Wix to Shopify Migration: Steps, Costs and What Moves (2026)
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In this article
Yes, a Wix to Shopify migration is possible. Products and customers move by CSV file or the Shopify Store Migration app. Order history needs a third-party app, and Wix reviews cannot be exported. Design, apps and URL redirects are set up again in Shopify. Costs: a Shopify plan, a domain, a theme and any app or expert fees.
Quick verdict
Choose Shopify if your catalogue is physical products that fit a CSV export, and you are ready to rebuild the design and the redirects by hand. Shopify Basic is $25 a month, or $19 a month billed yearly (US page, October 2026).
Pause if you need Wix reviews in the new store or sell digital products. Shopify’s guide says reviews cannot be exported from Wix, and Wix says exporting digital products is not supported.
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Key takeaways
- Products and customers move by CSV file or the Shopify Store Migration app. Shopify’s guide points to third-party migration apps for order history. Wix reviews cannot be exported (Shopify Help Center, October 2026).
- Wix exports physical products only, up to 5,000 rows per CSV file. Exporting digital products is not supported.
- Shopify’s guide has 19 steps. Eight of them (12 to 19) are store setup after the data import: theme, shipping, taxes, payments, test orders, staff, domain and SEO.
- Shopify Basic is $25 a month, or $19 a month billed yearly. The Store Migration app is listed as free, but the guide describes it as early access for certain stores, on desktop (US, October 2026).
- Old Wix URLs are redirected inside Shopify admin. Shopify redirects only URLs that now return a 404 page.
- If you transfer a domain away from Wix, Wix says it usually takes up to 7 days and business email stops until you add the MX records again.
How was this guide checked?
This guide uses public first-party pages only: the Shopify Help Center guide to migrating from Wix, the Shopify pricing page, the Shopify App Store listing for Shopify Store Migration, the Shopify Theme Store, and the Wix Help Center. We opened no accounts and tested nothing. Some pages came back truncated, so a footnote may be missing.
Pages checked October 2026 (US, USD).
Should you move your store from Wix to Shopify?
Move if the data you need can leave Wix and you accept rebuilding design and redirects. Answer these five questions first.
- How many products do you have, and how many options does each product use? Wix exports up to 5,000 rows per CSV file. Shopify’s guide says the Store Migration app does not import the options of a product with more than 3 options. It says third-party apps or metafields can resolve this.
- Do you sell digital products? Wix says exporting them is not supported.
- Do you need order history or reviews in the new store? Shopify’s guide points to third-party migration apps for order history, and Wix reviews cannot be exported.
- What do you pay Wix each month today? Set it next to Shopify Basic at $25 a month, or $19 a month billed yearly (US, October 2026). We did not read Wix prices for this page.
- Is your site mostly articles and pages? Shopify’s guide describes no import path for blog posts or pages.
For the platform-level choice, read our Shopify vs Wix comparison or the three-way Shopify vs Wix vs Squarespace guide. If neither platform fits, see the other Shopify alternatives.
What can you move from Wix to Shopify?
Products and customers, by CSV file or the Shopify Store Migration app. For order history, Shopify’s guide points to third-party migration apps.
| Data type | How it moves | Notes |
|---|---|---|
| Products | Export a CSV from Wix, edit it to match Shopify’s product template, then import it. Or use the Store Migration app. | Wix exports physical products, up to 5,000 rows per file. The export file is named WixProductDownload.csv in Shopify’s guide. |
| Customers | Export contacts from Wix, reformat the file to Shopify’s customer template, then import it. Or use the Store Migration app. | Wix exports up to 50,000 site contacts at once. The Wix article does not say whether store customers are included. |
| Order history | Shopify’s guide points to third-party migration apps for order history. The Store Migration app covers products and customers. | Wix exports orders as a CSV, with one row per order or one row per item. |
The guide’s own sequence is: export from Wix, edit the file, import to Shopify, then check the products and fix import errors. We summarise it in the steps below.
What can’t you move from Wix to Shopify?
Reviews, design, apps and old URL settings do not move automatically. Shopify’s guide and the Wix Help Center describe no transfer for them.
| Item | What the pages say | What you do |
|---|---|---|
| Reviews | The guide says Wix reviews cannot be exported. | Add reviews by hand or with a review app (guide step 9). |
| Digital products | Wix says exporting digital products is not currently supported. | Plan to re-create them in Shopify. |
| Theme and design | The guide describes no design transfer. Step 12 sets up a theme in Shopify. | Pick a free or paid theme and customize it. |
| Wix apps | The guide has no step that moves Wix apps. | List what each app does, then check what your Shopify store needs. |
| Blog posts and pages | The guide describes no import path for them. | Check Wix’s own export options before you cancel. |
| Prices by location, products with more than 3 options | Shopify’s guide says the Store Migration app does not import the options of a product with more than 3 options, and that third-party apps or metafields can resolve it. It also does not support prices by location; prices default to the product’s highest price. | Check these products by hand after the import. |
| Old Wix URLs | The guide says Shopify’s link structure is likely different from Wix, so old links to specific pages likely won’t load. Redirects are created in Shopify (guide step 19). | Create redirects, see the section on search rankings below. |
| Business email on a Wix domain | If you transfer the domain away from Wix, Wix says business email stops working until you add the MX records again. | Set up email at your new host. |
For design, start from a theme that fits your catalogue: our guide to Shopify themes to start from lists options.
How do you migrate from Wix to Shopify, step by step?
Follow ten grouped steps. They summarise the 19 steps in Shopify’s guide to migrating from Wix, which has the full detail and screenshots.
- Decide what to move and how. The guide lists manual entry, CSV import, the Store Migration app, third-party apps and hiring a Shopify Partner (step 1).
