Top 7 Shopify Jewelry Stores for Your Reference in 2024


Are you looking to take your jewelry store to the next level? Check out our curated list of 7 innovative Shopify jewelry stores with distinct strategies for you to learn. Each store has its own standout features that differentiate them, from products to branding and customer service. Explore these concepts and incorporate them to successfully start your jewelry business from home

1. Top 7 Shopify jewelry stores

1.1. Missoma



Store overview

Missoma is one of the top shopify stores famous for its modern designs inspired by art, culture, and travel. This London-based brand offers many high-quality jewelry pieces made from precious metals and gemstones. 

Their unique selling points include:

  • Commitment to sustainability
  • Innovative designs
  • Affordable luxury appeal.
LocationLondon, UK
Monthly visit~500,000
ProductGold, silver, and vermeil jewelry including earrings, necklaces, rings, bracelets, rings, charms, and more.
Target audienceWomen 20-40, sustainability-conscious
Shopify themeMissoma

What makes Missoma successful?

Strategic selection of products

Missoma offers trendy yet timeless jewelry from high-quality, ethically sourced materials. They offer personalized options like engraved necklaces and original charms, meeting individual preferences and gifting needs. With many different price points, Missoma makes fashion jewelry accessible to many people.

Strong social media presence

Missoma actively engages with customers across platforms such as Facebook, Instagram, Pinterest, TikTok, and YouTube, fostering community and brand loyalty.



Collaborations with relevant influencers

By partnering with fashion designers, digital creators, and other brands, Missoma showcases iconic collections and expands its reach.



Convenient and affordable payment through Klarna

Missoma provides customers with the option to use Klarna, a Swedish payment service provider that enables you to make purchases without immediate payment. Klarna offers several payment choices such as dividing the cost into four payments, paying within 30 days, or financing purchases with interest over a longer timeframe.



What to learn from Missoma?

Overall, the jewelry Shopify store Missoma’s success comes from:

  • Quality products
  • Active social media engagement
  • Influencer collaborations
  • Flexible payment options.

Focusing on these criteria areas is the key to building a strong brand, connecting with customers, and driving growth in today’s competitive market.

1.2. King Ice



Store overview

King Ice, located in Los Angeles, is a famous brand of streetwear jewelry inspired by hip-hop and urban styles. They provide a wide range of accessories like chains, pendants, bracelets, and rings. This Shopify jewelry store is known for its bold designs and careful craftsmanship. 

King Ice stands out for:

  • Collaborating with celebrities
  • Setting trends
  • Ensuring top-notch quality in their products.
LocationLos Angeles, California
Monthly visit~160,000
ProductHip-hop and streetwear-inspired jewelry, including necklaces, chains, bracelets, earrings, rings, watches, sunglasses, grillz, and more.
Target audienceMen & women interested in hip-hop & streetwear
Shopify themeSymmetry (

What makes King Ice successful?

Niche focus 

King Ice specializes in jewelry for hip-hop and streetwear fans, providing many cool and stylish options at different prices. They ensure something cool for everyone’s taste and budget in their collections.

Collaborations with renowned figures

King Ice partners with famous people and influencers from the hip-hop and streetwear world to make more people know and trust their brand. They’ve done many popular collaborations with big names like Snoop Dogg, Notorious B.I.G., and other well-known brands such as Death Row Records, Odd Future, and Wu-Tang.



Commitment to providing customizable options

King Ice’s website has a lot of details about its products and offers many ways to filter and choose. They even have options to adjust the jewelry size so customers can find exactly what fits them best.



What to learn from King Ice?

In conclusion, you can learn from King Ice’s success by:

  • Focusing on catering to specific niche markets
  • Building solid partnerships with celebrities and influencers
  • Providing detailed product information and customization options.

These strategies can help enhance brand awareness, customer satisfaction, and overall success in the fashion and accessories industry. 

1.3. QALO



Store overview

QALO is among the minority of jewelry stores on Shopify leading silicone ring brand with physical stores in The United States and Canada. They specialize in selling comfortable, durable, and stylish silicone rings designed for active lifestyles. 

What makes QALO stand apart are:

  • Innovative materials
  • Extensive range of designs
  • Providing a safe and practical alternative to traditional metal wedding bands.
LocationUnited States, Canada
Monthly visit~214,000
ProductSilicone wedding rings designed for active lifestyles and everyday wear.
Target audienceActive couples, athletes, outdoor enthusiasts, and those who work with their hands. 
Shopify themeQALO2.0

What makes QALO successful?

