Shopify Sunglasses Store Success: Shine with Expert Tips


The world of online retail is fierce, but some brands shine brighter than others. 

In the competitive realm of the best Shopify sunglasses stores, a select few have mastered the art of capturing attention and converting clicks into sales. But what’s the secret sauce behind their success? 

In this article, we’re diving deep to reveal the key ingredients that make these Shopify sunglasses stores stand out and what we can learn from them. Let’s get started!

1. Best Shopify sunglasses stores 

1.1. Blenders Eyewear

LocationDowners Grove, IL, USA
Revenue1M – 10M / month
Monthly visit1M – 10M 
ProductSunglasses, snow goggles, prescription sunglasses, and blue light glasses 
Target audiencesMen and women
Shopify themeCustom theme

Founded in 2012, Blenders Eyewear, the best Shopify sunglasses store known for its stylish and affordable sunglasses, has taken the eCommerce world by storm. 



To Blenders, Shopify offers them a user-friendly platform that simplifies product management, inventory control, and order processing. 

In addition, Shopify Plus’ Launchpad was another game-changer for Blenders Eyewear. This feature allowed them to pre-schedule entirely different website designs for Black Friday and Cyber Monday. 

Moreover, Shopify provided the scalability needed. During their record-breaking Black Friday weekend, Blenders Eyewear experienced a 10X increase in sales without any website downtime. 

This ensured a smooth customer experience and prevented lost sales due to technical glitches.

🔶 Here is why Blenders Eyewear can achieve remarkable success:

  • Scalability for peak seasons: Shopify can handle surges in traffic experienced during events like Black Friday. 
  • Automated efficiency: Shopify allows pre-schedule website changes for promotions, saves them time, and avoids the need for manual adjustments.
  • Customer focus: Shopify’s user-friendly platform aided Blenders Eyewear in providing a smooth customer experience.

>> It’s high time to level up your sunglass sales with Shopify like Blenders Eyewear!

1.2. Peepers

LocationMichigan City, IN, USA
Revenue$1M – 10M / month
Monthly visit101K – 300K
ProductReading eyeglasses, sunglass readers & no-correction blue light glasses, or sunglasses
Target audiencesMen and women
Shopify themeCustom theme

Peepers is a leading Shopify sunglasses store USA in the glasses market, known for its stylish and affordable eyewear.



After struggling with their previous platform, Adobe Commerce, Peeper migrated to Shopify. This allowed them to handle the surge in traffic smoothly and implement the custom checkout features that boosted their sales.

By implementing a custom checkout experience on Shopify, Peepers achieved a whopping 30% increase in conversions. 

This could be due to an effective combination of factors, including the custom checkout prompting customers to reach the free shipping threshold or offering relevant upsells and cross-sells during checkout.



🔶 And this is what makes this business shine:

  • Excellent custom checkout: A checkout flow made buying a breeze, with strategic free shipping motivators or tempting upsells.
  • Data-drives decision: Customization on Shopify allows Peepers to test features, analyze data, and make informed decisions to keep conversions climbing.
  • Seamless customer experience: A visually consistent website built with Shopify builds trust and keeps customers coming back.

1.3. Bomber Eyewear

LocationCosta Mesa, CA, USA
Revenue101K – 200K / month
Monthly visit100K – 200K
ProductFloating eyewear & sunglasses
Target audiencesWater sports enthusiasts, fishermen
Shopify themeDebut

Bomber Eyewear is a family-run business known for its innovative, floatable sunglasses.



It soared to new heights with a strategic website revamp powered by Shopify.

By focusing on user experience, clear communication, and leveraging Shopify’s functionalities, they achieved remarkable results. 

With one of the best Shopify themes, their homepage utilized a “scrolling parallax effect” to showcase Bomber Eyewear’s products in a dynamic way, grabbing visitor attention. Bold colors, large fonts, and icons helped their sunglasses stand out.

Also, product pages were designed for better visual appeal and easier navigation. High-quality photos showcased various styles, sizes, and colors, informing customer purchase decisions.



