Top 6 Shopify Toy Stores: A Paradise for Kids



This blog introduces our hand-picked list of the top 6 Shopify toy stores. It offers valuable insights to help you kick-start your first Shopify toy store with ease.

We selected each store based on its variety of toys, appealing layout, and quality customer service over the years. Whether it’s educational toys, action figures, or high-tech toys, these stores are excellent examples of successful online retail.

Six best Shopify toy stores examples

We compiled a list of the top 6 toy Shopify stores in the US. Every shop conveys its distinctive appeal in the types of toys for children of different ages and diverse tastes. Here’s a glance at them:

Other information
Art of Play
Curated Toys for Curious Minds
Concepts of unusual and creative toys for every age.
Melissa & Doug
Timeless Toys. Enduring Memories.
Melissa & Doug
High-class, attractive toy brand for children.
Little Wonder & Co
Sustainable Toys for Curious Minds
Provides sustainable and ethically produced toys for kids.
Milton & Goose
Modern Wooden Toys for Imaginative Play
Specializes in handmade wooden toys built to stand the test of time.
Toynk Toys
Nostalgia Reimagined. Toys Redefined.
Sell official toys and collectibles that are based on popular franchises.
Mastermind Toys
Wonder. Discovery. Play.
Educational toy store that is dedicated to interactive learning.

Each of these Shopify stores is unique in its theme and has various toy types. Get ready to discover the hidden secrets of each toy store that make it a heaven for the children.

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1. Art of Play – A Leader Among Shopify Toy Stores

Art of Play shines in our list of top Shopify toy stores examples. It stands out with a unique design and a user-friendly interface that appeals to both kids and adults.


Art of Play offers many kind of games, puzzles, and toys that are different from each other. These are sourced all over the world and made by artists or manufacturers,and among the most lucrative toy business ideas. Art of Play has designed a delightful shopping experience that appeals to both kids and adults by reflecting quality, design, and style in its products.

art-of-play-homepage-store-toy-shopify stores


Their unique selling points include:

  • Luxurious Playing Cards and Ingenious Puzzles
  • Unique Collection of Beautiful Toys
  • Exclusive Sourcing:
  • Encouraging Play for All Ages

What Makes Art of Play Stand Out?

  • Website Design and Performance:

Art of Play’s website shines with its vibrant design. It draws in visitors and makes browsing fun. The site’s layout is logical and simple. It works well on all devices, including mobiles. It also loads fast, keeping users happy. 



  • Robust Social Media Presence:

Art of Play has a strong presence on multiple social media platforms including Instagram, Facebook, Pinterest, YouTube, and TikTok. They use these platforms to connect with their audience, showcase their products, share engaging content, and foster a sense of community.



  • Unique Customer Experience

Art of Play’s success is largely due to their ability to provide a unique customer experience. Their high-quality, aesthetically pleasing products offer an element of surprise and foster connections among users, setting them apart from other toy stores.

Lessons from Art of Play

From Art of Play, new store owners can learn:

  • Invest in Web Design: Make your website vibrant, user-friendly, and fast-loading. This attracts customers and boosts sales.
  • Be Social Media Savvy: Be active on various social media platforms. Use them to showcase products and engage with your audience.
  • Foster a Unique Experience: Offer high-quality, unique products that surprise and delight customers. This helps you stand out.
  • Create Connections: Design products that foster connections among users. This adds value to their experience.

2. Melissa & Doug – A Fun-filled Adventure in Shopify Toy Stores




Melissa & Doug offers an extensive range of excellent, development-oriented toys that are fascinating and enlightening in a child’s world. From traditional wooden toys to creative craft kits, customers will surely find everything they need at this store.

Here are some unique selling points of Melissa & Doug:

  • Educational Toys
  • Age-Specific Categories
  • Variety of Themes
  • Personalization Options

What Makes Melissa & Doug Successful?

  • Commitment to Open-Ended Play:

Melissa & Doug have been creating toys for over 30 years. They focus on open-ended play. Their aim is to spark a child’s imagination and sense of wonder.



  • Data-Driven Decision Making: 

Dave Henderson, their Chief Commercial Officer, uses data in decision-making. Analytics help them understand their customers and guide their business.

