8 Proven Tactics To Increase Your AOV On Shopify

How to increase average order value on Shopify? For many store owners, getting more sales is the goal — but increasing how much each customer spends can grow your revenue even faster. Higher-order values generate more revenue from existing website traffic instead of driving costs higher or acquiring new customers. 

This guide contains easy-to-implement strategies that will help you boost order value on Shopify stores. These tips are simple to apply, even if you are busy or not too tech-savvy. Whether you’re new to Shopify or already have a steady stream of customers, these methods will help you make every sale count. Let’s dive in!

1. Shopify AOV Overview

On Shopify, average order value (AOV) measures the average amount each customer spends per order. AOV stands as the essential key measurement to determine your total sales revenue per purchase.

The average order value formula is simple: Divide total revenue by the number of orders taken. 

AOV = Total revenue/Number of orders

For a quick average order value example, if your store brings in $5,000 from 100 orders, then your AOV is nothing but $50. This helps you see what customers typically spend, giving you a clear picture of your store’s performance.

AOV reflects the mean value — not to be confused with median (the middle value) or mode (the most frequent value). Mean gives you the average overall, which will be most useful in setting pricing strategies and advertisements. 

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Why is average order value important? Because it enables you to earn more revenue from your existing customers without bringing in more traffic or boosting ad costs. The higher your AOV, the more profit you make from each sale.

By knowing this number, you can focus on strategies like upselling, bundling, or offering free shipping thresholds to encourage customers to spend more per order. Even small changes here can drive big results for your store.

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2. How Do I Find My Current AOV In Shopify?

To quickly check your average order value in Shopify, do the following:

1. Open your Shopify Admin.
2. On the left side, select Analytics.
3. Select Reports.
4. Open the Average Order Value Over Time report

👉 If you are a newbie here, check out how to launch a successful Shopify store so that you build a shop the right way before giving attention to AOV.

3. Shopify AOV by Industry (Benchmarks)

Understanding average order value (AOV) benchmarks by industry helps you set realistic goals and measure your store’s performance.

Below are ranges for the estimated AOV by industry, based on recent data from sources such as Oberlo and IRP Commerce:

These average order value by industry ranges serve as general guidelines, not strict targets. Your ideal AOV should reflect your product pricing, niche, and audience. 

For instance, retailers selling high-end furniture such as sofas or dining sets usually achieve higher AOVs, while those selling home accessories like candles, cushions, or kitchen gadgets typically experience lower AOVs.

Keeping these benchmarks in mind helps you identify where your store stands and where there’s room to grow.

4. 8 Powerful Tactics To Increase Your AOV On Shopify

4.1. Offer Product Bundles and Kits

Bundling complementary products is a proven way to increase your average order value (AOV) on Shopify. Instead of encouraging customers to purchase several items in one transaction, a coupled set can entice them into shopping while improving the experience and revenues.

Product bundling offers several key benefits that directly impact your sales performance:

• Increase AOV: Customers usually buy more with well-packaged offers.
• Streamlines buying process: Bundles minimize decision fatigue by offering prepackaged solutions.
• Clear stocks faster: Move slow-moving inventory by pairing it with the fast-selling.

Common examples are skincare packs, teen outfit combos, and tech accessory kits. Everybody gets it all at one time while you enjoy higher-order values.

To make bundling seamless on Shopify, here are three top-rated apps that help you create and manage product sets easily:

👉 Automate offers and follow-ups using Shopify marketing automation for increased AOV without manual hassle.

4.2. Upsell & Cross-Sell Like a Pro

Upselling and cross-selling are proven strategies to increase your average order value (AOV) on Shopify. Upselling encourages customers to purchase a higher-end product than the one they’re considering, while cross-selling suggests complementary products to enhance their purchase.

For example, when visiting a product page, upselling may involve acknowledging the pricier version of that product. Cross-selling of accessories to the product chosen may be done right in the cart. Checkout extended warranties or add-ons are another time in which AOV can be boosted. 

👉 Want to master upselling and cross-selling? Check out this guide on how to upsell on Shopify to optimize your strategy and boost your AOV.

To automate these strategies, consider the following top-rated Shopify apps:

👉  Want more options? Explore our full guide on the best Shopify upsell apps to find the right tools for your store.