🔶 So here’s why Bomber shines:

  • Streamlined purchase journey: The website design prioritizes a clear buying process, with detailed information and “buy now” buttons on product pages to make it easier for customers to find what they need and complete purchases quickly.
  • Enhanced user experience: They have a user-friendly, mobile-optimized website that’s easy to navigate and visually appealing.

1.4. Solstice Sunglasses

LocationNew York, NY, USA
Revenue10M – 20M / month
Monthly visit200K – 300K
Target audiencesMen, women, and kids
Shopify themeImpulse

As one of the top-notch Shopify stores selling sunglasses, Solstice Sunglasses is a haven for sunglasses enthusiasts seeking a touch of luxury and the perfect pair to complement their style.



They have a robust online presence and a network of over 160 physical stores across the US. 

Solstice Sunglasses leverages Shopify’s capabilities to bridge the gap between their online store and physical locations. This allows customers to easily browse online, check in-store availability, and potentially even buy online for in-store pickup.

Besides, thanks to the robust inventory management tools of Shopify, Solstice Sunglasses can keep track of stock levels across their online store and physical locations smoothly. 

🔶 They are the reasons why Solstice Sunglasses stands out from the competition:

  • Seamless omnichannel experience: Shopify helps Solstice Sunglasses customers browse sunglasses online and see real-time stock levels at their nearest location, offering a smooth shopping experience.
  • Inventory management: Shopify’s inventory management keeps track of stock levels across online stores and physical locations smoothly and effectively.
  • Gift card growth engine: Shopify integrates gift card programs flawlessly to offer digital gift cards alongside physical options, catering to a wider audience.

>> Ready to create a top-notch omnichannel experience for your business like Solstice? Explore Shopify POS and see how it can elevate your brand!

1.5. Quay Australia

LocationSan Francisco, CA, USA
Revenue1M – 10M / month
Monthly visit500K – 1M
Target audiencesA board audience
Shopify themePipeline

The global sunglasses market is booming, with revenue projected to reach US$2.42 billion in 2024 according to Statista. This trend highlights the market opportunity for Quay Australia, a global eyewear brand known for its trendy and affordable sunglasses.



As one of the best Shopify stores, they embraced technology as a key driver for their business. 

Quay Australia built a sophisticated Shopify POS app that facilitated a seamless transition to virtual consultations, including features like pre-filled carts and remote cart access. 

They prioritized a smooth and consistent customer experience across channels (in-store and virtual). Their sales reps could use the app remotely on iPads during Zoom calls, offering personalized consultations and assisting with any questions customers might have.



🔶 Here’s a quick look at their success story:

  • Smooth virtual experience: They built a sophisticated Shopify POS app that enhances the online experience.
  • Strong brand recognition: Quay Australia boasts endorsements from celebrities like Chrissy Teigen and Jennifer Lopez, indicating brand recognition and popularity among a specific demographic.

1.6. DIFF Eyewear

LocationTorrance, CA, USA
Revenue1M – 10M / month
Monthly visit300K – 500K
ProductSunglasses, blue light glasses, and reading glasses
Target audiencesMen and women
Shopify themeCustom theme

In this sunglass Shopify store examples list, DIFF Eyewear stands out by offering designer-inspired sunglasses, blue light glasses, and reading glasses with a unique blend of styles.



Shopify’s platform empowers DIFF to maintain a direct-to-consumer model. By managing their own online store, they control brand messaging, product presentation, and pricing strategy more effectively. 

Moreover, DIFF utilizes pre-order apps within the Shopify app ecosystem. These apps integrate with their inventory management system, allowing them to manage pre-orders efficiently and generate revenue before receiving physical stock.

🔶 Here’s what makes DIFF Eyewear different:

  • Direct-to-Consumer (D2C) focus: Shopify’s platform perfectly aligns with DIFF’s decision to focus on online sales, which helps them manage their entire sales process smoothly
  • Effective app integration: Shopify boasts a robust app marketplace where DIFF can find a variety of tools to address specific needs, like pre-order functionality, loyalty programs, email marketing, etc.

>> Start your Shopify business today and experience the power of direct-to-consumer sales!

