Shopify vs Wix for an Online Store: Cost, Features, Fit (2026)
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In this article
Shopify vs Wix: Shopify’s pages describe one back office for selling online, in person, on social media and in marketplaces. Wix’s ecommerce page is headed “Build an ecommerce website” and sits on its site plans. Shopify’s entry plan is $19 a month billed yearly (US, October 2026). Wix shows its prices by location.
Quick verdict
Choose Shopify if you want one back office for online, in-person, social and marketplace sales, and an app store that states over 16,000 apps. From: $19 a month billed yearly, or $25 billed monthly (US, USD, October 2026).
Skip it if you need phone or email support on a Basic plan. Shopify lists email support for Plus and Retail, and phone for Plus, Retail and POS Pro; chat is on all plans.
Compare Shopify plan prices paid link
Choose Wix if you want a store on a Wix site plan (Core, Business or Business Elite), ecommerce templates you can edit, and checkout fields you set in the dashboard. From: Wix shows prices by location, so no figure is given here.
Skip it if you need card payments on a Wix point of sale without a separate $19 a month POS Premium plan (currency not named), or if your catalog is above Wix’s stated limit of 50,000 products.
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Key takeaways
- Shopify US plans: Basic $25 a month or $19 billed yearly, Grow $65 or $49, Advanced $399 or $299, Plus from $2,300 (USD, checked October 22, 2026).
- Wix lists Core, Business and Business Elite with “Accept payments”. Its prices vary by location, so this page gives no Wix plan price. Read yours at checkout.
- Wix Payments lists 2.9% + $0.30 for a US card payment. Shopify’s US pricing page shows no online card rate, only 2%, 1%, 0.6% or 0.2% on third-party providers.
- Both sell in person. Shopify POS Pro is $89 per location a month billed yearly. Wix’s POS Premium plan is $19 a month on top of a site plan.
- Shopify’s App Store states “over 16,000 apps”. Wix’s App Market page shows category counts and states no total.
This comparison uses public first-party pages only: Shopify’s pricing and POS pages, the Shopify Help Center and App Store, Wix’s upgrade and ecommerce pages, and the Wix Help Center. We did not open accounts and did not test either product. Shopify prices are US dollars from the US page. Wix says its prices and currency vary by location, so no Wix plan price is quoted.
Checked: October 22, 2026.
Is Shopify or Wix better for your online store?
Shopify fits if you want one back office for online, in-person, social and marketplace sales. Wix fits if you want a store on a site plan, with editable templates and checkout fields. Four things decide it: catalog size, whether you sell in person, how much you want to change at checkout, and how much time you have to build. If you sell online and want that single back office, the plan price is the next thing to check.
See Shopify plan prices paid link
- Catalog size. Wix’s Help Center says you can offer up to 50,000 products, and its ecommerce page says up to 1,000 variants each. The Shopify Help Center page on variant limits states no limit for standard products, so read it against your catalog. A catalog near 50,000 products is the point where Wix’s stated cap matters.
- Selling in person. Both have a point of sale. Wix’s needs a separate $19 a month POS Premium plan for card payments, while Shopify POS Pro is $89 per location a month billed yearly.
- Checkout control. Shopify’s Help Center lists theme edits and a Checkout Blocks app. Wix’s Help Center lists colors, button shape, custom fields and policy links. If you need extra checkout fields, Wix’s custom fields cover that; if you need an app-based change, Shopify’s Checkout Blocks app is the listed route.
- Time to build. No public first-party page measures setup time for either platform, so this page does not rank them on it. Open a theme or template you like and count the pages you must fill. Compare that count with the hours you have.
For a longer look at what each Shopify plan includes, read Shopify plan prices explained.
How do Shopify and Wix compare side by side?
