Odoo eCommerce vs Shopify: A Detailed Comparison Review

Choosing the appropriate eCommerce platform is essential for business owners to succeed in the online marketplace. eCommerce platforms such as Odoo eCommerce vs Shopify offer a lot of solutions to assist you in creating and managing your online business in the modern day.

This article will thoroughly evaluate the two well-liked options, discuss the differences between the two eCommerce platforms, and recommend which is best for your business.

Now let’s go! 

1. Odoo eCommerce vs Shopify: Overview & Key Differences

 ShopifyOdooThe Verdict
PricingFrom $29 to $299/month (When billed yearly) + extra feesFrom $0 to $46.8/user/month + extra feesShopify won
Design & customizationEasy setup process with a high level of customizationSimple setup and customization optionsA tie
Inventory managementShopify’s comprehensive inventory management features are tailored to the particular needs of small and medium-sized storesThe inventory management features offered by Odoo are beneficial to small businesses and startupsShopify won
Payment MethodShopify PaymentsWide Range of Payment ProcessorsSimplified Checkout ProcessFlexible Payment OptionsPayment Flow OptionsRewards Points and Gift CardsShopify won 
ShippingShopify offers customizable shipping rates, integrations with multiple shipping carriers, and dropshipping supportOdoo offers custom shipping rules and diverse shipping connectorsShopify won
Point of SaleFlexible and reasonably priced choice for all Shopify plans available worldwide, appropriate for all types and sizes of companies.Odoo’s POS systems are easily integrated into the Odoo platform, simplifying the management of physical stores.Shopify won
Marketing – SEO – Analytics Many tools for marketing, SEO, and reporting help you gain insights into your customers and conduct your marketing plans more effectivelyTools for marketing, SEO, and reporting are available for you to utilize and target customers wiselyShopify won
ScalabilityLots of plugins and different packages to fit your growing needsIt is possible but not optimal to scale up quicklyShopify won

Shopify is a hosted eCommerce platform with various features to let you sell goods online and offline. Shopify boasts a 99.9% uptime guarantee on its robust hosting.

You can launch an online store using Shopify even if you have no prior technical or creative experience. Additionally, Shopify makes it easier to begin operating a business by providing the resources to build a website and conduct online and offline sales of goods and services. After creating your website, you completely control how your business runs.

Meanwhile, Odoo is an open-source package of business applications tailored to specific business processes such as manufacturing, human resources, sales, inventories, and CRM. Since its founding in 2004, Odoo has worked to automate business processes to enable its 120,000+ clients across more than 160 countries to become more productive.

You may utilize applications separately or in combination to create a customized, all-inclusive ERP solution.

2. Shopify vs Odoo: A Comprehensive Comparison

We will look at the features, usability, customer service, and cost-effectiveness of Odoo eCommerce vs Shopify below with the help of frank user evaluations.

2.1. Pricing

2.1.1. Shopify Pricing



  • Subscription fees: Shopify has 3 main subscription tiers ranging from $29 to $299 if you pay yearly. They also allow you a free trial and 1$ first month to test out the site. You may enjoy the $1 monthly offer three months after the trial.
  • Transaction fees: There are no extra transaction costs when utilizing Shopify Payments. However, additional costs are associated with using a third-party payment provider, ranging from 2% to 0.5%, depending on your selected plan. The Shopify plan and transaction type affect the prices for credit card processing costs. In-person transactions have a fixed charge of 2.4% USD, whereas online transactions are subject to a beginning rate of 2.4% + 30¢ USD.
  • Additional fees: Be cautious of extra charges for themes from the Shopify Theme Store or add-ons and applications from the Shopify App Store. The total cost changes based on the applications or themes you have chosen.

Want to experience your first online store?

No problem! Get started with Shopify free trial & $1 only for first month!


2.1.2. Odoo Pricing



Odoo’s $0 plan allows you to test one app’s functionalities without paying anything upfront. All applications are available for $31.1 per user per month for the Standard plan and $46.8 monthly for the Custom plan.

Before finalizing your decision, you may explore Odoo’s app features and determine whether they fit your company’s operations by taking advantage of a 14-day free trial.

The Verdict: When it comes to cost, Shopify beats out Odoo. While Odoo offers longer free trials and cheaper plans, people looking for an affordable and long-term online business solution may find Shopify’s all-in-one bundle appealing.

