How to Add a Blog on Shopify: Tips For Success (2025)

Blogging on Shopify can help you establish credibility, get more traffic, build a community around your brand, etc. However, considering all of your current store management duties, it can be a stressful undertaking. Fortunately, with our guide on how to add a blog on Shopify, you can do that effortlessly.

Today, we’ll demonstrate how to set up and manage a profitable blog on Shopify. Additionally, we’ll provide you with some tips on how to make your blogs more effective as well as real blogging examples from which you may learn.

1. Can you have a blog on Shopify?

The answer is YES. Shopify is a giant in the eCommerce world. It has a long history of providing outstanding services and products for online merchants to launch Shopify stores successfully. Among its numerous functions is a built-in blogging engine. 

By effectively creating a blog on Shopify, you can achieve many benefits:

• Tell more about your products: Although they are excellent, product descriptions are not enough. Your audience cannot be guided through the nuances of your product’s characteristics in a few paragraphs. This is where blogs are helpful. Now, you have more space to tell stories, increasing your brand awareness.
• Boost your SEO (Search Engine Optimization): Blogging can significantly boost organic traffic to your Shopify store and is an essential part of SEO.  Blogging may boost your website’s traffic by almost half (+55%), with 94% more links to your website, 126% more leads, 97% more inbound links, and 434% more indexed pages (Source: Wix).
• Catch leads & Increase sales: Potential buyers can be drawn in by interesting, educational material that captures readers’ interest and increases demand for your goods. To create a more seamless customer journey, you can feature product promotions within your blog posts to make it simple for readers to go from learning about a product to buying it. 

2. How to add a blog on Shopify

There are several guides on how to create a blog on Shopify. Before we can tap into the process, it is obvious you must have a Shopify store already. Otherwise, sign up for the Shopify 3 month trial to start now.

2.1. Using Shopify Admin

For using Shopify Admin, we’ve got two different processes; one for the first ever created, and the other serves those with existing blogging. Let’s explore them one by one!

• How to make a blog on Shopify for the FIRST TIME

Step 1: In the Shopify admin panel, click the “Content” in the left-hand menu -> Choose “Blog posts”

Step 2: Navigate to the end of the page and click the “Create blog post” button.

Step 3: Here you can start creating your blog with the main sections as follows:

Step 5: Click “Save” to put your blog live after you’ve finished tweaking it.

• Create additional blogs on your store

Step 1: In your Shopify admin dashboard, navigate to the “Blog posts” section.

Step 2: Click “Add blog post” in the upper right corner.

Step 3: Craft your content and fill in all the necessary information the same as when you create your first blogs. Click “Save” to finish.

2.1.1. How to add author on Shopify blog

To add an author to a Shopify blog, you’ll need to first create a staff account for the author. Then, when creating or editing a blog post, you can select the author’s name from the dropdown menu in the author field. 

• Step 1: In your Shopify admin dashboard, click on the ‘Settings‘ tab located at the bottom of the sidebar.
• Step 2: Choose “Users and Permissions” to add blog posts with a new author.

• Step 3: Click the “Add staff” button under the Staff section.
• Step 4: Enter the first name, last name, and email fields for the new author.

• Step 5: Tick the “Blog posts and pages” box under the “Online store” option in the permissions list.

• Step 6: Click “Send invite” to email login credentials to the new author.

2.1.2. How to change blog layouts on Shopify

To change the layout of your Shopify blog, you can go to the Online Store in your Shopify admin and then customize your theme. As an alternative, you can experiment with several themes until you discover one with a layout that works for you.

On the other hand, you will need to code the changes if you feel the need to create a look that the Shopify themes are unable to provide. 

As you can see all the options for blog layout changes within Shopify’s native blog tools have their drawbacks such as minimal customization or poor content management. So, you may want to go the extra mile and find a better solution like plugins or integrations with platforms like WordPress.

2.2. Using Shopify apps for blogging

With the ideal Shopify blog app, you can easily increase sales, drive more organic traffic, enhance conversion rates, and greatly improve your blog’s performance. Here, we discuss the top three Shopify blog apps that we have thoroughly examined:

A Shopify blog app is the easy for people without technical skills. It can offer the sophisticated features that Shopify’s built-in blog tool does not, whether those features are related to user experience, design flexibility, or SEO. 

