Shopify Outdoor Stores: 4 Best Examples for Inspiration

When it comes to opening your own Shopify outdoor store, there may be many challenge you need to overcome. The best way to do it is to learn from the best examples, which you will find in this article.

Our list of best Shopify outdoor stores will help you get on the road by giving you a better understanding of their successful strategies and approach that you can use in your incoming Shopify outdoor shop.

1. 4 best Shopify outdoor stores examples

Before going into details, here is a comprehensive summary for all the Shopify outdoor stores we check out in this post:

1.1. Thrudark – Shopify outerwear store

1.1.1 Overview

Thrudark is a high-performance outerwear brand founded by former UK Special Forces operatives. Designed for extreme environments—from freezing alpine terrains to humid jungles—Thrudark caters to serious outdoor and tactical enthusiasts. With a strong focus on durability, function, and innovation, it has established itself as a leading name among premium outdoor brands on Shopify.

The site itself reflects the brand’s rugged identity, offering an immersive and streamlined shopping experience. Though Thrudark uses a custom Shopify theme, you can create a similar look with Shopify Alchemy theme.

1.1.3 What can you learn from Thrudark?

• Use theme to reflect brand identity: Thrudark’s Shopify site uses a highly customized layout that could inspire those exploring a premium Shopify outdoor theme.
• Product pages that inform: Each product page includes technical specs, performance insights, and action-packed imagery, helping shoppers feel confident in their purchase.
• Optimized mobile experience: The site adapts seamlessly across devices—a must for any modern Shopify store aiming for mobile-first traffic.

1.2. Zpacks – Shopify camping store

1.2.1. Overview

Zpacks is a leading name among camping Shopify stores, focused on the ultralight backpacking equipment. They provide diverse equipment and apparels such as tents, backpacks, sleeping bags, and outfits. This company is one of the most successful examples of the best Shopify stores to buy outdoor gear.

One of the best Shopify themes to create a similar website layout is Motion for its modern look, great product display, and seamless purchase experience.

1.2.2. What can you learn from Zpacks?

• Concentrate on selling high-quality products in small numbers, focusing on specific target markets.
• Highlight positive reviews and testimonials to build trust and credibility with potential customers.
• Offer variations to match customer requirements and provide additional value over basic products and services.

1.3. The Mossy Oak Store – Shopify hunting gears store

1.3.1. Overview

Mossy Oak Store is a popular Shopify hunting store that offers hunting and outdoor equipment. They sell clothing items and accessories that are camouflage with apparels, sporting equipment and fishing accessories for both male and female as well as children.

The Mossy Oak Store which has an online presence and a physical store in West Point, MS, serves as a success story in the field of Shopify outdoor stores. The store is built using Impulse Shopify theme, a nice theme with 20+ outstanding sections, powerful promotions & modern design.

1.3.2. What can you learn from The Mossy Oak Store?

• You should consider providing a broad range of products to attract a wider audience.
• If possible, you should maintain an active and engaging presence across multiple social media platforms to stay connected with the community.
• Diversify your content appearing on the website by combining high-quality images and videos to showcase your products, how to set up the gear in different environments, etc
• Offer informative content such as blog posts, guides, compelling content such as podcasts. It’s not only building a community using your products but also improving your SEO score.

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1.4. Finisterre – Shopify sustainable outerwear store

1.4.1. Overview

Finisterre’s website offers a calm, airy design that aligns with its sustainable mission and coastal roots. The layout is built around clean lines, soft colors, and storytelling elements that emphasize transparency and purpose.

The store uses layered navigation for intuitive filtering (e.g., by activity, material, or climate), which enhances the user experience without overwhelming the visitor. If you are looking for a Shopify theme with the same vibe, check out Beyond!

1.4.2. What can you learn from Finisterre?

• Clarity in design builds trust: A muted color scheme and whitespace let the product photography and mission-led messaging shine—ideal for brands wanting to create eco-conscious travel stores on Shopify.
• Transparent content and information: Finisterre’s blog, repair service info, and sustainability stats are integrated naturally within the site, providing depth without disrupting the shopping flow.
• Sticky menu & accessible filters: Small UX features—like a persistent top nav and easy-to-access filters—improve usability and reduce friction across the buying journey.