Innovative product strategy

QALO has a product strategy that fills the gap in the market with safe and stylish silicone wedding rings for active lifestyles. In addition, they offer them in various styles, colors, and collections to cater to different preferences.

Focus on durability and comfort

This is one of the rare Shopify jewelry stores that successfully addresses the pain points of traditional metal rings for active individuals.

Free shipping 

In addition, they further enhance customer satisfaction by providing free shipping, adding value to their offerings.



What to learn from QALO?

Overall, you can learn from QALO’s success to boost customer satisfaction and broaden appeal by:

  • Identifying market gaps
  • Offering innovative solutions, like safe silicone rings for active lifestyles
  • Providing diverse options in styles, colors, and collections.

1.4. Satya Jewelry



Store overview

Satya Jewelry is a store based in New York City, well-known for its unique jewelry business ideas. They specialize in offering handcrafted jewelry pieces inspired by yoga, spirituality, and global travel. 

Unique selling points of Satya Jewelry include:

  • Meaningful designs infused with spiritual symbols 
  • Commitment to using high-quality materials for timeless pieces.
LocationNew York
Monthly visit~88,000
ProductSpiritual and symbolic jewelry including necklaces, earrings, bracelets, rings, malas, and charms.
Target audienceThose into spirituality, mindfulness, personal growth, and fashion-forward accessories with a spiritual, bohemian vibe.
Shopify themeBroadcast (

What makes Satya Jewelry successful?

Unique and meaningful designs

The brand specializes in creating jewelry with deep spiritual meanings. They incorporate symbols, gemstones, and motifs inspired by spirituality and mindfulness.



High-quality craftsmanship

This brand prioritizes high-quality materials and meticulous craftsmanship to ensure durable and beautiful pieces that resonate with customers.

Strong brand identity

Satya Jewelry store has cultivated a distinct brand identity centered around spirituality, mindfulness, and personal connection. They provide engaging content to foster a loyal and engaged customer base.

What to learn from Satya Jewelry?

Here are key takeaways you can learn from Satya Jewelry’s success:

  • Prioritizing meaningful and unique designs that resonate with customers on a deeper level
  • Emphasizing the quality of craftsmanship
  • Building a strong brand identity centered around values.

By leveraging these strategies, you can contribute to long-term success and customer loyalty in the jewelry industry, taking your Shopify store to new heights. 

1.5. Mejuri



Store overview

Mejuri, a modern luxury jewelry company located in Toronto, Canada, is renowned for its sleek and sophisticated styles. This is one of the top Shopify jewelry stores with over 2 million of monthly visitors. They focus on offering ethically sourced, top-notch jewelry made from precious metals and gemstones. This Shopify jewelry store features a combination of must-have basics and enduring showstopper pieces, setting Mejuri apart for its distinctiveness.

Here are Mejuri’s unique selling points:

  • Direct-to-consumer model
  • Transparent pricing
  • Focus on accessible luxury, making luxury jewelry more attainable for modern consumers. 
LocationToronto, Canada
Monthly visit2.124 million
ProductMinimalist jewelry including earrings, rings, necklaces, bracelets, and piercing jewelry. 
Target audienceFashionable minimalists who love versatile jewelry and those searching for fine pieces for everyday wear and special events.
Shopify themeMejuri

What makes Mejuri successful?

Product innovation and design

Mejuri excels in creating minimalist and versatile jewelry pieces that resonate with modern consumers. They focus on quality materials, timeless designs, and affordable luxury, which sets them apart.

Easy to navigate menu

Right from the website’s main menu, you can easily select to shop with your preference, including shop by price, style, or material. 



Excellent customer service

For their piercing service, Mejuri assists their customers in choosing jewelry, walks customers through the piercing process, and provides aftercare tips. They also provide complimentary check-ups and downsizing of piercings. 

Additionally, Mejuri offers complimentary styling appointments in-store, where a stylist helps customers find jewelry for any occasion and teaches them proper jewelry care.



What to learn from Mejuri?

From Mejuri’s success, here’s what you can apply to enhance the overall shopping experience and build trust with customers:

  • Offering minimalist and versatile jewelry that appeals to modern consumers
  • Providing easy-to-navigate menus and excellent customer service
  • Including personalized assistance with piercings and styling appointments.

