One-Product Shopify Stores: A Look at Top Brands


In the age of vast online marketplaces, the idea of a Shopify store focused on just one product might not be a popular idea.  But believe it or not, these one-product Shopify stores can be incredibly successful. This is why analizing the secret of the best one-product would be tremendously helpful.

In this blog, we will dive into what makes them stand out and explore some of the best examples out there with us! Without further ado, let’s get started.

1. Best single product Shopify stores 

1.1. Meow Meow Tweet

If you’re looking for a natural, ethical, and effective skincare option, Meow Meow Tweet might just be the perfect fit.



Location United States
Revenue 1M – 5M / year
Monthly visit Estimated 46,220
Product Natural deodorants
Target audiences Broad audience
Shopify theme Broadcast

Meow Meow Tweet’s core product line focuses on natural, vegan personal care, particularly emphasizing deodorants. 

It’s important to remember that Meow Meow Tweet prioritizes sustainability throughout its product line. For example, their deodorant sticks and lip balms are 100% backyard compostable, pioneering the use of such materials. Soap boxes are compostable, made from recycled paper, and printed with vegetable inks.



In addition, products with plastic caps are designed for refills, reducing overall plastic usage.

So here’s a breakdown of what makes them stand out:

  • Natural ingredients: They focus on using plant-based and mineral-derived ingredients, free from harsh chemicals and cruelty-free.
  • Sustainable practices: From sourcing to production, Meow Meow Tweet prioritizes eco-friendly practices. They use minimal packaging and strive for low waste throughout their operations.
  • Unique and effective: Their deodorant selection, for instance, caters to sensitive skin and comes in a variety of delightful scents.

1.2. Death Wish Coffee

Listed as one of the successful Shopify one-product store examples, Death Wish Coffee has carved a niche in the coffee market by offering an ultra-strong brew with bold flavor, ethical sourcing, and a memorable brand identity.



Location New York, United States
Revenue 50M – 60M / year
Monthly visit Estimated 283,484
Product High-caffeine coffee beans and ground coffee in various roasts
Target audiences Coffee drinkers
Shopify theme Production

The global roasted coffee market is indeed experiencing steady growth, with a market size of USD 42.7 billion in 2022 and a projected CAGR of 5.7% from 2023 to 2030. This positive market trend bodes well for Death Wish Coffee, which positions itself within this growing market segment. 



Unlike many coffee companies offering numerous varieties, Death Wish Coffee concentrates on a single core product – strong coffee. 

Along with the booming growth of eCommerce, online sales from their Shopify website make up around 90% of their business, with fulfillment centers facilitating distribution.

Here’s a breakdown of their winning strategies: 

  • Unique Selling Proposition (USP): They hold the title (self-proclaimed) of the “world’s strongest coffee”, attracting those seeking a serious caffeine kick.
  • Media success: Death Wish Coffee appeared on ABC’s “Good Morning America” in 2013 and capitalized on a Super Bowl commercial in 2016, further boosting brand recognition.
  • Product hero design: The product takes center stage, with clear calls to action (CTAs) encouraging visitors to buy. These elements are strategically placed throughout the website, making it easy for users to convert.


1.3. Bokksu

As one of the best one-product Shopify stores, Bokksu differentiates itself by offering a curated journey into authentic Japanese flavors and artisanal products.

Location New York, United States
Revenue 20M – 30M / year
Monthly visit Estimated 424,382
Product Premium Japanese snack and tea subscription boxes
Target audiences Foodies
Shopify theme Expanse Box

Bokksu goes beyond just selling snacks; they offer a curated subscription box experience. The boxes feature a variety of novel and diversified products, often showcasing regional specialties from Japan.



They keep things fresh by regularly updating the box contents based on trends and customer feedback. 

As one of the successful shopify store examples, Bokksu has shipped over 2 million snacks to satisfied customers worldwide, experiencing 10x year-over-year growth.

