Did you know it only takes a visitor milliseconds to form their first and long-lasting impression of your brand? Hence, if you want to draw people’s attention and, most importantly, convert them into sales, you need to invest in a Shopify theme that stands out.
But with hundreds of eCommerce Shopify themes, which one to choose then? Well, this article might have the answer you have been searching for. In today’s top list, we will walk you through the 12 best Shopify themes 2024 that hit all the right notes– UI-UX friendly and sale-driven.
We’ll cover a range of Shopify theme recommendations, from free Shopify themes to premium Shopify themes, to help you find the perfect fit for your store.
Contents
1. Overview of the 12 Best Shopify Themes in 2024
| No | Theme | Pricing | Suitable for |
| 1 | Sense Shopify theme | Free | Health and beauty stores |
| 2 | Shopify Taste theme | Free | Stores in the F&B industry |
| 3 | Shopify Dawn theme | Free | Stores in fashion and furniture niche |
| 4 | Eurus theme Shopify | $240 | Stores with medium-to-large catalog |
| 5 | Ella Shopify theme | $89 | Multipurpose |
| 6 | Shopify Symmetry theme | $360 | Stores in the fashion, jewelry, and cosmetics industries |
| 7 | Debutify theme Shopify | From $29 per month | Free plan available | Stores with a focus on sale-driven elements |
| 8 | Impulse Shopify theme | $380 | High-volume stores or those with a physical shop |
| 9 | Pipeline Shopify theme | $360 | High-volume stores in the fashion or beauty niche |
| 10 | Prestige Shopify theme | $380 | Brands that are into storytelling |
| 11 | Shopify Booster theme | $398/one-time or $248/year | Stores that focus on providing lightning page speed |
| 12 | Impact theme Shopify | $380 | Shops that are looking for a bold and vibrant theme |
2. Shopify themes overview
A Shopify theme is a pre-built template with all you need to launch an online shop without coding. This includes the style, color scheme, and typography to the special effects and eCommerce features. Shopify theme categories range from responsive Shopify themes, minimalistic Shopify themes, multipurpose Shopify themes, to industry-specific themes.
When you pay Shopify a monthly subscription fee, you are given access to an admin dashboard to manage everything, including a default theme – Dawn theme. Dawn is one of the most popular free Shopify themes and a great starting point for newbies (we’ll review this theme later below). Many merchants looking for free themes for Shopify or Shopify free templates 2024 often begin with Dawn or other Shopify themes free.
However, most Shopify merchants would want their website to be unique. If you also want that, you can choose from hundreds of both free and paid Shopify themes on various places like Shopify Theme Store or ThemeForest, Theme Monster, etc. There are even options to find free premium Shopify themes or Shopify premium themes free download online in the Shopify theme marketplace.
3. Best Shopify Themes in 2025: Our Top Picks
3.1. Best Free Shopify Themes
If you’re just getting started, there’s no need to invest in premium themes that might cost hundreds of bucks. Instead, we advise you to test out the water with a free Shopify theme. If your store grows, you can always switch to a new theme without the hassle. Many stores start with free Shopify templates or cheap Shopify themes and upgrade later as their needs evolve.
From our experience, here are the 3 best free Shopify themes 2024 you shouldn’t miss out on if you are on a budget. These themes are responsive, user-friendly, and provide a great foundation for an SEO-friendly store.
3.1.1 Sense Shopify theme
- Pricing: Free
- Suitable for: Shopify stores selling health and beauty products.
Sense Shopify theme stands out among the top-tier Shopify free themes for eCommerce, especially for those seeking a free option. Sense is designed with a clean, modern layout, making it one of the best Shopify themes for beauty and skincare stores, particularly if you aim for a sleek and minimal look.
One of Sense’s outstanding features is its focus on visual storytelling, which allows you to beautifully showcase your products through high-quality images. This is particularly beneficial for businesses where visual appeal is crucial.
Plus, Sense offers easy navigation and a seamless mobile experience, ensuring your customers can shop with ease on any device.
3.1.2. Shopify Taste theme
- Pricing: Free
- Suitable for: Brands in the food and beverage niche.
When it comes to the best Shopify themes free, there’s no way we would leave Taste Shopify theme out of the list. Taste’s minimalist and modern design aligns perfectly with the current trend toward sleek, uncluttered online storefronts.
As one of the best free Shopify themes, Taste focuses on large, engaging visuals, which is a boon for any store that wants to make a striking first impression. We’ve found Taste one of the cool shopify themes for products where appearance is key to customer interest.
