Are you kickstarting a Shopify store and need a theme that’s SEO-friendly? Or perhaps you already run your store but want to find out what is the best Shopify theme for SEO to level up your search engine game, boost sales and enhance digital marketing in general?
If you’re struggling to find the right one for your online store, this article provides the best Shopify themes for SEO and expert tips to make your decision easier.
Let’s dive in.
Contents
1. 8 best Shopify themes for SEO 2024: An overview
In this blog, we will cover these 8 themes which are considered the best for Shopify store that focus on SEO:
| No. | Theme | Pricing | Suitable for | Rating |
| 1 | Eurus | $240 | • Businesses in clothing & accessories, gardening, health, beauty products • Businesses with a large product catalog | 98% positive (57 reviews) |
| 2 | Capital | $180 | • Visual-driven businesses such as fashion, beauty • Budget-conscious businesses pursuing elegant and sophisticated look • High-volume stores | 86% positive (93 reviews) |
| 3 | Symmetry | $360 | • Businesses with a focus on displaying products • Businesses handling a large volume of transactions | 93% positive (319 reviews) |
| 4 | Palo Alto | $330 | • Businesses in fashion, beauty & cosmetics, etc. – •Businesses aiming at product storytelling and brand narrative | 96% positive (243 reviews) |
| 5 | Be Yours | $250 | • Beauty & lifestyle businesses- Dropshipping stores – One-product stores | 98% positive (382 reviews) |
| 6 | Broadcast | $360 | • Businesses of clothing & accessories or luxury brands • Businesses with a large amount of traffic and transactions. | 94% positive (198 reviews) |
| 7 | Oars | $69 | • Sustainability-driven brands such as organic food & beverage stores | 96% positive (26 reviews) |
| 8 | Taste | Free | • Businesses of food & beverage, arts & crafts- Content-driven businesses | 60% positive (5 reviews) |
2. Best Shopify Themes For SEO [Free & Premium]
1. Eurus
| Designed for | – Businesses in: ✨ clothing & accessories ✨ furniture & home decors ✨ baby & kids ✨ jewelry & accessories ✨ health & beauty – Businesses with a medium to large product catalog |
| Price | $230 |
| Unique features | ✔️ Various conversion-focused features ✔️ Fast page speed & mobile-friendliness ✔️ Highly customizable |
| Store Demo | Demo |
| Reviews | 98% positive (57 reviews) |
Leading our list of the best SEO-friendly Shopify themes is Eurus from BSS Commerce. It stands out with a variety of templates, top-notch eCommerce features, and a design specifically crafted for SEO.
Eurus boasts a lightning-fast page load with an impressive 99 score on desktop and a 90 score on mobile. This can lead to better page rankings, as Google prioritizes fast loading times. The theme’s mobile-friendly design enhances web page SEO performance, reduce bounce rate, increase Core Web Vital score, and ultimately drive better sales result.
BSS Commerce’s theme ensures a clear site structure with mega menus and breadcrumbs, enabling search engines to understand and enhance your visibility in search results.
Eurus theme is ideal for content optimization as it allows you to create engaging product descriptions and blog posts that help in building a strong SEO content strategy. It also supports internal linking and helps with content hierarchy to improve on-page SEO.
Highlight features:
- High page loading speed
- Mobile responsiveness
- Nice-looking, easy-to-navigate layouts
- Translation available
- Supports GDPR Compliance, SSL Certificates, and Secure Payment Options to ensure data privacy and security.
>>> Try Eurus Theme now & get free store setup & design when buying Eurus
Peach Swimwear, an online store for sensual, sophisticated swimwear, chooses the SEO-friendly Eurus theme. The website impresses with its modern design, easy navigation, fast loading speed, and mobile friendliness.
