Best Email Marketing App for Shopify: The Ultimate Guide
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Short answer: for a new Shopify store that wants abandoned cart emails and SMS in one tool, Omnisend is the best fit in this list. As of October 2026 it has a Free plan (250 contacts, 500 emails a month) and paid plans from $16 a month on the Shopify App Store listing. Other apps below suit bigger lists.
Ever felt limited by Shopify’s built-in email marketing tools? You’re not alone. While Shopify Email can take care of the basics, it lacks the power to really take your customer engagement to the next level.
That’s where the best email marketing app for Shopify comes into play.
This article will navigate you through the top contenders, highlighting their strengths and guiding you toward the ideal solution to supercharge your Shopify store with email marketing. Let’s check it out!
Best for ecommerce automation: Omnisend
Omnisend runs welcome, abandoned cart and post-purchase workflows across email, SMS and web push from one account. Abandoned cart and welcome emails are included on the Free plan.
Plans as listed on the Shopify App Store, as of October 2026. Omnisend’s own pricing page (checked October 2026) shows lower monthly prices for the same plans: $11.20 for Standard and $41.30 for Pro.
- Free: 250 contacts, 500 emails a month, with a “Powered by Omnisend” badge on emails and forms.
- Standard, from $16 a month: 500 contacts, 6,000 emails a month, no branding.
- Pro, from $59 a month: 2,500 contacts, unlimited emails, SMS billed per message on top of the plan.
SMS: Omnisend sends SMS campaigns and workflows such as cart recovery, order confirmations and welcome messages. SMS is billed per message on top of your plan, so start with email and add SMS once you have collected consent from subscribers.
Limits: prices rise as your list grows, and the Free plan stops at 500 emails a month. If you only send a monthly newsletter, Shopify Email is cheaper; see our Shopify Email vs Mailchimp comparison. Comparing Omnisend with a larger rival? Read Klaviyo vs Omnisend.
The verdict: choose Omnisend if cart recovery and SMS drive your email revenue and your list is under a few thousand contacts. Skip it if you only need a simple newsletter.
1. What is the best email marketing app for Shopify?
While Shopify’s built-in email marketing tools offer a convenient starting point, businesses seeking to maximize customer engagement and drive sales growth often find themselves yearning for more advanced functionalities.
It is the reason why you will need the best email marketing app for Shopify.
Email marketing apps are tools that help you create, send, and manage effective email marketing campaigns for your online store.
These handy tools integrate seamlessly with your store and offer a ton of benefits:
- Different send limits: Shopify Email includes your first 10,000 emails each month and then charges $1 per 1,000 (Shopify App Store listing, checked October 2026). Email marketing apps set their own limits, for example 500 emails a month on the Omnisend Free plan, and add SMS.
- Beautiful and professional templates: Access a variety of beautiful and professional email templates designed to match your brand.
- Automated campaigns: Save time and effort by automating your email campaigns to ensure your customers receive relevant emails at the right time.
- Track results: Monitor the performance of your email campaigns so you can make adjustments and improvements over time.
The world of the best email marketing apps for Shopify is vast, but don’t feel overwhelmed. Here’s an easy way to find the perfect match for your Shopify store:
- Determine your goals: Do you want to personalize the customer journey, boost abandoned cart recovery, or nurture leads for long-term growth? Knowing your goals will help you prioritize features in your email marketing app.
- Explore and compare: Research popular options and compare features, pricing plans, and customer support to find an app that fits your budget and needs.
- Free trials: Many apps offer a free plan or a free trial. Use them to experiment and see how the app integrates with your workflow. It’s like taking a car for a test drive before you buy it!
With the power of email marketing apps at our fingertips, it’s time to see which apps are best for Shopify stores.
2. Best email marketing app for Shopify: Top 6 high-rated apps
| No. | App | Review | Pricing | Link |
| 1 | Automizely Email Marketing,SMS | 4.8 ⭐ (2,357 reviews) | Free – $179/month | Try the app |
| 2 | Omnisend Email Marketing & SMS | 4.7 ⭐ (3,190 reviews) | Free – $59/month | Try the app |
| 3 | ONE: AI, Pop Up, SMS Marketing | 4.9 ⭐ (1,002 reviews) | From $9/month | Try the app |
| 4 | Klaviyo: Email Marketing & SMS | 4.7 ⭐ (3,389 reviews) | Free – $20/month | Try the app |
| 5 | Avada Email Marketing | 4.8 ⭐ (819 reviews) | Free – $47/month | Try the app |
| 6 | Seguno Email Marketing | 4.8 ⭐ (733 reviews) | Free – $215/month | Try the app |
3. Best Shopify app for email marketing: A comprehensive look
Yotpo ended its Email and SMS products at the end of December 2025 (Yotpo FAQ, checked October 2026), so it is no longer in this list.