Also, the theme’s navigation is exceptionally user-friendly. When we experimented with it on a test site, the responsiveness and ease of use on mobile devices were impressive as well.
3.1.3. Shopify Dawn Theme
- Pricing: Free
- Suitable for: Shops in the fashion and furniture industries
Next, we have Dawn Shopify theme – a theme that many merchants believe to be the best free theme on Shopify for their stores.
What sets Dawn apart, in our view, are its streamlined performance and adaptability. First, the theme excels in speed and efficiency, a crucial factor for enhancing user experience and improving SEO rankings.
We’ve noticed that pages load quickly, which is vital for keeping customer engagement high. Another significant aspect is its adaptability to various business needs. The theme offers flexible design options, allowing for a tailored fit to a store’s specific requirements.
If you want to build a bespoke eCommerce experience that keeps your customers coming back for more, don’t settle down on a mediocre Shopify theme. Instead, we suggest going the extra mile with an ‘extravaganze’ Shopify theme.
And here are the top 9 premium Shopify themes we handpicked just for you. These themes are not only SEO-friendly but also high-conversion Shopify themes tailored for various industries such as fashion, jewelry, and cosmetics. Many are also listed among the top Shopify themes for their versatility and advanced features.
3.2.1. Eurus theme Shopify
- Pricing: $240
- Suitable for: Stores with medium-to-large catalog
And last but not least, Eurus Shopify theme is a perfect premium Shopify theme we’d love to bring to the table today. This theme’s clean, modern design is particularly effective for businesses like art galleries or craft stores that need to highlight their products’ aesthetic appeal.
The advanced slideshow enables you to create stunning, high-resolution displays of products, which we found enhances the visual impact of your product pages significantly.
As one of the best multipurpose Shopify themes, Eurus comes with a variety of features, including Shopify themes with built-in apps and Shopify themes with advanced filtering, making it highly customizable for different store needs.
3.2.2. Ella Shopify theme
- Pricing: $89
- Suitable for: Any store niche can benefit from Ella Shopify theme.
In our extensive experience testing various Shopify themes, Ella Shopify theme has distinguished itself as a top choice for premium stores. It’s an elegant solution for high-end boutiques and luxury goods, providing a sophisticated and refined platform to showcase exclusive products.
A standout feature we’ve particularly appreciated in Ella is its ‘Lookbook’ capability. This unique feature allows us to create visually engaging collections, a game-changer for fashion and lifestyle products where storytelling is key.
3.2.3. Shopify Symmetry theme
- Pricing: $360
- Suitable for: Stores in the fashion, jewelry, and cosmetics industries
From our experience, the Symmetry Shopify theme is a robust choice for Shopify merchants looking for aesthetic Shopify themes, particularly effective for stores with a wide range of products. Symmetry is among the shopify website templates with versatile design well-suited for fashion and lifestyle brands.
Symmetry stands out with its multi-column menu, which allows for efficient organization and easy navigation, even with extensive product categories. Plus, the dynamic product grids are excellent for showcasing products in an attractive and engaging manner, automatically adjusting to feature new or best-selling items. This makes Symmetry one of the best shopify theme for ecommerce
3.2.4. Debutify theme Shopify
- Pricing: From $29 per month | Free plan available
- Suitable for: Stores with a focus on sale-driven elements
If you’ve done your research beforehand, you probably have heard of Debutify Shopify theme – a high-conversion Shopify theme loved by thousands of merchants. Indeed, some even said Debutify is among the best Shopify themes for eCommerce they have tried.
And yes, Debutify has our approval. Unlike other themes with one-time purchases, Debutify offers their theme under a subscription fee. Debutify has over 50+ add-ons, and the higher the pricing tier you go, the more add-ons you can access.
Some add-ons we found intriguing are in-cart upsells, product bundles, color swatches, and smart search.
3.2.5. Impulse Shopify theme
- Pricing: $380
- Suitable for: High-volume stores or those with a physical shop
In our evaluation of Shopify themes, the Impulse Shopify theme has proven to be a remarkable asset for stores handling a high volume of products, particularly in sectors like fashion and accessories. Its design is tailored to enhance product visibility and brand story.
A couple of features we’ve especially appreciated in Impulse are its promotional banners and custom promotional tiles. The banners are great for highlighting special offers or new arrivals, which we found incredibly effective in grabbing customers’ attention. We found that Impulse is outstanding even among the best shopify layouts in the theme store.