2. Capital
| Designed for | ✨ Visual-driven businesses such as fashion, beauty, art & crafts ✨ Cost-conscious businesses caring about brand storytelling ✨ High-volume stores |
| Price | $180 |
| Unique features | ✔️ Three well-designed presets in different industries ✔️ Clean, modern layouts ✔️ Powerful features |
| Storefront demos | Demo |
| Reviews | 86% positive (93 reviews) |
The Capital theme, created by Eight Themes, is an one of the best Shopify SEO template with its modern, sleek look and SEO optimization.
This Shopify theme has clean, well-structured codes, making it easy for search engines to navigate, understand, and categorize your content accurately. As a result, your web pages are likely to appear in the relevant search results, increasing store performance.
Capital comes with clutter-free, easy-to-navigate layouts, leaving room for brand storytelling and improving the user experience. This theme also enables social media integration and email marketing, which can enhance your digital marketing efforts by creating effective conversion funnels.
For all the high quality features above, Capital is one of the best shopify 2.0 theme for SEO.
Highlight Features:
- High performance
- Clear, logical navigation
- Nice-looking designs
- Fully responsive on mobile devices
The bag brand from Australia, Neoprene Bags, has expressed how well they understand their brand when choosing Capital’s Berlin style for their website. A theme style exudes a modern minimalist, sophisticated aesthetic while ensuring 100% mobile responsiveness.
3. Symmetry
| Designed for | ✨ Businesses with an emphasis on showcasing product-centric visuals ✨ Businesses with a large volume of traffic & transactions |
| Price | $360 |
| Unique features | ✔️ A wide range of highly customizable sections and features ✔️ Visually harmonious, stylish, and sleek theme styles focus on engaging visuals |
| Storefront demos | Demo |
| Reviews | 93% positive (319 reviews) |
As one of the best Shopify themes, the Symmetry developed by Presidio Creative is built with SEO in mind. Although it comes at a higher price, its diverse styles and top-notch features make it worth considering for improving your website’s SEO performance and drive organic traffic growth.
Specifically, this Shopify theme has a visually pleasing, user-friendly design that captures shoppers’ attention and encourages longer stays, benefiting SEO. Symmetry also includes image tools for fast loading without sacrificing quality.
Having numerous built-in features means less reliance on external extensions, leading to tidy code and high performance.
📚 Read our Symmetry Shopify Theme Review for detailed information about pricing, features, customer reviews & more!
Highlight Features:
- Clean, SEO-friendly codebase
- Image compression
- Mobile-friendliness
- Engaging, product-centric design
Yellow Box is a great example of using Symmetry well for its website. This website has a clean, modern design that highlights its products. It gives off an authentic, warm, and inviting and looks great on any device, including mobile.
4. Palo Alto
| Designed for | ✨ Businesses in fashion, beauty & cosmetics, etc. ✨ Businesses with a strong emphasis on product storytelling and brand narrative (such as luxury brands) |
| Price | $330 |
| Unique features | ✔️ Powerful conversion-focused features ✔️ Fully responsive design ✔️ Ease of set up |
| Storefront demos | Demo |
| Reviews | 96% positive (243 reviews) |
As a premium Shopify theme by Presidio Creative, Palo Alto Shopify Theme is designed with conversion and sales in mind. Its 100% responsiveness and optimized codes make it great for SEO, ensuring your web pages are discovered and ranked effectively.
Leveraging the blog and social media features in the Palo Alto theme can bring in more organic traffic and backlinks.
Palo Alto theme has built-in Schema.org markup, creating rich snippets in search results. These snippets show product prices, ratings, and availability, increasing the likelihood of searchers clicking on your site.
Palo Alto also provides tools for content strategy and blogging that support content hierarchy and internal linking which improve SEO content. Using this theme, you can also conduct content optimization and create a strategic content calendar to engage audience consistently.
Highlight Features:
- Responsiveness on different screen sizes and devices
- Blog and social integration
- Powerful eCommerce features
- Multilingual support
Buttrmlk, a high-quality natural skincare brand, is a customer of the Palo Alto theme. They’ve adopted the theme’s Phenomena style, giving their website a clean and minimalist look with a clear visual hierarchy.
