What makes your beauty brand sparkle online?
There is no question that your Shopify theme is a reflection of your brand’s inner glow. Choosing the right Shopify beauty theme will make your customers say “Wow!” and offer them a satisfying shopping journey.
Whether you are in love with free Shopify beauty themes, or you are ready to pay for a premium advanced theme, let’s explore and compare to find the perfect match for your online beauty store!
Contents
1. 8 best beauty Shopify themes 2024: An overview
| No. | Name | Pricing | Suitable for | Rating (reviews) | Live demo |
| 1 | Sense | Free | Start-ups, clean & modern brands, minimalist style | 53 reviews (43% positive) | Live demo |
| 2 | Eurus | $230 | Dropshippers, Variety of beauty brands, clean & modern design | 46 reviews (98% positive) | Live demo |
| 3 | Blockshop | $320 | High-volume stores, wide product range | 361 reviews (96% positive) | Live demo |
| 4 | Booster | $398 | Versatile stores, multiple presets | 130 reviews (82% positive) | Live demo |
| 5 | Retina | $220 | Stunning products, luxury brands | 283 reviews (96% positive) | Live demo |
| 6 | Prestige | $380 | Luxury beauty brands, high-end product | 607 reviews (90% positive) | Live demo |
| 7 | Maker | $320 | Bold & unique brands, modern & minimalist design | 75 reviews (96% positive) | Live demo |
| 8 | Be Yours | $250 | Personal care products, intimate & approachable brands, feminine aesthetic | 388 reviews (98% positive) | Live demo |
| 9 | Vantage | $300 | Variety of beauty brands, clean & modern design | 214 reviews(93% positive) | Live demo |
2. Best Shopify Themes For beauty products [Free & Premium]
2.1. Sense
Looking for a Shopify beauty theme free? Sense theme is here for you.
| Theme Developer | Shopify |
| Price | Free |
| Review (rating) | 53 reviews (43% positive) |
| Demo store | Live demo |
| Highlight features | – Comprehensive product descriptions – Suggested items and cross-selling – High-resolution images & video for visual storytelling – Rich information (Product info, shipping info, usage info) |
Listed as the best free Shopify theme for beauty products, Sense theme has a minimalist and modern aesthetic that appeals to a wide range of audiences.
Pros:
- Free: Ideal for startups or budget-conscious businesses
- Visually focused: The clean and modern layout with emphasis on high-resolution images to showcase beauty products
- Minimalist aesthetic: Appeals to a large audience, particularly those seeking trendy and modern beauty brands
- Flexibility in customizing layouts: Designed for product pages, collections, and homepage
Cons:
- Limited customization: May not be suitable for highly specific brands or those requiring extensive design changes
- Navigation not ideal for large product lines: A basic menu structure might not effectively organize a vast array of products
If your business lies on these types, then Sense theme will be a great choice.
- New beauty businesses with a budget: Its cost-effectiveness and ease of use are ideal for launching quickly
- Minimalist and modern beauty brands: The aesthetics align perfectly with trendy and sleek styles
- Brands with a manageable product line: The navigation structure works well for smaller, curated collections
Persephone’s Purse successfully utilizes the Sense theme to create a clean and modern online presence.
The website has a minimalist aesthetic with plenty of white space, large product images, and a clear layout, which showcases their beauty products effectively. The theme’s emphasis on imagery is leveraged well with high-quality product photos as the main attraction.
2.2. Eurus
| Theme Developer | BSS Commerce |
| Price | $230 (One-time payment) |
| Review (rating) | 45 reviews (98% positive) |
| Demo store | Live demo |
| Highlight features | – Comparison functions (Comparison table, Product attribute table) to simplify customer shopping journey – Cross-selling, upselling at category, product page, and cart page – Right-to-Left support – High-resolution images & video for visual storytelling – 90+ tested speed and mobile-first |
Eurus provides a dedicated preset, Puff, designed for the health & beauty industry with 80+ built-in templates. That’s why Eurus is an ideal choice for any of the stores in this industry.
