Shopify, Tutorials

How To Add A Comment Box On Shopify Product To Increase Engagement

May 5, 2025
add-comment-box-to-Shopify

In the digital era, narrowing the gap between a mere transaction and genuine engagement is the aspiration of every online brand with dedication. Mastering the steps of how to add a comment box on Shopify product is the technical foundation, sort of, necessary for the shop to embark on that meaningful journey.

A simple comment box can make a significant difference, really! Let us explore with eComStart on how to add a comment box to the Shopify product page and transform it into an effective communication channel, aiding you in building a loyal customer community!

1. The importance of comment section box on Shopify products

A small corner at the bottom of the page, but the Shopify store’s comment section is a place that can make a big difference. Before diving into the “how to add comment box on Shopify” instructions, let’s clarify the true strategic value of the comment section!

1.1. Understanding Comment Section

Comments usually are immediate reactions, quick questions, natural discussions among users or between users and the store right on the product page. Many new store owners are interested in learning how to comment in Shopify efficiently to manage these interactions.

It has the nature of dialogue, community interaction, and often takes place before or during the purchase consideration process.

Besides, many people often confuse the features of Reviews and Q&A with the Comment section. Let’s briefly differentiate these two sections!

Feature
Definition
Content
Purpose
Reviews
Where customers share their experiences after purchasing and using the product.
Usually accompanied by ratings (e.g., stars), detailed descriptions of quality, pros/cons, and level of satisfaction.
Provides “social proof” of product quality from real users.
Q&A
Area for specific questions about the product that potential customers want to know
Focuses on clarifying product information (e.g., size, materials, expiration date)
Clarifies product information to help potential customers make purchase decisions.

1.2. Why add a comment box on Shopify product

Next, let’s delve into why we should add a comment box on Shopify products!

  • Direct Channel for Customer Understanding: the direct voice from customers in the comment section is the most valuable source of understanding.
  • Catalyst for Increasing Conversion Rate: comments from previous buyers are like bricks building that bridge of trust. Spiegel Research Center also shows that conversion rates can increase by up to 270% with comments, and the first 5 comments significantly impact this increase.
  • Natural & Reliable Spreading Power: advertising can be noisy, but sharing from real users truly touches people’s hearts. With nearly 90% of people trusting comments as personal recommendations, this is the most natural and sustainable way to spread reputation, helping your brand make a deep impression without huge costs!
  • Building Sustainable SEO Advantage: each comment continuously enriches the vibrant content of the product page with language and keywords that customers actually use when searching. This builds a sustainable SEO advantage.

2. How to add a comment box on Shopify product

The comment box is truly very important, isn’t it? Now, we shall proceed to the most crucial part: the specific methods to integrate a comment box into your Shopify product page.

2.1. How to add comment section on Shopify product manually

We will commence with the manual method, which permits you to have complete control over the process of adding a comment box to Shopify!

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Step 1: Access Theme Customization

  1. Go to Shopify Admin → Online Store → Themes
  2. Click Customize on your active theme.

  1. In the Shopify theme editor, select Product pages from the dropdown.

Step 2: Add a Custom Liquid Block (If Theme Supports It)

Some modern Shopify themes (Dawn, OS 2.0, etc.) allow adding Custom Liquid blocks without editing custom code.

  1. In the Customize panel, look for the “Custom Liquid”(usually at the bottom of sections)
shopify-comment-box-code

  1. Paste this HTML form inside the block:
<div class=”product-comments-section”>
  <h3>Leave a Comment</h3>
  <form id=”comment-form”>
    <textarea name=”comment” placeholder=”Your thoughts…” required></textarea>
    <input type=”text” name=”name” placeholder=”Your name” required>
    <input type=”email” name=”email” placeholder=”Email (optional)”>
    <button type=”submit”>Post Comment</button>
  </form>
  <div id=”comments-display”>
    <!– Previous comments will appear here –>
  </div>
</div>

      3. Save the changes.

Step 3: Style the Comment Box (Using Theme CSS)

If your theme allows custom CSS:

