eBay to Shopify Migration 2026: Steps, Costs, Run Both
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In this article
To migrate from eBay to Shopify, download your active listings from eBay Seller Hub as a CSV, edit the columns to match Shopify’s product template, and import the file. Shopify’s free Store Migration app can import the eBay CSV without editing it first. Move fully if you have your own audience; run both while eBay still sends most of your buyers.
Every step below comes from Shopify’s Migrate from eBay page, read on November 7, 2026. If you sell on Etsy too, our Etsy to Shopify migration post covers the same move for that marketplace.
Quick verdict
Move fully if you want your own store and your own customer list, and you can bring buyers to it yourself. Run both if eBay is where most of your buyers find you today: keep the listings live and connect them to Shopify with Shopify Marketplace Connect.
Wait if you have no audience outside eBay yet. A new Shopify store starts with no buyers of its own, so test it next to eBay first.
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Key takeaways
- The free route is a CSV: Seller Hub, Reports, Downloads, All active listings, then edit and import. The free Store Migration app skips the editing.
- The listings report has no descriptions or images, and eBay exports no feedback or customer list.
- On a hypothetical $5,000 month, eBay fees come to $720 and Shopify Basic with card fees to $194, but only if the same orders follow you.
How this was done. Public pages only, read on November 7, 2026. We opened no account and imported no store. Not checked: eBay’s own rules for moving listings.
How do you migrate from eBay to Shopify?
Use the CSV route or the free Store Migration app; both cost nothing. The Help Center page lists five methods: manual copy and paste, CSV import, the Shopify Store Migration app, third-party migration apps, and a migration expert. It marks the first three as free. Third-party apps and experts vary in cost, and the page points them at large catalogs.
How do you import eBay listings to Shopify with a CSV?
Export from eBay, reshape the file, then import it. Five steps:
- In eBay Seller Hub, click Reports, then Downloads. For Type, select All active listings and download the report.
- Open the file and check it. It holds the title, quantity, price, category and condition of each listing. It has no product descriptions, images, item specifics or shipping details, and draft listings cannot be exported.
- Edit the columns to match Shopify’s product CSV template. The page maps eBay’s Custom label (SKU) to SKU, Available quantity to Inventory quantity, and Current price to Price. Delete the three sample products in the template first. For auction listings, Current price is the current bid, so check those prices.
- Import the CSV in your Shopify admin. The Help Center says imported products are added to your store as drafts.
- Review the drafts, add the descriptions and images the report left out, then publish.
The Help Center warns about variations. If an eBay listing has 4 or more variation options, or 101 or more variations, it is imported as a single product without variants. Shopify allows up to 3 options per product.
Can an app import products from eBay to Shopify?
Yes. The Help Center calls the Shopify Store Migration app “a free app that imports products from other platforms, including eBay.” It takes the eBay CSV as downloaded, so you skip step 3 above.
Third-party apps also import listings, and some keep eBay connected. The table lists four, with prices as shown on each App Store listing on November 7, 2026.
| App | What the listing says | Price as listed |
|---|---|---|
| Shopify Marketplace Connect | Connects your Shopify catalog to eBay; manage listings, orders and inventory from Shopify | Free to install. First 50 marketplace-synced orders a month free, then 1% per additional synced order, capped at $99 a month. Additional charges may apply |
| Reputon eBay Importer | Imports eBay listings; top plan adds price and stock auto-sync | Free (20 imports a month), Lite $4.99, Standard $9.99, Advanced $19.99 a month |
| Lionz eBay Sync & Importer | Imports eBay listings, links existing ones, syncs inventory and prices both ways | Fair Plan $9.99 a month, 15-day free trial |
| DPL eBay Integration | Imports eBay listings, links existing items, two-way sync of products, stock and orders | Silver $19.99, Gold $29.99, Platinum $69.99 a month, 7-day free trial on each |
What does not move from eBay to Shopify?
Listings move. Most of what surrounds them does not.
| Item | What the Help Center page says |
|---|---|
| Descriptions, images, item specifics, shipping details | Not in the eBay listings report. Add them after the import |
| Draft listings | Cannot be exported from eBay |
| Feedback and reviews | eBay’s Seller Hub reports do not include feedback, so it cannot be exported as a file. Reviews can come over with a third-party review app |
| Customer list | eBay does not offer a customer list export |
| Order history | Seller Hub reports cover only the last 90 days; for older orders, request a copy of your eBay data. Third-party apps can import history, but many eBay apps sync only new orders |
Should you switch fully or run both?