1.7. Seen Opticians

LocationManchester, United Kingdom
Revenue51K – 100K / month
Monthly visit10K – 100K
ProductSuperior and original eyewear
Target audiencesFashion-conscious individuals
Shopify themeCustom theme

As a woman’s sunglasses Shopify store, Seen Opticians combines a focus on cutting-edge eye care with a dedication to trendy and unique eyewear. 



Shopify provided Seen for a visually appealing and user-friendly website. They used Shopify’s flexibility to create a custom website design that reflects its unique brand identity.

With the help of Shopify’s built-in analytics tools, Seen continuously analyzes user behavior on the Shopify website and uses that data to improve the user experience. This includes implementing features like product filtering and optimizing the cart page to encourage add-on sales.

On the other hand, Shopify seamlessly integrates with blogging platforms, allowing Seen to easily create and publish content directly on their website. 



This content plays a key role in SEO and brand awareness. Blog posts highlighting eyewear trends and showcasing specific brands can be linked to relevant product pages, driving traffic and promoting sales.

Here’s the secret to Seen Opticians’ SEO success: Shopify seamlessly integrates with a vast array of Shopify SEO apps available. These powerful tools can help an online store optimize website content, build backlinks, and improve overall search engine ranking.

Seen Opticians’ success can be attributed to several key factors:

  • Seamless online presence: Shopify’s user-friendly platform allowed Seen to establish a professional and visually appealing online store
  • SEO and content marketing: Seen implemented a strong SEO strategy to attract organic traffic and position Seen as an authority on eyewear trends.

>> Ready to shine online like Seen? Start your Shopify journey today!

2. What makes a sunglasses Shopify store successful?

2.1. Scalability 

When it comes to handling the ups and downs of online retail, Shopify provides sunglasses stores with the tools they need to thrive.  

The platform can seamlessly handle surges in traffic experienced during peak seasons, ensuring a smooth customer experience even when website visits skyrocket. 

Take Blenders Eyewear for instance. During their record-breaking Black Friday weekend, Shopify’s robust infrastructure ensured their website remained stable and operational. By seamlessly handling the increased traffic, Shopify played a vital role in the Black Friday triumph of this Shopify sunglasses store online.

>> Wanna build a scalable and reliable online store? Explore Shopify right away!

2.2. High-quality visual

Sunglasses are a visual product.  

By utilizing high-resolution photos, you can showcase your products from various angles. Imagine being able to zoom in and see the intricate details of the frame, the subtle variations in lens color, and how the sunglasses sit on different face shapes. 

These detailed visuals go a long way in building trust and confidence in potential buyers.

For example, Peepers not only uses high-quality photos but also leverages a virtual try-on feature.  



Customers could upload a picture of themselves or utilize a webcam to see how different styles of sunglasses would look on their faces. This interactive experience allows for a more informed and personalized buying decision, similar to trying on sunglasses in a physical store.

2.3. Effective omnichannel strategy

For Shopify eyewear stores with a physical presence, the platform helps them to create a truly omnichannel experience, seamlessly blending online and offline shopping.

With real-time inventory management tools from Shopify, businesses like Solstice Sunglasses track stock levels across both their online store and physical locations. This ensures customers have access to real-time availability information, preventing wasted trips and building trust.

2.3. Seamless checkout

Smooth and efficient checkouts are a key ingredient for successful Shopify sunglasses stores. Shopify empowers stores to create clear, streamlined checkouts, minimizing the number of steps required to complete a purchase.

Shopify goes beyond just basic checkout functionality.  

Look at DIFF, their custom checkout can incorporate subtle conversion-boosting features directly within the flow. For example, strategically placed campaigns like “BUY 1 GET 1 FREE” can tempt customers to add more to their cart.



>> Ready to launch your Shopify sunglasses store? Choose a catchy name from these small business name ideas and get started today!

3. Conclusion

We hope that with the knowledge gleaned from these top businesses, your Shopify sunglasses store is poised to shine bright. 

Get started today and let your brand bask in the spotlight with eComStart!

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