Choosing a theme is the first and foremost step to setting up your online business since the right theme will ultimately boost your sales. However, this step may seem hard for people who do not have much experience in this field, especially when you’re flooded with thousands of choices around the internet.
However, look no further because we are here to assist you with our expertise in Shopify experience and e-commerce. If you are still stuck, check out this Broadcast Shopify theme blog for more information and useful insights.
In this review, we will provide an overview of the theme, its features and functionality, the brands that use it, and finally, our overall opinion of the theme. Without further ado, let’s begin our analysis on Broadcast!
Contents
1. Broadcast Shopify theme overview
The Broadcast Shopify theme was developed by Invisible Themes and first released in April 2022. The theme is claimed to provide a powerful, feature-rich experience that is specifically designed to boost sales.
After a short time, it gained popularity and received a huge number of positive reviews from store owners on Shopify, particularly 94% positive over 225 reviews. Overall, the Broadcast theme is highly recommended for its excellent customer service and timely support.
Created by | Invisible Themes |
Great for | 👉 Stores that typically process a large number of transactions 👉 Stores that also do in-person selling 👉 Stores looking for a minimal setup process for a quick launch |
Price | $400 (Unlimited free trial, pay if you publish) |
Unique features | ✨ Flexible and unique theme design features for a distinctive Shopify store ✨ Feature-rich with 20+ customizable sections ✨ Optimized to convert mobile users |
Rating | 94% positive (225 reviews) |
Demo store |
2. Broadcast Shopify theme review: Features & Functionality
2.1. Design & Layout options
The Broadcast Shopify theme has a minimalist design with a lot of space for storytelling and appealing to your target audiences through high-resolution images and inspiring content.
The theme offers 4 layouts to choose from. For a more in-depth review of each layout, roll over to the section below.
2.1.1. Clean
To begin with, the Clean layout has a pastel color palette with white as the primary color and is complemented by other colors such as ivory, olive, and light gray. The colors give an overall aesthetic of bright, minimalist and simple to any store using it.
The combination of Clean’s color palette and its typeface gives an overall elegant, timeless, and classic sense. As a result, Clean is just a perfect choice for fashion stores, such as jewelry or vintage clothing.
2.1.2. Modern
Moving on to the next layout, we were blown away by the layout’s modern and bold design, including its color palette, fonts, images, and more. Modern is an excellent choice for a clothing store specializing in streetwear.
Although white remains the primary color, Modern’s color palette is far more vibrant and impressive, featuring secondary colors such as black, gray, brown, and neon green as the highlighted color for its promotion banner.
2.1.3. Bright
Bright is one of Broadcast’s most colorful and playful layouts. It is no surprise that this layout is ideal for stores that sell children’s clothing.
The layout color uses white as the primary color and adds more personality with secondary colors like emerald green, violet, pastel pink, lilac, and so on. There are plenty of options for displaying your button in a cute drawing style.
2.1.4. Bold
Finally, Bold is a combination of minimalism, timelessness, and impressive aesthetics. The layout impresses us with its strong and unique typeface, as well as its simple color palette of black and white.
Bold’s overall design is square, strong, and bold, which evokes trust from visitors. As a result, Bold is a good choice for stores that sell healthcare and beauty products such as vitamins.
2.2. Key features
2.2.1. Announcement bar
On top of the website, you’ll find a small line of information like this, usually about in-store promotions or important notices to its customers, such as free shipping or a return policy. That line is called the announcement bar.
Regularly, Shopify sellers face difficulty displaying their message on the bar due to the limited space and size of it. Thankfully, sellers using Broadcast won’t have the same problem because the theme is now offering marquee features on their bars.
2.2.2. Mega menu
Broadcast Shopify theme allows its users to incorporate images into their menus in order to better illustrate and showcase their products, encouraging customers to click on and learn more about them.
Unlike in other themes, the number of images added to the menu is not limited if you use Broadcast. Therefore, it can be a competitive advantage that makes your store stand out among many other stores in the market.
2.2.3. Header highlight link
Header highlight ink is a unique feature you can find on Broadcast that will help you change the color of a specific link on your store’s headline to make it stand out from the rest and invite users to click on it.
Although this feature may seem insignificant and unnecessary at first glance, it is in fact a clever way to highlight content on your store without needing any coding knowledge. In other words, this feature is proof of how good the UXUI design of Broadcast is
2.2.4. Product collection
For some large product categories, you may want to add subcollections to these categories in order to better classify the products and leverage your customers’ shopping experience, helping to pick their desired products more quickly and easily.
For instance, under large categories like rings or necklaces, you can add more subcategories like wedding rings, pearl necklaces, etc. In this case, Broadcast is an ideal option that will offer you this helpful feature.
2.2.5. Cookie pop-ups
Cookies allow the website to store your information and display more personalized content for you. And cookie pop-ups request your permission for the store to store your cookie.
Using the Broadcast theme, your cookie pop-ups can appear as a sleek pop-up, a bar at the bottom of your screen, or a box pinned to the right side.
2.2.6. Slide-out cart
The slide-out cart on the Broadcast Shopify theme is a great feature, since now you won’t have to go through pages and spend that much time just to see what is in your cart.
You can now quick-check just by clicking on the slide-out cart, on any page, and at any time. This feature is really helpful, especially when you’re viewing some products and don’t want to switch between tabs.
2.2.7. Inventory count
Despite their small size, the inventory countdown blocks are useful for displaying the amount of stock remaining in your store, creating a sense of urgency, and encouraging customers to act quickly.
For high-end looking for a softer message, the content can be edited in the language editor section.