3.1. Automizely Email Marketing,SMS
Automizely Email Marketing, SMS is an all-in-one marketing platform designed for Shopify stores. It helps businesses drive sales and customer engagement through email marketing, SMS marketing, and other conversion tools.
⭐ Shopify rating: 4.8 ⭐ (2,357 reviews, as listed on the Shopify App Store, October 2026, where the listing is named AfterShip Email Marketing,SMS)
🔷 Pricing tier plan:
- Free: Up to 3,000 emails per month for up to 300 contacts (includes popups, basic analytics, etc.)
- Essentials: $11/month
- Pro: $119/month
- Premium: $179/month
🔶 Key features:
- Automated email & SMS workflows (personalized)
- Pre-built email & SMS templates
- Conversion popups (Spin wheels, etc.)
- A/B testing & campaign performance tracking
- Built-in CRM for customer segmentation
- Web push notifications
- AI product recommendations
- Countdown timers & promotions
| ✔️ Pros | ❌ Cons |
| – User-friendly interface with no coding required – All-in-one platform for multiple marketing channels (email, SMS, popups, etc.) – Free plan to try the app – Affordable paid plans with various tiers – Wide range of features for email marketing, SMS marketing, and conversion optimization | – Users reported occasional bugs with features like social proof popups and email links displaying incorrectly in certain email clients |
3.2. Omnisend Email Marketing & SMS
Omnisend is an email & SMS marketing automation app designed specifically for Shopify merchants. It helps businesses grow their email list, create targeted email campaigns, and boost sales through automation.
⭐ Shopify rating: 4.7 ⭐ (3,190 reviews, as listed on the Shopify App Store, October 2026)
🔷 Pricing tier plan:
- Free: Up to 250 contacts, 500 emails/month.
- Standard: $16/month (omnisend.com shows $11.20, checked October 2026)
- Pro: $59/month
🔶 Key features:
- Email campaigns, newsletters, and SMS blasts.
- Various signup options
- Drag-and-drop editor and pre-built templates
- Abandoned cart & welcome automation
- Product reviews to build trust and social proof
- A/B testing & analytics
- Customer segmentation & targeting
| ✔️ Pros | ❌ Cons |
| – User-friendly platform with drag-and-drop editor – Strong automation capabilities with pre-built workflows – Integration with various Shopify apps and services – 24/7 excellent customer support | – Some users in reviews mentioned occasional deliverability issues – New review functionality might generate fake contacts and incur charges |
3.3. ONE: AI, Pop Up, SMS Marketing
ONE is an AI-powered marketing tool for Shopify stores that bundles email, SMS, popups and upsells. Its Free plan is limited to test, trial and sandbox stores, so a live store needs the Basic plan, which has a 10-day free trial (as listed on the Shopify App Store, October 2026).
⭐ Shopify rating: 4.9 ⭐ (1,002 reviews, as listed on the Shopify App Store, October 2026)
🔷 Pricing tier plan:
- Sandbox (Free): only for test, trial and sandbox stores; two active campaigns.
- Basic (All-in-One): $9/month, up to 50 active profiles and 50 active campaigns, 10-day free trial (as listed on the Shopify App Store, October 2026)
🔶 Key features:
- AI assistant in personalized recommendations and marketing advice.
- Abandoned cart recovery
- One-click checkout upsells & cross-sells
- Popups & discount spin wheels
- Email & SMS marketing automation
- Rewards Program
- Multi-channel marketing (integrations with TikTok Shop, Instagram Shop, Google & YouTube, etc.).
- AI-powered content creation
| ✔️ Pros | ❌ Cons |
| – Affordable pricing for basic needs. – AI-powered features for personalized marketing and content creation. – A comprehensive suite of marketing tools under one roof (email, SMS, popups, upsells, rewards, etc.). – Integrations with various marketing and sales channels. | – A few reviews pointed out that the free plan has restricted features and doesn’t accurately reflect the app’s functionality |
3.4. Klaviyo: Email Marketing & SMS
Klaviyo is an email and SMS marketing app designed to help businesses grow with data-driven marketing. It integrates with Shopify and other platforms to create targeted campaigns and personalized messages across email, SMS, and other channels. For a head-to-head with Shopify’s built-in tool, read Shopify Email vs Klaviyo.
