The Shopify theme store offers a wide range of free and premium themes that you can easily include. While the theme store serves many sectors, the platform currently concentrates on business-to-business transactions with its latest solution, Shopify Trade theme.
For B2B retailers, this free theme is a great place to start. It is convenient and cost-free, providing basic components for more customization. This theme gives a look of sophistication to your shop.
Let’s now examine the benefits and features of it in this Trade Shopify theme review!
Contents
1. Trade Shopify theme overview
Trade is a recently launched free Shopify theme for business-to-business (B2B) companies that can be customized in the theme shop. It is brimming with features that streamline business-to-business interactions, allowing your clients to easily and swiftly locate what they’re searching for.
The purpose of the Shopify Trade theme is to make B2B transactions easier. It makes your internet store look professional enough to sell to other companies. By using the Trade Shopify theme in your business, you can enhance the B2B user experience, streamline processes, and cultivate stronger relationships with prospective customers.
The Shopify Trade theme is an ideal option for your business, regardless of the kind of goods you sell, such as office supplies, manufacturing equipment, or wholesale discounted fashion apparel.
Created by | Shopify |
Great for | B2B stores with large inventories |
Price | Free |
Unique features | ✨Search & Navigation Functionalities ✨Call-to-Action Buttons ✨Visual Elements ✨Recommended Products ✨Product Filtering & Sorting ✨Stock Counter |
Rating | 93% positive (219 reviews) |
Demo store |
💡 Discover all free Shopify themes to get your business started without breaking the bank!
2. Trade Shopify theme review: Features & Functionality
2.1. Design & Layout options
The fact that Trade is a professionally designed, free Shopify theme with a modern, effective layout catered to the particular requirements of business-to-business clients is one of its most notable qualities.
Trade’s well-designed, professional style makes it easy for customers to browse through extensive catalogs. It is a great choice for companies wishing to streamline their online operations without having to pay for a premium or paid theme.
The Shopify Trade theme’s product page layout consists of many important sections:
- Product Photos: Showcase several pictures of your item.
- Product Title: Your product’s name.
- Price: How much your product costs.
- Description: Comprehensive details about your item.
- Other Sections: Personalized sections with client testimonials, associated goods, and more.
Once the theme has been added and set as your active theme, you can modify the product title and description and personalize your photos.
To prevent sluggish loading times, make sure your photographs are of a good caliber and high resolution while being optimized for the web. Additionally, to make a thorough product description easier to read and highlight vital details, you should use bullet points to highlight the product’s characteristics, advantages, and other pertinent information.
2.2. Key Features
We have learned of how the theme will offer your shop a polished appearance after studying its layouts and designs. However, this theme has a lot of features that will make managing your store a breeze; it’s not only about design.
The following are the TOP 6 features of the Shopify Trade theme that you should pay attention to:
2.2.1. Search & Navigation Functionalities
Many Search and Navigation Functionalities will help improve your customers’ shopping experience. They present a more comprehensive path that quickly takes customers to the place they want.
First, businesses may streamline product categories and subcategories for convenient access by displaying a comprehensive and organized dropdown menu using the Mega Menu function.
Second, a dynamic search bar with predictive text ensures that consumers will discover what they’re looking for quickly.
Third, breadcrumb trails improve navigation, particularly in multi-layered product categories, by providing visitors an obvious route to earlier pages.
Finally, the Sticky Header makes it easier for visitors to navigate between parts or pages by guaranteeing that the primary navigation menu is always displayed, even when they scroll down.
2.2.2. Call-to-Action Buttons
Include a clear call to action on each page to direct the consumer to the best place in your conversion funnel. Thus, by strategically placing calls to action on the appropriate sites, you may maintain customer engagement without jeopardizing the relationship you’ve developed with them.
The suggested action might be as straightforward as “buy this product” or as simple as a button to sign up for a newsletter. CTAs that are prominently displayed and strategically positioned successfully direct visitors to “Buy Now,” “Learn More,” or “Subscribe.”
2.2.3. Visual Elements
When it comes to purchasing online, visual representation is crucial. Features like the Trade theme Shopify’s picture zoom or hover animations keep users interested and give them a more dynamic purchasing experience.
Thanks to these capabilities, customers may zoom into photos to examine items more deeply. This more accurate knowledge of the goods gives the choice to buy greater confidence. Because customers are more satisfied because they know exactly what they’re getting, companies also see a decrease in return rates.
2.2.4. Recommended Products
With the new Trade theme Shopify for B2B’s Recommended products feature, you may recommend related or complementary alternatives alongside the items that consumers browse. The suggested goods function might show related products or other things relevant to the product that Shopify business owners are looking for.
Additionally, you can customize the shopping experience and maintain consumer engagement with various suggestion tactics, such as similar products or often-purchased items, which will ultimately result in a more profitable online business.
2.2.5. Product Filtering & Sorting
The Trade Shopify theme’s product filtering and sorting tools are excellent. They improve the buyer experience and make it easier for users to search.
Customers may use the filter function to refine their product choices by brand, size, color, or price. They can sort things by popularity, price (high to low or vice versa), or even the newest arrivals.