1.6. Luv AJ



Store overview

Based in Los Angeles, California, Luv AJ is a stylish jewelry brand loved for its bold and edgy designs. This Shopify jewelry store offers a variety of trendy pieces like earrings, necklaces, bracelets, and rings, which have unique metalwork and statement-making styles. 

Luv AJ stands out for:

  • Blending modern glamour with rock-and-roll influences
  • Making their accessories perfect for those who want to add a rebellious touch to their look.
LocationLos Angeles, California
Monthly visit~22,364
ProductJewelry including earrings, necklaces, rings, bracelets, and anklets. They also offer body chains, earcuffs, personalized jewelry, and more.
Target audienceStyle-savvy fans of edgy jewelry and trensetters aiming to spice up their wardrobe with glamour and edge.
Shopify themeLUV AJ OS2 Theme 

What makes LUV AJ successful?

Unique and edgy designs

The brand specializes in creating bold and statement-making jewelry pieces that resonate with individuals seeking to make a style statement.

Appealing reward program that fosters customer engagement and loyalty

Luv AJ motivates customers to engage in their brand community by giving reward points for purchases, referrals, and social media interactions. This builds loyalty and exclusivity, leading to more repeat purchases and brand advocacy.



Gift cards of various values 

Luv AJ also offers customers flexibility and convenience in gift-giving. The gift cards available at 7 different values allow customers can easily find a suitable gift for their loved ones, regardless of budget constraints. This approach facilitates the gift-giving process, expands the brand’s reach, and increases sales opportunities.



What to learn from LUV AJ?

Luv AJ’s success shows us the importance of:

  • Offering unique and edgy designs that resonate with fashion-forward consumers
  • Implementing appealing reward programs to foster customer engagement and loyalty 
  • Providing gift cards at various values for flexibility in gift-giving.

1.7. Made by Mary



Store overview

Made by Mary is a Shopify jewelry store example located in the United States. They specialize in selling handcrafted, minimalist jewelry pieces crafted with love and attention to detail. 

Their unique selling point lies in:

  • Creating meaningful jewelry that symbolizes personal stories
  • Making each piece a cherished keepsake for customers.
LocationUnited States
Monthly visit~245,000
Product– Necklaces: Minimalist pendants, chains, layered necklaces- Bracelets: Bangles, cuffs, chain bracelets – Earrings: Studs, hoops, dangle earrings- Rings: Stackable rings, birthstone rings, personalized rings- Anklets: Delicate chain anklets
Target audienceIndividuals who appreciate minimalist and understated jewelry designs and those seeking personalized options.
Shopify themeMade By Mary 2022

What makes Made by Mary successful?

Separate packaging service

By allowing customers to choose separate packaging for each item in their order, the jewelry Shopify store Made by Mary demonstrates attention to detail and consideration for individual preferences. This customization option ensures that each piece is presented beautifully and allows customers to gift or display their jewelry items easily. 



Strategic use of social media

Made By Mary successfully interacts with its audience on Facebook and Instagram with different campaigns.

They have a private Facebook group with more than 22,000 members, where they provide a dedicated space for customers to connect, share their experiences, and engage with the brand. 



Additionally, the #mymadebymary campaign on Instagram encourages user-generated content and allows customers to showcase their style and stories with Made By Mary jewelry. 



What to learn from Made by Mary?

Made By Mary’s success leads to typical lessons for business owners like you:

  • Attention to detail and customization enhance the customer experience 
  • Leveraging social media strategically to foster community engagement 
  • Encourage user-generated content to strengthen brand loyalty and drive sales. 

2. What makes a Shopify jewelry store successful?

There are several key factors that contribute to the success of a Shopify jewelry store:

With these successful strategies, Shopify jewelry stores can attract customers, increase sales, and build customer loyalty in a competitive market.



3. Conclusion

In summary, eComStart provides an insightful look into the top 7 Shopify jewelry stores, indicating the significance of creativity, branding, and customer-focused tactics in the jewelry market. 

With trendy designs like Missoma and personalized touches from Made by Mary, these stores highlight the value of unique products, effective marketing, and excellent customer service. Follow their lead, and you can pave the way for success in your Shopify jewelry business.

Read more: 7 Best Shopify Electronics Stores for Your Inspiration [2024]

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