The Best 5 Shopify Health Stores You Should Not Miss In 2024


Healthcare has been digitalized in tandem with the growth of e-commerce. This blog is your ultimate guide to launching a successful Shopify health store, complete with a list of the best stores to learn from.

At eComstart, we understand how difficult it is for entrepreneurs to set up their first online store. And, if you share our sentiments, this blog is meant for you.

In today’s blog post, we will go over top 5 best Shopify health stores, as well as key takeaways for running a successful online health business. Are you eager to learn the secrets of their success? Let’s find out the answer!

sell health products with Shopify CTA

1. Top 5 best Shopify health stores examples

To help you better follow the background information of our Shopify health store examples, we’ve organized them into the table below. Let’s check it out.

No.Store nameCountriesTheme
1Nature MadeUSDawn
2100% pureUSCapital
5FlexfitsUSPalo Alto

1.1. Nature Made

1.1.1 Store Overview:

Nature Made is a long-established and now a number-one vitamin and supplement brand in the US. Its webpage was developed using the Dawn Shopify theme.



vitamins, minerals, dietary supplements
Monthly Visits
Dawn theme on Shopify theme store

1.1.2. Why is the store successful:

Renowned brand

As previously mentioned, Nature Made has a long history, having been founded in 1971 by Barry Pressman and Henry Burdick. For more than 50 years, the brand has researched and produced nutrition solutions to meet a variety of lifestyle needs.

Convenient shopping experience

Nature Made offers a wide range of products that suit a variety of health goals. As a result, customers may be confused about which product is best for their needs and budget.

Not to worry, though, because you can now sort products directly on the Nature Made menu according to your preferences—by alphabet, by benefits, or by best seller.



Alternatively, you may simply filter and browse to the product page, then check out your pop-up cart without having to leave the website. All of this makes shopping at the store so easy and fluid that even the most apprehensive consumer will be at peace.

The store was built using Dawn theme – a free, versatile theme that fits many purpose & niches on Shopify theme store.

Informative product description

Customers require informative product descriptions to understand the product content, including materials, effects, and warnings. Well, Nature Made has everything for you.

Furthermore, if you are a first-time customer looking for a supplement but have not made a final decision, don’t worry, because the store’s got your back.

On the website, you will find ultimate content, blog posts, and a wealth of information about essential vitamins, supplements, and healthcare that are beneficial to us.


💡Tip: Looking for ways to build a successful online business in a different niche? Check out this blog of the best Shopify stores for the ultimate inspiration and real-life examples before launching your own.

1.1.3. What you can learn from this store:

✍️ Build trust in customers

If you are a newcomer to the market, this could take a long time and a lot of hard work. However, everything will be well worth it in the end.

Building a strong brand reputation will result in a large number of loyal customers for your Shopify health store. Aside from that, it will be a major factor in attracting new customers to your online business.

✍️ Offer educational content

Do not just sell healthcare products. Take an initial step toward educating your audience about the importance and impact of vitamins and supplements on their health by providing them with informative content (e.g., blog posts, videos, Q&As) about your products.

This makes your healthcare products more persuasive and necessary, resulting in increased sales for your online business.

✍️ Prioritize customer shopping experience

Aside from products and content, you should prioritize your customers’ shopping experience.

In order to achieve this, make sure your web store is easy to navigate between pages, has a convenient checkout cart, and has supportive checkout steps to ensure a smooth and seamless shopping experience.

1.2. 100% Pure

1.2.1 Store Overview:


Fruit-pigmented makeup, haircare, hand, nail polish, skincare, body care
Monthly Visits
Capital theme on Shopify theme store

100% pure is one of the best Shopify health stores available, producing the purest makeup, skincare, and body care products online. Its website was built using the Capital theme from the Shopify app store.

1.2.2. Why is the store successful:

Strong branding

The brand name 100% pure indicates that the brand’s primary focus is natural, organic beauty products for beauty enthusiasts. This is even supported by their tagline, “Organic & Natural Beauty Products.”

The 100% pure website uses a calming color scheme of beige, green, and white to demonstrate its brand’s image while also appealing to its target audience.


Furthermore, the website’s minimalist, simple photos and videos convey the brand’s identity and establish its own aesthetic more effectively.

These elements work together flawlessly to produce a comprehensive and consistent branding that appeals to potential customers and enables 100% pure to establish credibility.

Strong social media presence

From their website, we can see that 100% pure has made extensive use of social media to interact with customers and introduce their products.