⭐ Shopify rating: 4.7 ⭐ (3,389 reviews, as listed on the Shopify App Store, October 2026)
🔷 Pricing tier plan:
- Free: up to 250 contacts, 150 SMS/MMS credits a month; klaviyo.com/pricing shows 500 emails a month (checked October 2026)
- SMS ($15/month): Up to 1250 SMS/MMS credits/month (includes carrier fees)
- Email ($20/month): 251-500 contacts
🔶 Key features:
- Email campaigns, newsletters, and SMS blasts.
- Various signup options
- Drag-and-drop editor and pre-built templates
- Abandoned cart & welcome automation
- Product reviews to build trust and social proof.
- A/B testing & analytics
- Customer segmentation & targeting
| ✔️ Pros | ❌ Cons |
| – Free plan for up to 250 contacts – Powerful segmentation and targeting capabilities – Robust automation features for email and SMS marketing – Omnichannel marketing capabilities – Extensive integrations with other business tools | – Some reviews mentioned unexpected charges or difficulty downgrading plans. – Some reviews mentioned issues with Klaviyo’s functionality, such as abandoned cart emails directing users to the wrong language checkout page |
3.5. Avada Email Marketing
Avada Email Marketing is one of the best Shopify free apps designed to help Shopify businesses capture leads, nurture relationships, and drive sales through email, SMS, push notifications, and even WhatsApp marketing.
⭐ Shopify rating: 4.8 ⭐ (819 reviews, as listed on the Shopify App Store, October 2026)
🔷 Pricing tier plan:
- Free: Up to 12,000 emails/month, 500 contacts, basic features.
- Pro: $16/month (up to 500 contacts)
- Advanced: $47/month (up to 2,500 contacts)
🔶 Key features:
- Omnichannel marketing (email, SMS, push notifications, WhatsApp).
- Automation workflows for abandoned carts, welcome messages, and more.
- Newsletter campaigns
- Lead capture popups & forms
- Personalization with product recommendations and personalized content.
- A/B testing and insightful reports.
- A library of professionally designed email templates.
| ✔️ Pros | ❌ Cons |
| – Affordable paid plans with scalable features. – Omnichannel marketing capabilities for comprehensive customer engagement. – Pre-built templates and lead capture tools for faster campaign creation. – A/B testing and analytics for data-driven marketing decisions. | – Multiple reviewers were frustrated by the inability to export contact lists without upgrading to a paid plan – Several reviewers reported problems like emails not sending, SMS messages failing, app interfering with themes, and security warnings triggered by Avada’s servers |
3.6. Seguno Email Marketing
Seguno Email Marketing is a user-friendly and affordable option for Shopify businesses, particularly those new to email marketing or with limited budgets. It allows you to create, automate, and track email campaigns directly from your Shopify admin panel, saving you valuable time.
⭐ Shopify rating: 4.8 ⭐ (733 reviews, as listed on the Shopify App Store, October 2026)
🔷 Pricing tier plan:
- Starter (Free): up to 250 subscribers.
- Standard: $35/month (2,500 subscribers)
- Pro: $215/month (25,000 subscribers)
🔶 Key features:
- Seamless Shopify integration
- Automated workflows for abandoned carts, back-in-stock alerts, welcome emails, and more
- Canva integration
- Built-in spam protection and features to improve email deliverability.
- Dedicated customer support
| ✔️ Pros | ❌ Cons |
| – Affordable paid plan with features like back-in-stock alerts and multi-step automation. – Streamlined workflow with direct Shopify integration. – Canva integration for easy email design. | – Limited features on the free plan (requires purchased templates for professional designs) – Fewer integrations compared to some competitors (no built-in SMS marketing) |
4. The last words
In conclusion, navigating the world of Shopify email marketing apps can feel overwhelming.
However, by understanding your specific business needs and carefully evaluating the features, pricing structures, and user experiences of the top contenders explored in this article, you can confidently select the best email marketing app for Shopify to propel your online store forward.
And what are you waiting for now? Let’s get started in your Shopify journey today with eComStart!
5. FAQs