  • Focus on authenticity and quality: Bokksu offers premium, high-quality Japanese snacks, highlighting the skill of Japanese artisans. They go beyond regular snacks, providing a curated cultural journey.
  • Optimize subscription model: The subscription model fosters customer loyalty and recurring revenue. Bokksu offers a variety of subscription lengths with potential savings, catering to different customer preferences.
  • Emphasis on user experience: By integrating with Shopify and Recharge, Bokksu provides a smooth and convenient subscription experience for customers. 


1.4. Brew Blue

Brew Blue demonstrates how one of the best single-product websites on Shopify can be successful in the eCommerce landscape.

Location Global
Revenue 1M – 5M / year
Monthly visit Estimated 5000
Product Dietary supplement
Target audiences Women
Shopify theme Narrative

eCommerce is expected to maintain a steady growth path, with a projected global sales value of $6.3 trillion in 2024. Especially, the global Beauty & Personal Care market is anticipated to experience steady growth at a CAGR (Compound Annual Growth Rate) of 3.33% from 2024 to 2028.

Thanks to this booming growth, Brew Blue is a successful company despite selling only one product, Hormone Balance Bliss™. 



By focusing on a single product, Brew Blue can potentially streamline operations, optimize marketing efforts, and ensure consistent quality control.

Here are some key elements that make Brew Blue stand out:

  • Focus on user experience: Brew Blue prioritizes a smooth user experience on its website. The simple and organized layout, clear product information, and inclusion of social proof (testimonials, reviews) all make it easy for visitors to understand the product and make informed decisions.
  • Build trust: Their website prioritizes building trust with potential customers. Elements like Trustpilot reviews, customer ratings, money-back guarantees, and a clean, professional design all contribute to a sense of credibility and reliability.


1.5. Smoovii

Smoovii, one product dropshipping store, positions itself as a convenient and powerful solution for making smoothies on the go.

Location Global
Revenue 1M – 5M / year
Monthly visit Estimated 22,205
Product Portable blender
Target audiences Broad audience
Shopify theme Streamline

Smoovii stands out for its portability, convenience features like self-cleaning, and surprisingly good power for a cordless blender. 



It’s a strong option for busy individuals who prioritize portability and quick smoothie creation over extensive functionality or high-end aesthetics. 

What you can learn from this store:

  • Content marketing strategy: Smoovii’s approach of offering healthy smoothie recipes is a great example of content marketing. This strategy attracts potential customers interested in healthy living and provides valuable information that positions Smoovii as a helpful resource.
  • Focus on portability: Smoovii caters to a niche market of health-conscious individuals who value convenience and freshly blended smoothies. This focus allows them to tailor their messaging and product features to this specific audience.
  • Relatively affordable price point: Compared to some high-end portable blenders, the Smoovii at $70 might be a more budget-friendly option.

1.6. Kulala Lands

Kulala is one of the best one-product Shopify stores focused on helping parents improve their babies’ sleep through a science-based sleep lamp.

Location United States
Revenue 1M – 5M / year
Monthly visit Estimated 32,429
Product Baby sleep lamp
Target audiences Parents
Shopify theme Debut

The Kulala Baby Sleep Lamp combines innovative technology with user-friendly features and high-quality materials. The lamp features a user-friendly touch interface with three brightness levels, allowing you to adjust the light with a simple tap. 



It positions itself as a science-based solution to help parents create a calming sleep environment for their babies, promoting better sleep and more restful nights for the whole family.

  • Science-focused approach: Kulala emphasizes the scientific basis behind their product. Their DreamRed™ light technology specifically targets wavelengths that don’t suppress melatonin, unlike traditional nightlights that might disrupt sleep patterns.
  • Handcrafted natural maple wood: Each lamp is a unique piece of art, handcrafted from natural maple wood with a baby-safe varnish. The result is a beautiful and aesthetically pleasing addition to your nursery.
  • Strong website design: The vibrant colors, clear messaging, and inclusion of customer reviews, founder profile, and FAQ section build trust and user confidence.


