Want to impress your target customers, and increase conversion rate and sales? You have to focus on creating an outstanding online store with a suitable theme. However, choosing an appropriate Shopify theme for digital products among tons of themes with different functions and prices is not easy.
In this blog, we have listed the best Shopify themes for digital products to help you pick up your theme easily!
Contents
1. Top 7 Shopify themes for digital products 2024: An overview
Let’s find out both paid and free Shopify one product themes in this table below:
| No | Theme | Pricing | Suitable for | Rating | Live Demo |
| 1 | Motion | $360 | Showcasing products and brand stories with animations and video | 98% positive reviews | View here |
| 2 | Lezada | $79 | Showing your sales promotion and marketing activities | 4.92/5 | View here |
| 3 | Booster | $398 | Stimulate customers’ buying with upsell, cross-sell, and sale notifications | 4.0/5.0 | View here |
| 4 | Empire | $340 | Showcasing products and brand stories with animations and video | 79% positive reviews | View here |
| 5 | Pipeline | $360 | Showcasing products and brand stories with animations and video | 98% positive reviews | View here |
| 6 | Broadcast | $360 | Showcasing products and brand stories with animations and video | 98% positive reviews | View here |
| 7 | Publisher | $0 | Tell your brand stories with animations, videos, and lookbook and image features | N/A | View here |
2. Best Shopify Themes For Digital Products [Free & Premium]
2.1. Motion
| Designed for | Product and brand storytelling |
| Great for | Showcasing products and brand stories with animations and video |
| Price | $360 |
| Unique Features | – Press coverage – Product badges – Promo popups – Animation |
| Demo store | View here |
| Review | 98% positive (458 reviews) |
The Motion theme, released in July 2023, has become the greatest Shopify theme for digital products and has received 98% positive feedback.
With lightning speed, mobile responsiveness, and editing features like smooth animations, parallax scrolling, and subtle product reveal, you can showcase your ebooks, courses, or subscriptions with breathtaking elegance and ensure effortless shopping on any device.
Not only that, the ultimate eCommerce functions of Motion theme, including press coverage, product badges, promo popups, animation, and more, will help you increase your conversion rate and boost sales.
You have to pay $360 to access all functions to increase your conversion rate and build a remarkable online store.
Pros:
- Cinematic storytelling with impressive visual functions
- Conversion-focused design
- Mobile preference optimization
Cons:
- Limited customization
- Focus on visual storytelling instead of product descriptions
For example, Silent Planet – a rock American band – uses the Motion theme for their product to sell their digital album, tickets for their tour, and t-shirts. With image motion, slider, and video background, the band has shown its story and style, captured attention, and converted visitors into loyal customers.
2.2. Lezada
| Designed for | Enhance your conversion rate |
| Great for | Showing your sales promotion and marketing activities |
| Price | $79 |
| Unique Features | – Over 225 homepage options- Built-in upsell tools- Countdown timers- Product bundles |
| Demo store | View here |
| Review | 4.92/5 |
Lezada is one of the best Shopify themes for digital products and is rated 4.92/5 on Themeforest. This theme has 225+ homepage options, ready to be used with your vision. With robust drag-and-drop editing, you’ve got a playground for creating the ideal digital shop.
Lezada will help you increase your conversion rate with various eCommerce functions, like built-in upsell tools, countdown timers, and product bundles. Not only that, the Lezada theme is optimized for mobile and search engines to make sure that your store can reach more customers and ensure a seamless customer experience.
With only $79, you can access all the functions of this outstanding theme!
Pros:
- Built-in sale functions to increase conversion rate
- Impressive visual features
- Mobile-friendliness and responsiveness
- SEO optimization
Cons:
- Take time to learn using this theme
- Low-response customer supports
- Limited design freedom
For example, Maria Hutchison – a life coacher, leverages all functions of the Lezada theme to create an impressive personal website to promote her brand image and her services and books. With a clean design, logic layouts, and motion banners, the website showcases its unique features and brand characteristics.
2.3. Booster
| Designed for | Increase your conversion rate |
| Great for | Stimulate customers’ buying with upsell, cross-sell, and sale notifications |
| Price | $398 |
| Unique Features | – Over 77 homepage layouts – Upsell popups – Sale notifications – Dynamic checkout – Promotion timers – Sticky add-to-cart |
| Demo store | View here |
| Review | 4.0/5.0 |
Booster is the greatest Shopify theme for digital products and is rated 4.0/5.0 on the Trustpilot. This theme offers built-in stunning 77+ homepage layouts for different niches, ensures search engine optimization, and optimizes images automatically that effortlessly walk visitors through the checkout process, all while displaying your digital products in a visually attractive, mobile-friendly design.
Besides, user can promote their digital products effectively with eCommerce functions like upsell popups, sale notifications, dynamic checkout, promotion timers, sticky add to cart, and more.
The cost is higher than other themes in the market, $398 for a lifetime license. However, this cost is worth all the functions and experiences this theme brings.
Pros
- Built-in eCommerce function to boost conversion
- Impressive visual features
- Mobile-first responsiveness
- SEO optimization
Cons
- Less content flexibility
- Higher cost than others
Booster helps many brands succeed, like Crypto Academy a brand providing cryptocurrency trading courses. Animated charts and interactive graphs from Booster draw attention and increase trust in the training. Countdown timers for limited-time offers, as well as social proof components, help to increase conversion rates.
