Shopify Pricing Plan: Pick the Best Plan for You

Have you ever imagined running your own Shopify online store? The freedom, flexibility, and chance to be your own boss are all within reach. But before you dive in, there are some key decisions to make. One of the biggest is choosing the right eCommerce platform to build your online empire. 

If you’ve come across Shopify, you’re on the right track. But things can get confusing with all those pricing plans, features, and options. Don’t worry! This guide is here to help you deeply understand the Shopify pricing plan. We’ll break down each subscription package, compare features, and even show you how to snag a free trial. 

So get ready and start exploring everything about Shopify plans together!

1. Shopify pricing plan showdown: An explicit comparison table



Choosing the right Shopify subscription plans can feel overwhelming, but fret no more. This table breaks down everything you need to know to make an informed decision:

Monthly price$29(For yearly pay)$79(For yearly pay)$299(For yearly pay)$2,300(For 3-year pay)
Setup feeNoneNoneNoneNone
Transaction fees (for third-party payment)2.0%1.0%0.6%0.2%
Online standard card rates2.9% + 30¢2.7% + 30¢2.5% + 30¢Most competitive rates
Online premium card rates3.5% + 30¢3.3% + 30¢3.1% + 30¢Most competitive rates
Online International credit card rates+ 1%+ 1%+ 1%Most competitive rates
In-person credit/debit transaction rates2.6% + 10¢2.5% + 10¢2.4% + 10¢Most competitive rates
In-person manual credit/debit transaction rates3.5% + 10¢3.5% + 10¢3.5% + 10¢Most competitive rates
Shopify taxFirst $100K free, 0.35% afterFirst $100K free, 0.35% afterFirst $100K free, 0.35% afterFirst $100K free, 0.25% after
Highlighted features77% shipping rates discount88% shipping rates discount and insurance88% shipping rates discount, insurance, 3rd-party calculated rates88% shipping rates discount, insurance, 3rd-party calculated rates
10 inventory locations10 inventory locations10 inventory locations200 inventory locations
24/7 chat support24/7 chat supportEnhanced 24/7 chat supportPriority 24/7 phone support
Localized global selling in 3 marketsSell globally in 3 marketsSell globally in 3 markets + add markets for $59 USD/mo eachSell globally in 50 markets
POS LitePOS LitePOS Lite200 POS Pro locations 
5 additional staff accounts15 additional staff accountsUnlimited staff accounts
Custom reports and analyticsCustom reports and analytics
10x checkout capacity40x checkout capacity
Sell wholesale/B2B

2. Shopify plans comparison: Deep dive into price and features

2.1. Basic plan: Your launchpad for online business

The Basic Shopify Plan is ideal for solopreneurs just starting out. It offers everything you need to launch your online store and test the waters of eCommerce.


💡 Pricing: Affordable at $29 per month, this plan is a budget-friendly option for budding entrepreneurs.

💡 Features to jumpstart your business:

  • Create a beautiful online store: Design and customize your storefront to showcase your brand and products.
  • Unlimited product listings: Add as many products as you need without restrictions.
  • 24/7 chat support: Shopify’s support team is available around the clock to answer your questions.
  • Sell across multiple channels: Reach a wider audience by selling on your online store, social media platforms, and marketplaces.
  • A wide range of marketing features: Gift cards, discount codes, marketing automation, abandoned cart recovery, etc.
  • Up to 77% shipping discount: This allows you to get more competitive shipping rates from DHL Express, UPS, or USPS.
  • 10 inventory locations: You can track inventory, fulfill orders, and sell products across 10 different locations.
  • Localize global selling in 3 markets: You can customize your stores to target 3 specific countries or regions, including product pricing, domains, languages, payments, and currencies. 
  • POS system: Your Shopify online store can automatically synchronize with Shopify POS, allowing you to sell your products in person. 

💡 Keep in mind: 

  • Limited staff accounts: As your business grows, you might need to upgrade for additional staff access.
  • Higher credit card transaction fees: The Basic Shopify plan has a slightly higher transaction fee compared to higher tiers.

💡 Who should choose Basic Shopify?

  • Solopreneurs launching a new online store and testing product-market fit.
  • Individuals with a limited product range.
  • Anyone looking for an affordable eCommerce solution with the essentials.