5. Be Yours
| Designed for | ✨ Beauty & lifestyle businesses ✨ Dropshipping stores with large product catalogs ✨ One-product stores |
| Price | $250 |
| Unique features | ✔️ Plenty of eCommerce features ✔️ Well-designed theme styles ✔️ Easy customization |
| Storefront demos | Demo |
| Reviews | 98% positive (382 reviews) |
Be Yours is feature-packed for eCommerce and content, letting users create functional, rich websites. Developed by RoarTheme, it prioritizes SEO to meet growing optimization needs.
Those searching for the best Shopify theme for SEO can’t miss out on this theme because it seamlessly adapts to all devices of various screen sizes. Also, fast page speed, blog functionality, etc. greatly contribute to your SEO success.
Be Yours Shopify Theme is easy to set up, costs less than premium themes like Palo Alto or Symmetry, yet still packs enough features to build a great eCommerce website.
Highlight Features:
- Responsiveness
- Image optimization
- Built-in blog functionality
House Doctor, as the name suggests, sells home decor products. They make good use of the Be Yours theme’s top-notch features like mega menus and breadcrumbs to help shoppers easily navigate their large catalog.
6. Broadcast
| Designed for | ✨ Businesses of clothing & accessories, jewelry, etc. ✨ Luxury brands ✨ Businesses with a significant number of transactions |
| Price | $360 |
| Unique features | ✔️ Feature-rich sections on pre-designed content pages ✔️ Adaptability to mobile screens ✔️ Various eCommerce features |
| Storefront demos | Demo |
| Reviews | 94% positive (198 reviews) |
Broadcast Theme Shopify is a strong contender among premium Shopify themes for SEO. Its clean design and optimized performance deliver a fast, memorable shopping experience, resulting in longer site visits and better search engine rankings.
Broadcast, like other premium themes, is well-coded and chock full of built-in features, ensuring high performance and sufficient capabilities without the need for extra plugins.
Highlight Features:
- Mobile optimization
- Fast loading speed
- Google rich snippet
- Blog functionality
Satya Jewelry, an online store specializing in spiritual jewelry, wisely chose Broadcast’s Clean style for their site. This choice is fitting for jewelry websites like Satya Jewelry, as the theme style gives off an elegant, sophisticated vibe and highlights close-up shots of single items.
7. Oars
| Designed for | ✨ A variety of businesses, especially sustainability-driven brands such as organic food & beverage stores ✨ Businesses with low-budget businesses |
| Price | $69 |
| Unique features | ✔️ Plenty of home page styles ✔️ Clean, modern design with high-resolution images ✔️ Fast page loading ✔️ Easy to customize |
| Storefront demos | Demo |
| Reviews | 96% positive (26 reviews) |
Despite being the most affordable paid theme on our list, Oars doesn’t lag behind other themes for SEO. Developed by the Envato team, it inherits powerful functionalities from its popular Shopify theme, helping you create a robust eCommerce store. Its lightweight design ensures faster webpage loading, crucial for SEO.
Oars boasts minimalist, clean, and bright designs with high-quality product images and plenty of white space, along with features such as mega menus, and breadcrumbs. This guarantees a fast, enjoyable experience for your shoppers.
Highlight Features:
- Optimization for mobile and speed
- User-friendly, beautiful designs
- Smart search
- Ajax Wishlist, Ajax Compare, Ajax Add to cart
As a website selling cooking tools, Misen leverages the Oars theme for its clean, bright, modern design. The website adapts seamlessly across devices from desktops and tablets to mobile phones.
8. Taste
| Designed for | ✨ Businesses of food & beverage, arts & crafts ✨ Content-driven businesses (blogs, magazines, brands with heavy-text product descriptions) |
| Price | Free |
| Unique features | ✔️ Clean, aesthetic, product-focused design ✔️ Mobile responsiveness ✔️ Easy to use ✔️ Sufficient features to create a good online store |
| Storefront demos | Demo |
| Reviews | 60% positive (5 reviews) |
We’ve found out which is the best seo ecommerce premium themes, but how about free option? Taste Shopify Theme is an outstanding answer!