2.2. Design & customization



Without much technical expertise or resources, you can easily create an online presence with Shopify. Its flexibility in themes, items, promotions, checkout processes, and payment methods is essential for designing a distinctive and customized online store that appeals to today’s tech-savvy consumer base.

Additionally, Odoo offers easy setup and customization options that are perfect for small and medium-sized businesses to install the modules they want, separately or in combination, to suit your operational needs.

– Drag-and-Drop Page Builder (Blocks)
– Responsive Web Design
– Auto-Generated Sitemaps
– PWA Support
– Mobile Specific Content
– Breadcrumb Navigation
– Site Search Engine
– Sorting/ Filtering of Search Results
– Bulk Image Upload
– Bulk Product Import/Export
– Matrix Selector
– Variants Display Types
– Auto-Generated Sitemaps
– Customizable HTML/CSS/JSAI-Powered Site Builder
– AI-Powered Themes
– Sorting/ Filtering of Search Results
– Multi Pictures per Product
– Bulk Image Upload
– Bulk Product Import/Export
– Hierarchy of Categories
– Video and 3D product asset

The Verdict: It ends in a tie. Shopify and Odoo provide user-friendly interfaces and simple setup procedures so you may launch your online presence without needing technical knowledge. Additionally, they offer you customization choices so you can effectively customize your online storefronts.

💡 Learn more: Shopify vs Webflow: Which is The Best for Your Online Venture?

2.3. Ease of use

Since setting up a Shopify store simply takes a few minutes, you will save much time. The Shopify dashboard is as user-friendly as it gets, albeit you’ll need to adjust to the Shopify interface and maybe read a few Shopify tutorials in advance.

Similarly, Odoo is easy to set up and utilize. You don’t need to be very tech-savvy to start an online store. You won’t require a specialist to set up your eCommerce website.

The Verdict: It’s another tie. Due to their simple setup procedures and intuitive user interfaces, Shopify and Odoo allow you to create an online store and customize it even without technical knowledge.

2.4. eCommerce features

In the battle between Shopify vs Odoo eCommerce, which one is better: Shopify or Odoo? A library of eCommerce features awaits you to explore! Each of them has standard tools and unique ones that set them apart. Check it out below!

2.4.1. Inventory management

Shopify’s extensive inventory management capabilities are designed to meet the unique requirements of small and medium-sized businesses. They guarantee effective inventory control, save operating expenses, and improve customer satisfaction.

Besides, Odoo’s inventory management functionalities benefit small and medium-sized businesses. It manages every facet of a business’s warehouse by utilizing distinctive, skillfully crafted operational tools to satisfy extensive and practical operational demands. 

– Configurable Products Real-time Updates
– Digital Products
– Low Stock Alert & Demand Forecasting
– Product Reviews
– Recurring Products (Subscriptions)
– AI-Powered Product Recommendation
– Barcode/ SKU Support
– Stock On Hand
– Stock Available
– Return/Exchange Management
– Multiple Warehouses
– Inventory Reports
– Configurable Products 
– Digital Products
– Product Reviews
– Recurring Products 
– Multi-Website Support
– Product Demand Forecasting
– Stock Quantity Control
– Supply Chain
– Return/Exchange Management
– Backorder Management
– Purchase Management
– Inventory Tracking

The Verdict: While Odoo has several advantages, Shopify is the better option for effective inventory control because of its flawless data synchronization throughout the ecosystem.

2.4.2. Payment Methods

The payment methods provided by Shopify are very helpful. The Shopify checkout page immediately facilitates payment, saving buyers from visiting other websites.

Credit/debit cards, cash on delivery, reward points, gift cards, coupon utilization, and more than 100 payment processors are just a few payment options that Shopify accepts.



Customers using Odoo payment methods can make payments directly on the Odoo platform or via the online payment provider. However, cart dropping occasionally occurs while utilizing the payment provider’s website for checkout.

Odoo doesn’t offer gift cards or rewards points natively, but you can include third-party solutions for these functions and gain from increased recurring business and client loyalty.

– Shopify Payments
– Payment Gateway: Redirection
– Payment Gateway: Server-to-Server
– Different payment gateway integrations
– Payment Gateway: Redirection
– Payment Gateway: Server-to-Server
– Routine Payments
– Different payment gateway integrations
– Own Provider Support

The Verdict: Both support 100+ payment processors and a wide range of flexible payment options. Yet, Shopify triumphs in this comparison because of its built-in payment gateway and Odoo’s lack of built-in support for rewards points and gift cards.