Customers may save time and stress by using these tools to locate exactly what they’re searching for. As happy consumers are more likely to make a purchase, this improves their shopping experience and increases conversion rates.
2.2.6. Stock Counter
Any e-commerce site must have the Stock Counter from the Trade theme Shopify. It informs customers about product availability and gives businesses an extra degree of transparency.
This feature encourages customers to make snap decisions by creating a sense of urgency. It also helps companies manage their inventory, enabling them to predict demand and quickly restock.
2.3. Performance & Speed
According to Shopify, the Trade theme offers flawless performance and speed optimization to guarantee that your store appears and works flawlessly across all devices.
To prove that, we used the Pagespeed Insights Tool to examine the Trade Shopify theme’s speed. The overall result is quite impressive, especially for a free theme. Here is the breakdown of the Icon theme Shopify demo performance.
The Trade Shopify theme demo store performed relatively well on mobile devices and scored high in accessibility. However, we expect more improvement in terms of SEO and other practices.
Similarly, the Trade Shopify theme demo store performs almost perfectly on the desktop. Yet, despite its excellent accessibility, it still has medium SEO points.
2.4. Pricing
Since the Trade Shopify theme is entirely free, it’s a great option. You may use it without paying any money.
Thanks to its free download, you can save money to fund other crucial business operations, such as advertising or product purchases. Additionally, if you decide it’s no longer your favorite option, you may stop using it at any moment.
2.5. User review & rating
Users have given Shopify only 41% positive evaluations for the Trade theme Shopify. Most praised its intuitive and easy-to-use functions, which are great for beginners. In addition, users love the theme’s modern and clean design and recommend it for businesses with large inventories.
However, many users complained about the effectiveness of different features, such as variant adjustments, stock quantities, synchronization, etc. Apart from that, some questioned why the theme was built for wholesale, but only Shopify Plus merchants could use certain functions.
2.6. Pros & cons
3. Examples of Any Shopify store using Trade theme
Online shopping has been greatly influenced by the Shopify theme Trade, which has helped several brands reach unheard-of success.
Below is a preview of several Trade Shopify theme examples of stores using the theme to build their websites. The stores’ information and how the features benefit their online stores are included.
3.1. Luxaro
Luxaro vows to empower women worldwide by fusing comfort, elegance, and self-assurance. The company focuses on producing premium leggings for stylish, active women who don’t want to sacrifice performance for fashion.
Their adaptable leggings are showcased in bright locations that immediately draw in customers thanks to their sleek design and variety of color options. Customers can locate what they need fast because of the Shopify Trade theme’s simple and straightforward navigation.
Moreover, customers are informed about availability by the website’s stock counter and product selection features, which heightens the sense of urgency and excitement. The shopping experience has improved as a result, becoming more efficient and pleasurable.
3.2. Que Coffee
For coffee enthusiasts, Que Coffee has the greatest stuff to offer. They sell coffee beans, hundreds of different tools and accessories, and state-of-the-art coffee makers from several well-known manufacturers.
The Shopify theme Trade’s mega menu function is crucial for assisting customers in navigating the store’s substantial product range. Customers will never feel lost because of the sticky header, which keeps important navigation tools visible as they scroll.
Despite having many things, the site is nonetheless welcoming and easy to use because of the theme’s simple design. Customers have a more comfortable shopping experience, which motivates them to explore further.
3.3. Eastern Counties Leather
Eastern Counties Leather was established in 1879 in the center of Cambridgeshire and has a long history of producing chamois leather and British sheepskin rugs. They have added luxury jackets, gloves, slippers, bags, handbags, and more to their selection.
The brand highlights the distinctiveness of its items, including the real leather and high-end sheepskin jackets, by using the Shopify theme Trade. Customers may view items in great detail thanks to the picture zoom and gallery capabilities, which increases their trust when purchasing.
The Trade theme Shopify’s simple structure and style efficiently draw attention to the items. This guarantees a seamless shopping experience and gives customers a sense of worth and appreciation.
4. Our verdict
According to its documentation, the Shopify Trade theme is intended to offer the polished appearance and features required for fruitful business-to-business interactions. By utilizing Shopify theme Trade, you may enhance the B2B user experience, expedite processes, and forge closer bonds with your corporate clients.
So, for whom is the Trade theme intended?
- Whether you’re selling wholesale clothing, office supplies, or manufacturing equipment, it’s ideal for retailers who want to focus on selling.
- Newbies, small to medium-sized Shopify companies, and those looking for an affordable, easy-to-use solution with necessary capabilities.
💡 Love free Shopify themes but not satisfy with Trade? Check our detailed review of other free themes to helo you decide:
📚 Taste Shopify Theme Review
📚 Dawn Shopify Theme Review
5. Conclusion
In conclusion, the Shopify Trade theme aims to improve your B2B store’s polished look and smooth operation. Its elegant design, sophisticated search capabilities, adjustable pricing, and excellent account management tools appeal to retailers looking to simplify bulk purchases.
For the reasons listed above, it is a remarkable option for both seasoned and aspiring e-commerce entrepreneurs. However, we could suggest a few more if you would like to try out other premium themes to enhance the look and functionality of your online business.
6. FAQs