100% pure maintains a strong presence on social media platforms such as Facebook, Instagram, Pinterest, Threads, TikTok, and YouTube. Each site has a unique content type that they use to reach their target audience.


For example, TikTok and YouTube have short clips of KOLs introducing or reviewing their skincare products. While Facebook and Pinterest will flood you with images and educational content from the brand.

Special Affiliate Program

If you love 100% pure and do not want to miss out on any of their promotions, this program is for you. Basically, you will receive an 8% commission on all sales generated through your affiliate links.

Furthermore, there are numerous benefits, such as staying up to date on the latest promotions, deals, and events, increasing your earnings, and receiving exclusive deals from the brand if you are a top-performing affiliate.


1.2.3. What you can learn from this store:

✍️ Establish strong branding

The first step in creating a powerful branding for your Shopify health store is crafting a concise message. A clear tagline and brand name in this case are all you need to achieve that.

Maintaining a consistent identity theme across your webstore and other channels comes next. Your business will be easy to identify and distinguish if it uses a consistent color scheme, font, and aesthetic across social media and your store.

✍️ Focus on social media presence

Make the most of the various social media platforms to advertise your health store more effectively and reach a larger audience. You can utilize educational content and tutorials on YouTube shorts and long-form videos, for example, or captivating visuals like photos or reels on Instagram.

Furthermore, don’t forget to collaborate with KOLs in your niche to introduce your products to a large number of new customers and expand your reach on these platforms.

📚 Having trouble coming up with a good name for your Shopify health store? Check out this small business name ideas blog for our best suggestions. 

1.3. Alodia

1.3.1 Store Overview:


Next on this best Shopify health store list, we would like to introduce you to the Alodia brand. Alodia, founded in the US, is well-known for its innovative hair solution products for natural hair growth.

shampoo, hair oil, hair masques & treatments, styler, hair kits
Monthly Visits
Dawn theme on Shopify theme store

1.3.2. Why is the store successful:

Emphasize social proof

What could be a faster and more effective way to gain audience trust than through social proof and approval from previous customers?

That is why Alodia has featured before and after photos of their customers using their hair care products to highlight the effectiveness of their treatment.


Informative content

If this is your first time in the store and you are feeling overwhelmed by the sheer number of hair care products, no problem. Alodia’s hair quiz will help you learn about your hair type and find the best fit for your hair care routine.

Apart from that, the brand’s website has a ton of tutorials specifically devoted to explaining how to use their haircare products, so do not worry if you are having problems.


Clear value proposition

It is clear from their tagline and messaging that Alodi is a company that sells haircare products that have been shown to be effective by science, which will greatly appeal to their target market.

Furthermore, you will notice that Alodia consistently emphasizes the use of natural and organic ingredients in the ingredient section of each product page, appealing to a health-conscious consumer base.

Now, with a clear and consistent offer, the store will appeal to and be trusted by potential customers, which will encourage a lot more people to purchase and try out their products.


1.3.3. What you can learn from this store:

✍️ Have a clear value proposition

If your product contains unique, organic ingredients, be sure to let your target market know about it.

Additionally, make sure that the content on your website and in your marketing materials conveys your brand value and your target customer vision in a clear and concise manner.

✍️ Provide helpful content

Aside from selling products, you must ensure that your customers understand how to use and benefit the most from your treatments.

Provide them with informative blog posts, videos, infographics, or whatever else you can to help them understand your process and increase their satisfaction with your service. 

✍️ Build trust with successful cases of previous customers.

Integrate images or videos of customers using your products, particularly your hair care products, on your website or social media to demonstrate the effectiveness and encourage newcomers to try your treatments.

Alternatively, you can turn it into a contest in which customers share their experiences or before-and-after photos to demonstrate how effective your products are.

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1.4. Waterdrop

1.4.1 Store Overview:

Waterdrop is a thriving Shopify health store that sells fruit and plant extract in small cubes, allowing customers to easily incorporate their drink into their daily lives.


With their health-conscious products, as well as their environmentally friendly policies and activities, the brand hopes to foster a healthy and sustainable community.

micro drink, micro energy, micro tea, micro lyte, iced tea, bottle and accesories
Monthly Visits
Focal theme on Shopify theme store

Using Focal theme, Waterdrop has a beautiful and user-friendly interfaces that looks well on both desktop and mobile, which make purchasing process seamless for customers. Focal is also one of the best theme for ecommerce as we have reviewed before.

