2025 Best Mother’s Day Email Subject Lines Practices (& Examples)

Have you prepared for the Mother’s Day campaign yet? With so many people looking for special gifts and ideas, email marketing is an effective way to connect, introduce, and remind customers of your campaign. 

To run it successfully, first and foremost, your Mother’s Day email subject lines must force customers to click on it.

Looking for some inspiration? Let’s find it in this article (including successful email examples).

1. The importance of Mother’s Day email marketing  

$33.5 billion is the near-record figure that people spent on Mother’s Day in 2024, with an average of $254.04 per person spending, according to the National Retail Federation. Mother’s Day is also one of top 3 celebrated holidays in the U.S, right after Christmas and Thanksgiving as stated by Numerators. 

(Source: NRF)

These figures highlight a strong shopping demand on this occasion. But why email marketing? 

As Mother’s Day is a very emotional holiday, emails help brands connect with customers on a personal level. Thus, by sending thoughtful and relevant emails, you can increase customer engagement and loyalty.  

A report by Hubspot shows that wanting to be informed about sales, promo codes, or coupons is the most common reason that consumers subscribe to branded email (nearly 28%). Along with the great desire to buy gifts on Mother’s Day, you should plan email campaigns with information about discounts to increase your sales. 

Don’t miss any chance to stay top of mind with the audience. 

2. Best Mother’s Day email subject lines practices 

2.1. Embrace personalized experiences

Personalization helps you to stand out in customers’ inboxes with 27% higher unique click rates and 11% higher open rates (Social Media Today). To create a customized email, you can try using recipients’ first name in the subject lines, segmenting based on key demographics, or offering personalized promotion. 

Here are some examples of personalized Mother’s Day email subject lines you can refer to:

• [First Name], mix up this classic cocktail 🍸 for Mother’s Day! 💗 (Absolut)
• Don’t forget to call your mother, [Name] 💐 (Sonder)
• Gifts that say “I love you, Mom”. Find yours, [First Name].
• Your perfect ways to celebrate Mom’s day with a click.
• Like mother, like daughter. Best gifts for you both. 
• Brighten Mom’s day with your heartfelt gifts. Here. 

(Source: Email Inspire)

2.2. Help them prepare in advance

Creating a sense of urgency in your emails can help motivate your subscribers to take action as it taps on social psychology of FOMO and scarcity. Your subject lines should use actionable words, and mention a deadline or limited time offer. Also, you can add a countdown in the body part as a visual reminder that time is running out.

Let’s have a look at these Mother’s Day sale email subject lines!

• There’s still time to get 2-hour delivery for Mom’s day (Apple)
• Mother’s Day is THIS weekend! Plus, viral products and more (Amazon)
• Only 2 days left. Don’t miss out on this deal.
• Hurry! These Mother’s Day surprises won’t last long!
• Clock’s ticking! Last chance for your exclusive Mother’s Day surprise! 
• Don’t worry. Last-minute Mother’s Day gifts are here.

(Source: Email Inspire)

2.3. Remind them of good memories

Your email will touch your customers’ empathy if you remind them of beautiful experiences. Just use simple but emotional language and photos for your campaign. The friendlier an email’s tone, the more likely customers are to make a purchase. 

If you wanna craft creative and memorable Mother’s Day email subject lines, use our picks as reference:

• Boating experiences for every mom. (Boatsetter)
• Moms deserve it. (Tuft & Needle)
• Your Mom is so special…
• Mom is your everything. Show her your love!
• Spotlight your Mom on this day as you always do.
• Thank you Mom for always being there for you. 

(Source: Email Inspire)

2.4. Not just about selling

Your customers’ inbox seems to be overloaded with daily sales emails, which prevents them from clicking to open. More than a promotion, they need useful information such as tips and gift ideas to celebrate this special day. MarketProfs also reports that conversion rate is nearly doubled when emails focus on helping customers perform better. 