Pros:
- Feature-rich: Packed with 40+ customizable sections & 25+ marketing & conversion functions.
- Highly customizable with 5 presets designed for all-sized stores and 80+ templates.
- Enjoy the fastest loading theme, SEO-optimized to put you ahead.
- Mobile-first approach for unmatched user experience.
- Free store setup & design when buying Eurus theme
Cons:
- New theme, may not have many reviews yet
Who should take a step toward the Eurus Theme:
- If you have a slow-speed website
- If you’re using too many apps, that can cost you lots of money and slow your website
- If you want a super-fast, beautiful, and high-conversion Shopify store
Let’s check out the Sonderfusion shop to see how Eurus can be the perfect choice for a beauty store.
Make a first impression with a neat layout that highlights target products, Sonderfusion uses the Puff preset by default. With diverse products, the store can still display everything cleanly and with good navigation.
2.3. Blockshop
| Theme Developer | Troop Themes |
| Price | $320 (One-time payment) |
| Review (rating) | 361 reviews (96% positive) |
| Demo store | Live demo |
| Highlight features | – Spacious layout – Large image display – Customizable homepage – Ingredients or nutritional information – Size chart – Social media integration |
As one of the best Shopify themes for beauty, Blockshop is a good choice for brands targeting a younger audience and prioritizing a modern and fashion-forward image.
Pros:
- Stylish and minimalist: Features a clean layout with plenty of white space, large product images, and subtle animations
- Customization flexibility: Allow to customize layouts & sections, and rearrange product blocks, insert video banners, highlight testimonials, etc.
- High-volume performance: Designed for fast-loading and handling large product catalogs
Cons:
- High price
- Learning curve: Might require time and effort to learn its functionalities
With these characteristics, Blockshop theme will be highly recommended for:
- High-end/luxury brands: The theme’s sleek and elegant aesthetic perfectly complements premium beauty products
- Brands with a wide product range: Ideal for businesses with diverse offerings like makeup, skincare, haircare, and body care products
- Fast-growing businesses: Ideal for brands experiencing rapid growth with its scalability and efficient performance
Let’s check out Valliere Swim shop to see how Blockshop can be the perfect choice for a beauty store.
The large product images and elegant layout immediately capture attention and lavishly showcase the swimwear. Blockshop theme perfectly includes the brand with artistically crafted makeup palettes, innovative skincare textures, or unique packaging designs.
2.4. Booster
| Theme Developer | Booster |
| Price | $248/year or $398 (One-time payment) |
| Review (rating) | 130 reviews (82% positive) |
| Demo store | Live demo |
| Highlight features | – Upsell & Cross-sell – Currency converter – Lazy loading – Sticky Add to Cart – GDPR cookie bar |
As a top-notch beauty store Shopify theme, Booster is a powerful and versatile choice to get a head start on your online store design.
Pros:
- Highly customizable: Offers extensive customization options with multiple child themes, drag-and-drop page builder, and a plethora of sections and layout choices
- Scalable and high-volume performance: Efficiently handle large product catalogs and high-traffic
- Multiple themes preset: Choose from pre-designed beauty-specific themes like “Cosmetics,” “Salon,” or “Spa”
Cons:
- High price
- No free trials available
- One license for one store only
It can be said that Booster theme will be one of the best choices for these business types.
- Businesses with diverse product lines: Can efficiently handle large and varied product catalogs
- Brands looking for complete design control: Independent makeup lines, artisanal skincare brands, or curated beauty boxes with distinctive aesthetics
Milk Makeup is a great example of a beauty store using the Booster Shopify theme.
The website instantly captures attention with its vibrant colors, playful animations, and unconventional layout. This aligns perfectly with Milk Makeup’s edgy and trendsetting brand image.
2.5. Retina
| Theme Developer | Out of the Sandbox |
| Price | $220 (One-time payment) |
| Review (rating) | 283 reviews (96% positive) |
| Demo store | Live demo |
| Highlight features | – Dismissable promotion banner – Multi-level Menu – Featured product callouts – Versatile sidebar – Collection page navigation |
Retina is believed to be the best Shopify theme for beauty products when it works perfectly for beauty brands looking to stand out from the crowd.