- Export and edit your products. Export the product CSV from Wix, then map its columns to Shopify’s product template (steps 2 and 3).
- Import and check your products. Upload the file, review the details, fix import errors and organize products into collections (steps 4 and 5).
- Optional: move customers. Export, reformat and import the customer file (steps 6 to 8).
- Optional: reviews and order history. Reviews are added by hand or with a review app. Shopify’s guide points to third-party apps for orders (steps 9 to 11).
- Set up the theme. Customize the default theme or add a free or paid one (step 12).
- Configure shipping, taxes and payments. These are three separate setups in Shopify admin (steps 13 to 15).
- Place test orders and add staff. Test payments, refunds and fulfillment, then create staff accounts (steps 16 and 17).
- Set up your domain. Buy a new one or connect or transfer your existing one. Shopify’s guide says you might need to disconnect a domain you want to transfer from the old platform, or you might see SSL certificate errors (step 18). See Shopify’s domain help page.
- Set up SEO. Create redirects, check meta descriptions, submit your sitemap and consider an SEO app (step 19, optional in the guide).
How much does it cost to move from Wix to Shopify?
A move costs a Shopify plan plus a domain and a theme. The Store Migration app is listed as free, though Shopify’s guide describes it as early access, available to certain stores and on desktop (October 2026). Expert help is priced by the expert.
| Cost part | What the page says | Source | Date |
|---|---|---|---|
| Shopify plan | Basic: $25 a month, or $19 a month billed yearly. Grow: $65 a month, or $49 a month billed yearly (US, USD). | shopify.com/pricing | October 2026 |
| Shopify Store Migration app | Pricing listed as Free. Rating 3.2 out of 5 from 78 reviews, as listed on the Shopify App Store. Shopify’s guide describes the app as early access, available to certain stores and on desktop. | apps.shopify.com/store-migration | October 2026 |
| Domain | Price depends on the extension and is shown at purchase. Domains are registered for one year and renewed annually, billed separately from your plan. | help.shopify.com, buying domains | October 2026 |
| Theme | Shopify’s guide says free or paid themes exist. The Theme Store showed paid themes from $150 to $450 USD among the themes listed. The page does not say if the price is one-time. | themes.shopify.com | October 2026 |
| Expert help | Priced by the expert. Hire Shopify Experts or Partners; the guide links its Partner directory for migrations. | help.shopify.com, migrating from Wix | October 2026 |
Shopify can change prices and show different figures by country or billing period; check the live page before you buy. For what each plan includes, read Shopify plan prices explained.
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Example: first 12 months on Shopify Basic
Hypothetical store. It moves its products to Shopify Basic billed yearly and uses the Store Migration app. We count only prices read on the pages above.
| Item | Per month | 12 months |
|---|---|---|
| Shopify Basic, billed yearly | $19 | 12 x $19 = $228 |
| Shopify Store Migration app | Listed as free | $0 |
| Counted total | $228 |
Not counted: the domain (price shown at purchase), a paid theme, other apps, developer or expert time, and your Wix bill until you cancel. On monthly billing, Basic would be 12 x $25 = $300 over the same period.
How do you keep your search rankings when you move?
Set up redirects from old Wix URLs, check meta descriptions and submit your sitemap. Shopify’s guide lists these in step 19. It says redirects help preserve your ranking and gives no guarantee.
- Create a redirect in Shopify admin under Content, Menus, then View URL Redirects. You can also import a CSV of redirects. Details are on the URL redirects help page.
- Shopify redirects only URLs that now show a 404 page. If the old URL still loads a valid page, the redirect does not work.
- Some paths cannot be redirected, such as /products, /collections and paths starting with /cart or /orders.
- Shopify generates a sitemap.xml automatically. The guide says to submit it to Google Search Console.
- Shopify’s guide says you might need to disconnect a domain you want to transfer from the old platform, or you might see SSL certificate errors (step 18).
What problems come up most often?
The most common problems are three import errors from Shopify’s guide plus Wix export and domain limits.
- Products import but stay hidden, because they are not published.
- Details are missing from imported products.
- Product variants fail to import because a variant option is missing.
- Wix exports at most 5,000 rows per product CSV file, so a large catalogue needs more than one file.
- A recently registered or transferred domain, or one with changed contact details, can be locked by ICANN’s 60-day rule and blocks the transfer from Wix.
When a step is beyond you, the guide points to a Shopify Partner for the migration. Ask for a written quote first, because the guide gives no price.
FAQs
Sources
- Shopify Help Center, Migrate from Wix, help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix (checked October 2026)
- Shopify Help Center, URL redirects, help.shopify.com/en/manual/online-store/menus-and-links/url-redirect (checked October 2026)
- Shopify Help Center, Add a domain, help.shopify.com/en/manual/domains/add-a-domain, and Buying domains, help.shopify.com/en/manual/domains/add-a-domain/buying-domains (checked October 2026)
- Shopify pricing, shopify.com/pricing (US, USD, checked October 2026)
- Shopify App Store, Shopify Store Migration, apps.shopify.com/store-migration (checked October 2026)
- Shopify Theme Store, themes.shopify.com (checked October 2026)
- Wix Help Center, Wix Stores: Exporting Your Product List, support.wix.com/en/article/wix-stores-exporting-your-product-list (checked October 2026)
- Wix Help Center, Exporting Orders, support.wix.com/en/article/wix-stores-exporting-store-orders (checked October 2026)
- Wix Help Center, Wix Contacts: Exporting Your Contacts, support.wix.com/en/article/exporting-your-contacts (checked October 2026)
- Wix Help Center, Transferring Your Wix Domain Away from Wix, support.wix.com/en/article/transferring-your-wix-domain-away-from-wix-2477749 (checked October 2026)
