Shopify Collabs: Boost your store with Creator partnerships
The internet world is booming. So it is such a waste not to utilize its power to boost your online Shopify store. When your online store and social media stars team up to create sales magic, that’s exactly what Shopify Collabs does!
Shopify Collabs is like a matchmaking app for merchants and creators, helping influencers find an affiliate program and vice versa, helping merchants boost sales. So, as a merchant, how would you maximize the Shopify Collabs app’s potential?
Let’s eComstart, through this tutorial, break it down with simple steps, witty tips, and all the juicy details to get you started!
Contents
1. Shopify Collabs overview
1.1. What is Shopify Collabs?
Shopify Collabs is an affiliate marketing tool that helps connect creators with merchants. Therefore, influencers and bloggers can find products they want to promote and get paid through commission. At the same time, merchants are getting more eyes on their stores and sales. It’s a win-win situation.
Some key features of thí app include:
- Finding awesome creators: It’s easy to discover suitable creators with filters for audience, location, and more.
- Easy tracking for both sides: Creators can have their built-in commission tracking system with instant affiliate link generation, while sellers can track how well the posts are doing.
- Customized affiliate program: Customizable welcome offers and commission rates.
- 100% seamless integration with your Shopify store.
1.2. How does Shopify Collabs work?
Shopify Collabs simplifies the influencer marketing process for brands in a straightforward approach! But let’s look up close at how it works:
- Merchants join the app: Brands install the Shopify Collabs app.
- Creators join: The creators sign up via the Collabs Creator page.
- Merchants set up a profile: Merchants customize collaboration preferences.
- Creators show themselves: Creators list their content types and favorite products.
- Merchants find each other: They can pick products and create offers for influencers to join. Search for them via filters like location, niche, and audience. In the meantime, creators can browse brands and apply or get invited to collaborate.
- Promotion happens: Merchants send offers or gifts, creators share affiliate links or gifted products with their audience through their content.
- Sales roll in: Merchants can track sales, and creators earn commissions.
- Merchants track everything: Sales and commissions are recorded automatically. Brands can watch it closely and find spaces to optimize.
2. Why use Shopify Collabs?
2.1. Benefits for Merchants
In your path of growing the business, the merchants can’t ignore the power of Shopify Collabs, for several reasons:
- Reach new audiences: Tap into followers who trust their favorite creators’ recommendations to expand your customer base.
- Cost-effective marketing: Pay commissions only when sales happen, which is based totally on performance..
- Build trust: Creators’ endorsements make your brand more credible. Since a friend’s recommendation is always more trustworthy than an ad.
- Easy tracking: Monitor sales and performance right in your Shopify dashboard. So you can access detailed analytics and useful insights.
- Time-saving automation: The platform handles tracking, attribution, and payments automatically, saving you hours of manual work.
👉 If you still struggle with how to open your online business on Shopify, check out the guide about how to launch a Shopify store for a simple start!
2.2. Benefits for Creators
Shopify Collabs for creators is the shortcut to earning extra cash! Some notable benefits of this platform to creators are:
- Monetize your audience: You can earn commissions by promoting qualified products,
- Passive income stream: No need to handle inventory, production, or shipping. You make money every time a customer buys.
- No approval hassle: Instantly generate affiliate links for some brands.
- Free goodies: Influencers can get products as a gift to review and share them on social media
- Professional Partnership: Work directly with legitimate businesses through a structured platform.
- Simple payouts: Track earnings and get paid through Shopify.
👉 Want another passive income stream? Try creating your own dropshipping business using our pre built Shopify dropshipping store.
3. How to use Shopify Collabs?
3.1. How to set up Shopify Collabs for Merchants?
Ready to team up with the Shopify Collabs influencers? Here’s how to get started as a merchant:
Step 1: Go to the Shopify App Store, search for the Shopify Collabs app, and click the “Install” button..
Step 2: You will be navigated to your Shopify admin, click the installed, and hit “Get Started.”
Step 3: Set up your account:
- Enter your email address (it might be entered automatically)
- Choose your product category from the list.
- Select your primary audience.
- Choose the countries where you want your products to be promoted.
- Tick in the box to agree with Shopify’s policy and terms of service.
- Click “Finish Setup.”
Step 4: Your Shopify Collabs account is ready! Start finding and partnering with creators.
👉 Need help setting up your store first? Check out our Shopify store setup service or try Shopify for 1 dollar!