 2.2. Shopify plan: Empowering your growing store

If you’re a small team ready to take your online store to the next level, the Shopify Plan equips you with the tools and features to streamline operations and boost sales.


💡 Pricing: This plan sits at $79 per month, offering a balance between affordability and advanced features.

💡 Build on the foundation of Basic Shopify and unlock:

  • Teamwork made easy: Manage your store efficiently with up to 5 staff accounts, ideal for small teams.
  • Reduced transaction fees: Enjoy lower credit card transaction fees than the Basic Shopify plan.
  • Up to 88% shipping discount and insurance

💡 While powerful, there are some limitations to consider:

  • Transaction fees still apply: Although lower, the Shopify plan doesn’t offer the lowest credit card transaction fees.
  • Focus on core features: To access advanced features like custom reports, you might need to consider upgrading.

💡 Who should choose the Shopify plan?

  • Small teams looking to collaborate and manage their store efficiently.
  • Businesses experiencing growth and needing features like abandoned cart recovery.
  • Anyone who wants to benefit from lower transaction fees than the Basic Shopify plan.

2.3. Advanced plan: Scale up your business 

The Advanced Shopify Plan is perfect for growing businesses ready to conquer new heights. It empowers you with the tools and support to handle increased sales volume, expand your reach internationally, and optimize your operations for long-term success.


💡 Pricing: This plan is an investment at $299 per month, but the advanced features can significantly enhance your bottom line.

💡 Unleash the full potential of Shopify with:

  • Everything in Shopify: You get all the features of the Shopify plan, plus a powerful arsenal of additional tools.
  • Rock-bottom transaction fees: Enjoy the lowest credit card transaction fees offered by Shopify, maximizing your profits.
  • Data-driven decision-making: Gain valuable insights with custom reports and advanced analytics to optimize your business strategy.
  • Scale your team: Accommodate your growing team with the ability to add 15 more staff accounts.
  • Enhanced support: Get priority 24/7 support with a dedicated live chat for faster resolution of any issues.
  • Handle high-volume traffic: The Advanced Shopify plan boasts 10x checkout capacity to ensure smooth transactions even during peak periods.
  • Global reach made easy:
    • Localized selling: Cater to international customers with custom markets (3 included, with additional markets available for $59/month each).
    • International selling: Simplify cross-border transactions by estimating and collecting duties and import taxes at checkout, providing upfront cost clarity for your customers.
    • Discounted shipping: Reduce shipping costs by up to 88% with discounts from major carriers like DHL Express, UPS, and USPS.

💡 Keep in mind:

  • Higher monthly cost: The Advanced Shopify plan is the most expensive among the three main plans.

💡 Who should choose Advanced Shopify?

  • Businesses experiencing significant growth and requiring advanced features for scalability.
  • Online stores with a global audience seeking localized selling options.
  • Companies that prioritize data-driven decision-making with custom reports and analytics. 

2.4. Plus plan: Enterprise-grade for high-volume businesses

If you’re a large enterprise ready to take your eCommerce operations to the next level, Shopify Plus Plan provides the ultimate platform for growth, customization, and global reach. By contacting Shopify directly, you can discuss your specific needs and obtain a custom quote for your Shopify Plus solution.


💡 Pricing: Shopify Plus Plan starts at $2,300 USD/month on a 3-year term. However, due to the customized nature of the plan, it’s best to contact Shopify for a quote tailored to your specific needs.

💡 Unleash the full power of eCommerce with unmatched features:

  • Everything in Advanced Shopify, plus: You’ll get all the features of the Advanced Shopify plan, along with a wealth of additional functionalities designed for enterprise-level businesses.
  • Unlimited staff accounts: Manage your large team efficiently with unlimited staff accounts.
  • Priority 24/7 support: Never miss a beat with dedicated phone and live chat support whenever needed.
  • Global reach at scale:
    • 50 included custom markets: Cater to a massive international audience with support for 50 localized markets right out of the box.
    • 200 inventory locations: Manage a complex global supply chain with the ability to track inventory across 200 locations.
    • 40x checkout capacity: Handle even the highest sales volumes with ease thanks to a 40x increase in checkout capacity compared to the Advanced Shopify plan.
  • Advanced features:
    • Shopify POS Pro: Equip your physical stores with 20 locations included for Shopify POS Pro (or 200 locations with Shopify Payments).
    • Shopify Tax: Automate sales tax calculations with Shopify Tax (first $100,000 in sales volume processed for free, then 0.25% after).
    • Checkout extensibility: Customize the checkout experience to fit your unique business needs.
    • B2B on Shopify: Facilitate seamless B2B transactions with features specifically designed for wholesale or corporate sales.
    • Shopify Plus Academy: Gain access to exclusive training and resources to help you maximize the value of Shopify Plus.

💡 Keep in mind:

  • Enterprise-level pricing: Shopify Plus requires a significant investment compared to the other plans.

💡 Who should choose Shopify Plus?

  • Large, established businesses with complex eCommerce needs.
  • Companies looking for a highly customizable and scalable eCommerce platform.
  • Businesses with a global audience requiring advanced features for international selling.

2.5. Shopify Starter: Selling easier without building a full online store

If the four main Shopify pricing plans are too complicated for you, consider Shopify Starter. 

Shopify Starter is the easiest plan, allowing you to sell products through social media, email, SMS or anywhere you can share a product link. You can also sell in person without putting much time and effort into setting it up. 


💡 Pricing: A budget-friendly $5 USD per month.

💡 Features to kickstart your sales:

  • Sell on social media: Create product links to share on platforms like Facebook, Instagram, Whatsapp, etc.
  • Simple online store: Showcase your products with basic product pages and contact information.
  • Mobile point-of-sale (POS): Accept payments in person using your smartphone.
  • Linkpop: Manage all your product listings in one convenient place.
  • App access: Explore the world of Shopify apps to add functionalities to your Starter store.
  • Order management: Keep track of your orders with Shopify’s built-in system.
  • Fulfillment network: Connect with Shopify’s fulfillment network for streamlined order processing (additional fees may apply).

💡 Limitations:

  • Limited features: Focuses on basic selling functionalities.
  • One staff account only: Manage your store with just yourself for now.
  • Higher transaction fees: Expect a 5% transaction fee when using Shopify Payments.
  • No advanced features: Lacks abandoned cart recovery, custom reports, and other functionalities found in higher plans.

💡 Best for:

  • Solopreneurs launching a new business idea.
  • Businesses testing product-market fit through social media.
  • Anyone seeking a low-cost way to start selling online.

If you want a full-fledged online store with more features, consider upgrading to one of the other Shopify plans mentioned previously for a more comprehensive eCommerce experience.

3. How to get started with Shopify free trial

Ready to embark on your eCommerce journey with Shopify? They offer a fantastic 3-day free trial to explore the platform and see if it’s the right fit for your business. The best part? No credit card is required to sign up.

This free trial allows you to:

  • Build your online store: Play around with the user-friendly interface and design a beautiful storefront that reflects your brand.
  • Add products: Upload product descriptions and images and set pricing to showcase your offerings.
  • Explore features: Test-drive essential features like inventory management, order processing, and discount codes.
  • Get comfortable with the platform: Learn the ropes of Shopify’s intuitive interface before committing to a paid plan.

Want to extend the exploration for an entire month? For just $1, you can extend your free trial to a full 30 days. This extended trial period allows you to experiment with more advanced features, set up your payment gateway, and refine your store before launch. Sign up for your extended free trial today!

Thinking about using Shopify? Don’t miss our comprehensive 2024 Shopify Review! Get insights on the platform’s latest features, performance, and user experiences. 