Both platforms cover the basics of an online store. They differ in how they are priced, where the point of sale sits and what each page states about apps and support. The table lists only what each vendor’s own pages state.
| Feature | Shopify | Wix | Source |
|---|---|---|---|
| Plans that take payments | Basic, Grow, Advanced, Plus | Core, Business, Business Elite list “Accept payments”. Light cannot. | Shopify pricing; Wix upgrade page and Help Center |
| Point of sale | Shopify POS; POS Pro is $89 per location a month billed yearly | Wix POS: its ecommerce page names Retail POS and Mobile POS, its Help Center names POS Register and POS Go; POS Premium plan $19 a month (“$”, currency not named), on top of a site plan | Shopify POS pricing; Wix ecommerce page and Help Center |
| Multi-currency | Prices convert automatically by default; full features need Shopify Payments with one-page checkout | Wix Stores only; needs Wix Payments, PayPal or Stripe; US example shows 1% conversion fee and 1.5% cross-border fee | Shopify Help Center, Pricing in local currencies; Wix Help Center, Multi-Currency: Overview |
| Checkout customization | Theme edits and the Checkout Blocks app; the page names no plan conditions, so check yours | Colors, button shape, custom fields, policy links | Shopify Help Center, Shopify Checkout; Wix Help Center, Customizing the Checkout Page |
| Apps | App Store states “over 16,000 apps” | App Market page shows category counts and states no total | apps.shopify.com; wix.com/app-market |
| Themes and templates | Free and paid themes in the Theme Store | Wix says “100s” of free ecommerce templates | Shopify Help Center, Shopify themes; Wix ecommerce page |
| Support | Chat 24/7 on all plans; email for Plus and Retail; phone for Plus, Retail and POS Pro | Wix says round-the-clock support by chat or a call with Customer Care | Shopify Help Center, How to Contact Shopify Support; Wix ecommerce page |
| Selling beyond your site | POS page: sell in person, online, on social media and marketplaces | Help Center lists eBay, Facebook, Instagram, Amazon, TikTok, Google Shopping and YouTube | Shopify POS page; Wix Help Center, Wix Stores overview |
| Catalog limit | Not stated on the pages opened for standard products | Up to 50,000 products | Shopify Help Center, Variant and Option Limits; Wix Help Center, Wix Stores overview |
Wix vs Shopify: which costs less?
On Wix vs Shopify pricing, only Shopify publishes a US figure: $19 a month billed yearly on Basic (US, October 22, 2026). Wix shows plan prices by location and currency, so no Wix plan price is quoted here and public pages do not settle which is cheaper. Prices differ by country on both sites, so read your own country’s page before you buy.
| Shopify plan | Monthly | Billed yearly (per month) | What the page lists | Date |
|---|---|---|---|---|
| Basic | $25 | $19 | 2% fee on third-party payment providers; additional staff accounts: no number listed | Oct 22, 2026 |
| Grow | $65 | $49 | 1% third-party fee; 5 staff accounts | Oct 22, 2026 |
| Advanced | $399 | $299 | 0.6% third-party fee; 15 staff accounts | Oct 22, 2026 |
| Plus | From $2,300 | Not shown | 0.2% third-party fee; unlimited staff accounts | Oct 22, 2026 |
| Wix plan | What the page lists | Date |
|---|---|---|
| Core | “Accept payments”, “Basic eCommerce”; 50 GB storage; 5 site collaborators | Oct 22, 2026 |
| Business | “Accept payments”, “Standard eCommerce”; 100 GB storage; 10 site collaborators | Oct 22, 2026 |
| Business Elite | “Accept payments”, “Advanced eCommerce”; unlimited storage; 100 site collaborators | Oct 22, 2026 |
Fees are the second cost line. Wix’s fee page lists service fees for Wix Payments and no separate Wix fee on top. Shopify’s US pricing page lists a fee only for third-party payment providers and no online card rate.