Pros:
- Bold and unique design: With modern grid layout, vibrant colors, and playful animations
- High-volume performance: Handles large product catalogs and traffic efficiently
- Mobile-friendly and responsive: Ensures a smooth shopping experience on any device
Cons:
- Medium-high price
- Limited storytelling focus: Lack of built-in blog features or strong content sections
So now, let’s check which types of business will be suitable for this theme and its example.
- Brands targeting a younger audience: Social media-savvy makeup brands, innovative beauty subscription boxes, or cruelty-free skincare lines
- Brands with a distinct voice and personality: Allows for strong brand expression through imagery, color palette, and text choices
Using the Retina theme for Odd Future’s beauty shop is a bold and unexpected move.
The theme’s emphasis on large images can effectively showcase Odd Future’s unique and often artistic product packaging and visuals. The vibrant and playful style of the Retina theme ideally caters to very different aesthetics.
2.6. Prestige
| Theme Developer | Maestrooo |
| Price | $380 (One-time payment) |
| Review (rating) | 607 reviews (90% positive) |
| Demo store | Live demo |
| Highlight features | – Color swatches – Image hotspot – Timeline – Slide-out cart – Enhanced search functionality |
Prestige theme offers a sophisticated and elegant aesthetic, making it a popular choice for luxurious and high-end brands who are looking for an excellent beauty store cosmetics fashion Shopify theme.
Pros:
- Premium features: Include wishlist functionality, custom product badges, and gift-wrapping options
- Strong focus on visuals: Prioritizes large, beautiful product images and engaging product galleries
- Built-in blog features: Offer blog functionality to share brand stories, product tutorials, and exclusive content
Cons:
- High price
- Limited customization: The theme’s pre-designed layout and style might not be easily adaptable to every brand identity
Prestige theme can become a perfect match for:
- High-end and luxury brands: Luxury skincare, perfumes, cosmetics, and hair care brands
- Brands with rich brand stories: The theme’s blog and editorial sections offer a platform to share your brand’s story, history, and values
Aglaia is a great example of a beauty shop successfully utilizing the Prestige theme.
The soft pink and gold color scheme aligns with their brand identity and adds a touch of feminine elegance. The clean lines, high-quality product images, and subtle animations reflect Aglaia’s focus on offering premium, handcrafted jewelry and beauty products.
2.7. Maker
| Theme Developer | Troop Themes |
| Price | $320 (One-time payment) |
| Review (rating) | 75 reviews (96% positive) |
| Demo store | Live demo |
| Highlight features | – Customizable contact form – Brand video banners – Predictive live search – Editorial-based layouts – Image hotspot |
As one of the best Shopify beauty themes, Maker theme will provide your business with vibrant colors, playful animations, and modern typography.
Pros:
- Focus on storytelling: Built-in blog and editorial sections facilitate sharing your brand story, product insights, and behind-the-scenes content
- Conversion-focused features: Provide product quick view, wishlist functionality, and countdown timers
- Dedicated support team: Have a responsive and knowledgeable support team available
Cons:
- High price
- Potential for design overload: Easy to get carried away and create a cluttered or overwhelming website
And Maker theme will shine perfectly for these types of businesses:
- Bold and trendy brands: Independent makeup lines, cruelty-free skincare brands, or subscription boxes featuring curated trendy beauty finds
- Brands with a strong brand story: Brands with unique founding narratives, ethical practices, or inspiring journeys to share with their customers
Martin Martin Paris is a great example of how the Maker theme can be adapted to cater to a different aesthetic than its usual trendy style.
Martin Martin Paris utilizes a soft color palette and elegant imagery, creating a modern yet sophisticated aesthetic that aligns with their Parisian fashion brand identity.
