There is a common thing between the most successful beauty brands: they all have a polished online store! If you’re going to build your website on Shopify, choosing the right Shopify beauty theme will simplify the quest for building a breath-taking storefront to attract your customer.
In this blog, you’ll find a list of both free and premium Shopify beauty themes suggestion with detailed review to help you pick the right one. Let’s get started!
Contents
1. 8 best beauty Shopify themes 2024: An overview
| No. | Name | Pricing | Suitable for | Rating (reviews) |
| 1 | Sense | Free | Start-ups, clean & modern brands, minimalist style | 53 reviews (43% positive) |
| 2 | Eurus | $240 | Dropshippers, Variety of beauty brands, clean & modern design | 57 reviews (98% positive) |
| 3 | Blockshop | $320 | High-volume stores, wide product range | 361 reviews (96% positive) |
| 4 | Booster | $398 | Versatile stores, multiple presets | 130 reviews (82% positive) |
| 5 | Retina | $220 | Stunning products, luxury brands | 283 reviews (96% positive) |
| 6 | Prestige | $380 | Luxury beauty brands, high-end product | 607 reviews (90% positive) |
| 7 | Maker | $320 | Bold & unique brands, modern & minimalist design | 75 reviews (96% positive) |
| 8 | Be Yours | $250 | Personal care products, intimate & approachable brands, feminine aesthetic | 388 reviews (98% positive) |
| 9 | Vantage | $300 | Variety of beauty brands, clean & modern design | 214 reviews(93% positive) |
2. Best Shopify Themes For beauty products [Free & Premium]
2.1. Sense
Theme Developer | Shopify |
Price | Free |
Unique features | ✨ Comprehensive product descriptions ✨ Suggested items and cross-selling ✨ High-resolution images & video for visual storytelling ✨ Rich information (Product info, shipping info, usage info) |
Rating | 53 reviews (43% positive) |
Listed as the best free Shopify theme for beauty products, Sense Shopify theme has a minimalist and modern aesthetic that appeals to a wide range of audiences.
Pros
- 👍 Free
- 👍 Clean and modern layout with emphasis on high-resolution images
- 👍 Minimalist aesthetic
- 👍Flexibility in customizing layouts
Cons
- 👎 Limited customization
- 👎 Navigation not ideal for large product lines
The Sense Shopify Theme will be perfect for:
- New beauty businesses with a budget
- Minimalist and modern beauty brands
- Brands with a manageable product line
Persephone’s Purse successfully utilizes the Sense theme to create a clean and modern online presence.
The website has a minimalist aesthetic with plenty of white space, large product images, and a clear layout, which showcases their beauty products effectively. The theme’s emphasis on imagery is leveraged well with high-quality product photos as the main attraction.
Want more free shopify beauty themes? Take a look at these free themes designed by Shopify:
- Dawn Shopify Theme Review
- Spotlight Shopify Theme Review
- Refresh Shopify Theme Review
- Taste Shopify Theme Review
- Studio Shopify Theme Review
- Craft Shopify Theme Review
- Sense Shopify Theme Review
2.2. Eurus
Theme Developer | BSS Commerce |
Price | $240 (One-time payment) |
Unique features | ✨ Comparison functions (Comparison table, Product attribute table) to simplify customer shopping journey ✨ Cross-selling, upselling at category, product page, and cart page ✨ Right-to-Left support ✨ High-resolution images video for visual storytelling ✨ 90+ tested speed and mobile-first |
Rating | 57 reviews (98% positive) |
Shopify Eurus Theme provides a dedicated preset, Puff, designed for the health & beauty industry with 80+ built-in templates. That’s why Eurus is an ideal choice for any of the stores in this industry.
Pros
- 👍 Large amount of features
- 👍 Fairly reasonable price compared to other premium themes
- 👍 Fast loading time
- 👍 Mobile-first approac
- 👍 Free store setup & design (limited time)
Cons
- 👎 New theme, may not have many reviews yet
Who should take a step toward the Eurus Theme:
- If you have a slow-speed website
- If you’re using too many apps, that can cost you lots of money and slow your website
- If you want a super-fast, beautiful, and high-conversion Shopify store
Let’s check out the Sonderfusion shop to see how Eurus can be the perfect choice for a beauty store.
Make a first impression with a neat layout that highlights target products, Sonderfusion uses the Puff preset by default. With diverse products, the store can still display everything cleanly and with good navigation.
2.3. Blockshop
Theme Developer | Troop Themes |
Price | $320 (One-time payment) |
Unique features | ✨ Spacious layout ✨ Large image display ✨ Customizable homepage ✨ Ingredients or nutritional information ✨ Size chart ✨ Social media integration |
Rating | 57 reviews (98% positive) |
As one of the best Shopify themes for beauty, Blockshop is a good choice for brands targeting a younger audience and prioritizing a modern and fashion-forward image.
