As a Shopify expert team, we left no stone unturned in our search for a Shopify theme that can showcase your products with creative product displays and sell with ease. And this is the way we found Baseline Shopify theme.
In this article, we will take a tour of this premium theme and explore why it can get 100% positive reviews from Shopify merchants. Which would make you fall in love with Baseline theme like others, the creative design elements, the powerful features, or the excellent support service?
All will be answered in this review. Let’s check it out!
Contents
1. Baseline Shopify theme overview
If you ask what the first impression we have of Baseline theme Shopify is, then let us tell you a fact, this brutalist-inspired theme is expertly designed to empower those who aren’t afraid to be different.
It establishes a unique feel in our mind as a digital taste of the arty mid-century. Meticulously crafted for brand and product storytelling, this premium Shopify theme lets you put things in a beautifully curated storefront.
But a first-class theme is not only for browsing, it is for selling.
And no doubt that Baseline theme is up to scratch with its powerful feature set to build a dynamic shopping experience and turn visitors into leads, customers, and raving fans.
We guess that you must be curious about how this theme is out of the box now, so don’t wait anymore. Let’s check the next sections and we will show you everything about Baseline theme in detail!
Created by | Switch |
Great for | A beautifully-curated storefront |
Price | $360 |
Unique features | ✨ Slide-out cart ✨ Blog ✨ Recommended products ✨ Mega menu ✨ Product tabs ✨ Sticky header |
Rating | 72 reviews (100% positive) |
Demo store |
2. Baseline Shopify theme review: Features & Functionality
2.1. Design & Layout options
If we have to list the key design elements that can speak on behalf of Shopify Baseline theme, they will be blocks, grids, graphic lines, modular divides, and mono hues. With these intuitive layouts and templates, you can go as subtle or loud, luxurious or lively, all is up to you.
In other words, you can find a perfect-fit preset among 4 different pre-made templates of Baseline that reflect your style, whether you’re aiming for classic, rebellious, or something fully your own.
Baseline theme stands for uniqueness, creativity, and art. And so are you.
Now, let’s take a closer look at 4 striking setup presets of Baseline with us to see which one will be the best choice to tell your brand story.
2.1.1. Modern
No doubt that Modern template makes a splash from the first moment we land on the Baseline Shopify theme demo with a dynamic hero section of bold typography. To avoid distractions, it takes advantage of the uncluttered layout to keep customers’ eyes focused on the products and brand messaging.
By supporting high-resolution images, everything in Baseline theme is clear and well-lit, showcasing the products in a visually appealing way. In addition, powerful and smooth sliders put your products on the highlight show, which is a, really, feast for the eyes.
In essence, the “Modern” design template is a well-executed template that effectively conveys a contemporary and minimalist aesthetic.
2.1.2. Editorial
It can be said that Editorial template really cuts a dash in its stylish, eye-catching, and striking manner. This name, “Editorial”, already gives the idea of text-centric layouts designed to drive brand storytelling and ease of navigation. With this design, you are free to type all you like – without cluttering your pages.
Equipped with full-screen storytelling and creative collages, each layout of Baseline theme offers unique ways to highlight your brand’s identity. You will not get tired of browsing this demo store of Editorial preset because its structured and organized appearance is engrossing. Although this is a theme of longer-form texts, a grid system makes everything easy to read and navigate.
Overall, the Editorial design template is a versatile and effective tool for creating visually appealing and informative websites.
2.1.3. Minimal
The Minimal template definitely lives up to our expectations with dynamic galleries, intuitive navigation, and a clean interface. All of these flexible sections make customization a breeze.
And more importantly, your product will take center stage in the best light and settings, as it should. The slider product grid provides a straightforward and comprehensive view of all available items at once.
Smooth and lightweight, Minimal template embarks on taking your store to eCommerce excellence with optimal efficiency. It is no exaggeration to say that Baseline theme Shopify puts its best foot forward to provide an unparalleled shopping journey distinctively tailored to your brand’s essence.
You can free download Baseline theme if you are ready to give your store the Minimal touch today.
2.1.4. Bold
Baseline theme and its template, Bold, come a long way to help Shopify merchants effortlessly tailor their storefronts to align with their unique branding and marketing goals.
You can show your key products with bold images and striking text overlays. Bold template brings your visuals to life with immersive media layouts, combining interactive elements and dynamic transitions. Additionally, Baseline theme allows you to create a visually engaging experience with a collage layout that showcases your brand’s story through a mix of videos, images, and text.
By conveying a modern, impactful, and attention-grabbing aesthetic, Baseline theme can entice and hold attention through sleek images and bold headings, making your site memorable and distinct.