2.2.8. Blog
A blog is especially useful when you want to establish long-term relationships with customers. They are not just about selling your products; they are also about providing a comprehensive view of your products and better engaging with your target audience.
With the Broadcast Shopify theme, you can upload blogs and categorize them into different topics, making it easier for viewers to select their preferred ones.
2.2.9. Upsell and contemporary products
You may be confused when looking at the blocks. However, there are some tips to tell the difference. To be more specific, the complementary block allows you to add up to 10 products in the block, and the upsell block can also appear in carts to offer customers more choices.
2.2.10. Mobile-version menu
Broadcast offers a more straightforward menu version on mobile devices, giving your store a clean and cohesive appearance. This feature also makes your categories stand out better and entices more users to navigate through them.
2.3. Performance & Speed
Overall, the Broadcast Shopify theme offers good performance and speed. And, to learn more about the strengths and weaknesses of the theme performance, let’s dive deeper into our discussion.
At first glance, your store performance and speed can be optimized thanks to the resolution-switching feature. This feature will modify image sizes on your store following users’ screen solutions to elevate their shopping experience regardless of what device they’re using
Secondly, deferred script is a great feature that will improve your store’s initial page loading speed by delaying non-critical scripts. This will ultimately speed up your store and avoid customer impatience.
Speaking of the loading speed, there are nearly no significant, noticeable delays that users may experience during the time of browsing through the stores.
However, there are some drawbacks to this theme that you should consider. To begin with, because the theme combines all CSS into a single file, page loads may take longer to load.
Another flaw is the complex liquid code. The use of conditionals, nested loops, and everything else may cause rendering times to lag.
2.4. Pricing
At this time, the Broadcast Shopify theme is priced at $400. But considering all of its comprehensive features, power, and the sales incentives it makes to your store, the price is totally worth it.
Moreover, you’ll have an unlimited trial and only have to pay if you publish your store. During your trial, you can fully discover the theme’s capability and try out your store’s products, brand palettes, and many more helpful features before coming to the final decision.
2.5. User review & rating
In general, the Broadcast Shopify theme has received a large number of positive feedback from its users. To be more specific, the theme has been reviewed by 225 users so far, and 94% of them are positive, such an impressive number to be honest.
From our point of view, that is thanks to the theme’s useful features, clever designs, and richness in its customization options for store setup.
Despite the positive reviews, there is still some negative feedback on the theme’s update and its errors in some particular areas.
Therefore, you’ll need to carefully consider the theme’s pros and cons and also your store needs and preferences before coming to the final decision, especially when taking into account the theme’s considerably high price.
2.6. Pros & cons
To conclude our review of the Broadcast theme today, here is a table of the theme’s pros and cons, which we came to after testing it out.
3. Shopify brands using Broadcast theme
In this section, we will look at some real-life stores that use the Broadcast Shopify theme and see how the theme contributes to their success.
Let’s start with Dame, a store that sells comfortable, toxin-free, sustainable period products to women. From the first look, the Bright layout gives the store a colorful, friendly outlook that will help them easily catch attention and gain the trust of their customers.
As we dived deeper, we could see that the store loading speed was fast, which contributed to providing a good user experience. Moreover, the menu with high-resolution images will help customers know which product is which and therefore find their needs more easily.
Moving on to Satya Jewelry, we were impressed by the appealing images, animations, and videos that appeared on the main page. Furthermore, there was plenty of space for the content to describe the meaning of this jewelry, which helped us understand better and motivated us to make a purchase.
The main color of the store is brown, which also syncs with the color of the brand. And on the top of the storefront, we’ll get to know about their shipping fee, new collection, and other important information thanks to the announcement bar.
Sur Coffee, another Shopify coffee store, was built with the Broadcast theme’s Modern layout. Overall, the store has a modern, simple, but interesting appearance, with a large number of high-quality images and videos about coffee products displayed on their main page.
On the top of the homepage, there is an announcement bar that displays the minimum amount of money required to receive free shipping to our location. As we navigated through the menu, we noticed that, in addition to the categories, the New Product and Apparel categories were highlighted with appealing images, inviting us to click on them and add items to our carts.
The final example of today is Lisa Fletcher, an American jewelry brand. Unlike Satya Jewelry, Lisa Fletcher used the Bright Layout to build their store, giving it a more colorful and welcoming atmosphere.
As soon as we entered the store, a big pop-up appeared and caught our attention, giving us the necessary information about the promotion that is currently running at the store. We were also impressed by the store’s story-telling, which included a lot of high-resolution images, videos, and engaging content and information about the jewelry-making process.
4. Our verdict
All in all, to sum up our Broadcast Shopify theme review today, we would like to say that Broadcast is a great option that offers powerful tools and comprehensive features for Shopify stores, and therefore the theme is especially great for high-volume stores or stores that also do in-person selling.
Aside from the tools and features available on other themes, there are many interesting things to discover and use when using Broadcast. Therefore, it will ultimately help you to optimize performance, speed, and growth in sales numbers.
However, because the price is a bit higher than usual, you will also need to carefully consider its pros and cons and what other users have said about the theme before making the final purchase. But there is no need to worry about the time limit since you can have a free trial as long as you want and only have to pay once you publish the store.
Start Your Online Business with Shopify
Experience full Shopify advanced features. Open a store ready for sale with just $1/month
5. To wrap-up
We hope that our blog today has given you the needed information about the Broadcast Shopify theme, including its design, features, performance and speed, pricing, and pros and cons.
If you find this blog informative, don’t forget to share it with anyone you know who may be interested in learning the same topic. Also, follow us at eComstart.io to stay up-to-date with our latest blogs on e-commerce.
6. FAQ