1.4.2. Why is the store successful:

Distinctive product

The store offers a unique drink concept known as microdrinks. This type of product is not only convenient and easy to carry around for any busy person during their daily activities, but it also provides them with the necessary energy and vitamins.

Not to mention, these micro drinks are well tailored and designed to meet almost all of their customers’ needs, such as flavored iced tea, energy drinks, coffee, and so on.

Sustainable practice encourage

Because these cubs are easily dissolved in water and portable, all people require is a cup of fresh water.

It also means that people can reuse their water bottles and avoid purchasing new ones because they only need to change the type of cubes if they want another flavorful drink, rather than purchasing another entire bottle.


1.4.3. What you can learn from this store:

✍️ Stand Out with Innovative Products

Think beyond the ordinary! Offer unique and functional products that cater to specific needs and lifestyles.

Waterdrop’s microdrink concept is a prime example – convenient, portable, and packed with flavor and nutrients. Focus on products that make life easier and healthier for your customers.

✍️ Embrace Sustainability

Today’s consumers are increasingly eco-conscious. Promote practices and products that reduce waste and environmental impact. Align your store with sustainable values to attract environmentally responsible customers.

1.5. Flex

1.5.1 Store Overview:


Different from other health Shopify stores, Flex is a store that was built to help people with periods thrive. Its webstore was built using the Palo Alto Shopify theme – one of the best Shopify theme for conversion

Here’s an overview information of the store

period care, wellness and supplements, merch, foaming cleanser, wipes
Monthly Visits
Palo Alto theme on Shopify theme store

1.5.2. Why is the store successful:

Educational Content

Flexfits goes beyond simply selling products by providing a dedicated “Learn” section. This section offers valuable information about their products, including how to use them, answers to frequently asked questions, and informative blog posts.

This content helps educate customers, builds trust, and establishes Flexfits as a reliable resource.


Compelling Visuals

High-quality visuals are crucial for showcasing products effectively. Flexfits excels in this area, using captivating images and videos that clearly represent their products and their intended use.

This visual storytelling helps customers connect with the brand and make informed purchasing decisions.

User-Friendly Design

Flexfits prioritizes a seamless user experience with a website that is both visually appealing and easy to navigate.

The clean and straightforward design makes it simple for customers to find the information and products they need, leading to a more positive and efficient shopping experience.

1.5.3. What you can learn from this store:

✍️ Educate Your Customers

Create a dedicated “Learn” section on your website. Provide valuable information about your products, including how to use them, answers to frequently asked questions, and informative blog posts.

This content helps educate customers, builds trust, and establishes your brand as a reliable resource.

✍️ Use High-Quality Visuals

Invest in high-quality images and videos that showcase your products effectively. Clearly represent your products and their intended use.

Visual storytelling helps customers connect with your brand and make informed purchasing decisions.

2. Tips to run a successful Shopify health store

Coming into this section, we will give you the best key takeaways from the previously mentioned successful health Shopify stores, so there is no need to worry if you got lost in the beginning.

🎯 Branding & Messaging:

Establish a strong brand foundation for your online health store by crafting a clear value proposition that showcases what sets you apart, choosing a concise and memorable brand name and tagline, and maintaining a consistent visual theme with a unified color scheme, fonts, and imagery across all your platforms.

🎯 Content & Education:

Craft informative content like blog posts, videos, or infographics to address Shopify customer concerns and educate them about your products. Additionally, provide product tutorials to demonstrate proper use and maximize customer satisfaction.

🎯 Building Trust:

Build trust with potential customers by showcasing positive real-world experiences through testimonials, user-generated content, and before-and-after results. Additionally, highlight any scientific backing for your product’s effectiveness, and emphasize the use of natural ingredients to resonate with health-conscious consumers.

🎯 Social Media Marketing:

To maximize your reach on social media, use a multi-platform approach with informative content tailored to each platform (like YouTube tutorials) and partner with relevant influencers (KOLs) to build trust and spread the word about your health store.

🎯 Customer Experience:

Prioritize a smooth customer journey by offering a user-friendly website layout, a streamlined checkout process with clear steps, and responsive customer support to build trust and ensure a positive shopping experience.


To conclude…

We hope this blog has provided you with all of the information you need to build a successful Shopify health store.

Do not forget to share it with anyone you know who might be interested in learning about the same topic.  Also, follow us at for the latest Shopify store and e-commerce news.

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