Best Email Marketing App for Shopify: The Ultimate Guide

best-shopify-email-marketing-apps (2)

Ever felt limited by Shopify’s built-in email marketing tools? You’re not alone. While Shopify Email can take care of the basics, it lacks the power to really take your customer engagement to the next level.

That’s where the best email marketing app for Shopify comes into play.

This article will navigate you through the top contenders, highlighting their strengths and guiding you toward the ideal solution to supercharge your Shopify store with email marketing. Let’s check it out!

1. What is the best email marketing app for Shopify?

While Shopify’s built-in email marketing tools offer a convenient starting point, businesses seeking to maximize customer engagement and drive sales growth often find themselves yearning for more advanced functionalities.

It is the reason why you will need the best email marketing app for Shopify.



Email marketing apps are tools that help you create, send, and manage effective email marketing campaigns for your online store.

These handy tools integrate seamlessly with your store and offer a ton of benefits:

  • Break the Shopify email limit: Shopify Email limits the number of emails you can send per month. Email marketing apps allow for unlimited emails.
  • Beautiful and professional templates: Access a variety of beautiful and professional email templates designed to match your brand.
  • Automated campaigns: Save time and effort by automating your email campaigns to ensure your customers receive relevant emails at the right time.
  • Track results: Monitor the performance of your email campaigns so you can make adjustments and improvements over time.


The world of the best email marketing apps for Shopify is vast, but don’t feel overwhelmed. Here’s an easy way to find the perfect match for your Shopify store:

  • Determine your goals: Do you want to personalize the customer journey, boost abandoned cart recovery, or nurture leads for long-term growth? Knowing your goals will help you prioritize features in your email marketing app.
  • Explore and compare: Research popular options and compare features, pricing plans, and customer support to find an app that fits your budget and needs.
  • Free trials: Most apps offer free trials. Take advantage of these free trials to experiment and see how the app integrates with your workflow. It’s like taking a car for a test drive before you buy it!

With the power of email marketing apps at our fingertips, it’s time to see which apps are best for Shopify stores.

2. Best email marketing app for Shopify: Top 7 high-rated apps

1Yotpo Email Marketing & SMS4.9 ⭐ (7600+ reviews)Free – $199/monthTry the app
2Automizely Email Marketing,SMS4.9 ⭐ (6200+ reviews)Free – $179/monthTry the app
3Omnisend Email Marketing & SMS4.8 ⭐ (5700+ reviews)Free – $59/monthTry the app
4ONE: AI, Email & SMS Marketing4.9 ⭐ (2400+ reviews)From $9/monthTry the app
5Klaviyo: Email Marketing & SMS4.5 ⭐ (2300+ reviews)Free – $20/monthTry the app
6Avada Email Marketing4.9 ⭐ (1700+ reviews)Free – $47/monthTry the app
7Seguno Email Marketing4.8 ⭐ (1100+ reviews)Free – $35/monthTry the app

3. Best Shopify app for email marketing: A comprehensive look

3.1. Yotpo Email Marketing & SMS

  1. yotpo-email-marketing-sms-app

Yotpo Email Marketing & SMS is one of the best Shopify apps that helps businesses create, personalize, and automate email and SMS marketing campaigns. It’s a good fit for businesses looking for a user-friendly and affordable email marketing solution that integrates seamlessly with Shopify.

⭐ Shopify rating: 4.9 ⭐ (7600+ reviews)

🔷 Pricing tier plan: 

  • Free: Up to 10,000 emails per month, SMS credits start at $0.0165 per message.
  • Starter: $19/month
  • Pro: $59/month
  • Premium: $199/month

🔶 Key features:



  • 300+ drag-and-drop email templates for easy customization
  • A/B testing to optimize your campaigns for better results
  • Automated email and SMS workflows for abandoned carts, welcome messages, and more
  • Segmentation to send targeted messages to different customer groups
  • Pay-as-you-go pricing for emails and SMS credits
  • AI-powered tools for writing better content and sending emails at optimal times
  • Integrations with popular Shopify apps like Klaviyo and Privy
✔️ Pros❌  Cons
– User-friendly interface with drag-and-drop editor
– Affordable pricing with pay-as-you-go plans
– Wide range of features for email marketing and SMS marketing
– Strong integration with Shopify
– AI-powered tools to optimize campaigns
– Pay-as-you-go can be expensive for high-volume senders.
– Reviews mention inconsistent experiences, especially with technical problems.