2.4. Empire
| Designed for | Product and brand storytelling |
| Great for | Showcasing products and brand stories with animations and video |
| Price | $340 |
| Unique Features | – Animation – Blogs – Countdown timer – Cross-selling – Image hotspot – Slide show |
| Demo store | View here |
| Review | 79% positive (383 reviews) |
Considered the most stunning Shopify theme for digital products, the Empire Shopify theme will help you attract customers thanks to expansive layouts, captivating visual storytelling, and intuitive navigation. With outstanding functions like animation, blogs, countdown timer, cross-selling, image hotspot, and slide show, users can level up their store to a new high! In the Shopify theme marketplace, Empire has 79% positive reviews.
The cost of this theme is higher than others, $340 for a lifetime license.
Pros:
- Built-in eCommerce function to boost conversion
- Lightning-fast loading speeds
- Mobile-first responsiveness
- SEO optimization
Cons:
- Take time to learn using this theme
- Higher cost than others
Many brands leverage Empire’s features to create impressive stores, like House Plan Shop. The brand organizes layouts of the website to make them more well-structured and uses a clear navigation menu, search bar, and customer reviews to help customers find products quickly and verify the quality of products.
2.5. Pipeline
| Designed for | Product and brand storytelling |
| Great for | Showcasing products and brand stories with animations and video |
| Price | $360 |
| Unique Features | – Promo banners – Animation – Stock counter – Customizable contact form – Image hotspot |
| Demo store | View here |
| Review | 98% positive (189 reviews) |
With 98% positive reviews in the Shopify theme market, Pipeline has become one of the best free & premium Shopify themes in 2024.
This theme offers expansive hero sections, captivating parallax effects, and seamless product pages to make sure that merchants can build up their stores effectively. If you are a user, you will be amazed by features like promo banners, animation, stock counter, customizable contact form, slide-out cart, image hotspot, etc.
With $360, you can use this outstanding Shopify digital products theme.
Pros:
- Visual storytelling power
- Built-in sales tools
- Mobile-first preference
- Effortless customization
Cons:
- Limited design freedom
- Content focus on visuals
For example, Marnella, a macaron bakery, uses this theme to create a sweet and elegant store that fits with the brand image. This brand focuses on storytelling through high-quality videos and images and expands its customer base by linking with social accounts.
2.6. Broadcast
| Designed for | Product and brand storytelling |
| Great for | Showcasing products and brand stories with animations and video |
| Price | $360 |
| Unique Features | – Animation – Image hotspots – Slideshows – Cross-selling – In-menu promos |
| Demo store | View here |
| Review | 98% positive (198 reviews) |
Having 98% positive reviews in the Shopify theme marketplace, Broadcast is complimented as one of the best Shopify themes for digital products and focuses on visual storytelling and promotion features.
With animation, image hotspots, slideshows, cross-selling, in-menu promos, countdown timer, and other functions, users can leverage the Broadcast theme to build up unique stores and drive more conversions.
To use this theme, you have to pay $360, a pretty high cost. However, it is worth all the functions this theme brings.
Pros:
- Attractive and engaging design
- Support SEO
- Responsiveness and mobile-friendliness
- eCommerce built-in features
Cons:
- Take time to learn using this theme
- Higher cost than others
2.7. Publisher
| Designed for | Product and brand storytelling |
| Great for | Tell your brand stories with animations, videos, and lookbook and image features |
| Price | $0 |
| Unique Features | – Image galleries – Lookbooks – Image rollover – Suggested goods – Size charts |
| Demo store | View here |
| Review | N/A |
If you are a content creator, publisher, or running a studio, the Publisher Shopify theme is for you. With lightning speed, mobile responsiveness, and high-resolution images and video, you can showcase your ebooks, courses, or subscriptions with stunning preference and ensure effortless shopping on any device.
Besides, this theme also has blog sections, a FAQ page, a mega menu, image galleries, lookbooks, image rollover, suggested goods, size charts, and other eCommerce functionalities. This theme is also free, so any merchants can try it.
This best Shopify theme for digital products free download was published on 31st December 2023, thus there is no review about this new theme on the Shopify theme marketplace. However, when you see its demo, you will be impressed by its optimized and stunning digital product design.
Pros:
- Eye-catching visuals
- Highly customizable
- Responsive design for mobile and PC
- More features than other free themes
- Free cost
Cons:
- New theme thus there are no reviews
- Only suitable for digital products and services
3. How to choose the right Shopify theme for your digital product store?
3.1. Have more focus-visual features
Because of digital products, you have to focus on visuals. If you impress your customers with a great brand story through visuals and bring a seamless experience, you can stimulate customers to research your brand deeply and buy your products. Merchants should consider some Shopify themes that have features for content and visuals, including image and video integration, customized layouts, image galleries, lookbooks, and slide shows.
3.2. Search engine optimization
Want to reach more customers and rank high on search engines, choosing themes that have SEO optimization is a must. Ensure the theme has a fast loading speed and some functions to optimize SEO, including automatic image optimization, structured content blogs, meta tag and description editing, and social media integration. Not only that, you have to check the technical SEO elements like clean and valid code, mobile responsiveness, fast loading speed, and schema markup.
3.3. Support for digital products
To create an impressive store and bring a seamless experience, Shopify themes for digital products need to connect with tools and apps that handle digital product delivery and downloads. You should read the instructions and ask development teams directly to check the capability of the themes.
4. Conclusion
The best Shopify theme for digital products is not necessarily the one with the most features. It’s the one that complements your brand, satisfies your needs, and positions your online business for success. With the list of best Shopify themes for digital products above, you will know their highlight features, pros and cons, and the price to choose your theme.
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5. FAQs
