5 Ways To Find TikTok Creative Center Products For Dropshipping
The TikTok For Business Creative Center is a powerful tool that assists creators and entrepreneurs in maximizing this social media platform’s billion users. From the most popular tools to strategies for their effective use, we’ll discover how to find the winning TikTok creative center products for dropshipping.
Product research is much easier if you know how to leverage this tool. Let’s dive into the details of the 5 best methods that help your online business find top products with the TikTok Creative Center for dropshipping.
Contents
1. What is Tiktok Creative Center?
TikTok Creative Center is a free tool that provides insights, inspiration, and resources including a variety of editing tools, effects, and templates for creators. It can help produce any interesting short-form video and useful content on the platform.
Dropshipping businesses can utilize these resources to build an outstanding marketing campaign. Besides, there are more benefits of the TikTok Creative Center for dropshipping businesses:
- Trending Items Discovery & Analysis: The Creative Center helps dropshipping businesses stay on top of the latest trends. They will find the most demanding products to put on their shelves, which gives them a competitive advantage in the market.
- Great Marketing Platform: Ads created for TikTok saw a 27% higher completion rate (vs. repurposed ads) for prospective customers (Magna). So, you can utilize the platform and its TikTok Creative Center to create video ads for your business to help you structure a successful marketing campaign.
- Data-Driven Insights: Dropshipping businesses can use the Creative Center to analyze ad performance data, track competitor strategies and understand consumer behavior to refine their campaigns for better results.
2. Top 5 ways to find winning Tiktok Creative Center products
You need to create your TikTok for Business account before going to the TikTok Creative Center and using all of its features to find winning products for dropshipping.
2.1. Top Products
‘Top Products’ is an intriguing new feature that showcases popular products that have been highlighted in TikTok advertisements. This feature seeks to help dropshippers choose which products to sell.
To find the TikTok creative center top products, follow this guide:
- Step 1: Select ‘Top products’ in the Inspiration menu, which will take you to its dashboard.
- Step 2: Filter products by country, product category, and date. Make sure they are adjusted to your preferences. If you have a specific product in mind, you may even search for it by name. Yet, to obtain more comprehensive search results, we advise filtering by product category. The search results page will display the best-performing products with the most clicks, conversions, and other analytics.
- Step 3: For an in-depth analysis of performance and audience information, click ‘Details’ on any product.
💡Tips: You can find the relevant hashtags for your product at the bottom the ‘Performance analytics’ tab to incorporate them into the description of your video.
Or, discover more about the ‘Age range’ and ‘Related interests’ of people who are considering buying it in the Audience insights tab.
- Step 4: For thorough understanding, examine the product’s success measures, such as average cost per action, impressions, and video CTR (Click-through rate). When promoting similar products, these measures will assist you in setting benchmarks.
2.2. Top Ads Dashboard
Another useful tool for marketers looking for the best-performing TikTok advertising is the Top Ads Dashboard. In addition to showcasing the top advertisements, it offers strategic and innovative information to assist you in creating an effective campaign.
At the same time, you can decide which products are taking the spotlight. Moreover, through these TikTok ads, you may find what types or characteristics of products customers care about the most. Then, you can hop on the trend and create ones on your own.
Let’s go through the steps to find TikTok creative center top products in trending video ads:
- Step 1: Navigate to ‘Inspiration’ and select ‘Top Ads’. After that, you’ll be taken to the dashboard page, where you can view advertisements from different industries.
- Step 2: Filter trending ads by specific parameters such as ‘Industry,’ ‘Objective,’ ‘Ad format’ and more.
- Step 3: Choose ‘See Analytics’ to see deeper insights for each ad like likes, click-through rate, budget classification (e.g., Medium, High, Low), and their individual performance rankings (e.g., Top 3%, Top 9%, Top 49%).
- Step 4: After locating the best advertisements tailored to your goals, you may begin determining the periods of time that yield the best results, learning more about the kinds of content that appeal to your target audience. These contents could be the features or benefits of a product that pique their interest and you can use them to optimize your product research for maximum effectiveness.
💡 Tips: You can use the search field to insert a keyword related to your product (if you have one in mind) to locate competitor advertisements for relevant results. This action helps you see if you should continue to focus on this product or niche down to avoid intense competition.
2.3. Keywords Insights
Keywords can be a great way to find top TikTok creative center products for dropshipping. These can be the product names or phrases that reflect the pain points of a customer (e.g. how to whiten teeth).
You can find the Keyword Insights on the Inspiration page, which displays up to 500 keywords. From there, you may begin finding the most popular terms across various geographies, sectors, and time periods.
The following instructions will help you make the most of this feature:
- Step 1: Log in to access Creative Center. If you are not logged in, you will only get a small number of results under Keyword Insights.
- Step 2: You can narrow down your search by time period, industry, region, goal, and keyword type. Any selections you make will be saved for when you log in again.
- Step 3: To sort the keyword rankings, click the arrows next to any metric.
- Step 4: To view the chosen keywords in relation to a phrase used in adverts, click Details next to the keyword. If there are similar videos available, watch those as well to see which keywords are used.
- Step 5: You can capitalize on this information and start working on dropshipping the right products.
💡 Tips: You can use other tools like Google Trends to track the popularity of keywords and identify trends to double-check the product demand signals.