1.5. Snow Peak

1.5.1. Overview

The Snow Peak Shopify store is known as an outdoor gear retailer, being popular for its high-quality camping equipment and apparel. As a leading Shopify outdoor gear store, the brand focuses on crafting durable and functional products that cater to outdoor lovers and adventurers.

Snow Peak’s main products are apparel, like jackets and pants, to essential camping gear, including tents, fire pits, and cookware. To design a similar store, nothing is better than Shopify Prestige theme.

1.5.2. What can you learn from Snow Peak?

• Create a unique brand identity that combines style and functionality.
• Use social media and arrange events to interact with clients directly and foster an impression of community.
• Prioritize ethical and sustainable business operations to bring in eco-aware customers.

1.6. Passenger Clothing – Shopify outerwear store

1.6.1. Overview

Passenger Clothing uses its Shopify storefront to evoke a sense of wanderlust. With warm imagery, natural textures, and layered storytelling, the site creates an immersive browsing experience perfect for adventure-lovers.

What makes the website stand out is its seamless blend of shopping and storytelling. Full-width lifestyle imagery, travel guides, and sustainability messaging are built into the core layout, not treated as afterthoughts. If you need to recreate this store layout, try Shopify Streamline theme!

1.6.2. What can you learn from Passenger Clothing?

• Strong visual hierarchy: Passenger’s site uses visual hierarchy to guide visitors—from banners to curated collections.
• Lifestyle-driven merchandising: Category pages feature bundled looks and destination-based themes, useful inspiration for those building Shopify camping stores with a focus on narrative.
• Site speed & UX consistency: Despite rich content, the site performs well with this fast theme. Responsive layout, quick-loading product galleries, and smooth transitions offer a consistent experience across devices.

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2. Interesting facts about outdoor industry on Shopify

In the Hiking & Camping category, there are 3,126 active Shopify outdoor stores as of May 24, 2024. Here are some key facts from this segment to inspire your own Shopify outdoor gear store:

• Social media usage: 41.6% of stores use Instagram, making it the most popular platform. YouTube is at 17.5%, and Facebook is at 36.7%. Shopify outdoor stores may effectively engage with their audience by using these platforms.
• Contact information: 52.5% of stores offer email as the preferred means of communication. In addition, 30.8% provide a phone number to ensure that buyers can get in touch with them easily.
• Top countries: The United States dominates with 57.5% of these stores. Australia (9.2%), the United Kingdom (8.6%), and Canada (6.7%) also host many Shopify outdoor stores online.
• Top Shopify apps: Apps offering product reviews are important. 20.0% of stores have Product Reviews installed, however only 17.0% use Judge.me Product Reviews. 18.0% of stores implement geolocation apps to personalize the in-store buying experience.
• Top technologies: Cloudflare is used globally, increasing 99.6% of stores’ security and functionality. 99.2% of users use Arrive for assistance in shipment tracking. With 98.8% of users using Cloudflare CDN, fast content delivery is assured.
• Product range: Targeting niche markets, 1–9 products are available for purchase in 24.6% of the total businesses. While 16.5% and 18.8%, accordingly, have 10–24 and 50–99 products, both of them offer a wide but reasonable range of options.
• Top Shopify themes: Dawn is the most popular theme, used by 20.8% of stores. Debut and Refresh follow, used by 5.8% and 4.9% of stores. These themes offer clean, functional designs ideal for camping Shopify stores.
• Top-level domain distribution: The .com domain is dominant, used by 74.0% of stores. The .com.au domain is prevalent in Australia (5.4%), and the .co.uk domain is common in the UK (4.0%).

These facts illustrate how successful Shopify outdoor stores leverage specific tools and strategies. By understanding these practices, you can enhance your own Shopify hunting store or any other outdoor-focused business.

3. Conclusion

In conclusion, Shopify outdoor stores are successful because they integrate important technology and apps, use social media strategically, and effectively engage customers. These strategies can help you build a successful Shopify outdoor gear store.

Visit Ecomstart at ecomstart.io for additional information and business concepts. In a crowded market, sticking to proven strategies will help you identify your store. Take inspiration from these models to create your own profitable outdoor business stores.

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