Free shipping is appealing to customers because it allows them to save money. Many of them enjoy shopping at the E-commerce stores that have free shipping options and may return several times. For store owners, that is all they wish for – recurring customers.
However, you need to be strategic when setting up free shipping options since they can adversely affect your bottom line. Thus, we’d like to present the guide on how to set up free shipping on specific products Shopify merchants like you need to know to build the cost of “free” shipping into your margins.
Contents
1. How to set up free shipping on specific products Shopify
A Shopify store owner can add Shopify free shipping on certain products in 2 ways: Using Shipping Profiles or Third-party Apps.
1.1. Using Shipping Profiles
You must first establish a custom shipping profile before you can add free shipping on specific products Shopify. The shipping profile is a set of custom shipping rules for certain items.
Step 1: Log in to Shopify
Step 2: Create a custom shipping profile
- On the Shopify Merchant Dashboard, go to the left-hand menu and click on the Settings option -> Go to Shipping and Delivery.
- Under the section labeled Custom Shipping Rates, select Create new profile to create a name for the custom shipping profile.
- Navigate to the Products search bar and find the products you want to offer free shipping for and add them to the custom profile.
- Go to the Shipping to option -> Select Create shipping zones and give the shipping zone a name.
- Select the regions you want to add to the profile.
- Click Done.
Step 3: Add the free shipping rates
- After creating the custom shipping profile, click on the Add rate option.
- Create a name for the free shipping rate and make the Price field 0.
- (Optional) You can add conditions like weight or value-based conditions. Just choose Add conditions, choose the Weight or Value condition, and add the minimum amounts for free shipping.
- Click on the Done button.
- Select the Save option. Now, free shipping for specific products has been enabled.
💡Still got troubles setting up your store? Just contact our team of professionals for Shopify store setup and configuration service.
1.2. Using third-party apps to add Shopify free shipping on certain items
For effective promotion and layout, you can utilize a variety of Shopify apps to set up free shipping on specific products Shopify. To encourage users to meet the free shipping barrier, these apps frequently feature progress bars and visually appealing content for a better customer experience.
Here are some well-liked choices to think over:
Rating | Pricing | Highlight features | |
|---|---|---|---|
5.0 ⭐(12 reviews) | From $0/ month | – Conditional shipping rate – Personalized shipping charges | |
4.7⭐ (310 reviews) | $19.99/month | – Create product-based rates with your product tags, vendors, collections – Universal Shipping | |
4.9⭐ (11,818 reviews) | From $0/ month | – Shipping Bar displays – Scheduling free shipping in advance for events |
Here is a detailed guide on how to use the ShipRight app to apply free shipping on certain products Shopify merchants should learn:
- Step 1: Go to Shopify App Store -> Find and install the ShipRight app.
- Step 2: Open the app and click the Add a new rule button.
- Step 3: Click Add a new condition and select the Products option.
- Step 4: Choose Hide if found, then add your products for free shipping in the Products field.
- Step 5: Select the Free Shipping if that is your free shipping option, or add new in the Additional shipping methods field.
- Step 6: Click the Save button. Free shipping for specific products has been enabled.
Using third-party apps will require you to pay an amount of money to install the apps since not all of them offer a free plan. Yet, their prices come with a pack of interesting features such as progress bars or visual content that will optimize your strategy of applying free shipping to specific products.
2. Why is free shipping important?
In eCommerce, providing free delivery is a powerful tool that can influence consumers’ purchasing decisions and increase your business’s competitiveness. Consider offering free shipping for the following reasons:
2.1. Achieve Competitive Edge
The eCommerce game involves competition. Offering free shipping can provide you with a competitive edge if you’re seeking to outdo your rivals in the intense competition nowadays.
It is reported that 82% of participants ranked free delivery as their top priority, making it the most important factor affecting retailer selection. In fact, according to 78% of customers, they would purchase more goods in order to receive free shipping.
2.2. Boost Customer Retention
Giving buyers free shipping shows them that you appreciate them and are prepared to go above and above to deliver great customer service.
As a result, Free shipping is crucial for gaining repeat business,, with 52% of customers stating that they are more inclined to make another purchase from an online retailer that provides free shipping.
2.3. Reduce Cart Abandonment Rate
Unexpected shipping charges at checkout are a major cause of cart abandonment, according to research from the Baymard Institute, with numbers indicating abandonment rates as high as 70.19%. While it is impossible to stop every cart abandonment, there are steps you can take to reduce them.
💡Tips:
– Even though the Shopify free shipping on specific products has numerous benefits, you should use a careful pricing strategy by considering your average purchase value and shipping expenses to determine whether free shipping is viable for your business model.
– Additionally, to entice customers to spend more, think about establishing a minimum order value for free shipping. This can guarantee that you don’t lose money on little orders and help balance the expense of free shipping.
3. Conclusion
In the cutthroat world of online shopping, offering free shipping can make all the difference in the cutthroat world of online shopping. Free shipping is popular because it removes a significant barrier for buyers to complete the checkout process, which boosts sales conversion, makes customers happier, and helps an online business succeed.
With this tutorial on enabling free shipping on specific products Shopify merchants like you need to know, things will get easier to boost and customer retention.
If you need anything else about this topic, you can find solutions here at eComStart.
4. FAQs
