Best Email Marketing App for Shopify: The Ultimate Guide

July 3, 2024 Kathy Ella

Ever felt limited by Shopify’s built-in email marketing tools? You’re not alone. While Shopify Email can take care of the basics, it lacks the power to really take your customer engagement to the next level.

That’s where the best email marketing app for Shopify comes into play.

This article will navigate you through the top contenders, highlighting their strengths and guiding you toward the ideal solution to supercharge your Shopify store with email marketing. Let’s check it out!

1. What is the best email marketing app for Shopify?

While Shopify’s built-in email marketing tools offer a convenient starting point, businesses seeking to maximize customer engagement and drive sales growth often find themselves yearning for more advanced functionalities.

It is the reason why you will need the best email marketing app for Shopify.

best-email-marketing-app-for-shopify-list

Email marketing apps are tools that help you create, send, and manage effective email marketing campaigns for your online store.

These handy tools integrate seamlessly with your store and offer a ton of benefits:

Break the Shopify email limit: Shopify Email limits the number of emails you can send per month. Email marketing apps allow for unlimited emails.
Beautiful and professional templates: Access a variety of beautiful and professional email templates designed to match your brand.
Automated campaigns: Save time and effort by automating your email campaigns to ensure your customers receive relevant emails at the right time.
Track results: Monitor the performance of your email campaigns so you can make adjustments and improvements over time.

The world of the best email marketing apps for Shopify is vast, but don’t feel overwhelmed. Here’s an easy way to find the perfect match for your Shopify store:

Determine your goals: Do you want to personalize the customer journey, boost abandoned cart recovery, or nurture leads for long-term growth? Knowing your goals will help you prioritize features in your email marketing app.
Explore and compare: Research popular options and compare features, pricing plans, and customer support to find an app that fits your budget and needs.
Free trials: Most apps offer free trials. Take advantage of these free trials to experiment and see how the app integrates with your workflow. It’s like taking a car for a test drive before you buy it!

With the power of email marketing apps at our fingertips, it’s time to see which apps are best for Shopify stores.

2. Best email marketing app for Shopify: Top 7 high-rated apps

No.	App	Review	Pricing	Link
1	Yotpo Email Marketing & SMS	4.9 ⭐ (7600+ reviews)	Free – $199/month	Try the app
2	Automizely Email Marketing,SMS	4.9 ⭐ (6200+ reviews)	Free – $179/month	Try the app
3	Omnisend Email Marketing & SMS	4.8 ⭐ (5700+ reviews)	Free – $59/month	Try the app
4	ONE: AI, Email & SMS Marketing	4.9 ⭐ (2400+ reviews)	From $9/month	Try the app
5	Klaviyo: Email Marketing & SMS	4.5 ⭐ (2300+ reviews)	Free – $20/month	Try the app
6	Avada Email Marketing	4.9 ⭐ (1700+ reviews)	Free – $47/month	Try the app
7	Seguno Email Marketing	4.8 ⭐ (1100+ reviews)	Free – $35/month	Try the app

3. Best Shopify app for email marketing: A comprehensive look

3.1. Yotpo Email Marketing & SMS

yotpo-email-marketing-sms-app

Yotpo Email Marketing & SMS is one of the best Shopify apps that helps businesses create, personalize, and automate email and SMS marketing campaigns. It’s a good fit for businesses looking for a user-friendly and affordable email marketing solution that integrates seamlessly with Shopify.

⭐ Shopify rating: 4.9 ⭐ (7600+ reviews)

🔷 Pricing tier plan:

Free: Up to 10,000 emails per month, SMS credits start at $0.0165 per message.
Starter: $19/month
Pro: $59/month
Premium: $199/month

🔶 Key features:

300+ drag-and-drop email templates for easy customization
A/B testing to optimize your campaigns for better results
Automated email and SMS workflows for abandoned carts, welcome messages, and more
Segmentation to send targeted messages to different customer groups
Pay-as-you-go pricing for emails and SMS credits
AI-powered tools for writing better content and sending emails at optimal times
Integrations with popular Shopify apps like Klaviyo and Privy

✔️ Pros	❌ Cons
– User-friendly interface with drag-and-drop editor – Affordable pricing with pay-as-you-go plans – Wide range of features for email marketing and SMS marketing – Strong integration with Shopify – AI-powered tools to optimize campaigns	– Pay-as-you-go can be expensive for high-volume senders. – Reviews mention inconsistent experiences, especially with technical problems.

Try Yotpo Email Marketing & SMS

3.2. Automizely Email Marketing,SMS

Automizely Email Marketing, SMS is an all-in-one marketing platform designed for Shopify stores. It helps businesses drive sales and customer engagement through email marketing, SMS marketing, and other conversion tools.

