A Shopify theme is the most effective way to improve your customer experience and present a professional image for your online store. However, finding the best Shopify theme for general store takes a lot of work and effort.
It’s not easy to find a theme that completely matches your store’s category and needs, especially for a general store on Shopify, where you have to deal with a wide range of customers. If that is the case, then this blog is for you.
In today’s blog, we will go over the top 5 themes for general stores, from an overview to details, and then offer some advice on how to choose the best theme for your own store.
Contents
1. 5 best Shopify themes for general stores: An overview
From more than 200 available Shopify themes, we’ve picked out the 5 best Shopify themes for general stores, including free and paid options for you to consider.
| No. | Theme | Pricing | Suitable for | Rating | Live demo |
| 1 | Borders | $360 USD | Stores looking to build a signature look | 89% positive | View here |
| 2 | Dawn | Free | Stores want to display products’ images at center stage | 33% positive | View here |
| 3 | Eurus | $250 USD | Stores want to optimize their speed score and mobile users experienceDropshippers building their online presence | 99% positive | View here |
| 4 | Emerge | $280 USD | Physical general stores look to build their online presenceQuick setup steps that allow quick launchGeneral stores plan to scale | 100% positive | View here |
| 5 | Trade | Free | Stores looking for advanced wholesale and B2B features | 31% positive | View here |
2. Best Shopify theme for general store: Our top picks
2.1. Borders
Install the Borders theme now!
| Designed for | Creating your store’s signature look |
| Great for | Optimize long-form text for the brand’s storytellingShowcase images for the brand’s visual storytellingStreamline setup process |
| Price | $360 USD |
| Unique features | Lookbooks enable store owners to create visually appealing collections of products with a specific backstory or themeDisplay high-quality, visually appealing product imagesIncrease the credibility of your store with the press coverage sectionImprove users’ experience with product sorting and filtering, making it easier to navigate through products based on price, color, category, etcRecommend products based on users’ browsing and purchasing history to effectively cross-sell |
| Demo store | View here |
| Review | 89% positive (9 reviews) |
Borders is the best Shopify theme for general store looking to create a distinct visual identity online. It has a slew of unique features to help you do so, including lookbooks, image galleries, video products, image zooms, high-resolution images, and more.
Borders eliminates awkward blank spaces and disorganized images and information on the homepage. Every corner is filled with appealing product images and videos that entice customers to make a purchase at your store.
Furthermore, numerous supporting features can help increase your conversion rate and keep customers on your site for longer. Take Creative Quick Buy, for example; it is a smart feature that allows visitors to select an item’s color and size and purchase it immediately from the product card.
| Pros | Cons |
| ✅ Support teams are knowledgeable and very responsive. ✅ Tons of customization options to create a unique, personalized store visual. ✅ The display of press coverage helps your general store build trust quickly. ✅ Support the store’s attractive visuals with lookbooks and high-quality images. ✅ Key features for navigating categories, quick purchases, and cross-selling. | ❌ The price is a bit high compared to other themes. ❌ Users may need assistance from a professional developer for complex customization. |
2.2. Dawn
| Designed for | Displaying products’ images at the center stage |
| Great for | Minimize the process of theme setup and quickly launch your online general storeVisual brand storytelling through high-resolution images |
| Price | Free |
| Unique features | Open-source code provides flexibility and customization options for developersThe theme is simple to use and customize, with drag-and-drop functionalityA variety of options to customize the theme to your preferenceSmooth integration with Shopify appsFaster loading time compared to other themes |
| Demo store | View here |
| Review | 33% positive (185 reviews) |
Dawn is the best Shopify free theme for general store. It offers chic, minimalist style layout to display their product images.
Dawn offers a wide range of designs, as well as personalized options for settings. Thanks to that, you can easily customize the store’s appearance without knowing any coding knowledge.
All in all, Dawn is a perfect theme for general stores on a tight budget. It provides a comprehensive solution to display your store’s visuals and various options to customize your online store to match the brand’s image.
| Pros | Cons |
| ✅ An economical option for store owners looking to streamline their budget ✅ Seamless integration with Shopify apps ✅ Faster loading time improves user experience ✅ Flexible options to customize the theme ✅ Easy to use and does not require much technical knowledge. | ❌ The theme may have bugs or limitation ❌ Limited support resources compared to paid themes |
2.3. Eurus
| Designed for | Speed score optimization and prioritizing mobile users |
| Great for | Made specifically for dropshippers to build their general storeBrands that also have brick and mortar storesRunning flash sale programs |
| Price | $250 USD |
| Unique features | Speed and performance-optimized featuresVarious customization options: 40+ sections and 80+ templatesIntegrated marketing and conversion tools like promotion banners, product badges and labels, customer tracking, etc.Useful built-in features to eliminate the need for third-party appsShopify Plus exclusive features are included with the theme |
| Demo store | View here |
| Review | 99% positive (96 reviews) |
Eurus is the best general store Shopify theme for anyone looking for a feature-rich, fast-loading time and mobile-first approach theme for their online business. It can automatically detect and adapt to users’ light or dark mode.
Especially, the theme was built specifically for dropshippers and stores that sell in person. The most impressive feature of the marketing built-in tools is the flash sale that allows you to run time-based promotions for your online store.
