A Complete Guide to Shopify Buy Button: Functions & How To Use

1. What Is Shopify Buy Button?

Shopify Buy Button is an app on Shopify that lets you sell products on any website or blog by embedding a checkout option. Simply put, instead of needing a full Shopify store, you can generate a custom code for a product and place it on your site. 

The purpose?

To allow visitors to buy directly from the page they are on, making the checkout process more accessible.

(Source: Shopify)

💡 Read more: How To Launch Shopify Store: A Comprehensive Handbook

The buy button app Shopify is beneficial to both merchants (sellers) and shoppers (customers). More specifically:

1. For Merchants (Business Owners)

With Buy Button Shopify, merchants can sell more efficiently due to:

• Cross-platform integration: Sell on WordPress, Squarespace, or BigCommerce, expanding their reach.
• Multiple checkout options: Merchants can customize the shopping experience with Add to Cart, Shopify Buy Now Button, and View Product options.
• Seamless sales funnel: Improve the buying process, increasing conversion rate.

2. For Shoppers (Customers)

These features make the buying process easier and faster:

• Add to cart: Let shoppers add items to their cart and continue browsing.
• Smoother checkout: Takes shoppers directly to checkout for a quicker purchase.
• View product: Shoppers can explore different product display variations (sizes, colors, etc.) before buying.

Needless to say, Shopify buy button is a necessity for website integration if you want to reduce the time customers take action to buy. 

Let’s look at some of the practical proofs of how other Shopify stores place it buy button.

2. Shopify Buy Button Examples

In reality, Shopify owners can place the buy buttons anywhere on their website, literally!

Possible? Absolutely. 

The ultimate of this feature is to make the checkout process accessible; it’s a User Experience (UX) enhancement. 

Here are some common positions to put your Shopify buy button.

On Landing Pages

Did you know, a CTA (Call-to-Action) button at the bottom of the product page can boost sales by 70%?

These clickable buttons enable instant purchases without requiring customers to navigate through multiple pages. 

It eliminates confusion, making it crystal clear how to take action with zero hassle. The easier you make it to buy, the more likely people are to say “Yes!” on the spot. 

💡Let’s look at this example:

Rocky Mountain Soap Co. places its “Add to Cart” button prominently next to the product image. This benefits in both ways, for merchants to analyze customers’ interested products, and for shoppers to add their favorites to their cart instantly. 

(Source: Shopify)

On Blog

One CTA (Call-to-Action) button inside your blog posts can increase by 121% in conversions (according to HubSpot), and it works significantly on old-school banner ads.

This tactic helps businesses sell products directly from their content. And there is no rule on how to place it, anywhere among the content works best, as long as it aligns with the message mentioned! 

For instance, while not specifically a Shopify store, Neil Patel makes sure his Call-to-Action (CTA) buttons are impossible to miss. He places them in smart spots on his blog, using both a sticky banner at the top and a sidebar.

The wording is clear and action-driven, and the form is super simple, just a single field to enter your website. That way, visitors don’t have to think too hard. 

(Source: Neil Patel)

On Emails

Hear this out: 60% of people have purchased through email marketing. 

Imagine 60% of your audience base clicked through a button and made a payment – just through one email. How fascinating!

Email marketing is a potential sale funnel, yet, adding a Buy Button to emails can double its potential by motivating customers to buy right away without having to visit a website first. 

Let’s analyze an example:

The strong call-to-action (“Lock in the Best Price – Subscribe Now”) makes it easy for customers to know what next step they need to take after scanning through this sales funnel. 

💡Tips: How you design your button is important! For example, the button, highlighted with a blue-bordered box and a lock emoji, reinforces a sense of security and exclusivity. 

On Pop-Ups

A buy button on pop-ups is a must!

A pop-up is a User Experience (UX) factor that allows shoppers to take advantage of an offer without searching for it. 

For example, Peachy website has a bold and eye-catching design with a peach color theme and large, bold text with a strong call-to-action (CTA), “I WANT 10% OFF.” Additionally, the user choice element is reinforced by a secondary button, “No, I’ll Pay Full Price,” which creates a psychological nudge for shoppers to accept the discount.

(Source: Visme)

💡Tips: If your page customers’ main scrolling device is mobile, mobile optimization is key, meaning these pop-ups should load fast and be easy to interact with on small screens.

3. How To Add Shopify Buy Button To Sales Channel

Adding the Buy Button sales channel to your Shopify store is like installing a small tool that lets you sell your products on other websites, blogs, or emails.

3.1. On a Computer (Desktop)

1. Open Shopify Admin.
2. Go to Settings > Apps and sales channels.
3. Click Shopify App Store (you may need to log in).
4. Search for Buy Button in the App Store.

5. Click Install.

3.2. Create A Buy Button For A Single Product

Adding the Buy Button sales channel to your Shopify store is like installing a small tool that lets you sell your products on other websites, blogs, or emails.

