14 Mother’s Day Marketing Ideas for 2025

Mother’s Day on May 11th is a key retail event that any business wants to take advantage of to tap into consumer behavior trends and stand out in a crowded market. 

If you’re looking for fresh Mother’s Day marketing ideas to make the most of this special day, we’ve got you covered! Make yourself ready to kick off the campaign, boosting customer engagement and driving sales. 

Let’s dive into the best marketing ideas to make Mother’s Day 2025 a success!

Mother’s Day Marketing Ideas Trends

Before we jump into the ideas, let’s take a quick look at what shoppers are looking for this year. According to the National Retail Federation (NRF), Mother’s Day spending is projected to reach $33.5 billion, with an average spend of $254 per person. Here’s what’s trending:

• Flowers are still the top gift – Three in four consumers choose flowers, followed by special dinners or brunches.
• Younger shoppers spend more – Those aged 25-44 favor high-value and luxury gifts.
• eCommerce is booming – Digital shopping continues to be the preferred method, offering convenience and variety.

💡 So, how can your business tap into these trends?

• Offer limited-time promotions and discounts.
• Use digital marketing and influencer to reach mobile shoppers.
• Create curated gift bundles and personalized gifting options for themed Mother’s Day sets.

Unsurprisingly, consumer trends are always changing, and businesses must stay ahead—especially for Mother’s Day! 

So, if you’re looking to drive engagement, boost sales, and take your online store to the next level, now is the time to act!

14 Mother’s Day Marketing Ideas in 2025

New to online selling? Setting up your Shopify store with a guide of how to launch a Shopify store is key to seasonal success. With Mother’s Day coming up, we’ve rounded up 14 best Mother’s Day marketing ideas to make the most of this special occasion.

1. Offer Personalized or Custom Gifts

Obviously, people love gifts that feel personal and thoughtful, especially on Mother’s Day. That’s why personalization is one of the best Mother’s Day promotion ideas out there! Whether it’s monogrammed jewelry, engraved accessories, photo gifts, or heartfelt messages, these little touches let people create something truly special for their moms.

Personalized Gifts for Mother’s Day

Businesses can actually use AI-powered recommendations to make gift shopping easier by suggesting personalized products based on browsing history and past purchases. And if AI makes you feel a bit overwhelmed, a tailored Shopify store setup service can help you integrate these features smoothly, making sure everything works perfectly for your needs.

2. Host Workshops or Virtual Events

We’ve all seen how successful workshops and online events have been in recent years, making them a fantastic way to market for Mother’s Day. They’ve even been linked to the growing demand for experiential gifts! Affordable and easy to host, this idea gives customers a fun way to create unique gifts like candles, paintings, or flower arrangements—a win-win for everyone!

One great example of a brand nailing a Mother’s Day workshop campaign is ArtResin that hosts DIY resin-making workshops. It’s such a fun, hands-on experience that customers love! If you’re thinking of doing something similar, Shopify’s Events Calendar and the Eventbrite integration make it super easy to manage sign-ups and tickets without the hassle.

3. Promote Sustainable Campaigns

As environmental awareness grows, more consumers are looking for eco-friendly Mother’s Day gift ideas. This has inspired brands to create special sustainable product lines or packaging, highlighting how these choices benefit both Mom and the planet!

One great example of a sustainable Mother’s Day marketing idea is Lush’s “Naked” product line—zero-waste, package-free cosmetics that are a big hit around this time of year. Plus, their reusable knot-wrap gift wrapping, made from recycled materials, proves that you can be eco-friendly without sacrificing beautiful packaging!

4. Launch Charity Campaigns

Giving back is always a great idea, and tying it into your Mother’s Day marketing ideas makes it even more meaningful! Partnering with charities to donate a portion of sales to support disadvantaged moms and kids not only helps a great cause but also strengthens your brand’s reputation in a truly authentic way.

Many brands are embracing this idea, and Pandora is a great example. With a strong history of giving back, their 2025 Be Love campaign continues the tradition. This year, they’re launching new jewelry pieces, including a special charm made in collaboration with UNICEF, celebrating womanhood while supporting meaningful causes. A beautiful way to give a gift with purpose!

5. Be Mindful of Different Customers

Mother’s Day isn’t the same for everyone—it can be a tough time for those who’ve lost loved ones or have complicated family relationships. That’s why brands should be mindful in their Mother’s Day marketing ideas, keeping their messaging thoughtful, inclusive, and considerate of different experiences. A little kindness goes a long way!

A simple way to be more thoughtful is by letting customers opt out of Mother’s Day emails—so they only see them if they’re comfortable. Brands can also make their messaging more inclusive by sharing stories that reflect different family dynamics and experiences. It’s all about making everyone feel seen and respected!

6. Set up Wellness or Self-Care Gifts

When it comes to Mother’s Day gift ideas, wellness-focused ones are always a hit! Spa packages, skincare, aromatherapy sets, fitness gear, or meditation tools all encourage moms to take a little time for themselves. Because what better way to show love than by helping her relax and recharge?

There are so many ways brands can make Mother’s Day extra special! Bundling self-care goodies into curated gift sets, offering personalized picks based on customer favorites, or adding little perks like limited-time discounts, free gifts, or exclusive packaging—all these touches make gifts feel even more meaningful!