2.8. Be Yours
| Theme Developer | RoarTheme |
| Price | $250 (One-time payment) |
| Review (rating) | 388 reviews (98% positive) |
| Demo store | Live demo |
| Highlight features | – Unique design with animation – High-resolution images and videos – Stock counter & Pre-order – Multiple pre-built layouts – Mobile-responsive design |
Be Yours is a charming and feminine Shopify beauty theme, where you can find soft colors, delicate fonts, and playful animations to create a romantic and whimsical aesthetic.
Pros:
- Easy to use: Have a user-friendly interface with drag-and-drop sections and straightforward customization options
- Variety of pre-designed styles: Be Yours offers multiple styles including Sweet, Peace, Dark, Beauty, and Trendy
- Compatibility with one-product stores: Highlight your main offering
Cons:
- No live chat support
- Customization limitations: Not cater to more complex needs for product variations, discounts, or advanced marketing features
And which businesses will be suitable for this charming theme? They should be:
- Brands targeting a young audience: The playful and pastel-hued aesthetic resonates well with teenagers and young adults
- Businesses with a single, hero product: Ideal for brands launching a new, innovative beauty offering or promoting a limited-edition collection
Daylily Paris successfully customized the theme to create a brand-aligned online presence that deviates from the typical Be Yours aesthetic.
The website uses a mature and sophisticated color scheme of muted earthy tones and black accents. The ingredients and textures of their products are perfectly shown with sleek and elegant photos.
2.9. Vantage
| Theme Developer | We are Underground LLC |
| Price | $300 (One-time payment) |
| Review (rating) | 214 reviews (93% positive) |
| Demo store | Live demo |
| Highlight features | – Responsive layouts – Product display and organization – Customer Feedback integration – Image galleries – Age verifier |
Vantage Shopify theme boasts a modern and sophisticated aesthetic, making it a contender for beauty businesses seeking a sleek and minimalist online presence.
Pros:
- Focus on product presentation: Put the spotlight on your products with high-resolution images and organized layouts
- Highly customizable: Offer extensive customization options with drag-and-drop sections, multiple layout choices, and color palette adjustments
- Scalability and versatility: Adapt to accommodate a growing product line or diverse offerings effectively
Cons:
- High price
- Limited menu options: Lack of drop-down options in the upper menu
And don’t miss out Vantage theme if your eCommerce business is…
- Dropshippers: Allow to add new products easily
- Brands with innovative or minimalist products: Ideal for brands differentiating themselves through design and functionality
Threads For Reds demonstrates how Vantage can be a strong foundation for a diverse brand, showcasing how it can be adapted to cater to a diverse brand like theirs.
3. Our verdict: How to choose the right Shopify theme for your online store?
3.1. Match your brand personality
It is essential to choose a theme that aligns with your brand’s overall vibe. You can check out the color palettes, fonts, and animations of each theme to make sure that it will complement your brand identity.
3.2. Highlight product visuals
Beauty products rely heavily on visual appeal.
If your products have stunning packaging, unique ingredients, or intricate details, you should prioritize themes that put product images at the forefront.
3.3. Focus on conversion optimization
Conversion optimization is crucial for any online store, and for beauty stores in particular, where competition is fierce and attention spans are short.
Features like quick view, wishlist functionality, and prominent call-to-action buttons play a key role in streamlining the user experience and encouraging purchases.
>> You can check out several suggestions of the best Shopify themes for conversion here.
3.4. Prioritize essential features and functionalities
Based on typical characteristics of beauty businesses, you can tailor theme choices to enhance your online presence.
For example, your ideal Shopify beauty theme should offer interactive features like zoom functionality and product sliders that allow customers to explore product details closely. If your products come in different colors or shades, built-in options like swatches and color variations will be a good point.
In addition to choosing a perfect-fit theme, you can take a look at this guide to learn how to start a beauty business effectively.
4. To sum up
In conclusion, we hope this informative article helps you choose the perfect Shopify beauty theme with compelling interactive features.
And don’t hesitate to access more eComStart resources to gain helpful tips and valuable insights for your eCommerce journey!
5. FAQs
