What Is Shopify Magic & How To Use It to Your Advantage?

With Shopify Magic AI, gone are those days when one had to spend countless hours writing product descriptions, crafting email copies, or answering customer inquiries. So, what is Shopify Magic, and how to use this AI tool from Shopify effectively? 

Don’t worry! In this blog, our eCommerce gurus will walk you through all you need to know about Shopify AI tools.

Let’s dive in!

1. What is Shopify Magic?

With the increasing adoption of Artificial Intelligence in eCommerce and companies using AI reported to see 10-12% revenue growth, Shopify has expanded Shopify Magic’s capabilities beyond a product listing writer.

As of the moment, Shopify Magic can help with email copies, image adjustment, and can even power chatbot. Hence, if you use Shopify as your eCommerce platform, we highly recommend that you make the best use of Shopify Magic to boost your productivity when launching and running your online store. And that’s what we’ll show you next.

If you are a newbie, make the best use of Shopify 1 dollar to launch your first eCommerce store and start selling without a hefty investment. 

2. How to use Shopify Magic?

2.1. Write product listing information

One of the most popular applications of Shopify Magic is generating product descriptions. All you have to do is go to Products, click on the product you want.

Then, hit the Generate text icon in the toolbar, enter your product features and keywords and click Generate.

🔎 Tip: You can use Shopify Magic to rewrite your content. Simply highlight the existing text you want to optimize, click Generate edits, then choose among three edit styles– Rephrase, Extend, or Simplify.

2.2. Adjust image backgrounds

Though you can align your products front and center, a messy background can easily distract your potential customers. Not to mention that using different backgrounds for each product shot can create a disjointed visual presentation

Therefore, you’d be happy to know that Shopify Magic supports background editing. To be more particular, you can:

1. Change your background to a specific color (or leave it transparent)

Click Color background > Choose the color you want your background to change into.

2. Replace your background with an AI-generated background. 

Click Replace background, then describe your object and the background you want to replace and click Generate. 

For instance, in this example, we described the object as “a woman wearing a silky pink slip dress, holding up one side of the fabric while walking barefoot” and the background we want as “a beautiful coastline with blue, clear water”.

2.3. Generate blog post content

What makes Shopify Magic ideal for ecommerce SEO is that, apart from writing product listing information, Shopify’s AI is even integrated into their blog post functions. This means you can now produce blog posts to educate your audience and drive organic traffic with clicks. 

Shopify Magic works for blog posts in much the same way it does for product listings. All you have to do is hover over the Generate text icon and enter some details about your blog topic.

2.4. Get help from Sidekick– an AI expert

Up next, we have Sidekick. Listed in our Shopify Glossary, Sidekick is an AI-powered expert that will give you instant answers and troubleshooting steps for any issue you encounter when running your Shopify store.

You can access Sidekick any time by clicking on the Sidekick icon next to the bell notification icon on the top bar navigation menu. Afterward, you can ask it literally anything about launching, running and scaling your e-store using the Shopify platform.

🔎 Tip: Sidekick can help with workflow automation for repetitive, simple tasks as well. For example, you can totally tell Sidekick to create a 10% discount code on all orders in May using the prompt below:

2.5. Craft email copy with Shopify Email

If email marketing plays an important role in your promotion strategy, you’d be delighted to know Shopify Magic is integrated into the Shopify Email (an email app built by Shopify themselves).

Essentially, this means you can generate and refine your email copy content in a similar manner to how you use it for content generation for product listings and blogs.

Simply access the Shopify Email app, choose to create an email from scratch or using a template. Then, hover over the text placeholder, and you’ll see the same Geneate text icon as seen in the product and blog editor screens. 

Next, input your prompt. In this example, we want to send an email to promote our new arrivals, so we’ll fill in a prompt like “Write a short, natural-sounding email introduction that highlights our latest jewelry arrivals and mentions an exclusive 10% discount”

2.6. Integrate AI into your chatbot with Shopify Inbox

Quick stats: According to a Study conducted by Glassix, eCommerce websites leveraging AI chatbots saw a 23% higher conversion than those without.

Luckily, if you use Shopify Inbox (a chat app built by Shopify themselves), you can utilize Shopify Magic to support your customers automatically. 

With the help of AI, starting an e-shop has never been easier. Nevertheless, if you’re looking for a full step-by-step walkthrough, check out our article how to launch a Shopify store for even more tips and tricks to nail your first store launch.

3. Does Shopify Magic affect SEO?

Yes, both positively and negatively, depending on how you use Shopify Magic.

First, we think it’s important to address a common misconception that AI-generated content is inherently bad for search engine optimization (SEO). Well, as of now, Google hasn’t explicitly stated anything against the use of AI in content generation.

Instead, the search engine still focuses largely on the content’s relevancy, quality and usefulness. So, using Shopify Magic won’t harm your SEO as long as you use it thoughtfully with customer experience in mind.