Although the theme is strong and versatile, the pricing may be the main concern if you want to stream down your budget. However, there’s no need to worry because you can now install Eurus with an exclusive 20% off only at eComstart.io.
| Pros | Cons |
| ✅ Highly customizable with many available options ✅ Optimized for fast loading and good performance across all devices ✅ Helpful built-in marketing apps to increase the store’s conversion rate Dedicated and excellent customer support | ❌ Pricing is a bit higher when compared to other themes |
2.4. Emerge
| Designed for | Physical general stores look to build their online presenceQuick setup steps that allow quick launchGeneral stores plan to scale |
| Great for | High-volume general stores that process a large number of transactions in a given timeOnline stores have a lightning-fast loading time; clean and fresh design |
| Price | $280 |
| Unique features | A versatile theme that is suitable for both online and physical storesDesigned with SEO-friendly featuresDesigned to optimize sales with features like promotional banners, pop-ups, shop locators, etc.Prioritize your general store visual and style with an attractive designEnhance customer experience through supportive features like quick buys, in-store pickup reminders, and product reviews |
| Demo store | View here |
| Review | 100% positive (41 reviews) |
Emerge is a feature-rich Shopify theme that we recommend for general store owners. The theme is specifically designed for stores that have a high volume of customers and need to process a large number of transactions at once.
Emerge provides a variety of cart and quick checkout features, including quick buy, slide-out cart, and in-store pickup. Your customers can now look up product information, colors, sizes, and stock before heading to your physical store for pickup.
If the product is out of stock, they will be notified when it becomes available again. This ensures that they do not miss out on their desired items. The theme’s focus on sales and user experience can be useful in increasing conversions and revenue.
There are features to improve the customer experience and foster long-term relationships. For example, blogs and FAQ pages can help address all customer concerns and educate them about your store’s products and services.
| Pros | Cons |
| ✅ Process high sales volume in a short period ✅ Unlimited free trial; only pay when you publicize your store ✅ Appealing products visually with lookbooks and mega menu ✅ Supportive features encouraging customers to make a purchase like store locator and back-in-store alert | ❌ Prices are not competitive with other themes ❌ Live chat is not supported |
2.5. Trade
| Designed for | Specifically made for wholesale stores on Shopify |
| Great for | A high-volume store that wants to process a huge number of customers and transactions at the same timeA store that requires membership to purchaseA professional wholesale store wants to establish their online presence |
| Price | Free |
| Unique features | The theme is specifically optimized for high-volume, member-only storesFeatures to support the cart and checkout process, such as cart notes, in-store pick-ups, quick buy, and slide-out cartsIntegrated marketing tools to increase store conversion: blogs, cross-selling, customizable content form, FAQ page, product recommendations, and stock counterSpecial features for product display include animation, high-quality images, image rollover, image zoom, product tabs, product videos, and so onSupporting product discovery features such as smart search, mega menu, filtering and sorting, stocky header, and more |
| Demo store | View here |
| Review | 31% positive (13 reviews) |
When it comes to themes designed specifically for member-only sales, Trade is the best Shopify theme for general store that comes to mind. The theme includes numerous B2B and wholesale-specific features.
Are you looking for the best Shopify themes in general to kickstart your store? Check out this blog for the list of the 12 best Shopify themes, both free and paid versions.
To be more specific, the advanced B2B features enable the store owner to establish special quantity rules and volume pricing, which will help incentivize their customers in a variety of ways. Plus, the timeless layout design will create a positive impression of professionalism among B2B customers.
In addition to that, product display is also a priority at Trade. To appeal to your store visitors, you can use a variety of product display options such as animation, image rollover, image zoom, image galleries, and product videos.
Another advantage of Trade is that you can easily customize and design the theme to your specifications without having to know how to code. Overall, Trade is a cost-effective option for B2B and wholesale businesses looking for a feature-rich and simple-to-use theme.
| Pros | Cons |
| ✅ Free theme ✅ Offers many helpful features for wholesale and B2B stores ✅ Ease of use interface ✅ A professional, timeless design that will never go out of style | ❌ Limited in customization options ❌ May not suit all types of wholesale businesses; only designed for member-only stores |
3. How to choose the right Shopify themes for a general store
Choosing the right theme for a general store is critical because it has a direct impact on your brand image, store conversion, sales, revenue, and so on. Below are some important tips to help you alleviate this burden and make better decisions for your general store.
Take into account your store’s specific needs:
- Identify your store’s primary goals, such as increasing sales, improving customer experience, or increasing brand visibility.
- Check out your product type and determine whether you need specific features to display appealing product images, videos, and color swatches.
- Determine your customer’s preferences and choose a theme design that matches their style.
Consider key features
Identify your store’s priority needs and find out what features will specifically meet your store’s needs, then look for themes with the same key features, for instance:
- Customization options to build a unique look for your store
- SEO optimization to improve your search engine rankings
- Seamless integration capabilities to ensure smooth integration with Shopify apps
Consider your budget
Take into account your brand’s budget and find out the best option for your amount of budget. If you have a tight budget, try looking for the free themes recommended in the previous section of this blog.
Research on other users reviews
You can gain more real-world experience and valuable insights from other users from the review section, either on the Shopify page or other review pages like Pagefly, Reputon, HeyCarson, etc.
To wrap up
We hope that our blog today has addressed all of your questions and doubts about the best Shopify theme for general store, as well as how to pick out the most suitable theme for your general store.
If you find this blog useful, please share it with others who are interested in Shopify themes for general stores. Also, follow us at eComstart.io to stay up to date on our most recent Shopify and e-commerce articles.