1.7. Snooz

Now, let’s move on to another single-product eCommerce website about sleeping products also, but not for babies only. Snooz positions itself as more than just a white noise machine; it’s a sleep solution designed to create a calming environment for better sleep.



Location Global
Revenue 1M – 5M / year
Monthly visit Estimated 29,645
Product White noise machine
Target audiences Broad audience
Shopify theme Flex

The sleep market was projected to experience substantial growth, reaching an estimated value of $95 billion by 2024 (Statista). People are becoming more aware of the importance of getting a good night’s rest for overall health and well-being.



This growing economy creates a favorable environment for Snooz’s products.

Here are some factors that contribute to Snooz’s success in the sleep tech market:

  • Social proof: They showcase social proof by highlighting placement in 2,000 hotel rooms in Australia, potentially influencing customer trust.
  • Industry recognition: Awards like “Best Sleep Product” and “Sleep Tech of the Year” further add credibility and might attract new customers.
  • Calming color palette: The website utilizes a soft blue and white color scheme, which is known to evoke feelings of calmness and peacefulness, aligning perfectly with the product’s purpose (promoting better sleep).


2. What makes a Shopify one-product store successful?

2.1. Strong niche market

For a one-product Shopify store, when searching for most successful small business ideas, it is recommended to find a strong niche focus. It means tailoring your entire business strategy to cater to a specific and well-defined group of customers with a particular need or interest.

  • A deeper understanding of customers: Focusing on a niche allows you to gain a deep understanding of your target audience’s needs, wants, and pain points. 
  • Product-market fit: Your product offering directly addresses the specific needs and preferences of your niche audience.

For example, Kulala Lands caters to parents with a science-backed baby sleep lamp, focusing on improving babies’ sleep through a calming light environment. 



Their niche goes beyond just a product; it addresses a specific pain point for parents (getting their babies to sleep well).

2.2. Effective content marketing

Content marketing strategies help attract potential customers who may not be actively searching for your product but are interested in your niche.

By providing valuable and informative content, you establish yourself as an authority in your niche, fostering trust and credibility with potential customers.



An example of this successful strategy is Bokksu. They have a blog series that delves into the cultural significance of specific snacks featured in their boxes. 

Their blogs explore the history, regional variations, and traditional production methods of these snacks, offering a more immersive experience for subscribers.

2.3. Building brand trust

When customers trust your brand, they perceive less risk in buying your product. This is especially important for single-product stores where customers might be hesitant to invest in something unfamiliar. 

And Smoovii exemplifies how innovation and quality can build trust in a single-product Shopify store.



Smoovii positions itself as a premium product by using science-backed technology and high-quality materials. Their product has a 20-second self-clean function with water and soap, which is a potential time-saver. In addition, they use a high-quality glass jar that avoids potential health concerns or taste transfer associated with some plastic containers.

This approach emphasizes innovation and care put into the product, fostering trust.

2.4. A well-designed Shopify store

Your store just has only one product, so it should be your website hero.

It is essential to showcase your product from multiple angles with professional-looking photos and videos. You can use zoom functionality to allow customers to see details clearly.

Your website needs to highlight the product’s features, benefits, and how it solves a specific problem for your target audience.

Therefore, you should select a theme that offers functionalities relevant to your product, such as zoom capabilities or video integrations. 

In addition, don’t forget to choose a color scheme that aligns with your brand identity and evokes the emotions you want to associate with your product.



For example, this website clearly conveys Death Wish Coffee’s bold and rebellious brand identity. 

The dark color scheme, strong visuals, and use of edgy language (“The World’s Strongest Coffee”) effectively target their audience – caffeine enthusiasts seeking an intense coffee experience. 

It instantly sets Death Wish Coffee apart from the competition and piques the curiosity of its potential customers. 

3. Conclusion

To sum up, we hope that this article helps you explore the world of one-product Shopify stores and uncover the secrets to their success. 

If you want to explore more successful examples of Shopify online stores and how to become a big business like them, follow our eComStart from today!

Read more: Top 6 Shopify Toy Stores: A Paradise for Kids

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