3.2. How to set up Shopify Collabs for Creators?
Next, let’s explore the steps for creators to jump into Shopify Collabs and start earning:
Step 1: Visit Shopify Collabs creators portal at https://www.shopify.com/collabs/creators.
Step 2: Click the “Log in” button to register for a Shopify account or make a Shopify collabs login if you already have one.
Then, fill in your email to log in or continue with your Apple/ Facebook/ Google account. If you want to start with a brand new account, click on the “Get started” text.
Step 3: Check your email inbox, open the new message, and verify your email by clicking the button. Resend the email if you don’t see it.
Click “Yes, this is my email” to confirm it!
Step 4: Complete your profile by entering all the information asked for during the onboarding process:
- Your date of birth
- Country of residence
- Type of content you create.
- Preferred products.
- What values are important to you
- Connect social accounts (make sure your account meets the Shopify Collabs requirements as an influencer)
Step 5: Once you are done, click through some final buttons to confirm, and your Shopify collabs account is good to go.
3.3. How to Find Creators for your store using Shopify Collabs?
Finding the perfect Shopify Collabs influencer is not so complicated. You can browse through the Recruiting section to find your Shopify store’s perfect matches.
To access it, just go to the Shopify admin, select Shopify Collabs under the Apps bar, and click “Recruiting.”
Below are some methods to approach your dream creator:
3.3.1. Search for Creators
Step 1: Use the search bar to find relevant creators by name or keywords, and apply filters like:
- Social account type.
- Location.
- Audience size.
Step 2: Click a creator’s profile to view their details.
3.3.2. Send an invite via Email
Step 1: In the Shopify Collabs app, go to the Recruiting tab, and click on the “Invite by Email” button.
Step 2: In the “Create a welcome offer” section, there are 2 options:
- “Select program”: Pick an existing program
- “Add gift”: Gift and add it to the offer.
Step 3: Click “Add emails” tab, and you can enter the creator’s email and code.
Step 4: Customize the invite email with a personalized message (optional).
Step 5: In the Summary section, agree to the terms, preview the email (optional), and click “Send Invite.”
3.3.3. Set up applications
Step 1: Go to Shopify Collabs > Recruiting tab > “Setup Applications” button.
Step 2: Customize the application form by adding custom questions, social media account requirements, and specifying which creator emails to accept.
Step 3: Click “Create Page” to bring the form to your online store.
Step 4: Set up your creator application page by clicking on the “Customize page” button. Then, you can include it in your store’s navigation menu for easy discovery.
4. Best practices for using Shopify Collabs
4.1. For Merchants
All merchants should add to their pocket some useful tips below to maximize their success with this helpful app:
- Choose the suitable creators: Pick influencers whose audience matches your target market. If possible, make sure the creators aren’t involved in scandals. You don’t want your reputation to be tarnished.
- Offer fair commissions: Competitive rates attract top-tier creators, so evaluate your profit margin carefully and make a decent offer.
- Provide high quality assets: Make it easy for creators to promote your products by supplying professional images, detailed product information, and unique selling points.
- Track performance: Use Shopify’s analytics to see which creators drive the most sales.
- Build long-term relationships: Loyal creators can become brand ambassadors.
4.2. For Creators
The content creators who want to shine bright and earn extra bucks on Shopify Collabs should know these tips:
- Be authentic: Promote products you genuinely love to build trust with your audience – you don’t want to lose their love and support because of money.
- Optimize content: Focus on how products solve problems or improve buyers’ live. Use eye-catching visuals and clear calls-to-action in your posts.
- Engage your audience: Respond to comments and questions to boost engagement.
- Track your links: Monitor which posts drive the most clicks and sales.
- Diversify partnerships: Work with multiple complementary (but not competing) brands to create a balanced income stream and keep your content fresh.
- Stay consistent: Regularly post about partnered brands to keep the momentum going.
5. Conclusion
Through this tutorial, you now have your answer for all the questions around this tool: Is Shopify Collabs legit, how does it work, what are the tips to use it, and more! This application is your ticket to epic partnerships that boost sales and grow your brand. Whether you’re a merchant looking to reach new customers or a creator ready to monetize your audience, this platform makes collaboration easier than ever. With easy setup, powerful recruiting tools, and endless possibilities, Shopify Collabs is a must-try for any eCommerce players.
Don’t forget to visit eComstart for more Shopify tips, from building your online store until you turn it into a conversion machine. Start your Shopify Collabs journey today and watch your business soar!
6. FAQs