4.3. Set Free Shipping Thresholds

Free shipping is the easiest way to encourage customers to spend more. Set a clear minimum purchase amount to qualify. Have it not on all orders; set a total minimum just slightly above your average order value to get the buyers going with additional items in their cart. 

For example, if your AOV is $45, you can offer, “Get free shipping on orders over $60.”

This small gap encourages customers to spend a little extra to unlock the perk.

Make this tactic even stronger by adding urgency and banner notifications. A progress bar in the cart showing “You’re $10 away from free shipping” keeps customers focused on reaching that goal.

👉 Boosting AOV works best when you have steady traffic. Learn how to drive more traffic to your Shopify store with proven strategies.

4.4. Use Volume Discounts and Tiered Pricing

Volume discounts and tiered prices are simple but very effective ways to increase the Shopify average order value (AOV). Bulk pricing motivates customers to buy more, boosting sales and giving shoppers extra value for bigger orders.

For example, you can offer deals like “Buy 2, get 10% off” or “Buy 3 or more, get 20% off”. These offers give customers a reason to add extra items to their carts, especially when highlighted on product pages or during checkout.

Here are some of the most popular discount strategies to be handled automatically by Shopify apps:

Offering these discounts is an effective way to approach how to increase order value on Shopify online without complex campaigns.

👉  For a deeper dive into discount apps, explore our guide on the best Shopify discount apps to find the right fit for your store.

4.5. Add Limited-Time Offers and Countdown Timers​

Creating a sense of urgency is a powerful way to increase your average order value (AOV) on Shopify. Limited-time offers and countdown timers tap into FOMO (fear of missing out), encouraging customers not just to check out faster, but also to spend more before the deal ends.

For example, you can run flash sales like “Spend $75 in the next 2 hours and get a free gift!” or add a countdown timer at checkout: “Add $10 more to your cart within 5 minutes to unlock free shipping.”

To enforce these strategies, you would find the following Shopify apps handy:

👉 The more traffic you have, the better your chances will be of increasing AOV. Discover tactics for how to drive traffic to your Shopify store.

4.6. Leverage Loyalty and Rewards Programs​

The introduction of a loyalty and rewards program is one of the best ways to increase average order value from customer retention on Shopify. In this way, customers may have incentives to make purchases, refer friends, or engage on social media for rewards that potentially lead to repeat purchases and higher expenditure per transaction.

For example, a system that grants customers redeemable points for discounts or unique products would create an incentive for coming back and spending more.

The following are some of the highest-rated Shopify apps for managing and automating your loyalty programs effectively: 

👉 For a comprehensive comparison of loyalty apps, explore our guide on the best Shopify loyalty apps.

4.7. Optimize Your Product Pages

Customers spend more on product pages when the design makes it easy and comfortable for them to choose higher-priced products.

Key elements to focus on:

• Clear and high-quality images: Display multiple angles, zoom-in features, as well as lifestyle shots. 
• Benefit-based descriptions: Focus on how the product improves the customer’s life, rather than listing technical specifications.
• Trust signals: Use customer reviews, security badges, and purchase guarantees to build customer confidence.
• Supportive content: Add FAQs, create comparison charts, and showcase premium options to justify higher prices. A simple comparison table that highlights the added features of premium versions can gently nudge customers toward upgrading.

👉 Want more tips on successful upsells right on the product pages? See this Shopify upsell on product page tutorial.

👉 Don’t miss the opportunity to enhance AOV at checkout. Here’s the tip on how to do Shopify upsell at checkout.

5. Conclusion

How to increase average order value on Shopify starts with knowing your numbers. AOV is obtained by dividing total revenue by the number of orders. This simple metric can help track what value each customer brings to your store. 

Growing AOV is not getting everything in one big move. Tactics like product bundling, small add-on charges, volume discounts, and loyalty programs help gradually increase how much each customer spends.

The real power lies in knowing your data. Monitor your AOV at all times, experiment with various strategies, and change your approach according to what works best among your audience. Little adjustments have contributed to gaining big.

For more details and practical tips regarding Shopify growth, keep following eComStart, your trustworthy eCommerce partner.

6. FAQs