The Complete Guide To Shopify Nonprofit Pricing​ 2025

Nonprofit organizations are witnessing booming growth in this digital era thanks to the rapid development of eCommerce platforms. According to CCS Fundraising’s Philanthropy Outlook, charitable giving sources are expected to increase by 5.3% in 2025. 

As a leading eCommerce platform, Shopify quickly seized the opportunity and offered various plans for Shopify nonprofit pricing. These programs provide dynamic features to help non-tech nonprofits raise funds, sell merchandise, and accept donations much more easily. 

In this blog post, eComStart provides you with an ultimate guide to Shopify nonprofit pricing and step-by-step instructions on how to leverage these options to stay ahead of the curve in 2025.  

1. Shopify Nonprofit Pricing​ 2025: Detailed Analysis

After understanding some key takeaways about Shopify for nonprofits, now is the time to thoroughly break down the two Shopify nonprofit pricing plans: Shopify NPO Lite and Shopify NPO Full. Each plan offers its features, meeting the demands of various non-profit organizations.  

1.1. Shopify NPO Lite

Priced at $29 per month, Shopify NPO Lite shares additional features that are not typically available on the Basic Plan including real-time shipping and direct donation. These two features are essential factors in operating nonprofit organizations during this digital era. 

Firstly, its lower transaction compared to the Shopify Basic Plan allows organizations to allocate more funds toward their core activities for a long-term period. Over a large volume of transactions, these savings can become substantial, especially for NPOs that rely heavily on donations and online sales. 

Secondly, Shopify NPO Lite offers collaborative management through unlimited staff accounts, making it advantageous for community-based organizations that require team coordination. 

According to our experience, this plan is suitable for nonprofit organizations that:

• Range from small to medium-sized with a limited budget.
• Being new to e-commerce and selling a small number of products.

1.2. Shopify NPO Full

The higher standard plan in the Shopify Nonprofit Pricing is Shopify NPO Full. Besides the essential features such as unlimited staff accounts and donation acceptance, Shopify NPO Full eliminates third-party transaction fees (compared to 1% of Shopify NPO Lite) and provides lower credit card rates through Shopify Payments. This helps to expand funds retained for nonprofit initiatives.

According to our experience, this plan is suitable for nonprofit organizations that: 

• Heavily rely on eCommerce with a large number of products.
• Require advanced features of an eCommerce platform that can provide automated functionalities, deep analyses, and efficient scalability.

1.3. Is There A Free Trial For NPO Plans?

For basic Shopify pricing plans, this leading eCommerce company always offers a free trial with Shopify 3 months $1. However, when it comes to Shopify nonprofit pricing, there hasn’t been any official announcement yet. Instead, you should directly contact the Shopify support team for more details.

2. Why Choose Shopify For Nonprofits?

Shopify’s ease of use and customization capabilities are among its most significant advantages, particularly for individuals looking to establish an online presence without technical expertise. Here are 3 main reasons why your nonprofit organization should invest in a Shopify NPO plan.

2.1. Shopify’s Social Commitment 

Shopify has demonstrated its social commitment by managing a fund called Shopify Sustainability Fund with a $5 million annual investment pledge. In addition, Shopify’s migration to Google Cloud in 2018 marked a breakthrough milestone in its carbon reduction journey. Investing money in a commerce platform that is strongly committed to sustainable social developments like Shopify, nonprofits not only contribute to social responsibility more comprehensively but also strengthen a long-term positive branding strategy with potential donors. 

2.2. Easy To Build And Customize

According to the Shopify Market Share and Usage Statistics by Kinsta, users only need as little as 10 minutes to set up an online store. With no coding needed, Shopify nonprofit pricing plans allow NPOs to create online stores by using a drag-and-drop interface or prebuilt Shopify stores by third-party vendors such as eComStart to meet the fundamental needs of online presence. 

2.3. Essential App Integration

Another major advantage of Shopify for nonprofits is its impressive app integration. With a wide range of Shopify-based apps specifically designed for streamlining donations, nonprofits can easily leverage them to reach out to potential donors and increase fundraising revenue.  

Given the benefits Shopify NPO plans to offer to nonprofits, it’s time to uncover specific tools that can strengthen your NPO’s digital footprint. The following five Shopify apps are particularly valuable for nonprofit organizations seeking to maximize their social impact and fundraising potential.

3. 5 Apps To Optimize Shopify Nonprofit Store

The Shopify App Store includes over 8,000 apps for all the different ways users want to customize their stores. But here are the 5 best apps that can offer a dynamic set of skills for your organizations to gain competitive edges, ensuring both nonprofit eligibility and digital marketing performances.

Shopping Gives

ShoppingGives stays on top of the donations apps industry due to its end-to-end donation management solution for eCommerce brands. By installing this app, nonprofits can precisely keep track of their donation amounts by product SKU & variant. 

Overall rating: 4.5 ⭐ (114 reviews)

Key Features: ShoppingGives offers a fully managed and end-to-end donation process that streamlines regulation requirements. Its actionable data helps nonprofits to better allocate budgets and personalize marketing. 

Pricing: This app is free to install and starts from $24/month for the Starter plan to $1045/month for the Partner plan. For the Pro plan, you should contact the Sales Team. 