7. Curate Mother’s Day Gift Bundles

Gift bundles are basically the cheat code for Mother’s Day promotion ideas—easy for customers, great for boosting sales, and a total win for moms! Popular Mother’s Day bundles include skincare sets, tea and candle combinations, and personalized accessories, providing thoughtful and valuable gifting options.

L’Occitane totally nails it when it comes to Mother’s Day gift sets! Every year, they drop these gorgeous limited-edition bundles packed with their best-sellers. Think about dreamy hand creams, luxe body lotions, and amazing fragrances—all wrapped up in super elegant packaging. It’s basically a foolproof way to impress Mom!

8. Engage with Social Media Campaigns

If you want to get people hyped for Mother’s Day, interactive social media campaigns are the way to go! It is time to use fun Instagram and Facebook filters, cute custom stickers, or even a gorgeous Shopify theme that makes it easy for customers to share sweet messages and pics. It’s all about tapping into those feel-good vibes and making the celebration extra special!

For instance, you might notice that younger folks on TikTok really dig short video challenges, while Facebook users lean more towards touching stories or fun giveaways. Running polls, contests, and hashtag challenges can spark some great user content, boost your brand’s visibility, and bring everyone together like one big happy community. 

9. Execute Email Marketing Campaigns

Email marketing might be old-school, but it still works like a charm for Mother’s Day marketing campaign ideas! The trick? Begin about three weeks early with gentle reminders and personalized gift ideas based on what customers actually like. A little nudge at the right time can go a long way!

Remember that nailing your subject line is key. You should make it emotional or add a little urgency to grab attention. And don’t forget a gorgeous email design that shows off your best Mother’s Day gifts. Luckily, Shopify Email and tools like Mailchimp make this super easy, so you can whip up an eye-catching campaign in no time!

10. Run Giveaways

Giveaways might not always be the hottest trend, but they’re still solid marketing ideas for Mother’s Day to build hype and grow your audience while celebrating moms. Moreover, studies show that contests with an emotional touch get way more engagement than ones that just feel like another sale. So why not make it fun and meaningful?

A super easy way to boost reach is by having people follow your page, like and share the giveaway post, or tag their friends—it spreads like wildfire! And if you throw in a Mother’s Day gift bundle or a self-care package as the prize, even better! More engagement, more excitement, and more people checking out your brand.

11. Reward Special Discounts for Loyal Customers

Keeping your loyal customers happy is always a good mảketing idea, and Mother’s Day is the perfect excuse to spoil them a little! Exclusive discounts, VIP perks, or even a small freebie can make them feel appreciated—and more likely to shop with you again.

Loyal Discount for Mother’s Day

One cool way to treat your VIP customers for Mother’s Day? Give them early access to your limited-edition collections so they can snag the best gifts before everyone else! Throw in some perks like discount codes, free gift wrapping, free shipping or even a little bonus gift, and you’ve just made their shopping experience even sweeter.

12. Develop a Landing Page

You can make Mother’s Day shopping a breeze with a dedicated landing page. Sorting gifts by price, recipient such as mom, grandma, or mother figure, or category such as beauty, wellness, personalized gifts makes it easy for customers to find just what they need, while giving your sales a nice little boost at the same time!

A lot of businesses are stepping up their game with dedicated landing pages to make shopping easier and boost sales. Shopify’s built-in features are great, but if you want something extra polished, services like prebuilt Shopify stores can help you create a sleek, high-converting page that looks amazing.

Otherwise, you can start building a store easily with Shopify for $1‘s drag-and-drop interface, as well as its library of useful third-party apps to create a memorable online page for Mother’s Day!

13. Collaborate with Other Brands

Imagine a flower shop teaming up with a bakery or a boutique pairing gifts with spa services—sounds like a perfect match? Customers get unique gift bundles, and both businesses expand their reach. Cross-promotions with local businesses make Mother’s Day gifting easier while expanding reach. If you’re ready to level up, you can choose your partner from the list of 8 trending Shopify stores for sale. 

Speaking of perfect pairings, remember when KFC and Proflowers teamed up in 2022 for the “Kentucky Fried Buckquet”? It was a DIY bouquet mixing KFC’s crispy fried chicken with fresh roses. It’s a fun example of how brands can get creative with cross-promotions to make Mother’s Day marketing ideas extra special!

14. Publish Relevant Blog Posts

Sharing thoughtful blog posts is a smart way to get your brand on shoppers’ radar for Mother’s Day. You can put together gift guides, creative ways to celebrate, or even fun facts about the holiday. Don’t forget to sprinkle in some Mother’s Day keywords to help more people find your content.

If you’re putting effort into creating amazing Mother’s Day blog posts, Shopify’s built-in blog makes it easy with mobile-friendly, SEO-optimized features. Additionally, SEO Manager helps track keywords and refine content to attract more shoppers. These are the best ways to boost visibility and traffic effortlessly. 

Conclusion

Overall, a well-planned marketing strategy is the key to making the most of Mother’s Day sales in 2025. In the competitive eCommerce landscape, brands need more than just discounts to stand out. That’s where these 14 Mother’s Day marketing ideas from the eComStart team come in—to help businesses connect with customers and boost sales.

If you need expert assistance in optimizing your Shopify store, from marketing ideas to setting up a high-converting Shopify store, eComStart has you covered! Reach out today and take your Mother’s Day marketing ideas to the next level

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