Meanwhile, the custom promotional tiles offer unique ways to feature products or collections, adding a creative touch to product presentation.
For those looking for the Impact Shopify theme free download, it’s worth noting that premium themes like Impulse may also have demo versions available for limited trials.
3.2.6. Pipeline Shopify theme
- Pricing: $360
- Suitable for: High-volume stores in the fashion or beauty niche
Up next, we have Pipeline Shopify theme – a stellar choice for stores that focus on visual impact, such as those in the jewelry and accessories sector.
The theme’s focus on high-resolution images is perfect for businesses where product detail is paramount. Additionally, its modular design offers flexibility in layout, enabling us to create unique, brand-specific page designs. Pipeline can be considered the best paid shopify theme in terms of visual.
3.2.7. Prestige Shopify theme
- Pricing: $380
- Suitable for: Brands that are into storytelling
This list would be incomplete without Prestige Shopify theme – one of our favorite Shopify themes for eCommerce. Prestige has stood out as a premium option, particularly adept for high-end fashion and luxury brands.
Among Prestige’s key features, we were impressed with its storytelling-focused product pages and its quick shop feature. The storytelling-focused product pages empower you to give your customers narrative-driven presentations of your products.
The quick shop feature, meanwhile, facilitates a smooth and fast shopping experience by allowing customers to view product details and add to cart directly from the product list page.
For those searching for the Prestige Shopify theme free download, it’s essential to understand that quality often comes with a price, but some websites may offer limited-time trials or discounts.
3.2.8. Shopify Booster theme
- Pricing: $398 per one-time or $248 per year
- Suitable for: Stores that focus on providing lightning page speed
If you’ve been struggling to find a high-performing, premier Shopify theme, Booster Shopify theme might be a game-changer.
Booster is well-reputed as one of the fastest Shopify themes thanks to its minified theme code. The fantastic part is that Booster offers unique tools like geo-targeted pricing, enabling you to adjust your prices based on your customer’s location. The theme is also packed with tons of conversion-oriented features like a countdown timer, promotion banner, etc.
3.2.9. Impact theme Shopify
- Pricing: $380
- Suitable for: Shops that are looking for a bold and vibrant theme
It’s easy to find a Shopify theme for your e-store, but to find the one that makes your store shine bright is a different story. And for that, you might love to try Impact Shopify theme – a theme that lives up to its name.
Key features that impressed us include the hero video functionality, which allows for impactful full-screen video on the homepage, immediately engaging visitors. The customizable grid-style layout is also noteworthy, offering a visually appealing and user-friendly way to organize content and products.
4. Our verdict: How to choose the right Shopify theme for your online store?
Easy-peasy! Ask yourself the following questions:
- How much are you willing to pay for a Shopify theme?
- What niche do you plan to specialize in?
- What is your catalog size?
- Are there any must-have features you’re looking for?
- Are there any nice-to-have features you’d love to have?
- Will the theme still be a great fit after you introduce more product lines in the future?
- Can the theme withstand tons of traffic at a time?
- What do other Shopify merchants have to say about their experience?
Answering these questions will give you a good understanding of what you want from a theme to make the right decision!
Once you found the right theme, it’s time to start your online store! Shopify is currently offering Shopify $1 for 3 months deal – check it out!
5. Bonus: Best Shopify themes by category & in-depth reviews
There are a lot of good Shopify themes that really shine depends on your purpose! Since we’re only able to cover some of them in this post, we’ve extended the list for you based on niches.
We’ve also made a complete review of top Shopify themes that are widely used by Shopify merchants.
5.1 Top Shopify templates by category
To help you pick a theme designed for a specific category or with unique features, please refer to our table recommendations below:
💡Tips: Too many themes to consider or don’t know where to start? Don’t worry, our team of professionals can recommend a theme based on industry or personal preferences, as well as customize its elements to match with your branding. Check out our Shopify setup services to see all the services we provide, with flexible pricing.
5.2. Top Shopify themes in-depth review
Besides the 12 themes we’ve mentioned above, we also cover in-depth reviews for most popular Shopify themes below:
6. Conclusion
As the saying goes ‘first impression lasts’, your online storefront can be a deal maker or a deal breaker. And we hope after reading this list, eComStart hopes you can find a Shopify theme that best fits your demand and budget.
Remember to check out eComStart.io regularly for all the latest insights and tutorials on eCommerce!
💡 Want to start your online store fast? Skip the platform setup, design, and product uploads with our pre-built Shopify stores can help you. Check them out!