Zestard – Easy Donations

If your donors want to give donations without buying any physical product, Zestard – Easy Donations is a go-to choice. It lets your nonprofits raise funds anywhere on your website by adding customizable donation options to product pages, cart pages, or checkout screens.

Overall rating: 4.7 ⭐ (182 reviews)

Key Features: Zestard – Easy Donations empowers nonprofits to create dedicated donation pages and add donation widgets anywhere. There will be detailed reports and real-time donation tracking for you to analyze. 

Pricing: This app is free to install. Subscription models start at $6.99/month for the Basic Plan and $9.99/month for the Advance Plan. 

DonateMate for Donations

If you’re looking for an app to highly increase donations? It’s DonateMate. With versatile feature settings especially about tax and shipping, this app will maximize your donation amounts.

Overall rating: 5 ⭐ (36 reviews)

Key Features: DonateMate features a drag-and-drop interface that facilitates donation management. There are no transaction limits for donations. The platform’s post-checkout donation functionality contributes to a smooth giving experience for donors. 

Pricing: This app has a free plan for users to test first. The paid subscription starts at $10/month for the Seed plan, $30/month for the Growth plan, and $99/month for the Plus plan.

Virtue ‑ Charity Donations 

Virtue – Charity Donations enables supporters to make contributions at checkout or post-purchase. The app from Shopify for charity provides comprehensive analytics dashboards that allow nonprofits to optimize fundraising tools.

Overall rating: 4.7 ⭐ (70 reviews)

Key Features: Virtue empowers customers to add donations with matching gifts and roundup features. This app automatically calculates and displays the real-time impact of contributions, allowing nonprofits to celebrate donation milestones with their supporters.

Pricing: The paid subscription starts at $0.36 per order with giving, $29/month for the Plus plan, and $69 for the Impact Unlimited plan.

Greenspark: Your Climate App 

Greenspark: Your Climate App enables businesses to connect customer actions with positive environmental impact through features like customizable widgets, certificates, dashboards, and QR codes. 

Overall rating: 4.9 ⭐ (57 reviews)

Key Features: This app empowers businesses to make a global impact through fully customizable setups. Its multi-currency and multi-language capabilities ensure seamless accessibility, while integration with hundreds of apps enhances your store’s impact and scalability.

Pricing: The paid subscription starts at $7 for Starter plan, $29 for Growth, $79 for Premium. For an Enterprise plan, you should book a demo with the sales team. 

4. How To Market Your Nonprofit Effectively In 2025

Operating a nonprofit requires a mixture of strategic vision and engaging marketing campaigns. This guide is designed to provide you with key insights on how to market your nonprofits in 2025. 

4.1. Have A Clear Mission Statement And Success Metrics

Managing nonprofits efficiently requires a clear and consistent mission. Each page should communicate with its target audience by showcasing engaging content, especially the “About Us” page. This page conveys deeper insights to express the reasons why donors choose your nonprofit organization.

For example, SafeNight is an organization trying to provide safe alternative housing for survivors. Its website articulates a consistent vision through the clear statement “A survivor needs help, and shelter is not available. You can help” followed by detailed explanations of how this app works on the bottom of Donate page. 

Additionally, the homepage delivers a compelling message about supporting survivors “Everyone deserves a violence-free life”, while smartly placed call-to-action buttons encourage community engagement and participation. 

4.2. Social Media

There is no doubt that social media is becoming the champion of fundraising for nonprofits. A recent report revealed that 41% of GenZ choose social channels as the primary factor influencing their charitable giving decisions (Source: Social State Of Giving Report – 2024 by Go Fund Me). This trend coincides with the rapid development of short-form content which is a direct response to shrinking attention spans among digital audiences. 

To demonstrate the statement that “social platforms have become an indispensable part of marketing campaigns”, we should have a look back at the “#TeamSeas” campaign. It was launched by YouTubers MrBeast and Mark Rober in 2021. 

At the end, they raised over $30 million to remove plastic from the ocean by making the campaign go viral through short-form videos on YouTube, TikTok, and Twitter, where Gen Z audiences actively participated in donating and spreading awareness.

4.3. Referral Programs

In 2025, word-of-mouth marketing remains one of the most powerful tools for nonprofit growth. WOM marketing results in 5 times more sales than a paid media service. A well-designed referral program can increase awareness, drive donations, and engage supporters in a meaningful way with lower costs.

4.4. SMS Campaigns 

SMS campaigns allow nonprofits to connect directly with supporters with an impressive open rate of 98% while email open rates typically range from 20-35%. Compared to traditional channels like print ads and TV, SMS campaigns are less costly and deliver higher engagement.

Red Cross, a leading nonprofit, used SMS to raise millions in 2010. Their “Text HAITI to 90999” campaign for earthquake relief made a profit of over $32 million in small $10 donations. This was the striking proof of SMS’s power when urgent issues arose.  

Conclusion

In conclusion, jumping on Shopify pricing for nonprofits can be a turning point for nonprofit organizations, enabling them to scale up fundraising, connect with potential donors, and bolster their online presence. With its user-friendly interface, supportive policies, and versatile integrations, Shopify provides nonprofits with a robust platform to boost their donation activities. For those new to eCommerce, starting with a free trial from Shopify is a great way to test features at no cost. 

For more valuable expert advice and key insights on Shopify and eCommerce, explore more articles in the eComStart blog section.

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