  1. In the Custom Liquid section, scroll down and you will see the Custom CSS section.
  2. Add this CSS to style the comment box:
.product-comments-section {
  margin: 2rem 0;
  padding: 1.5rem;
  border-top: 1px solid #e0e0e0;
}

#comment-form {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  max-width: 600px;
}

#comment-form textarea {
  min-height: 120px;
  padding: 10px;
  border: 1px solid #ddd;
  font-family: inherit;
}

#comment-form input {
  padding: 10px;
  border: 1px solid #ddd;
}

#comment-form button {
  background: #000;
  color: #fff;
  padding: 12px;
  border: none;
  cursor: pointer;
}

.comment {
  margin: 1rem 0;
  padding: 1rem;
  border: 1px solid #eee;
  border-radius: 4px;
}

  1. Save the changes

Step 4: Add JavaScript for Dynamic Comments (If Needed)

If you want comments to appear without page reloads:

  1. Go to Online Store →Ellipsis icon next to Customize button→ Theme Editor → Edit Code (if no Custom Liquid is available).

  1. Open theme.liquid (in the Layout folder).
  2. Before </body>, add:
<script>
document.getElementById(‘comment-form’)?.addEventListener(‘submit’, function(e) {
  e.preventDefault();
  const commentText = this.querySelector(‘textarea’).value;
  const commentName = this.querySelector(‘input[name=”name”]’).value;
  
  if (commentText && commentName) {
    const commentHTML = `
      <div class=”comment”>
        <strong>${commentName}</strong>
        <p>${commentText}</p>
        <small>Posted just now</small>
      </div>
    `;
    
    document.getElementById(‘comments-display’).insertAdjacentHTML(‘afterbegin’, commentHTML);
    this.reset();
  }
});
</script>

  1. Save the changes

2.2. How to add a comment box on Shopify product by app

Conversely, should you wish to save time and avoid the complexities associated with code, there is a more straightforward solution: utilizing applications that facilitate the addition of a comment box to Shopify.

Let us explore the leading applications and how they assist you in easily accomplishing this!

App nameRatingPricingLink
Commentify4.7 ★ (7)$9.99/monthInstall
POWR: Customer Comments4.6 ★ (134)Free – $89.99/monthInstall
Stamped Product Reviews & UGC4.5 ★ (6,473)23−149/monthInstall

Below is a step-by-step guide for setting up a comment box using the POWR Customer Comments app.

2.2.1. POWR: Customer Comments

Step 1: Install the App

Search for “POWR Customer Comments” in the Shopify App Store and install it.

Step 2: Choose a Template

Once installed, browse the available comment box templates and select one by clicking the “Use template” button.

Step 3: Configure Admin Notifications

After selecting a template, you’ll be directed to the “Settings” menu. Under “Admin Emails,” enter the email address where admin notifications for new reviews should be sent.

Step 4: Customize the Design

In the “Design” section, tailor the comment box to match your store’s style:

  • Colors & Font: Adjust text and background colors.
  • Buttons: Modify button styles in the comment box.
  • Border: Customize the border appearance.
  • Advanced: Add custom CSS if needed.

Step 5: Publish Changes

Once satisfied with your settings, click the “Publish” button at the top-right corner to save and activate the comment box.

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ecomstart-prebuilt-shopify-store

2.2.2. Commentify

commentify-how-to-add-a-comment-box-on-Shopify-product

Commentify is a great application to add a comment box to your Shopify for 1 dollar store, helping in increasing user engagement through feedback, product reviews, and blog discussions. This application integrates rather easily with Shopify 2.0 themes and offers moderation features along with detailed analytics.

Overall rating: 4.7 ★ (7 reviews)

Highlight features: Commentify allows you to build an online community with nested comments, automatically filter spam, and monitor performance via analytical reports. The design of the comment box automatically fits your theme’s style.

Pricing: The standard plan is priced at $9.99/month, and it comes with a 3-day free trial.

2.2.3. Stamped Product Reviews & UGC

stamped-how-to-add-a-comment-box-on-Shopify-product

If you desire a more robust solution, Stamped Product Reviews & UGC not only supports comments but also integrates product reviews, images, videos, and Q&A to increase brand credibility.