2.4.3. Shipping

Shopify allows you to customize your shipping prices and offers access to a range of shipping choices by integrating with several shipping companies. Moreover, it has complete dropshipping support, enabling you to sell goods without holding inventory. 



Meanwhile, Odoo lets you personalize shipping policies to offer precise and affordable shipping choices and promote recurring business. Odoo connects with well-known shipping companies through shipping connectors for effective shipping services and money-saving.

– Custom Shipping Rules
– Flat Rate Shipping
– Label Printing
– Gift Wrapping Option
– Free Shipping Option
– Weight Based Shipping
– Dropshipping
– Pick-up in Store
– Shipping Connectors: DHL, UPS, USPS, and FedEx
– Custom Shipping Rules
– Flat Rate Shipping
– Label Printing
– Gift Wrapping Option
– Free Shipping Option
– Weight Based Shipping
– Dropshipping
– Pick-up in Store
– Shipping Connectors: DHL, UPS, USPS, FedEx, La Poste, Mondial Relay, and Sendcloud

The Verdict: Shopify leads the way in shipping for its retailers by working with reputable carriers that offer substantial markdowns and complete support for dropshipping and international shipment. 

2.4.4. Point of sale

The POS system offered by Shopify is an adaptable and affordable option for all Shopify plans globally, suitable for all kinds and sizes of businesses.

Furthermore, its mobile POS enables you to handle inventory and process sales while on the go, improving the effectiveness and convenience of your retail operations.

Managing physical stores is made simple by seamlessly integrating Odoo’s POS systems into the Odoo platform. You may improve customer experience by efficiently managing items, inventory, customer orders, and loyalty programs.

Odoo’s POS also has offline capabilities and built-in restaurant-specific features, which increase its adaptability and usage.

– Omnichannel selling
– Smart inventory management
– Staff management
– Checkout
– Products management
– Reporting and analytics
– Shopify Payments
– Additional payments
– Marketing
– Easy Payment Connectivity
– Real-time stock management
– Booking & Reservation
– Loyalty Program (Gift Card, Coupon & Vouchers)
– Works in Offline Mode

The Verdict: Shopify is the winner of this comparison. Shopify’s POS system is superior to Odoo’s due to its easy-to-use interface, scalability, and smooth integration with various tools and applications. Besides, Shopify has the edge over Odoo since it has a mobile point-of-sale system that works with iOS and Android.

2.4.5. Customer Management 

After someone makes a purchase from your Shopify store, Shopify will instantly add their personal information to your customer list. Using customer segments, you may utilize Shopify admin to send emails and discounts to specific customers or email individual consumers.

On the other hand, customer relationship management is one of the areas that Odoo focuses on for specific CRM operation modules. An interface for managing customers will be offered by Odoo’s CRM module, starting with acquiring leads and turning them into prospective clients. 

– Cart Abandonment Tracking
– Persistent Cart
– Customer Portal
– Buy Without Signup
– Customer Testimonials
– Customer Contact Form/ Order History
– B2C/ B2B Website Configuration
– Cart Abandonment Tracking
– Customer Portal
– Customer Testimonials
– Customer Contact Form/ Order History
– Customer Specific Prices
– Affiliates Management
– Wishlist
– Customizable Customer Forms
– B2C/ B2B Website Configuration

The Verdict: Odoo won this battle as it focuses more on the customer management system. The platform has more noticeable customer management features to help you support and nourish your customer base than Shopify.

2.5. Marketing – SEO – Analytics

Increasing traffic, converting visitors into customers, and tracking performances are essential once your business has opened. Whether you sell in-person or online, creating a marketing and analyzing strategy will help you understand your customers and run successful promotions.

2.5.1. Promotion & Marketing Features

Shopify provides extensive website marketing and promotion components. To help you promote your Shopify business, an extensive list of marketing options are at your disposal.



In the same spirit, Odoo allows you to set up automatic, focused marketing campaigns. Additionally, Odoo may develop sophisticated marketing procedures focused on your prospects and efficiently manage their progress via your sales funnel.