3.2. Automizely Email Marketing,SMS



Automizely Email Marketing, SMS is an all-in-one marketing platform designed for Shopify stores. It helps businesses drive sales and customer engagement through email marketing, SMS marketing, and other conversion tools.

⭐ Shopify rating: 4.9 ⭐ (6200+ reviews)

🔷 Pricing tier plan: 

  • Free: Up to 3,000 emails per month for up to 300 contacts (includes popups, basic analytics, etc.)
  • Essentials: $11/month
  • Pro: $119/month
  • Premium: $179/month

🔶 Key features:



  • Automated email & SMS workflows (personalized)
  • Pre-built email & SMS templates
  • Conversion popups (Spin wheels, etc.)
  • A/B testing & campaign performance tracking
  • Built-in CRM for customer segmentation
  • Web push notifications
  • AI product recommendations
  • Countdown timers & promotions
✔️ Pros❌  Cons
– User-friendly interface with no coding required
– All-in-one platform for multiple marketing channels (email, SMS, popups, etc.)
– Free plan to try the app
– Affordable paid plans with various tiers
– Wide range of features for email marketing, SMS marketing, and conversion optimization
– Users reported occasional bugs with features like social proof popups and email links displaying incorrectly in certain email clients

3.3. Omnisend Email Marketing & SMS



Omnisend is an email & SMS marketing automation app designed specifically for Shopify merchants. It helps businesses grow their email list, create targeted email campaigns, and boost sales through automation.

⭐ Shopify rating: 4.8 ⭐ (5700+ reviews)

🔷 Pricing tier plan: 

  • Free: Up to 250 contacts (unlimited list size), 500 emails/month, 60 SMS credits.
  • Standard: $16/month
  • Pro: $59/month

🔶 Key features:



  • Email campaigns, newsletters, and SMS blasts.
  • Various signup options
  • Drag-and-drop editor and pre-built templates
  • Abandoned cart & welcome automation
  • Product reviews to build trust and social proof
  • A/B testing & analytics
  • Customer segmentation & targeting
✔️ Pros❌  Cons
– User-friendly platform with drag-and-drop editor
– Strong automation capabilities with pre-built workflows
– Integration with various Shopify apps and services
– 24/7 excellent customer support
– Some users in reviews mentioned occasional deliverability issues
– New review functionality might generate fake contacts and incur charges

3.4. ONE: AI, Email & SMS Marketing



ONE is a promising AI-powered marketing tool for Shopify stores, offering a comprehensive suite of tools and features at an affordable price. The free plan allows for testing only, and the basic plan should be sufficient for many smaller businesses. 

⭐ Shopify rating: 4.9 ⭐ (2400+ reviews)

🔷 Pricing tier plan: 

  • Sandbox (Free): Limited access for testing purposes.
  • Basic (All-in-One): $9/month
  • Custom (Build One): $9/month (custom pricing)

🔶 Key features:



  • AI assistant in personalized recommendations and marketing advice.
  • Abandoned cart recovery
  • One-click checkout upsells & cross-sells
  • Popups & discount spin wheels
  • Email & SMS marketing automation
  • Rewards Program
  • Multi-channel marketing (integrations with TikTok Shop, Instagram Shop, Google & YouTube, etc.).
  • AI-powered content creation
✔️ Pros❌  Cons
– Affordable pricing for basic needs.
– AI-powered features for personalized marketing and content creation.
– A comprehensive suite of marketing tools under one roof (email, SMS, popups, upsells, rewards, etc.).
– Integrations with various marketing and sales channels.
– A few reviews pointed out that the free plan has restricted features and doesn’t accurately reflect the app’s functionality

3.5. Klaviyo: Email Marketing & SMS



Klaviyo is the best free email marketing app for Shopify designed to help businesses grow with data-driven marketing. It integrates with Shopify and other platforms to create targeted campaigns and personalized messages across email, SMS, and other channels.