Even though it’s free, Taste has a simple yet visually appealing design that highlights products well. With strategic layouts, high-quality images, and ample white space, shopping becomes easy and enjoyable, helping reduce bounce rates for improved search rankings.
Taste offers robust features that help online merchants effortlessly create a comprehensive eCommerce store. By utilizing the Blog function and regularly crafting SEO-optimized blog posts, users can naturally boost organic traffic to their site.
Highlight Features:
- Mobile optimization
- Clutter-free, nice design
- Blog functionality with recipe templates
Whattheteacherwears a teacher fashion website using Taste as its theme, looks simple, nice, and mobile-friendly. Taste is indeed a great choice for its small product catalog like Whattheteacherwears.
3. How to choose the right SEO theme for your Shopify store?
Changing your Shopify theme might impact your SEO rankings due to changes in the website’s structure, speed, or content hierarchy. Therefore, it’s critical to think about what you really need in term of SEO. Below are the criteria for choosing the right one for your online store.
- Fast page loading speed: A fast-loading theme helps search engine bots efficiently crawl more pages on your site, ensuring quick indexing and ranking. Google and other search engines reward websites with a fast and clean user experience with higher scores. To evaluate the theme’s speed, you can test its demo page using speed tools like PageSpeed Insights or GTMetrix.
- Responsiveness and mobile friendliness: A mobile-friendly design is crucial for search rankings. If your site has a non-responsive theme, it can harm user experience, leading to higher bounce rates and therefore a negative signal to Google.
- Customized metadata: You can benefit from SEO-optimized meta tags—such as titles, meta tags, and image alt text—that provide details to search engines for quick indexing and ranking. Well-crafted meta tags can also attract searchers, likely increasing click-through rates.
- Various customization options and features: A feature-rich theme, including mega menus, sorting options, and size charts, enhances the shopping experience and conversions. Plenty of powerful built-in features eliminate the need for additional plugins, such as intergrating with Google Analytics, Shopify 301 Redirects, Shopify SEO blogging…
- Optimized images: Businesses in visual-driven industries tend to use many large images for their websites which, if not optimized, may hurt your pages’ performance and ultimately the rankings. Look for a theme with image compression tools to address this.
- Clean, well-structured codes: Themes with clean code make it easier for search engines to decide whether your web pages show up in relevant search results. Plus, optimized code helps pages load faster, which search engines highly appreciate.
- Great support: This aspect can enhance your website for better SEO through bug fixes and enhancements, even though it may not directly affect it.
We suggest you check out the theme setup guides and learn more about advanced configuration, integration, and custom coding to further utilize what the theme offers. Additionally, you should learn about basic SEO terms and how to use basic SEO audit tools to utilize the guide.
💡 Note: If you want to simplify everything about SEO in your Shopify store, we recommend you to discover our Shopify store setup service. From providing consultation about theme and how you can apply it correctly, to optimize SEO, we have you covered!
4. Ending words
There you go, folks. We hope our list of the best Shopify themes for SEO, along with some helpful tips, has made choosing the right theme for your site easier.
While having an SEO-friendly theme is crucial, it’s just one piece of the SEO puzzle. To maximize the potential of your store, consider implementing broader e-commerce strategies such as content marketing, omnichannel integration or conversion rate optimization. If you want to find out the creditability of these themes, looking at case studies of successful Shopify stores using SEO themes would be a good idea.
To achieve good SEO result for your store, we also recommend you to learn more about SEO to utlize their themes. Make sure that you learn from the very basic thing such as type of SEO (On-page SEO, off-page SEO, Technical SEO, Mobile SEO), guest posting, link building, to speicific Shopify SEO strategies (usuing Shopify SEO apps, URL Structure Optimization on Shopify…)
Want more helpful yet interesting articles like this? Visit eComStart, an eCommerce knowledge hub for store owners across industries.
4. FAQs
