Shopify Tags: A Detailed Guide To Optimize
If you have a large Shopify store with multiple products, customers, and orders, what’s the best solution to organize them efficiently? The answer is simple: use a series of targeted Shopify tags.
This article helps you learn what are tags in Shopify and ways to utilize them in your store for a streamlined work operation and the best customer experience. Also, don’t miss out on some of our tips to ensure you create optimized tags that comply with Shopify’s rules.
Now, let’s find out the power of these digital labels together!
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Contents
1. Shopify Tags Overview
1.1. What are Shopify Tags?
Shopify tags are labels or keywords in your store that help categorize diverse store content, such as products, orders, and customers. Tagging these elements will place them into specific groups, allowing you to manage your inventory more effectively and build targeted marketing campaigns.
‼️Reminder: Tags aren’t shown to buyers, but tags can categorize products on your store and organize search results. For example, products can be tagged as “New arrivals” or “Clearance sales” to differentiate their status and categories.
1.2. Types of Shopify Tags
There are various sorts of Tags you can use, such as those listed below:
1.2.1. Shopify product tags
Product tags are labels that you assign to specific products in your store. They categorize products based on diverse attributes, such as color, type, and size. Product tags can be “Restock,” “Best-seller,” or “Summer sale.”
These tags let customers filter and search for products more easily as they browse between various categories. It also helps merchants group and manage inventory.
1.2.2. Shopify transfer tags
It’s best to use transfer tags for products during delivery if you monitor multiple warehouses or retail locations. They will track your inventory’s status as it’s transferred from one location to another, for example: “In transit” or “Damaged in transfer”.
You’ll have better visibility of the delivery process as you can see what’s in transit and ensure accurate stock levels at all locations.
1.2.3. Shopify customer tags
Customer tags segment your buyers into different groups based on demographics or purchase behavior, such as “VIP” or “Wholesaler”.
With segmented customer groups, you can enable more targeted marketing efforts via email or promotions. Plus, it’s easier to manage customer relationships and enhance their loyalty.
1.2.4. Shopify blog tags
Published content on your Shopify blogs should have blog tags to categorize and organize them. Their role as “keywords” enables readers to find related posts and topics easily.
This can also improve your website’s SEO score.
1.2.5. Shopify order tags
Order tags help monitor your orders by reflecting various aspects of these orders, such as their status or special instructions. Common terms include “Pending,” “Shipped,” or “Gift wrap” to help you filter and sort orders more effectively.
1.2.6. Shopify draft order tags
Draft order tags are associated with draft orders in your store, which are orders that have been completed but not finalized. You’ll have time to prepare orders with further needs for customization.
By tagging draft orders, you can easily keep track of orders that require further action. It also helps you communicate customer needs better to enhance their experience.
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2. How to Add Shopify Tags To Your Store
Before adding tags to your store, keep these factors in mind to ensure optimization:
- Tags for orders and draft orders: Maximum 40 characters
- Tags for products, transfers, customers, and blog posts: Maximum 255 characters
- Tags don’t differentiate between small and capital letters
- Only use alphabets, numbers, and hyphens (-) for tags
- Each product, customer, transfer, blog post, order, and draft order can have a maximum of 250 related tags
Step 1: Log in to Shopify admin > Choose what you want to tag (Products, Transfers, Customers, Blog posts, Orders, Draft orders). Since the process for adding all types is similar, we will use the Shopify product tags to explain in detail.
Step 2: Click Product > Choose a specific product
Step 3: Scroll down > Navigate Tag on the right column
Step 4: Click the tag box > Select an existing tag or generate a new one by clicking “+” to add new tags (they will be automatically saved for later use with other items)
Step 5: Click Save.
As part of how to edit tags in Shopify, you can choose products in bulk and edit their tags at once for more convenience, as instructed below:
Step 1: Log in to Shopify admin > Choose Products
Step 2: Click Product > Select the products you want to tag by ticking their left box or choose all by ticking the box above
Step 3: Click Bulk edit
Step 4: Click Column > Tick Tags to show the Tags column
Step 5: Edit product tags by choosing existing tags or creating a new one. You can drag and drop to use similar tags for products below or copy-paste tags for all products.
Step 6: Click Save.
3. How to Remove Shopify Tags in Your Store
This section demonstrates how to delete tags in Shopify store:
Step 1: Log in to Shopify admin
Step 2: Click Product > Choose a specific product
Step 3: Scroll down > Navigate Tag on the right column
Step 4: Click “X” to remove tags
Step 5: Click Save.
4. How to Use Tags to Create An Automatic Collection
Follow this guide if you want to add Shopify collection tags. This feature allows any existing and future products that match your conditions to be automatically added to this collection.
Step 1: Add tags for your product using the instructions above
Step 2: Go back to Shopify admin > Collection > Create collection
Step 3: Scroll down to Collection type > Tick Smart
Step 4: In Condition, select Tag for the first box > Choose the product tag you want to appear in the collection for the third box
Step 5: Click Save.
🔥If you have difficulties setting up the store, use a professional Shopify store setup service to help you optimize the configuration.
5. Benefits of Using Shopify Tags in Your Store
Many Shopify merchants utilize tagging in their store for some noticeable advantages, and so should you. Check out the benefits you can get from these online labels:
5.1. Improve store organization
The most basic advantage of using Tags is making your store more organized and structured. Since each item and collection has a specific tag, it’s easy for Shopify edit tags and Shopify search tags, ensuring a tidy store backend and simple management.
5.2. Manage orders and inventory effectively
Tagging different store content helps manage orders and inventory, especially in large eCommerce stores with various categories and products. These tags indicate product types, sales campaigns, or stock levels, letting you oversee what’s happening in the store.
With real-time insights from the tags, you can reduce the risk of stock issues.
5.3. Better customer segmentation
The customer tags in Shopify segment buyers into diverse groups based on their demographics or online shopping behavior. For instance, labeling these groups as “VIPs” or “First-time” helps you monitor their data more effectively within your store.
5.4. Enhance customer experience
Shopify filter by tags improves product searchability on your website to make more items visible to visitors, leading to greater convenience for their shopping time. When shoppers can browse different categories easily and find products that match their interests, they’ll be encouraged to make a purchase.
In addition, tags can help tailor product recommendations based on customer preferences and behaviors. Analyzing tag data enables you to provide suggestions that resonate with them.
5.5. Opportunities to automate the process
A less common but essential benefit of using tags in Shopify is the chance to combine them with automatic tools.
For instance, we recommend adding Shopify Flow to your system. It works in conjunction with tags to automatically tag customers based on their purchase behavior or send follow-up emails based on order tags.
That way, you have more time to focus on strategies rather than repetitive actions.
6. Conclusion
As you can see, Shopify tags are specialized labels that organize and help you manage various assets in your store. Even when buyers can’t see these tags on your website, they will have a wonderful shopping experience with the convenience they bring.
To maximize your efforts in running a store and monitoring tags, check out the pre-built Shopify dropshipping stores available on eComStart.
Good luck with your business ventures on Shopify!
7. FAQs