2.2.1. Bloggle

Using the Shopify blog builder Bloggle, you can produce interesting, high-ranking content. By selecting from their templates and using their user-friendly, no-code editor, you can quickly format your blog. 

With Bloggle, all of your blogs are hosted directly on Shopify, optimized for performance, and you retain all of your data even if you decide to deactivate it.

Overall rating: 4.2 ⭐ (717 reviews)

Key features: 

• Adding blogs to Shopify with the drag-and-drop editor 
• Using Pre-built sections such as Table of contents, FAQ, author, Klaviyo forms and more.
• Managing and improving rankings with SEO & UX live scoring
• Embedding products from your store and showcasing image galleries.

Pricing: STARTER ($25/month) | PRO ($39/month) | BUSINESS ($59/month) 

The process of creating a blog on Shopify is straightforward, which is almost the same as for every app. We chose this app to illustrate how the process works:

• Install the Bloggle app from the Shopify app store. After that, go to your Shopify admin, and from the menu on the left-hand side click on “Apps” and then choose “Bloggle”.
• Click on “Create a blog post”.

• Select a template that is premade by Bloggle, or choose one of your templates. 

• After selecting the template, name your blog and put additional info about it before going into the blog-building section. -> Click “Next.” 

• You can now start creating your blog. There are 2 ways: Import your manually-made content or Have AI do the writing for you. -> Click  “Create article.”

• The blog-building page appears with more options than the default Shopify blog builder. Here you can select pre-made components to include in your blog post and view your SEO score instantly.

2.2.2. DropInBlog

DropInBlog fully replaces the built-in Shopify blog, coping with its limitations instead of avoiding them. It allows you to completely modify your blog, post and blend in with the look of your store. 

Besides, there are other features that help you maintain and control the security of your Shopify account and team access with adjustable permission levels.

Overall rating: 4.2 ⭐ (717 reviews)

Key features: 

• Launching an SEO & CRO-optimized blog in under 3 minutes without coding.
• Turning your blog posts into podcasts with Blog Voice AI (text-to-speech).
• Getting instant SEO feedback as you write 
• Turning readers into customers with product embeds and add-to-cart buttons.

Pricing: Solo ($49/month) | Team ($99/month) 

2.2.3. Blog Studio

In the Shopify app store, Blog Studio was the first and, for a long time, the only app specifically designed for blogs. With Blog Studio, you can quickly create stunning articles regardless of your theme. 

You can refine your typography with custom fonts and a variety of stylistic options, or you can get creative with photos by adding parallax and animation effects.

Overall rating: 4.2 ⭐ (717 reviews)

Key features: 

• Creating beautiful blog articles from an intuitive drag & drop interface
• Using the included advanced editor to edit the code directly
• Configuring tags, authors, SEO titles & meta descriptions for your articles

Pricing: Standard ($9.99/month) 

3. How to write a blog post on Shopify effectively

To make the most out of this guide on how to add a blog on Shopify, you need to prepare your blogs carefully. That means the blogs must be optimized and strategically created to facilitate your marketing purposes.

3.1. Research keywords 

Sort the terms you choose into the top, middle, and bottom sections of the sales funnel. It is easier to rank in search engine results pages (SERPs) when you use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords with a high search volume but moderate to low competition.

3.2. Write for audience 

Businesses that focus on the customer experience generate income that is 4-8% more than that of their respective industries (Source: Brain and Company). That means your content should cater to the audience, putting their needs above all.

First, produce material that offers useful advice and instructions relevant to your sector or demonstrates how to use your items. Potential buyers will be more inclined to buy from you if they can better appreciate the worth of your offerings.

Furthermore, your blog becomes a valuable and reliable resource that your audience will consult if you share helpful information or impart a skill that will enable the user to accomplish their objective.

Lastly, tell success tales of happy clients who have used your goods or services. These success stories, which you can compile through evaluations, can increase confidence and trust by demonstrating to prospective clients the worth and advantages of your products. 

