Good Feather, Bethany Yellowtail, and Lehi Thunder Voice Eagle. 



Gift cards at different values and in various designs

Unlike other brands, Faherty offers gift cards in a wide selection of values and designs, catered for various holiday seasons. This helps increase excitement for users, contributing to increased sales for the brand.



What to learn from Faherty

  • Offer clothes for men, women, and kids to include everyone.
  • Work with artists and designers from all over to make special and culturally diverse designs.
  • Give out gift cards for different amounts and designs to fit different holidays.

1.6. Negative Underwear



Store overview

Negative Underwear is a contemporary underwear brand that focuses on minimalist design, comfort, and quality. They provide a selection of lingerie and undergarments for women who like their basics to be simple but stylish.

LocationNew York, USA
Monthly visit552,641 (As of Feb 2024)
ProductMinimalist, comfortable, and high-quality lingerie and undergarments for women: bras, underwear, bodysuits, loungewear, accessories…
Target audienceWomen who prioritize comfort, simplicity, and quality in their lingerie choices.

Why Negative Underwear is successful

Minimalist design

The brand stands out with its simple style for lingerie, with clean lines, basic shapes, and subtle details that people who like classic and timeless pieces will love.



A large number of product reviews

Negative Underwear has a large number of reviews on each product, which helps build trust with customers, improve search visibility, foster engagement, provide valuable feedback, and create a competitive advantage in the market.



Focus on comfort

Negative Underwear prioritizes comfort in its designs, using soft, breathable fabrics and seamless construction to make clothes that feel like a second skin. This focus on comfort makes them stand out in an industry where clothes are often tight and uncomfortable.



What to learn from Negative Underwear

  • Keep it simple with clean lines, basic shapes, and subtle details in your designs.
  • Ask customers for reviews and pay attention to what they say.
  • Make sure your products are comfortable.
  • Use top-quality materials, make things well, and pay attention to the little things.

1.7. Tentree



Store overview

Tentree is a sustainable apparel brand focused on environmental conservation and outdoor activities. They offer eco-friendly clothing and accessories made from materials like organic cotton and recycled polyester. 

LocationVancouver, British Columbia, Canada
Monthly visit241,260 (As of Feb 2024)
ProductSustainable and eco-friendly apparel and accessories:- T-shirts and Tops- Sweatshirts and Hoodies- Jackets and Outerwear- Pants and Shorts – Accessories- Activewear
Target audienceEnvironmentally conscious consumers who value sustainability, outdoor exploration, and ethical consumerism.

Why Tentree is successful

Recycle clothes

Tentree’s Recycle & Rewear program makes it a stronger sustainable brand, keeps customers loyal, and boosts sales with store credits. It also helps make the economy more sustainable and circular.



Tree planting initiative

What makes Tentree become one of the most successful Shopify clothing stores is that, for every item customers buy, Tentree plants 10 trees. This helps the environment and communities and makes their brand story all about purpose and making a difference.



Learn more: Top 30+ Small Clothing Business Ideas [2024] 

Student discount

This Shopify clothing store offers 15% off on students’ orders to increase accessibility, attract new customers, foster brand loyalty, engage with communities, and enhance brand perception among students and beyond.



What to learn from Tentree

  • Make being sustainable a big part of your business.
  • Do things to use less and make the most of what you have.
  • Think about how your brand can make a difference socially and environmentally.
  • Give deals to certain groups, like students.
  • Tell a good story about your brand that shows what you care about and what you’re doing to make a difference.

2. What makes a Shopify clothing store successful?



In short, there are several factors that contribute to the success of a Shopify clothing store:

  1. Sell top-notch clothes that customers love.
  2. Have a website that’s easy to use and looks great.
  3. Build a strong brand that stands out.
  4. Use marketing like social media and emails to bring in customers.
  5. Give great service and help customers out.
  6. Keep track of your inventory and make sure you have enough.
  7. Use tools to see how your website’s doing and what customers like.

>>> Things to Keep in Mind When Building Your Shopify Stores

3. Conclusion

To wrap it up, in this article, eComStart has provided a comprehensive overview of the 7 top Shopify clothing stores for you to reference and glean insights from. Each store has its own unique strategies that help them gain a strong foothold in the online clothing market.

Whether you are looking for ideas to start a clothing business on Shopify or you are looking for marketing tips and unique business strategies to take your store to the next level, hopefully, this article can help you on that journey.

The eCommerce landscape is still lucrative and waiting for you to conquer. Take the first steps today to make significant changes for your business.

Read more: 7 Best Home Decor Shopify Store Examples  [2024]

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