2.2. Key Features
What good is a pretty-looking website if it doesn’t help you gain profit?
We believe an excellent Shopify theme should build an online store that will work and sell effectively. That’s the focus of any Shopify theme, including Baseline.
Baseline theme comes with a pack of app-level functions, ensuring a great spot to help people see the special touch you bring to your items. Designed to captivate users and encourage conversions, it will be a game-changer for your online presence.
Let’s check out the highlight features of Baseline Shopify theme with us.
2.2.1. Slide-out cart
Both you and Baseline theme know that the importance of your brand and the shopping experience you want to build for your customers is at the heart of a smooth and effective checkout process. It is a must to make sure that your Shopify theme can help you create a shopping cart that encourages your visitors to make fast profit-driven decisions.
With that goal in mind, Shopify theme Baseline provides you with a slide-out cart feature.
By adding a sliding cart preview that can be accessed from anywhere and acts as a one-page checkout, Baseline can enhance the customer experience and increase your average order value. No need to take your customers to a separate order page anymore! Your potential visitors can browse preferred products, write down cart notes, and check out their orders from the drawer itself at no time.
2.2.2. Sticky header
If you are in quest of the features to build a well-navigated online store, this sticky header feature might be your go-to answer. Baseline theme allows you to highlight relevant information, such as menus and navigation, or surface relevant content and build a narrative as users scroll up and down your page.
By keeping primary navigation visible at all times, your customers don’t need to constantly scroll back to the top to access navigation or information. With a consistent shopping experience, your Shopify store can take steps forward to success.
2.2.3. Mega menu
Baseline theme allows you to create gorgeous dropdowns in your menus and put any content in them. You have full control over everything from the overlay width to the column layout and the layout that is displayed on your website.
For stores with a large catalog, a mega menu is a great way to present sub-categories and featured products. You can showcase your top products and promotions with ease, and provide an intuitive navigation experience. Furthermore, you can make headway with enhancing the user experience when mega menus can reduce the number of clicks required to reach a specific page by displaying multiple levels of navigation in a single view.
2.2.4. Blog
Organic search is most often the primary source of website traffic. Therefore, Baseline theme will be a powerful SEO partner for you when it offers well-optimized blog features.
Google is a machine, but your users are not. They are real people, who are interested in valuable information, tips, and stories related to your products or industry that you can share in blog posts. Consistent and informative blog content can establish your business as an authority in your industry, increasing trust and credibility.
And when you regularly update content, it will work like effective signals to Google bots and tell them that your website is alive and kicking. It will your website a leg up in search engine rankings.
On top of that, Baseline theme goes a mile extra mile to showcase blogs in an interactive layout to engage users with vibrant visuals and a dynamic grid on Homepage.
2.2.5. Text-centric sections
Besides visual elements, Baseline theme strikes a balance with text-centric sections, where your customers can focus on consuming information easily. A clean, uncluttered layout can give a facelift to comprehension and retention of information.
Less visual content means less data to be transferred, resulting in faster page load times. Therefore, a Shopify theme where text-centric layouts take center stage typically loads faster. A big big plus for Baseline theme, right?
Moreover, text-centric sections are often more adaptable to different screen sizes and devices. If you are hunting for a consistent experience across platforms, bingo! You have Baseline theme with text-centric sections here.
2.2.6. Testimonials
Let’s imagine: you’re almost done writing your product pages. A catchy title, detailed information and FAQs, and a perfect offer. What else?
Bingo! It is time to add testimonials, which will show what customers are saying about your business. This section is designed to enhance credibility and create a connection with new clients. Real testimonials from real people can boost conversions by 34%. Baseline theme allows you to highlight authentic customer feedback with a sleek horizontal layout that combines all the testimonials in a row.
2.2.7. Recommended products
With this feature from Baseline theme, you can recommend items that are typically complementary to the first or have been purchased at the same time by a large number of previous customers.
We believe that you can delight visitors into becoming buyers by showing the right products at the right time. Baseline theme can provide an immersive shopping journey across your store with personalized recommendations.
Shopping experiences that simply engage, sell, and help you grow will be the key to opening the door to eCommerce success for your brand.
2.2.8. Age verifier
For some specific businesses, it is indispensable to verify age to prevent fraud, assure compliance with age-related regulations (such as COPPA and KOSA), and prevent minors from being compromised. Hence, to provide a safe online environment, the built-in age verification feature of Baseline theme will take control of customer safety and legal compliance. You can easily confirm users’ ages, restrict access to age-sensitive content, and enhance user trust and your site’s compliance with laws!
With just one process to verify end-user age and identity, you can avoid the cost and complexity of separate identity and age validation tools.