Pros
- 👍 Clean and minimalist layout
- 👍 Highly customizable layouts and sections
- 👍 Designed for fast-loading and handling large product catalogs
Cons
- 👎 High price
- 👎 Might require time and effort to learn its functionalities
Blockshop theme will be highly recommended for:
- High-end/luxury brands
- Brands with a wide product range: Ideal for businesses with diverse offerings like makeup, skincare, haircare, and body care products
- Fast-growing businesses
Let’s check out Valliere Swim shop to see how Blockshop can be the perfect choice for a beauty store.
The large product images and elegant layout immediately capture attention and lavishly showcase the swimwear. Blockshop theme perfectly includes the brand with artistically crafted makeup palettes, innovative skincare textures, or unique packaging designs.
2.4. Booster
Theme Developer | Booster |
Price | $248/year or $398 (One-time payment) |
Unique features | ✨ Upsell – Cross-sel ✨ Currency converter ✨ Lazy loading ✨ Sticky Add to Cart ✨ GDPR cookie bar |
Rating | 130 reviews (82% positive) |
As a top-notch beauty store Shopify theme, Booster Theme is a powerful and versatile choice to get a head start on your online store design.
Pros
- 👍 Multiple option to customize sections & layouts
- 👍 Scalable and high-volume performance
- 👍 Multiple themes preset suitable for beauty brands
Cons
- 👎 High price
- 👎 One license for one store onlyt
It can be said that Booster theme is one of the best Shopify themes for any niche, not just beauty!
- Businesses with diverse product lines: Can efficiently handle large and varied product catalogs. Booster is considered one of the best shopify theme for skin care products for this reason.
- Brands looking for complete design control: Independent makeup lines, artisanal skincare brands, or curated beauty boxes with distinctive aesthetics
Milk Makeup is a great example of a beauty store using the Booster Shopify theme.
The website instantly captures attention with its vibrant colors, playful animations, and unconventional layout. This aligns perfectly with Milk Makeup’s edgy and trendsetting brand image.
2.5. Retina
Theme Developer | Out of the Sandbox |
Price | $220 (One-time payment) |
Unique features | ✨ Dismissable promotion banner ✨ Multi-level Menu ✨ Featured product callouts ✨ Versatile sidebar ✨ Collection page navigation |
Rating | 283 reviews (96% positive) |
Retina Shopify Theme is believed to be the best Shopify theme for beauty products when it works perfectly for beauty brands looking to stand out from the crowd.
Pros
- 👍 Modern grid layout, vibrant colors, and playful animations
- 👍 Can handles large product catalogs and traffic efficiently
- 👍 Mobile-friendly and responsive
Cons
- 👎 Medium-high price
- 👎 Lack of built-in blog features or strong content sectionsget
So now, let’s check which types of business will be suitable for this theme and its example.
- Brands targeting a younger audience: Social media-savvy makeup brands, innovative beauty subscription boxes, or cruelty-free skincare lines
- Brands with a distinct voice and personality: Allows for strong brand expression through imagery, color palette, and text choices
Using the Retina theme for Odd Future’s beauty shop is a bold and unexpected move.
The theme’s emphasis on large images can effectively showcase Odd Future’s unique and often artistic product packaging and visuals. The vibrant and playful style of the Retina theme ideally caters to very different aesthetics.
2.6. Prestige
Theme Developer | Maestrooo |
Price | $380 (One-time payment) |
Unique features | ✨ Color swatches ✨ Image hotspot ✨ Timeline ✨ Slide-out cart ✨ Enhanced search functionality |
Rating | 607 reviews (90% positive) |
Prestige Shopify theme offers a sophisticated and elegant aesthetic, making it a popular choice for luxurious and high-end brands who are looking for an excellent beauty store or best Shopify theme for cosmetics.
Pros
- 👍 Handful and unique premium features (wishlist, custom product badge, gift-wrapping..)
- 👍 Engaging product galleries
- 👍 Built-in blog features
Cons
- 👎 Have a small product catalog
- 👎 Are on a tight budget
- 👎 Want a theme with lightning-loading speed
Pros:
- Premium features: Include wishlist functionality, custom product badges, and gift-wrapping options
- Strong focus on visuals: Prioritizes large, beautiful product images and engaging product galleries
- Built-in blog features: Offer blog functionality to share brand stories, product tutorials, and exclusive content
Cons:
- High price
- Limited customization: The theme’s pre-designed layout and style might not be easily adaptable to every brand identity
Prestige theme can become a perfect match for:
- High-end and luxury brands: Luxury skincare, perfumes, cosmetics, and especially hair care brands! Salon owners may find Prestige the best shopify theme for hair products
- Brands with rich brand stories: The theme’s blog and editorial sections offer a platform to share your brand’s story, history, and values
Aglaia is a great example of a beauty shop successfully utilizing the Prestige theme.
The soft pink and gold color scheme aligns with their brand identity and adds a touch of feminine elegance. The clean lines, high-quality product images, and subtle animations reflect Aglaia’s focus on offering premium, handcrafted jewelry and beauty products.
2.7. Maker
Theme Developer | Troop Themes |
Price | $320 (One-time payment) |
Unique features | ✨ Customizable contact form ✨ Brand video banners ✨ Predictive live search ✨ Editorial-based layouts ✨ Image hotspot |
Rating | 75 reviews (96% positive) |
As one of the best Shopify beauty templates, Maker theme will provide your business with vibrant colors, playful animations, and modern typography.