⭐ Shopify rating: 4.9 ⭐ (6200+ reviews)

🔷 Pricing tier plan:

Free: Up to 3,000 emails per month for up to 300 contacts (includes popups, basic analytics, etc.)
Essentials: $11/month
Pro: $119/month
Premium: $179/month

🔶 Key features:

Automated email & SMS workflows (personalized)
Pre-built email & SMS templates
Conversion popups (Spin wheels, etc.)
A/B testing & campaign performance tracking
Built-in CRM for customer segmentation
Web push notifications
AI product recommendations
Countdown timers & promotions

✔️ Pros	❌ Cons
– User-friendly interface with no coding required – All-in-one platform for multiple marketing channels (email, SMS, popups, etc.) – Free plan to try the app – Affordable paid plans with various tiers – Wide range of features for email marketing, SMS marketing, and conversion optimization	– Users reported occasional bugs with features like social proof popups and email links displaying incorrectly in certain email clients

Try Automizely Email Marketing,SMS

3.3. Omnisend Email Marketing & SMS

omnisend-app-shopify-free-email-marketing

Omnisend is an email & SMS marketing automation app designed specifically for Shopify merchants. It helps businesses grow their email list, create targeted email campaigns, and boost sales through automation.

⭐ Shopify rating: 4.8 ⭐ (5700+ reviews)

🔷 Pricing tier plan:

Free: Up to 250 contacts (unlimited list size), 500 emails/month, 60 SMS credits.
Standard: $16/month
Pro: $59/month

🔶 Key features:

Email campaigns, newsletters, and SMS blasts.
Various signup options
Drag-and-drop editor and pre-built templates
Abandoned cart & welcome automation
Product reviews to build trust and social proof
A/B testing & analytics
Customer segmentation & targeting

✔️ Pros	❌ Cons
– User-friendly platform with drag-and-drop editor – Strong automation capabilities with pre-built workflows – Integration with various Shopify apps and services – 24/7 excellent customer support	– Some users in reviews mentioned occasional deliverability issues – New review functionality might generate fake contacts and incur charges

Try Omnisend Email Marketing & SMS

3.4. ONE: AI, Email & SMS Marketing

ONE is a promising AI-powered marketing tool for Shopify stores, offering a comprehensive suite of tools and features at an affordable price. The free plan allows for testing only, and the basic plan should be sufficient for many smaller businesses.

⭐ Shopify rating: 4.9 ⭐ (2400+ reviews)

🔷 Pricing tier plan:

Sandbox (Free): Limited access for testing purposes.
Basic (All-in-One): $9/month
Custom (Build One): $9/month (custom pricing)

🔶 Key features:

AI assistant in personalized recommendations and marketing advice.
Abandoned cart recovery
One-click checkout upsells & cross-sells
Popups & discount spin wheels
Email & SMS marketing automation
Rewards Program
Multi-channel marketing (integrations with TikTok Shop, Instagram Shop, Google & YouTube, etc.).
AI-powered content creation

✔️ Pros	❌ Cons
– Affordable pricing for basic needs. – AI-powered features for personalized marketing and content creation. – A comprehensive suite of marketing tools under one roof (email, SMS, popups, upsells, rewards, etc.). – Integrations with various marketing and sales channels.	– A few reviews pointed out that the free plan has restricted features and doesn’t accurately reflect the app’s functionality

Try UONE: AI, Email & SMS Marketing

3.5. Klaviyo: Email Marketing & SMS

free-email-marketing-app-for-shopify-top-choices

Klaviyo is the best free email marketing app for Shopify designed to help businesses grow with data-driven marketing. It integrates with Shopify and other platforms to create targeted campaigns and personalized messages across email, SMS, and other channels.

⭐ Shopify rating: 4.8 ⭐ (5700+ reviews)

🔷 Pricing tier plan:

Free: Up to 250 contacts, unlimited emails, 150 SMS credits/month
SMS ($15/month): Up to 1250 SMS/MMS credits/month (includes carrier fees)
Email ($20/month): 251-500 contacts (unlimited emails)

🔶 Key features:

Email campaigns, newsletters, and SMS blasts.
Various signup options
Drag-and-drop editor and pre-built templates
Abandoned cart & welcome automation
Product reviews to build trust and social proof.
A/B testing & analytics
Customer segmentation & targeting

✔️ Pros	❌ Cons
– Free plan with generous email sending limits – Powerful segmentation and targeting capabilities – Robust automation features for email and SMS marketing – Omnichannel marketing capabilities – Extensive integrations with other business tools	– Some reviews mentioned unexpected charges or difficulty downgrading plans. – Some reviews mentioned issues with Klaviyo’s functionality, such as abandoned cart emails directing users to the wrong language checkout page

Try Klaviyo: Email Marketing & SMS

3.6. Avada Email Marketing

Avada Email Marketing is one of the best Shopify free apps designed to help Shopify businesses capture leads, nurture relationships, and drive sales through email, SMS, push notifications, and even WhatsApp marketing.