Run both while eBay is your main source of buyers, and move fully once your own store brings in orders. Shopify’s page supports the first path: to keep selling on eBay after you move, link eBay to your Shopify store with the Shopify Marketplace Connect app, which syncs orders and inventory.
| Seller type | Lean toward | Why |
|---|---|---|
| Most buyers come from eBay search, few repeat customers | Run both | Listings keep selling while the new store finds visitors |
| Repeat buyers, an email list or social following | Move fully | You already have people to send to the new store |
| Listings with 4 or more variation options | Check the import first | They import as a single product without variants, so plan manual work |
We compare the two platforms side by side in Shopify vs eBay. The same run-both logic applies on Etsy, covered in our Etsy migration post.
What does eBay charge on a sale?
On eBay’s selling fees page, read November 7, 2026, most categories pay a final value fee of 13.6% of the total sale amount up to $7,500, calculated per item, and 2.35% on the portion over $7,500. The per-order fee is $0.30 for orders of $10.00 or less and $0.40 above that. The first 250 listings a month are free, then $0.35 each. Some categories have other rates.
Hypothetical month. You sell 100 orders at $50 each, one item per order, in a standard eBay category, all paid with standard US cards. Shipping, sales tax, ads, domain and apps are left out. This is arithmetic on published rates.
| eBay | Shopify Basic, billed yearly | |
|---|---|---|
| Sales | $5,000 | $5,000 |
| Percentage fee | 13.6% of $5,000 = $680 | 2.9% of $5,000 = $145 |
| Per-order fee | 100 x $0.40 = $40 | 100 x $0.30 = $30 |
| Plan fee | $0 | $19 |
| Total | $720 | $194 |
The gap is $720 minus $194 = $526 for the month. Per order, eBay takes $6.80 + $0.40 = $7.20 and Shopify card fees take $1.45 + $0.30 = $1.75. That is $5.45 less per order, so 4 orders a month cover the $19 plan fee ($19 / $5.45 = 3.5, rounded up).
The big assumption is that the same 100 orders follow you. A new store has no marketplace search traffic, so treat the saving as the ceiling, not the likely result. The 2.9% + 30c rate comes from a Shopify blog post dated October 22, 2026. Shopify’s pricing page lists no US card rate.
How much do Shopify plans cost in 2026?
Shopify’s US pricing page shows four plans. Basic is $25 a month, or $19 a month billed yearly, as of November 2026. Grow lists up to 5 staff accounts. The page says there are no setup fees on any plan.
| Plan | Billed monthly | Billed yearly, per month | Third-party payment provider fee |
|---|---|---|---|
| Basic | $25 | $19 | 2% |
| Grow | $65 | $49 | 1% |
| Advanced | $399 | $299 | 0.6% |
| Plus | From $2,300 | Not listed | 0.2% |
For what each plan adds, see our Shopify pricing plans review. The example above uses Basic.
Compare Shopify plans and prices
FAQs
How do I import eBay listings to Shopify?
Download your active listings from eBay Seller Hub (Reports, then Downloads), edit the CSV to match Shopify’s product template, and import it. Or let the free Store Migration app import the eBay CSV unedited. Either way, products arrive as drafts without descriptions or images, so add those before you publish.
Can I link eBay to my Shopify store?
Yes. Shopify’s Migrate from eBay page recommends the Shopify Marketplace Connect app to keep selling on eBay after you move. It syncs orders and inventory between eBay and Shopify. Its listing shows the first 50 synced orders a month free, then 1% per extra order, capped at $99 a month, read November 7, 2026.
Do my eBay feedback and customers move to Shopify?
No. eBay’s Seller Hub reports do not include feedback, so you cannot export it as a file, and eBay offers no customer list export. Shopify’s page says reviews can come over with a third-party review app. Order history comes from third-party apps, or from an eBay data request for orders older than 90 days.
How much does it cost to move from eBay to Shopify?
The CSV route and the Store Migration app are free per the Help Center. You still pay for a Shopify plan, from $19 a month billed yearly on Basic as of November 2026. The third-party apps in the table above run from free plans up to $69.99 a month.
Will my eBay variations import?
Up to a point. A Shopify product can have up to 3 options. If an eBay listing has 4 or more variation options, or 101 or more variations, it is imported as a single product without variants, and you rebuild the variants by hand.
Sources
- Shopify Help Center, Migrate from eBay (read 2026-11-07)
- eBay, selling fees (read 2026-11-07)
- Shopify pricing, US (read 2026-11-07)
- Shopify blog, credit card processing fees (dated October 22, 2026, read 2026-11-07)
- Shopify Marketplace Connect, Reputon eBay Importer, Lionz eBay Sync & Importer and DPL eBay Integration App Store listings (read 2026-11-07)