– Cart Abandonment Recovery 
– Email Marketing
– Drag & Drop Mail Designer
– Affiliate Program Support
– Coupons & Promo Codes
– Reward PointsDiscount Management
– Gift Cards
– Product Ratings
– Customizable Newsletter Templates
– Social Media and Marketplace Advertising
– Private Sales
– Site-wide banner advertising
– Blogging
– Email Auto Response
– Email List Management
– Coupons & Promo Codes
– Reward Points
– Discount Management
– Gift Cards
– Product Ratings
– Product Bundling
– Product Comparison
– Upsells in Shopping Cart
– Cross-sells on Product Pages
– UTM Conditional Display
– Integrated A/B Testing

The Verdict: Shopify wins since it gives you access to a wider variety of channels and valuable tools to fully implement their marketing strategies and reach a larger audience.

2.5.2. SEO Features

You can create a technically sound store tailored to potential customers’ needs with Shopify SEO. Numerous SEO features are included in Shopify right out of the box. It contains everything from streamlining every page, achieving quick loads, growing globally, and increasing the number of organic visitors.

Odoo eliminates all the technical details of SEO and takes care of everything for you in the best way possible to guarantee that your websites have excellent SEO. Additionally, you can enhance organic traffic and produce high-quality content using Odoo’s keyword finder.

– Integrated SEO Tools
– Optimized URLs
– Loading Time Optimization
– Link Tracker
– Integrated SEO Tools
– Inline SEO Suggestions
– Optimized URLs
– Link Tracker
– SEO-Friendly Templates

The Verdict: With various features to help with your website SEO and search engine rankings, Odoo emerges as the SEO winner for merchants. 

2.5.1. Reporting & Analytics

Shopify provides many analytics tools to help you make wise business decisions that will increase sales and boost the effectiveness of your websites. You may examine different reports based on your chosen Shopify pricing plan. 



Meanwhile, Odoo supports you in producing comprehensive sales reports that contain information on sales, inventory, and product performance, depending on your demands.

– Sales Report
– Inventory Reports
– Google Analytics Integration
– Plausible Analytics Integration
– Product Performance Reports
– Sales Summary Reports
– Customizable Dashboard
– Export Report to Excel
– Responsive Backend
– Multi-language
– Sales Report
– Inventory Reports
– Subscription KPIs (MRR, Churn, etc.)
– Google Analytics Integration
– Product Performance Reports
– Sales Summary Reports
– Dynamic Graphs
– Dynamic Pivot Table

The Verdict: The winner of this comparison is Shopify. Compared to Odoo, it provides more comprehensive reporting and tracking features.

2.6. Scalability

Shopify merchants have the option to choose from a variety of price options based on their demands and financial constraints. Shopify applications come in various price points, so you may expand their capability as your business grows.

It’s also important to note that Shopify features and apps provide little personalization—you can’t customize them to your tastes.

In terms of scalability, adding extra modules is simple, and everything is open source, so scalability is possible with Odoo. However, Odoo might be more complicated to manage plugins and hosting for larger companies than Shopify.

The Verdict: Shopify won this final comparison as it stands out for its scalability with a vast ecosystem of apps and tools without any problems caused by the expansion of your business.

3. Odoo vs Shopify: Who Holds the Winning Hand?

Which is better Shopify or Odoo? Since Shopify won most rounds of this head-to-head comparison, this platform is most likely the better choice. However, choosing a platform also take preference into consideration. With that in mind, we want to give you more nuanced advice.

Choose Shopify if you:

  • If you’re an entrepreneur or small to medium-sized business looking for an easy and quick way to launch an online store
  • Companies seeking a simple, unified e-commerce solution will come with integrated tools

Choose Odoo if you:

  • A few apps are all that you need for your startup
  • Larger companies or those with more intricate requirements

Looking for more eCommerce options like Odoo? Take a deep dive into Shopify vs competitors resources. You’ll discover a vast array of platforms, each with unique strengths and weaknesses. Find the ideal platform to power your online store’s success.

4. Conclusion

Knowing the distinctions between Shopify vs Odoo eCommerce can help you determine which is better for your business. Examining and contrasting both platforms is crucial before deciding on one to make the best decision.

Ultimately, choosing the best eCommerce platform for your business involves considering what suits you best, which will depend on your goals, financial situation, and skills. So, when choosing between Odoo vs Shopify, think about what matters most.

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