Hence, offer them valuable content in your Mother’s Day email subject lines as these instances: 

• Celebrate Mother’s Day with twice the cards! (Dunkin Donuts)
• 5 ways to get the family cooking together (VRBO)
• Make Mother’s Day memorable with custom gifts from you. 
• Our Mother’s Day gift guide is Here.
• Personalized, thoughtful, perfect – Find her dream gift here! 
• 5 ways to make her smile this Mother’s Day (without spending a fortune!)

(Source: reallygoodemails)

2.5. Customize emails for different audiences 

Don’t just send the same email to your list. Your customers have different needs and wants. For example, they may be the ones who want to opt out, the husbands finding gifts for wives, and the women who want to celebrate themselves. Therefore, it will be better if you review customer behaviors, segment the audience, and tailor the email accordingly.   

Please check these Mother’s Day email subject lines if you prefer to have a customized one:  

• It’s spoil yourself season ✨ – The Pampered gift set is just the present for you (Urban Stems)
• Our mistake – pause Mother’s Day reminders 💗 (Papier)
• Not just for Mom. Here’s the perfect gift for the women you cherish.
• Don’t forget to treat yourself on this Mother’s Day
• Your wifey is a Mom, too. Celebrate her day with special gifts.  
• Ultimate gift guides for every Mom, and for you.

(Source: drip)

(Source: Email Inspire)

2.6. Be aware of cultural differences

Your eCommerce store serves customers from different countries, right? Craft email that fit their cultures as they have different ways and time of celebrating this day. For example, Mother’s Day is often on the second Sunday of May in many countries, but in the UK, it’s held on the fourth Sunday of Lent (falling on Sunday 30 March 2025).

Using their native language or mentioning the exact time of Mother’s Day on email subject lines should be tips for you. Let’s see these following copywritings:

• Heads Up! Mother’s Day is May 8 (Lucky Brand)
• Fiori, amore & a heartfelt surprise for Mamma! 🌹 
• Say ‘Arigato’ with [Brand Name] – The perfect gift for Mom!
• Mother’s Day gifts tailored for [Country Name] traditions.
• Personalized gifts for Mom, inspired by your traditions.
• Your guide to celebrating Mom, wherever you are.

(Source: drip)

Though these are best practices to optimize your Mother’s Day email subject lines, you must deliver your message in body copy too. Good email subject lines can increase open rates and engaging content of emails will increase CTR (Click Through Rate) and sales conversion. 

3. 7 Mother’s Day email marketing examples 

Now, you have an idea bank of effective subject lines for the Mother’s Day campaign. Move on these 7 case studies to understand why they are successful and what you can learn from them.  

Absolut

Subject line: [First name], mix up this classic cocktail 🍸 for Mother’s Day! 💗

(Source: emaillove)

Absolut is the leading brand of vodka with true taste and natural ingredients. On Mother’s Day, they send this email to their subscribers with personalized email subject lines, which includes the receiver’s name. The interactive email is designed as a GIF with running text showing the mother’s characteristics: 

“Serve one up for the mom who’s caring/bubbly/patient/stylish/strong/selfless”. 

This way makes receivers feel like the email is just for them. Also, the CTA is clear and relevant to the copywriting: “Mix for Mom”. 

💡 Tip: The very first part of email is really important to have customers stay longer. You should focus on making it creative, impressive and remember to add a CTA button. 

Sonos

Subject line: Get the ultimate Mother’s Day gift.

(Source: Sonos)

Sonos, Inc. is an audio equipment manufacturer. Following its simple and elegant style, its Mother’s Day email is simple, clean, and clear. A smart speaker may not be a top-of-mind gift on this special day but Sonos makes it reasonable with the copywriting: “Mom works hard. Help her relax”. This sentence is both emotional and functional.

💡 Tip: To have great copywriting like Sonos, you must understand your customers deeply. Before sending an email, don’t forget to analyze your customers’ data to find their pain points and desires. 

Tuft & Needle

Subject line: Moms deserve it.