  • Customer-Centric Approach:

The customer is central to everything they do at Melissa & Doug. They aim to exceed expectations with quick delivery and sustainable toys.

Lessons from Melissa & Doug

Here are some lessons new toy business owners can learn from Melissa & Doug:

  • Focus on Open-Ended Play: Make toys that inspire creativity. Aim to ignite children’s imagination and wonder.
  • Be Data-Driven: Use data in your decision making. Understand your customers through analytics.
  • Prioritize Customers: Put customers at the center of your business. Strive to exceed their expectations with fast delivery and quality products.
  • Embrace Sustainability: Consider the environment when creating toys. Sustainable products appeal to modern consumers.
  • Invest in Quality: Don’t compromise on the quality of your toys. Durable, well-made toys earn customer trust and loyalty.

3. Little Wonder & Co – A Treasure Trove among Shopify Toy Stores




Little Wonder & Co. provides an extensive selection of organic, natural, and sustainable products made from eco-friendly materials for babies and toddlers. The store has it all—from classic toys hand-crafted of precious wood to baby essentials.

Little Wonder & Co has several unique selling points that make it one of the best Shopify toy stores online:

  • Heirloom Quality Toys
  • Sustainable Products
  • Mom-Owned & Operated

What Makes Little Wonder & Co Stand Out?

  • Interface, Aesthetic, Vibe:

The site features a fresh, young, and fun look with a warm and friendly color scheme of brown, beige, and white. With lifestyle images of the products displayed vividly on the site, the user gets a classic online shopping experience.

  • Commitment to Sustainability and Eco-Friendliness:

Little Wonder & Co stands out with their green approach. They sell sturdy wooden toys and sustainable nursery furniture. They also offer natural rattan items and organic clothes for moms and kids. 



  • Inclusive and Diverse Product Range:


Little Wonder & Co attracts a broad customer base with its diverse product range, including dolls, art supplies, clothes, and baby items. This one-stop-shop approach simplifies shopping and boosts their sales, contributing significantly to their success.

Lessons from Little Wonder & Co

Here’s what new store owners can learn from Little Wonder & Co:

  • Website Appeal: Keep your website fresh and appealing. Use warm, friendly colors and clear product images to attract customers.
  • Eco-Friendly Focus: Offer sustainable products. Eco-friendly toys and clothes appeal to today’s environmentally conscious consumers.
  • Wide Product Range: Stock a variety of items for different age groups. This draws more customers and increases sales.

4. Milton & Goose – A Minimalist Design among Shopify Toy Stores

Milton & Goose is the fourth entry in our list of top toy Shopify stores. With a modern, minimalist aesthetic and a focus on quality, this store has carved its niche in the children’s toy market.




Milton & Goose offers a range of beautifully crafted, heirloom-quality play kitchens and accessories. Their products combine aesthetic appeal with functionality, providing children with endless opportunities for imaginative play.

What makes Milton & Goose standout are:

  • Quality Craftsmanship
  • Non-Toxic Materials
  • Made in the USA

What Makes Milton & Goose a Successful business?

  • Sustainable and High-Quality Products:

Milton & Goose make high-quality children’s toys. Their products are safe, non-toxic, and made in the U.S from top-notch materials. Apart from toy kitchens, they also sell bookcases, benches, play food sets, aprons, and oven mitts.



  • Effective Marketing Strategies:

The company has developed effective marketing strategies such as storytelling and email newsletter strategies to connect with new customers. They focus on narrative storytelling and email gathering, which have directly contributed to the success of their sales.

  • Commitment to Manufacturing in the US:

In 2021, Milton & Goose showed their dedication to U.S manufacturing. They opened their own workshop in Connecticut, further enhancing their brand’s reputation for quality and local production.

Lessons from Milton & Goose:

Here’s what new store owners can learn from Milton & Goose:

  • Quality and Safety: Prioritize the quality and safety of your products. Use top-notch, non-toxic materials to ensure your toys are safe for children.
  • Effective Marketing: Develop strong marketing strategies. Using storytelling and email newsletters can help you connect with customers and boost sales.
  • Local Production: Consider manufacturing locally. This can enhance your brand’s reputation and appeal to customers who prefer supporting local businesses.