3.3. Optimize for mobile friendliness

Ignoring mobile optimization is a sin since according to SISTRIX, mobile phone searches are significantly more common (64%) than PC searches (35%). Here is what to do to make your blogs mobile-friendly:

• To make your blog appear attractive and work effectively on any device, use responsive designs that adjust your content to the screen size and orientation of the device.
• As mobile users have smaller screens and shorter attention spans than desktop users, streamline your layout and eliminate any extraneous items that could confuse or distract them.
• Use succinct, attention-grabbing headlines to draw readers in and encourage them to click will help you format your content for mobile readability.
• Employ a font style and size that are easy to read on small displays and are clear and readable.

One small tip for you here is to buy prebuilt Shopify stores. These stores are well set up and already optimized for mobile users in any possible way, including for blogging.

3.4. Utilize visual contents

An essential component of any great blog article is visuals. Indeed, articles with images are reported to get 94% more views (Source: Forbes). There are a few best practices to remember to maximize the benefits of using images in blog posts:

• Select images that are relevant to the text and make sure they are of high quality.
• Compress and resize your photographs to a reasonable size to make them web-friendly.
• Instead of relying solely on pictures, use a range of visual content, including charts, infographics, and videos.
• Make sure your photos and videos have alt-text descriptions and captions so that all readers, including those with disabilities, can access them.
• Throughout your blog post, strategically use images to highlight important ideas, break up text, and add visual interest.

4. Examples of Shopify blogs to learn from

In this last part, we will take you on a tour around the eCommerce world where you will find out the top 3 Shopify blogs that we believe you can learn from. The bottom line is to examine the best practices of your rivals and take inspiration from their writing but still be unique. 

4.1. Ruggable 

Ruggable’s blogs are not simply about rugs; they are somewhat similar to a home and lifestyle magazine. Every post shows you how rugs are the key component of homes that look good on Instagram.  

💡 Key takeaways from this blog example:

• The blog’s single-column layout is elegant and simple, and it looks well on mobile devices.
• High-quality photography in visually stunning lifestyle content makes you want to transform your area into a Pinterest-worthy retreat.
• The get-to-know-us section provides readers with a more in-depth look at the items, revealing its design collaborations, process, and the inspiration behind its collections.

4.2. Partake Foods

Partake Foods, a company that sells packaged vegan and allergy-free snacks, has one of the best food blogs. It shares recipes, information about food allergies, and snack ideas on its blog to spread the brand’s love of nutritious eating.

💡 Key takeaways from this blog example:

• The brand highly focuses on its niche by going beyond simple recipes and targeting its distinct segment. Specifically, its blogs are mostly about healthy eating and allergen-free products.
• The blogs encourage home cooks with shared recipes and real-life tales from their communities.
• Notes from the company’s team are visible to readers. This increases brand awareness and aids in brand storytelling.

4.3. The Farmer’s Dog

The Farmer’s Dog has a distinctive blog on nutrition, pets, and pet health. Since the brand aims to establish itself as an expert in this field, it has created many writings about pets with such attention to detail and expertise.

💡Key takeaways from this blog example:

• The content quality is outstanding since it gives the impression that the business owner genuinely cares about animals, and their level of knowledge about the subjects they cover is astounding.
• To avoid overwhelming its audience, the things it sells are subtly highlighted in each blog post on the website.

As you can see, these blogs stand out not only because of its content quality but also its design and organization. These elements are importantly complementary parts that attract visitors and pave the ways for them to get to the content. 

To achieve this, you can find a Shopify store setup service to help you build a mobile-friendly and stunning blog while you can focus on creating top-notch articles.

5. Conclusion

Although blogging on Shopify is a fantastic business strategy, there aren’t enough options available to you to stand out from the competition and differentiate your store. Yet, this guide on how to add a blog on Shopify will give you some ideas to start crafting compelling content to engage with your audience.

eComStart is always here to help if you need more help setting up your wonderful online reading nook. We’ll provide you with a variety of choices to create a visually attractive blog that offers the optimal user experience.

6. FAQs