(Source: Tuft & Needle)

Tuft & Needle provides foam and hybrid mattresses with support for a good night sleep. Matching with its brand value, its Mother’s Day email isn’t sale-driven but shows its care to customers. The main message is big and the sub-copy explains why people should “call your mom” instead of “text your mom”. 

This content, which evokes emotion right from the Mother’s Day subject line, makes Tuft & Needle distinct from other brands. 

💡 Tip: Don’t be ‘too salesy’ in your email marketing. Make this channel become a connection bridge between your brand and customers by sending content communicating your brand value. 

Collin Street Bakery

Subject line: Treat Mom to a Slice of Happiness

(Source: Collin Street Bakery)

The email puts receivers in mind of curiosity in the subject line. The “Slice of Happiness” creates a relation to the product “Sliced Deluxe Fruitcake” of Collin Street Bakery, which is explained in the body copy. Another interesting thing is the image of a very delicious cake effectively transferring its message. Thanks to that, customers want to click on the CTA button to discover more. 

💡 Tip: For F&B business, besides copywriting, photos are crucial elements. Please make sure you use high-quality and mouth-watering images in your email. 

Dunkin’ Donut

Subject line: Celebrate Mother’s Day with twice the cards!

(Source: Dunkin’)

Dunkin’ Donut is a quick-service multinational coffee and doughnut company. On Mother’s Day, they send an email with a gift card to their customers, which is a useful way to encourage customers to pay more. They also offer printable cards so that customers can color as preferred and send them to mothers. By this way, Dunkin’ Donut makes its email not too promotional. 

💡 Tip: “Steal” the copywriting of “twice the cards” from this email subject lines for Mother’s Day. In other words, give customers an offer on Mother’s Day and another freebie that they need. 

Urban Stems

Subject line: It’s spoil yourself season ✨ – The Pampered gift set is just the present for you 

(Source: Urban Stems)

Urban Stems is a contemporary florist. Its email campaign is successful as it delivers a meaningful message that Mother’s Day isn’t just about giving – it’s also the time for self-care. The elegant and charming design of email conveys the idea well.  

💡 Tip: Beyond traditional mother and child relationships, you should target different segments, such as self-care shoppers.

Papier

Subject line: Our mistake – pause Mother’s Day reminders 💗

(Source: Papier)

Papier is an eCommerce website selling products of personalized stationery. On Mother’s Day, it sends an opt-out email to subscribers, reminding them to choose whether they want to get Mother’s Day content. If customers really care, they stay. This type of email helps Papier strongly connect with the audience, talking to them as a real person, not just a brand. 

💡 Tip: Unsubscription is not as bad as you think. In order not to make your customers feel they are spammed, you can learn from Papier to send an opt-out email before running your promotion campaigns. 

If you haven’t got an online store for the upcoming Mother’s Day, try Shopify for 1 dollar!

4. Celebrate Mother’s Day on your online store

Imagine you run an email marketing campaign with high open rates and CTR, but lose your customers in the last step in your website. What a pity! 

Your eCommerce store is the key channel through which you can convert sales. Setting up your Shopify store during campaigns is a must. For Mother’s Day, you need to display your message along customers’ purchasing journey via banners or pop-ups, highlight product bundles and offers, and showcase your top gift picks.

What if you can save much time for these technical tasks but focus on your marketing strategies to grow your sales? It should surely be better with the help of Shopify experts like eComStart. 

eComStart with prebuilt Shopify stores can design your store tailored with your niche, customize emails as your campaign, and create product bundles highly recommended for Mother’s Day. 

5. Conclusion

With all suggested catchy Mother’s Day email subject lines and success stories, you can have more creative ideas to run your outstanding campaign. Also, the traffic from emails is so high quality that you shouldn’t let them leave your online store. Give them effortless shopping experiences by optimizing your website on this occasion. At this step, eComStart can provide valuable support.

Ready to create high-converted emails? Start your campaign now. 

6. FAQs