5. Toynk Toys – A Burst of Color in Shopify Toy Stores


Toynk Toys offers various toys and collectibles catering to diverse interests. From popular franchises like Star Wars and Marvel to classic board games, there’s something for every toy enthusiast. This toy shop also owns the most catchy names and shows how important coming up with catchy toy shop names can impact your business



Here are Toynk Toys’s unique selling points:

  • Licensed Merchandise
  • Exclusive Products
  • Community Engagement
  • Customer-Friendly Policies
  • Geek Culture Focus

What Makes Toynk Toys a Successful Toy Store?

  • Online Presence:

As an eCommerce store, Toynk Toys carries merchandise for a multitude of fandoms. Affiliate marketing partnerships have also been crucial for growth and targeting its ideal customer base.



  • Fandom-Inspired Products:

Toynk Toys has shifted its focus from toys and costumes to home goods, apparel, and jewelry that are inspired by various fandoms. They aim to provide high-quality, fan-focused products for adults.



  • Presence at Events:

Every year, Toynk Toys shows up at events. They attend about 200 toy shows or Comic-Cons worldwide. This presence helps them connect with fans and promote their products.

Lessons from Toynk Toys:

New store owners can glean some valuable insights from Toynk Toys:

  • Leverage Affiliate Marketing: Partner with affiliates to boost your visibility and reach your ideal customers.
  • Cater to Fandoms: Focus on creating products that cater to various fandoms. This can help you tap into an existing and passionate customer base.
  • Attend Events: Be present at relevant events such as toy shows or Comic-Cons. This helps connect directly with potential customers and promotes your products effectively.

6. Mastermind Toys – A Modern Marvel among Shopify Toy Stores




Mastermind Toys offers various toys, games, and educational products. The store caters to a broad age range, ensuring something for everyone, from toddlers to teens.

Here are some of their unique selling points:

  • Gift Wrapping Service
  • Loyalty Program
  • Informative Website

What Makes Mastermind Toys Stand Out?

  • Physical and Online Presence: With over 60 stores across Canada and a comprehensive online store, Mastermind Toys has made itself accessible to customers wherever they are.


  • Customer Service: Mastermind Toys is known for its excellent customer service. Their staff members are knowledgeable and helpful, ready to assist customers in finding the perfect toy or book.
  • Loyalty Program: Their  loyalty program encourages repeat business by offering exclusive discounts and early access to sales.


Lessons from Mastermind Toys:

Here’s what new store owners can learn how to start a toy business from Mastermind Toys:

  • Physical and Online Presence: Mastermind Toys operates both physical stores and an online shop. This dual presence helps them reach more customers. So, consider having both a brick-and-mortar store and an online shop.
  • Customer Service: Mastermind Toys stands out for its excellent customer service. Ensure your staff is well-trained and ready to help customers find the perfect toy.
  • Loyalty Program: Mastermind Toys has a loyalty program that offers exclusive discounts. This encourages repeat business. Think about starting a similar program to reward loyal customers.
  • Gift Services: They offer free gift-wrapping services. This adds a personal touch and convenience to purchases. Consider offering similar services.

What’s next? Once you have find good examples to learn from, it’s time to build a fully function store. However the fancy looks & feel may seem simple to execute, it’s actually a challenge to even replicate what these stores are doing right, let alone adding your own identity.

If you want to simplify all the steps from setting up the store, applying and customizing the theme, or installing necessary pages and apps, let us do the hard work for you! Our trusted experts from Shopify website setup services team will take your request and build a store within 1-2 weeks, regardless of your business vertical or size. Contact us now for limited discount!


In conclusion, these top toy Shopify stores each offer unique lessons in website design, customer experience and marketing strategy. New store owners can learn valuable insights from these successful brands as they navigate the competitive eCommerce landscape. 

Explore our comprehensive list of top examples of shopify stores for more inspiration and guidance. This resource offers a wealth of knowledge on creating engaging and profitable online stores.

At Ecomstart, we offer resources and guidance for your eCommerce journey. The key to success lies in understanding customer needs and offering a seamless shopping experience. Start building your dream eCommerce business with today!

You might also want to read: Shopify T-shirt Stores: Examples for Inspiration


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