⭐ Shopify rating: 4.8 ⭐ (5700+ reviews)

🔷 Pricing tier plan: 

  • Free: Up to 250 contacts, unlimited emails, 150 SMS credits/month
  • SMS ($15/month): Up to 1250 SMS/MMS credits/month (includes carrier fees)
  • Email ($20/month): 251-500 contacts (unlimited emails)

🔶 Key features:



  • Email campaigns, newsletters, and SMS blasts.
  • Various signup options
  • Drag-and-drop editor and pre-built templates
  • Abandoned cart & welcome automation
  • Product reviews to build trust and social proof.
  • A/B testing & analytics
  • Customer segmentation & targeting
✔️ Pros❌  Cons
– Free plan with generous email sending limits
– Powerful segmentation and targeting capabilities
– Robust automation features for email and SMS marketing
– Omnichannel marketing capabilities
– Extensive integrations with other business tools
– Some reviews mentioned unexpected charges or difficulty downgrading plans.
– Some reviews mentioned issues with Klaviyo’s functionality, such as abandoned cart emails directing users to the wrong language checkout page

3.6. Avada Email Marketing



Avada Email Marketing is one of the best Shopify free apps designed to help Shopify businesses capture leads, nurture relationships, and drive sales through email, SMS, push notifications, and even WhatsApp marketing.

⭐ Shopify rating: 4.9 ⭐ (1700+ reviews)

🔷 Pricing tier plan: 

  • Free: Up to 12,000 emails/month, 500 contacts, basic features.
  • Pro: $16/month
  • Advanced: $47/month

🔶 Key features:



  • Omnichannel marketing (email, SMS, push notifications, WhatsApp).
  • Automation workflows for abandoned carts, welcome messages, and more.
  • Newsletter campaigns
  • Lead capture popups & forms
  • Personalization with product recommendations and personalized content.
  • A/B testing and insightful reports.
  • A library of professionally designed email templates.
✔️ Pros❌  Cons
– Affordable paid plans with scalable features.
– Omnichannel marketing capabilities for comprehensive customer engagement.
– Pre-built templates and lead capture tools for faster campaign creation.
– A/B testing and analytics for data-driven marketing decisions.
– Multiple reviewers were frustrated by the inability to export contact lists without upgrading to a paid plan
– Several reviewers reported problems like emails not sending, SMS messages failing, app interfering with themes, and security warnings triggered by Avada’s servers

3.7. Seguno Email Marketing



Seguno Email Marketing is a user-friendly and affordable option for Shopify businesses, particularly those new to email marketing or with limited budgets. It allows you to create, automate, and track email campaigns directly from your Shopify admin panel, saving you valuable time.

⭐ Shopify rating: 4.9 ⭐ (1100+ reviews)

🔷 Pricing tier plan: 

  • Starter (Free): Up to 250 subscribers, unlimited sends.
  • Standard: $35/month

🔶 Key features:



  • Seamless Shopify integration
  • Automated workflows for abandoned carts, back-in-stock alerts, welcome emails, and more
  • Canva integration
  • Built-in spam protection and features to improve email deliverability.
  • Dedicated customer support
✔️ Pros❌  Cons
– Affordable paid plan with features like back-in-stock alerts and multi-step automation.
– Streamlined workflow with direct Shopify integration.
– Canva integration for easy email design.
– Limited features on the free plan (requires purchased templates for professional designs)
– Fewer integrations compared to some competitors (no built-in SMS marketing)

4. The last words

In conclusion, navigating the world of Shopify email marketing apps can feel overwhelming. 

However, by understanding your specific business needs and carefully evaluating the features, pricing structures, and user experiences of the top contenders explored in this article, you can confidently select the best email marketing app for Shopify to propel your online store forward.

And what are you waiting for now? Let’s get started in your Shopify journey today with eComStart!

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