By that, we mean you should control the output generated by Shopify Magic. For example, when generating product descriptions with Shopify Magic, you should ensure that the content doesn’t oversell or sound overpromotional. 

In fact, even Shopify recommends that merchants review and refine the AI-generated content, as it can occasionally produce inaccurate or inappropriate outputs.

3. Ways to optimize Shopify Magic

3.1. Work on your prompt

If you know a thing or two about AI, you’d know that the more precise, clear and intentional your prompt is, the better the output is likely to be. 

Therefore, in order for Shopify Magic to generate the best results, you should give it high-quality prompts. For example, if you’re writing a product description for a dress, don’t just say “describe dress”. Instead, go for something like: “Silk A-line midi dress, V-neck, pastel blue, summer collection, lightweight”. 

You can also guide the AI further by stating what to avoid, such as “no pricing details” or “avoid salesy language.”

3.2. Prepare the right images

If you use Shopify Magic for media generation purposes, be aware that the quality of your original images plays a huge role in how effective the edits will be. 

Therefore, in order for your image generation to work best, keep these best practices in mind:

• Aim for images close to 1 megapixel since images larger will be scaled down and smaller images will be scaled up
• Use clear, high-contrast backgrounds with well-defined edges
• For transparent items (like glassware or nets), make sure nothing is visible behind them

3.3. Always review and refine output

As we mentioned earlier, while Shopify Magic can save you time, it’s not a set-it-and-forget-it solution. Like any AI tool, Shopify Magic may occasionally generate content that’s inaccurate, overly promotional, or simply not aligned with your brand’s tone. 

So always remember to review and refine any text or media outputs generated by Shopify Magic before publishing them.

3.4. Provide feedback to the tool

Finally, don’t forget to give feedback to the tool on a frequent basis. Your feedback is very helpful since it helps Shopify Magic learn your preferences and improve over time. 

Hence, every time you generate content using Shopify Magic, remember to rate the output with a simple thumbs-up or thumbs-down. For instance, if you don’t like an output Shopify Magic created, click the thumbs-down icon, specify and then click Send feedback. 

While Shopify Magic can speed up your setup and customization, you’ll still spend time tweaking and refining its output. If you’d rather hit the ground running, check out our prebuilt Shopify stores to start selling on a proven, high-converting layout.

4. Shopify apps with AI features

As promising as it might sound, Shopify Magic isn’t an ‘omnipotent’ AI tool that meets the varying needs and whims of each business. 

Therefore, if you are looking to power up your Shopify store with more AI capabilities, here are some Shopify apps with AI features worth adding to your tech stack:

1. ChatGPT‑AI Product Description

Rating: 4.9 ⭐ (299 reviews)

Pricing: Free plan available | 3 paid plans from $14.90 –  $99 per month

If you have a large product catalog of 1,000+ items, manually generating your product listings for each one using Shopify Magic doesn’t sound efficient, does it? That’s when ChatGPT-AP Product Description comes in handy. The app can automatically generate descriptions, titles, and meta tags for multiple products at once.

Another cool thing is that the tool supports up to 25 languages, which is more than what Shopify Magic offers.

2. BOOSTER SEO IMAGE OPTIMIZER

Rating: 4.9 ⭐ (9,816 reviews)

Pricing: Free plan available | 2 paid plans from $39 –  $69 per month | 14-day trial

If you’re serious about using AI to boost your site’s SEO, relying on Shopify Magic for blog writing alone won’t quite cut it. Instead, a purpose-built SEO AI toolkit like Booster SEO Image Optimizer would make a more suitable choice. 

Booster automates bulk image compression, format conversion, alt-text generation, file renaming, etc. Not to mention that its AI-powered AutoPilot even continually scans your store for meta-tag errors, broken links, JSON-LD schema issues, redirects, and more.

3. Chatty AI Chatbot & Live Chat

Rating: 4.9 ⭐ (2,511 reviews)

Pricing: Free plan available | 3 paid plans from $19.99 –  $199 per month | 07-day trial

While Shopify Magic’s Inbox suggestions appear only within the Inbox app and rely on your existing store data, Chatty AI Chatbot & Live Chat gives you a full-fledged, multi-channel support platform.  With a customizable chat widget powered by ChatGPT-4, you can engage customers via Live Chat, Email, Messenger, WhatsApp, and more.

If you’d rather skip the tech headaches and get straight to selling, our Shopify Store setup service has you covered—from configuring payment gateways and installing the apps you need (including AI tools).

5. Conclusion

Congrats on making it this far. By now, eComStart team hopes you have figured out what is Shopify Magic and how to use it effectively when running and growing your online business. 

If you enjoy reading this blog, explore eComStart.io for more helpful resources like it. 

6. Frequently asked questions