2.4. Top Ads Spotlight
The Tops Ads Spotlight feature offers access to top-performing advertisements, similar to the Top Ads Dashboard, but with a unique twist: TikTok’s creative gurus have personally selected them. All the selected TikTok ads include a brief explanation of what makes it popular.
Just like what to do in the Top Ads Dashboard, you can filter to find the trendy ads by industry. Next, you can view the interactive analysis of the ad’s performance metrics, region, objective, and period by selecting ‘See analysis.’ Moreover, choose ‘Video analysis’ for a more detailed explanation and even more innovative insights.
Overall, these beyond-the-numbers insights show which products your competitors are promoting, so you can identify gaps in the market and opportunities for differentiation.
Similar to keywords, TikTok hashtags can help you identify the viral products on the platform. Furthermore, you can view the analytics for every hashtag that appears in your search, such as its popularity across age groups and other hashtag-related interests.
Better yet, you can see which videos complement the hashtag by clicking on the link that takes you to related videos.
- Step 1: Click on the ‘Hashtags’ in the ‘Trend’ section. After that, you’ll be taken to the hashtag page, where you may view hashtags from a variety of industries.
- Step 2: Filter Trending hashtags by dates or industries. With Trend Discovery, you can view all of the top popular hashtags on TikTok over the past 7 days, 30 days, or 120 days, depending on specific categories.
- Step 3: For any hashtag that appears in your search, you may view its statistics, such as its popularity among age groups and other hashtag-related interests.
- Step 4: Use these insights to find the most talked-about items to dropship.
💡Tips: You can use #TikTokMadeMeBuyIt to discover what things are popular right now. This is an excellent method of keeping abreast of current trends and determining which products appeal to consumers.
3. Guide to start dropshipping Tiktok creative center products
Suppose you have a list of TikTok creative center top products to sell, it’s now time to find a place to promote it. Of all the marketplaces, we believe Shopify is an ideal answer for many reasons.
3.1. Sign up for Shopify
With Shopify, e-commerce entrepreneurs can handle all aspects of a dropshipping business model, from creating a product line and delivering customer orders to personalizing their own web store for little to no initial expense.
Below are some of the main advantages of Shopify dropshipping:
- Low initial investment: Shopify provides a range of pricing options, with its Starter plan starting at $5 per month. Besides, it now offers a limited exclusive deal of Shopify 1 dollar. This is a great chance for low-budget Shopify newbies to test the waters.
- Diverse store customization: You can quickly create a professional store design with Shopify’s user-friendly dashboard, free themes, and configurable templates.
- Apps for everything: Add marketing, SEO, and dropshipping apps to your eCommerce website to extend its functionalities.
- No need for stock: Your dropshipping supplier will take care of inventory and deliveries, so you just need to focus on promoting the products.
- Globalization: You can use Shopify Payments, integrated shipping, and multi-currency capabilities to enter foreign markets.
3.2. Integrate Tiktok with Shopify
To use TikTok Shop, your store needs to meet the following requirements:
- Have an online store and a TikTok for Business account (you can create one as part of the onboarding process within the TikTok App for Shopify if you don’t already have one)
- Display a return policy page on your online store
- Have a verifiable address in your Locations settings
- Must be located in one of the following countries: the United States, the United Kingdom, Spain, Ireland, France, Italy, Germany, or Mexico
If you meet the requirements to use TikTok Shop, then you can install the TikTok sales channel, sync the products to your TikTok shop and set up TikTok Shop in your Shopify admin with the steps below:
- Step 1: From your Shopify admin, go to Settings.
- Step 2: Choose Apps and sales channels -> Click Shopify App Store.
- Step 3: Search for TikTok -> Click Install.
- Step 4: On the Shop Management page, in the TikTok Shop section, click Connect account.
- Step 5: In the Sign Up dialog, do either of the following:
- If you already have a TikTok for Business account, then click Log in.
- To register as a merchant on TikTok, fill in the Phone number, Email, and Password fields, and then click Register as merchant.
- Step 6: Choose Complete profile and upload all the information in the required fields, and then verify your shop information.
- Step 7: Click Finish setup.
If you don’t have time or struggle with all these steps, a Shopify setup service can be your savior. Its team will take care of everything to ensure a smooth TikTok and Shopify integration along with any necessary configuration.
3.3. It’s time to build a website
Now that you have finished integrating your, you can start building your website to upload and promote your products. A stunning website is a must since it plays an important role in highlighting your top-notch items and creating a professional atmosphere that will help attract customers better.
Shopify offers a drag-and-drop editing tool to help non-tech savvy people build and customize their websites easily. Besides, there are third-party plugins that you can add to help spice up your storefront. Things are all at your disposal!
However, if you want to spend more time on product research and marketing efforts, we recommend buying prebuilt Shopify stores. These stores have everything you need to run and grow your dropshipping business. With a few clicks, you are ready to upload products and start promoting them, much faster than building from scratch.
4. Conclusion
After reading our guide to finding winning TikTok Creative Center products, it’s time to harness its power and use it to propel your business growth. Once you find a list of desired products, you can start loading products to your Shopify store’s shelves.
Read more articles at eComStart to find out more about utilizing TikTok to expand your business!
5. FAQs