Overall rating: 4.5 ★ (6,473 reviews)

Highlight features: Stamped helps improve SEO with rich review snippets, while also integrating Google Shopping and Instagram to display reviews across multiple channels.

Pricing: The Basic plan starts from $23/month, Premium from $59/month, and Business from $149/month, accompanied by a 7-day free trial.

3. Best tips for adding a comment box on Shopify product

So, you have now grasped how to add a comment box to a Shopify product. However, that is merely the initial step. To transform it into a potent engagement tool, let us explore the strategies that bring the comment box in ‘conversing’ with customers and boosting your sales.

3.1. Encourage customers to provide visual feedback

In the online world, ‘seeing is believing’ remains true. Authentic images and videos from customers themselves are the golden proof, dispelling doubts and allowing potential buyers to vividly envision the product in their own lives.

Do not miss this opportunity, because according to numerous studies, user-generated visual content can help skyrocket conversion rates by up to 80%, turning curiosity into decisive purchasing actions.

How to do it?

  • Create compelling incentives: Offer specific promotions (discount codes, gifts, reward points, photo/video contests).
  • Simplify uploading: Ensure the uploading process is easy and intuitive on all devices.
  • Recognize contributions: Reshare quality feedback photos/videos (with consent) to spread and encourage.

3.2. Responding to customer comments

Each comment is an opportunity for direct dialogue; silence may be interpreted as indifference or unprofessionalism. Responding promptly and sincerely not only shows respect for customers but is also a key factor in managing brand image, particularly when addressing negative customer feedback.

Remember that a tactful and timely response to a complaint can retain up to 90% of customers who seemed lost, thereby turning challenges into opportunities to reinforce loyalty.

How to do it?

  • Respond promptly: Aim for within 24-48 hours.
  • Appreciate compliments: Sincerely thank positive comments.
  • Handle negativity professionally: Remain calm, empathetic, apologize (if needed), suggest solutions or private contact, absolutely avoid arguing publicly.
how-to-add-a-comment-box-on-shopify-product

3.3. Give helpful information and build brand image through replies

Do not just respond formally; regard each answer as a valuable opportunity to add value. It is a chance for you to provide more useful information, demonstrate a deep understanding of your products and field, and at the same time, reinforce your unique brand personality.

How to do it?

  • Go beyond mere thanks: Share usage tips, explain features further, link to helpful information sources (blog, FAQ).
  • Show expertise: Offer advice, provide in-depth explanations (where appropriate).
  • Convey brand personality: Use a consistent voice (friendly, professional, humorous…)
  • Repurpose content: Turn good questions and valuable answers into FAQs or new content ideas.

3.4. Combine comments with reviews & ratings

Comments are often narrative, sharing detailed experiences, while star ratings provide a quick, overall view of satisfaction levels. Harmoniously combining both forms on the product page will create a much more comprehensive and trustworthy picture, maximally supporting customers in their decision-making process.

In a context that according to ReviewTrackers, up to 94% of consumers may abandon a brand due to just a few negative reviews, providing both scores and detailed experience is a smart strategy to build and protect reputation.

how-to-add-a-comment-box-on-shopify-product

💡Do you want to easily and efficiently integrate comments, reviews, and ratings? eComStart’s Shopify store setup service will help you bring this to life, providing you with a comprehensive and professional solution.

4. Conclusion

A well-designed comment box on Shopify is like an intimate conversation between you and your customers. When applying the guide How To Add A Comment Box On Shopify Product from eComStart, you are creating a space for customers to share their honest thoughts, ask straightforward questions, and receive sincere responses. These interactions weave an invisible yet extremely valuable network of connections, turning viewers into customers, and customers into loyal advocates.

Visit eComStart right now to discover more great tips and more useful information about Shopify!

5. FAQS

Finn Nguyen is an eCommerce Expert specializing in Shopify, with a passion for guiding new business owners. With over 5 years of experience in the eCommerce industry, Finn has helped many new business owners from launching their first online store to achieving thriving sales.

Check out his LinkedIn and eComStart on Shopify Community