| Fee (US) | Shopify | Wix |
|---|---|---|
| Third-party payment provider fee | 2% Basic, 1% Grow, 0.6% Advanced, 0.2% Plus | No separate Wix fee on the fee page |
| Online card payment | Not shown on the US pricing page | Wix Payments: 2.9% + $0.30 |
| American Express card | Not shown | Wix Payments: 3.7% + $0.30 |
| PayPal | Not shown | Wix Payments: 3.49% + $0.49 |
| In-person card payment | Not shown | Wix POS: 2.6% + $0 |
| Chargeback | Not shown | $15 (Wix Payments, excluding PayPal) |
Hypothetical store, one year, 100 orders of $50 each, so $5,000 in sales. It uses the figures above and leaves out domain, apps, themes and taxes. Wix’s plan price is missing because it varies by location, so the two sides are not a full like-for-like total.
| Cost line | Arithmetic | First year |
|---|---|---|
| Shopify Basic, billed yearly | $19 x 12 | $228 |
| Shopify third-party provider fee, if you use one | $5,000 x 2% | $100 (plus the provider’s own fees) |
| Wix Payments card fee | ($50 x 2.9% + $0.30) x 100 | $175 |
| Wix plan (Core, billed yearly) | Price varies by location | Not confirmed |
The Shopify card rate for Shopify Payments is not on the US pricing page, so it is not in the example. Add your Wix plan price and Shopify’s card rate from your own country’s pages before you compare totals.
Which has better tools for selling: Wix or Shopify?
Wix vs Shopify for ecommerce comes down to the tool you need. For selling in person, both have a point of sale. Shopify POS Pro adds $89 per location a month billed yearly. Wix’s ecommerce page names Retail POS and Mobile POS, while its Help Center names POS Register and POS Go and says a $19 a month POS Premium plan is needed for card payments, plus a site plan. Our guide to sell online and in store with Shopify covers the Shopify side.
For selling in more than one currency, both need a payment setup first. Shopify’s page says converted prices are the default and full functionality needs Shopify Payments with one-page checkout. Wix limits multi-currency to Wix Stores with Wix Payments, PayPal or Stripe.
For checkout control, the two lists differ in kind. Wix’s page lists design colors, button shape and custom fields. Shopify’s page lists theme edits and the Checkout Blocks app.
For the look of the store, Shopify’s Theme Store carries free and paid themes. Start from Shopify themes to start from if you want examples. Wix says it offers “100s” of free ecommerce templates.
For help when something breaks, Shopify lists 24/7 chat on every plan and phone only for Plus, Retail and POS Pro. Wix describes round-the-clock chat or a scheduled call. That Wix wording comes from its marketing page, so treat it as Wix’s claim.
What if you outgrow Wix?
You can move a Wix store to Shopify. Shopify’s Help Center has a 19-step guide for it.
The steps, limits and what does not transfer are in our guide to move your Wix store to Shopify.
What about Squarespace?
Squarespace has its own page: Shopify vs Wix vs Squarespace. If neither platform fits, compare Shopify vs WooCommerce or read about other Shopify alternatives.
FAQ
Sources
- Shopify pricing page, shopify.com/pricing (US, USD, checked October 22, 2026)
- Shopify POS page, shopify.com/pos, and POS pricing page, shopify.com/pos/pricing (checked October 22, 2026)
- Shopify App Store (checked October 22, 2026)
- Shopify Help Center: Pricing in local currencies (checked October 22, 2026)
- Shopify Help Center: Shopify Checkout (checked October 22, 2026)
- Shopify Help Center: How to Contact Shopify Support (checked October 22, 2026)
- Shopify Help Center: Shopify themes (checked October 22, 2026)
- Shopify Help Center: Variant and Option Limits (checked October 22, 2026)
- Shopify Help Center: Migrating from Wix (checked October 22, 2026)
- Wix upgrade page, wix.com/upgrade/website (prices vary by location; checked October 22, 2026)
- Wix ecommerce page, wix.com/ecommerce/website, and Wix App Market, wix.com/app-market (checked October 22, 2026)
- Wix Help Center: Wix Payments: Service Fees; Choosing a Premium Plan; Multi-Currency: Overview; Customizing the Checkout Page; Wix Stores: An Overview of Store Features; Wix POS: About the POS Premium Plan, at support.wix.com (checked October 22, 2026)