2.3. Performance & Speed
Speed is essential – a delay of even milliseconds equals lost orders.
Therefore, after spending hours conducting investigations into the performance of Baseline Shopify theme, we can come to the conclusion that this premium is well-optimized for speed loading. It detects which elements and features you’re using and builds lightweight pages on the fly. By using automatic minification of the main CSS file for super-fast loading, Baseline can load almost instantly the contents of your store.
Because Baseline theme does not have an independent Shopify website, we tested several Shopify websites using this theme. Most of them came up with a good result, with an average score on mobile being around 60+ and on desktop being around 80+.
Baseline theme also passes the Core Web Vital assessments on Google PageSpeed Insights, which proves an excellent result for real-time data of real user experience during the last 28 days.
2.4. Pricing
The price of Baseline theme is $360 with only a one-time charge.
In other words, you can buy once and get unlimited access. Get lifetime entry to five exclusive designs, unlimited customization options, comprehensive documentation, free updates, and continuous support.
In addition, with unlimited free trial, you can play around as much as you like with it. Shopify allows you to pay only when you’re ready to publish.
Based on our working experience with various Shopify themes, the price point of Baseline theme is a bit higher compared to other ones. However, as we thoroughly analyzed above, this premium theme is packed with clean and functional design and highly customizable features to create a compelling shopping experience.
You will get what you pay for – this price is still worth a try.
💡 $360 price tag is too much upfront cost? No problem! Check our list of free shopify themes if you instead want to get started with free option first!
2.5. User review & rating
Baseline Shopify theme has 70+ reviews with a 100% positive rate. This perfect number speaks louder than any words.
For all these Shopify merchants, choosing Baseline theme is “a very safe and sound choice”, because Switch has an excellent support team. They are very helpful and are willing to go the extra length to ensure your website is exactly how you want it to work. All of your questions and requests will be resolved within 24 hours.
In addition, another highlight mentioned a lot in these positive reviews is the eye-catching design and amazing visibility.
2.6. Pros & cons
Pros
- ✅ Modern & fresh design
- ✅ Text-centric layouts for brand storytelling and easy navigation
- ✅ Powerful features
- ✅ Quick setup
- ✅ Detailed and comprehensive tutorials
- ✅ Excellent support team
Cons
- ❌ High price
3. Shopify brands using Baseline theme
3.1. Death Row Records Wine
We can take one of the successful Baseline Shopify theme examples, Death Row Records Wine, to see how Baseline Shopify theme builds a perfect blend of a visually appealing design and robust functionality.
With the age verification pop-up from Baseline, the website just simply offers two buttons: to confirm or deny the full age. The website content stays hidden behind the overlay picture until the age is confirmed.
A choice of black overlay background and black-and-read colors of the notification window create a strict clean look that matches perfectly with the overall aesthetic of Death Row Records Wine.
3.2. MADEBY
Another Shopify store using Baseline theme is MADEBY, a plant-based skincare brand.
By making the most use of the product options feature of Baseline, MADEBY offers customers detailed and comprehensive product pages, where you can check the whole world of skincare here. From the purpose of each product, the detailed guide, ingredients, lab notes, to suggested routines, and more. Everything is in uncluttered and easy-to-read layouts.
3.3. Good Black Art
The last real-world example we would like to introduce in this Baseline Shopify theme review is Good Black Art.
Baseline theme really makes Good Black Art website become an online exhibition of art. The hero image and product images are visually striking and immediately draw the user’s attention. The spirit of Good Black Art brand is displayed perfectly through interactive elements and bold visuals designed to leave a lasting impression.
4. Our verdict
After a comprehensive and involved analysis of Streamline theme, let us put it in a nutshell for you.
Designed for creativity and effectiveness, Shopify Baseline theme gives Shopify businesses the power to adapt and thrive in an ever-changing eCommerce landscape. Whether you’re just starting out or scaling to the next level, its intuitive setup and versatile design options provide you with a kick at the can to grow with ease.
At the price of $360, this premium theme is perfect for those who want to:
- Showcase images to support visual brand storytelling
- Need a quick launch with the minimal theme setup process
- Sell age-restricted products such as lottery tickets, alcohol, or tobacco
📚 Baseline is the best choice if you’re looking for a nice minimal Shopify theme to create a simple, elegant vibe!
5. Conclusion
In conclusion, we hope that this comprehensive analysis of Baseline Shopify theme can help you take stock of it before making the last decision. Shopify has a wide range of themes with various styles and functions, including Baseline, so don’t hesitate to give them a try.
And let’s follow eComStart from today to get more eCommerce news, tips, and valuable insights!
6. FAQs