4. How Shopify pricing plans adapt by region

While Shopify offers the same core features and functionality worldwide, the pricing structure can vary depending on your location. Here’s a quick breakdown of pricing for some major regions:

💡 US Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: $29 USD/month 
  • Shopify Plan: $79 USD/month
  • Shopify Advanced Plan: $299 USD/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

💡 India Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: ₹1,499 INR/month 
  • Shopify Plan: ₹5,599 INR/month
  • Shopify Advanced Plan: ₹22,680 INR/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

💡 UK Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: £19 GBP/month 
  • Shopify Plan: £49 GBP/month
  • Shopify Advanced Plan: £259 GBP/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

💡 Philipines Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: $19 USD/month 
  • Shopify Plan: $49 USD/month
  • Shopify Advanced Plan: $299 USD/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

💡 Canada Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: $38 CAD/month 
  • Shopify Plan: $99 CAD/month
  • Shopify Advanced Plan: $389 CAD/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

💡 Australia Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: $42 AUD/month 
  • Shopify Plan: $114 AUD/month
  • Shopify Advanced Plan: $431 AUD/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

💡 France/Germany Shopify pricing plans (for annual pay)

  • Shopify Basic Plan: €27 EUR/month 
  • Shopify Plan: €79 EUR/month
  • Shopify Advanced Plan: €289 EUR/month 
  • Shopify Plus Plan: Starting at $2,300 USD/month (for 3-year pay)

5. Additional costs (not included in your Shopify plan)

While the Shopify subscription plans cover the core functionality of your online store, there are a few additional expenses to keep in mind:

💡 Themes

Shopify offers a wide range of beautiful and customizable themes to give your store a unique look and feel. These themes are typically one-time purchases, though some third-party options may have recurring fees.


💡 Apps

The Shopify App Store combines apps to extend your store’s functionality. These can include apps for marketing, shipping, customer service, and more. App pricing varies depending on the app and its features, with some offering free plans and others having monthly or annual fees.


💡 Domain name

Your domain is your store’s unique web address (e.g., You can purchase your domain name directly through Shopify or a third-party domain registrar. Domain names typically have annual renewal fees.

However, these additional costs do not go with your Shopify subscription plan. For a more detailed breakdown of website development costs on Shopify, check out our article How Much Does it Cost to Build a Shopify Website. This article dives deeper into the cost of themes, apps, and other considerations when building your online store.

6. Tips for choosing your right Shopify plan

Selecting your business’s perfect Shopify pricing plan will ensure you have the tools and resources to thrive without unnecessary expense. Here are the key factors to consider when making your decision:

💡 Business stage

  • Startup: The Basic Shopify plan might be a great starting point for a solopreneur or a new business with a limited product range.
  • Growing business: Consider the Shopify plan as your team expands and sales volume increases. It provides additional staff accounts and lower transaction fees to maximize your profits.
  • Large enterprise: For complex needs like international reach, high-volume transactions, and advanced data analysis, the Advanced Shopify plan or even Shopify Plus might be better suited. 

💡 Budget

Be realistic about your monthly expenses and what you can comfortably afford. Shopify plans range from $29 to $299 per month, with additional costs for some features like Shopify Plus. Choose a plan that fits your budget without hindering your growth potential.

💡 Features needed

List the essential features you require to run your store effectively so you don’t waste money on redundant properties. 

💡 Sales volume

Estimate your expected sales volume to help you determine the most suitable transaction fee structure. Higher plans typically offer lower transaction fees, saving you money in the long run if you have a high sales volume.

💡 Team size

Consider how many staff accounts you need to manage your store. The Basic Shopify plan offers only one additional staff account, while higher plans offer more. Choose a plan that accommodates your team size and allows room for future growth.

💡 Growth potential

Think about your future goals. Choose a plan that can scale with your anticipated business growth. If you plan on expanding rapidly, a higher-tier plan might be a wise investment from the start.

By carefully considering these factors, you can make an informed decision about the best Shopify pricing plan for your online business.

7. Conclusion

There you have it! Through this guide, eComStart has unpacked the mysteries of Shopify pricing plans, equipping you with the knowledge to choose the perfect fit for your online store. 

Designed for beginners, Shopify’s user-friendly interface and extensive resources make launching and managing your online store easy, even with no prior experience. Plus, its dedicated support team is always available to answer your questions and guide you along the way.

So, are you ready to turn your dream of owning an online store into a reality? Don’t wait any longer! Try Shopify with just $1 for 33 days today and start building your eCommerce empire.

With Shopify by your side, the world of online business success is just a click away!

If you’re considering alternatives similar to Shopify, don’t forget to explore Shopify alternatives for deeper insights. Compare pricing and features to find the most suitable platform for your needs. Also, be sure to follow eComStart for more valuable information.

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