⭐ Shopify rating: 4.9 ⭐ (1700+ reviews)

🔷 Pricing tier plan:

Free: Up to 12,000 emails/month, 500 contacts, basic features.
Pro: $16/month
Advanced: $47/month

🔶 Key features:

Omnichannel marketing (email, SMS, push notifications, WhatsApp).
Automation workflows for abandoned carts, welcome messages, and more.
Newsletter campaigns
Lead capture popups & forms
Personalization with product recommendations and personalized content.
A/B testing and insightful reports.
A library of professionally designed email templates.

✔️ Pros	❌ Cons
– Affordable paid plans with scalable features. – Omnichannel marketing capabilities for comprehensive customer engagement. – Pre-built templates and lead capture tools for faster campaign creation. – A/B testing and analytics for data-driven marketing decisions.	– Multiple reviewers were frustrated by the inability to export contact lists without upgrading to a paid plan – Several reviewers reported problems like emails not sending, SMS messages failing, app interfering with themes, and security warnings triggered by Avada’s servers

Try Avada Email Marketing

3.7. Seguno Email Marketing

Seguno Email Marketing is a user-friendly and affordable option for Shopify businesses, particularly those new to email marketing or with limited budgets. It allows you to create, automate, and track email campaigns directly from your Shopify admin panel, saving you valuable time.

⭐ Shopify rating: 4.9 ⭐ (1100+ reviews)

🔷 Pricing tier plan:

Starter (Free): Up to 250 subscribers, unlimited sends.
Standard: $35/month

🔶 Key features:

canva-integration-email-marketing-shopify

Seamless Shopify integration
Automated workflows for abandoned carts, back-in-stock alerts, welcome emails, and more
Canva integration
Built-in spam protection and features to improve email deliverability.
Dedicated customer support

✔️ Pros	❌ Cons
– Affordable paid plan with features like back-in-stock alerts and multi-step automation. – Streamlined workflow with direct Shopify integration. – Canva integration for easy email design.	– Limited features on the free plan (requires purchased templates for professional designs) – Fewer integrations compared to some competitors (no built-in SMS marketing)

Try Seguno Email Marketing

4. The last words

In conclusion, navigating the world of Shopify email marketing apps can feel overwhelming.

However, by understanding your specific business needs and carefully evaluating the features, pricing structures, and user experiences of the top contenders explored in this article, you can confidently select the best email marketing app for Shopify to propel your online store forward.

And what are you waiting for now? Let’s get started in your Shopify journey today with eComStart!

5. FAQs

What kind of email campaigns can I create with these apps?

You can create a variety of email campaigns with these apps, including:
– Welcome emails to introduce new customers
– Abandoned cart reminders to nudge customers to buy
– Order & shipping confirmations to keep customers informed
– Newsletters & promotions to share updates and deals
– Win-back campaigns to re-engage inactive customers
– Lifecycle emails for birthdays, anniversaries, and post-purchase

How can I build my email list using an email marketing app?

Email marketing apps provide various tools to help you build your email list. Here are some common strategies you can leverage:
– Signup forms & popups: Offer incentives to capture email addresses on your website.
– Lead magnets: Give away valuable content (ebooks, webinars) in exchange for signups.
– Landing pages: Create targeted pages with clear calls to action for subscribing.
– Integrations: Connect with other tools (Shopify, social media) to gather leads.
– Contests & giveaways: Encourage signups as entry requirements for exciting offers.

Can I track the performance of my email campaigns with these apps?

Yes, you can definitely track your email campaign performance with these apps! They offer features to monitor metrics like:
– Open rates
– Click-through rates
– Conversion rates
– Unsubscribe rates
– Bounce rates
These insights help you see what’s working and what’s not, allowing you to optimize your campaigns for better results. Some apps even offer A/B testing and segmentation tracking for even deeper analysis.

How do email marketing apps handle subscriber management?

Email marketing apps handle subscriber management through a combination of features designed to:
– Grow your list: Signup forms, lead magnets, and integrations to attract new subscribers.
– Clean your list: Remove bounces, and inactive subscribers to improve deliverability.
– Organize your list: Segment by demographics, and interests for targeted campaigns.
This includes features like signup forms, import/export tools, segmentation, unsubscribe options, and bounce tracks. They basically keep your list healthy and engaged for better email marketing.

Can I automate my email marketing campaigns with these apps?

Yes, you can automate email marketing campaigns with these apps! This lets you send emails based on triggers, like:
Welcome emails for new subscribers
Abandoned cart reminders
Win-back emails for inactive subscribers
Post-purchase follow-ups
Birthday and anniversary greetings
These apps usually have a visual builder to design these automated sequences. You can also set conditions, and delays and even A/B test different versions for optimal results.

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Kathy Ella

Kathy Ella is an eCommerce expert with nearly 5 years of experience helping businesses start and grow online stores. She gives simple advice to make launching and managing an online store easier for everyone.
See her LinkedIn profile here