Pros
- 👍 Built-in blog and editorial sections
- 👍 Conversion-focused features
- 👍 Dedicated support team
Cons
- 👎 High price
- 👎 Might be overwhelming to setup for new merchants
And Maker theme will shine perfectly for these types of businesses:
- Bold and trendy brands: Independent makeup lines, cruelty-free skincare brands, or subscription boxes featuring curated trendy beauty finds. Maker is also among the most outstanding hair Shopify themes.
- Brands with a strong brand story: Brands with unique founding narratives, ethical practices, or inspiring journeys to share with their customers
Martin Martin Paris is a great example of how the Maker theme can be adapted to cater to a different aesthetic than its usual trendy style.
Martin Martin Paris utilizes a soft color palette and elegant imagery, creating a modern yet sophisticated aesthetic that aligns with their Parisian fashion brand identity.
2.8. Be Yours
Theme Developer | RoarTheme |
Price | $250 (One-time payment) |
Unique features | ✨ Unique design with animation ✨ High-resolution images and videos ✨ Stock counter & Pre-order ✨ Multiple pre-built layouts ✨ Mobile-responsive design |
Rating | 388 reviews (98% positive) |
Shopify Be Yours Theme is a charming and feminine Shopify beauty theme, where you can find soft colors, delicate fonts, and playful animations to create a romantic and whimsical aesthetic.
Pros
- 👍 Easy to use
- 👍 Multiple design presets that suits beauty niche
- 👍 Highly compatible with one-product stores
Cons
- 👎 No live chat support
- 👎 Limited customization options
- 👎 Lack advanced marketing features
And which businesses will be suitable for this charming theme? They should be:
- Brands targeting a young audience: The playful aesthetic resonates well with teenagers and young adults
- Businesses with a single, hero product: Ideal for brands launching a new, innovative beauty offering or promoting a limited-edition collection
Daylily Paris successfully customized the theme to create a brand-aligned online presence that deviates from the typical Be Yours aesthetic.
The website uses a mature and sophisticated color scheme of muted earthy tones and black accents. The ingredients and textures of their products are perfectly shown with sleek and elegant photos.
2.9. Vantage
Theme Developer | We are Underground LLC |
Price | $300 (One-time payment) |
Unique features | ✨ Responsive layouts ✨ Product display and organization ✨ Customer Feedback integration ✨ Image galleries ✨ Age verifier |
Rating | 214 reviews (93% positive) |
Vantage Shopify theme boasts a modern and sophisticated aesthetic, making it a contender for beauty businesses seeking a sleek and minimalist online presence.
Pros
- 👍 High resolution product images and organized layouts
- 👍 Customizable sections, layout, color pallete
- 👍 Can accommodate a growing product line or diverse offerings
Cons
- 👎 High price
- 👎 Lack of drop-down options in the upper menu
And don’t miss out Vantage theme if your eCommerce business is…
- Dropshippers: Allow to add new products easily
- Brands with innovative or minimalist products: Ideal for brands differentiating themselves through design and functionality
Threads For Reds demonstrates how Vantage can be a strong foundation for a diverse brand, showcasing how it can be adapted to cater to a diverse brand like theirs.
3. Our verdict: How to choose the right Shopify theme for your online store?
3.1. Match your brand personality
It is essential to choose a theme that aligns with your brand’s overall vibe. You can check out the color palettes, fonts, and animations of each theme to make sure that it will complement your brand identity.
3.2. Highlight product visuals
Beauty products rely heavily on visual appeal.
If your products have stunning packaging, unique ingredients, or intricate details, you should prioritize themes that put product images at the forefront.
3.3. Focus on conversion optimization
Conversion optimization is crucial for any online store, and for beauty stores in particular, where competition is fierce and attention spans are short.
Features like quick view, wishlist functionality, and prominent call-to-action buttons play a key role in streamlining the user experience and encouraging purchases.
💡 You can check out several suggestions of the best Shopify themes for conversion if you want to focus maximizing ROI.
3.4. Prioritize essential features and functionalities
Based on typical characteristics of beauty businesses, you can tailor theme choices to enhance your online presence.
For example, your ideal Shopify beauty theme should offer interactive features like zoom functionality and product sliders that allow customers to explore product details closely. If your products come in different colors or shades, built-in options like swatches and color variations will be a good point.
💄 Read everything about starting a Beauty business on Shopify:
- Choose the best among outstanding Beauty Business Ideas
- Learn how to choose a good Beauty Business Name Ideas
- Learn step-by-step guide on How to Start a Beauty Business
- Study the strategy of Best Shopify Beauty Store Examples
4. To sum up
In conclusion, we hope this informative article helps you choose the perfect Shopify beauty theme with compelling interactive features. If you want to be safe, pick a free beauty shopify theme and start experiment with it first.
And don’t hesitate to access more eComStart resources to gain helpful tips and valuable insights for your eCommerce journey!
5. FAQs