A Shopify Buy Button lets you sell a specific product from your Shopify store on another website, blog, or email. You can customize the button’s color, text, and what happens when someone clicks it.

Before you start, make sure the product is added to Shopify and available for the Buy Button sales channel.

• Open Shopify Admin and go to Settings > Apps and sales channels.
• Click on Sales channel and then Open sales channel.
• Click Create a Buy Button.

• Select Product Buy Button.
• Choose a product from your catalog.

• (Optional) Customize the button:
  • Click “Change” to pick a different product.
  • Select “Include variants” to show a dropdown for different options (e.g., size, color). Or, display only a single variant.
  • Choose “Product image, price, and button” to show full product details.
  • Select “Buy button only” for a minimalist look.
  • Customize Button color (e.g., #7db461 for green).
  • Set Button text color (e.g., white #ffffff). Optionally, add a background color.
  • Choose what happens when customers click the button (Cart: Adds items before checkout; Checkout: Direct purchase; Product modal: Opens a quick view popup).
  • Modify the label (e.g., “Buy Now”, “Add to Cart”, “Order Now”).

(Source: ShopStorm)

• By default, checkout opens in a new window, but you can change it to open in the same tab (under Advanced settings).

• Click Next.
• Click Copy code.

• Paste the code into the HTML of the website where you want the Buy Button to appear

3.3. Embed into Squarespace 

Step 1: Disable Ajax Loading (Squarespace 7.0 Only)

• Go to Design > Site Styles in your Squarespace dashboard.
• If you’re using a Brine-family template, locate the Enable Ajax Loading option and uncheck it.

Step 2: Hide the Default Add to Cart Button

With Squarespace 7.0:

• In the preview window, click on the Add to Cart button to open its style settings.
• Uncheck the box labeled Show Button to hide it.

• Click Save to apply your changes and exit Site Styles.

With Squarespace 7.1:

• Navigate to Design > Custom CSS (location may vary; refer to Squarespace’s documentation if needed).
• Paste the following CSS code to hide the default cart elements:

(Source: SF.Digital)

• Click Save to apply the CSS.

Step 3: Embed the Shopify Buy Button (Applies to both Squarespace 7.0 and 7.1)

• Open the product page you want to edit.
• Scroll to the Additional Info section.

• Add a Code Block.
• Remove any placeholder code inside the block.
• Paste your Shopify Buy Button code into the Code Block.

• Click Apply, then Save the page.

4. Best Practices For Shopify Buy Button

Although it is quite simple to create and place the Shopify buy button, there are tactics on how you can maximize the Shopify buy button. 

Optimize Placement for Visibility

To make sure your Shopify Buy Button gets noticed, place it where people naturally look. If it’s tucked away in a wall of text or hidden on the page, shoppers might miss it.

Some of the best placements are:

• Right below product descriptions so customers can buy immediately.
• Inside blog posts that talk about the product to catch readers’ interest.
• In emails promoting sales so people can purchase with one click.
• On landing pages above the fold (visible without scrolling).

For mobile users, keep the button big enough to tap easily. 

However, there is never one rule for all, it is best to test different placements to see what suits your audience’s behavior the most. 

Make the Button Eye-Catching

The Shopify buy button is not simply about a few words that call customers to buy, the motivation for customers to click also relies on how eye-catching your button is.

Choose a bold, contrasting color that complements your brand but doesn’t blend in with the background. 

💡Tip: A red-colored button generated over 21% more clicks than a green one.

For example, if your site is mostly white, a bright blue or red button will be more noticeable. 

Furthermore, use clear, action-driven text instead of something vague. 

If you’re using images near it, ensure there’s enough space around the button so customers aren’t distracted.

Ensure Mobile-Friendly Design

Most online shoppers use their phones, so your Shopify Buy Button must have mobile optimization, meaning the size of your button should be big enough to tap easily without needing to zoom in. One tip is to avoid placing it too close to other links, which could lead to misclicks.

Shopify’s Buy Button is responsive by default, but always test it on different screen sizes (smartphones and tablets) to ensure a smooth experience. 

Track Analytics for Performance

Want to see how well your Shopify buy button is performing? Keep track of it!

It’s not hard to check how many users actually click and make a payment through your buy button. You can use Shopify Analytics or Google Analytics. 

5. A Quick Alternative: Build Your Shopify Website

If embedding a Buy Button feels too complicated or doesn’t quite fit your needs, there’s a better way to sell online – build your own Shopify store. With a full website, you get more control, more customization, and a seamless shopping experience for your customers.

A Shopify store allows you to design your product pages, adjust button placements, and create a smooth customer journey from browsing to checkout. 

If you’re unsure where to start, services like prebuilt Shopify stores can help with interface design, button optimization, and overall store setup, making sure your site looks great and converts visitors into buyers. Get to learn how to install Shopify for 1 dollar.

Get to your Shopify store now with eComStart.

6. Frequently Asked Questions (FAQs)