How To Create A Collection Page On Shopify [Updated 2025 ]

The collection page is the heart of every successful Shopify store. It is not simply a product list, but a smart display space that turns views into orders. When you organize your collection page properly, you hold the key to unlocking three important doors: increasing product discoverability, improving search rankings, and boosting purchasing decisions.

In this article, we will explore how to create a collection page on Shopify, along with small but extremely important tips that many stores often overlook. As a result, you can easily turn an ordinary catalog page into a virtual showroom that captures every gaze –  where each product has the chance to shine and win over customers.

1. What are collection pages in Shopify?

Collection Pages are important pages on Shopify that help group products with similar characteristics, categories, or styles together. Instead of making customers search through the entire store to find products, Collection Pages make it easier for them to explore and shop according to specific needs.

An effective Collection Page usually includes the following elements:

• Title & Meta Description: A brief introduction to the collection, with SEO keywords.
• Filters & Sorting Options: Help customers filter by price, size, color, etc.
• Products displayed in grid or list view: Clear images, prices, and a prominent “Add to Cart” button.
• Call-to-Action (CTA): Such as “Buy Now”, “See More”, or accompanying promotions.

2. How to create a collection page on Shopify 100%

You already know that a collection page is a “powerful assistant” that helps customers easily discover products. Now it’s time to turn that knowledge into reality! Let’s explore how to make a collection page on Shopify with eComStart in this section!

Note: The manual collection feature is only available on the Basic, Grow, Advanced or Shopify Plus, not applicable to the Starter plan!

2.1. How to add a collection on Shopify with 6 steps

Each collection is a product story told in your brand’s unique language. Shopify makes it easy to create an impressive collection in just 6 simple steps – from naming, selecting images to manually organize products.

Step 1: Log in to your Shopify admin

1. Go to Shopify Admin
2. Enter your email and password to log in

Step 2: Go to the Collections section

From the left-hand menu, select Products > Collections

Step 3: Create a new collection

Click the green Create collection button at the top right corner

Step 4: Fill in the basic information

• Title: [Collection name] (e.g., “Best Cookware set 2025”)
• Description: [Short description] (can be left blank)
• Collection type: Select Manual

Step 5: Add products to the collection

• Click Browse to open the product list

• Check each product you want to add
• Click Add to confirm

Step 6: Save the collection

• Click the Save button at the top right corner

2.2. How To Add A Collection To A Page On Shopify

After creating a collection, you need to know how to display it on the website in the most visually appealing way. Shopify offers many flexible options to integrate collections into the Shopify pages, helping customers easily explore products by category.

Step 1: Go to Theme Editor

• From the left menu, select Online Store > Themes
• Click the Customize button on the active theme

Step 2: Select the page to edit

• From the “Currently editing” dropdown, select Homepage

Step 3: Add Collection to page shopify section

• Click Add section on the left sidebar ( in the “Template” part)
• Select Collection list from the list (or find it in the “Add Section” ) 

Step 4: Select Collection Display

• Collection: Click “Select” section 

• Choose the collections you want to display

Step 5: Save changes

• Click Save in the top right corner

2.3. How to create an automated (smart) collection page

To save time and improve management efficiency, automated (smart) collection is the perfect solution.

Smart Collection is a feature that automatically groups products into a collection based on the conditions you set beforehand. When new products meet the conditions, they will be automatically added to the collection without manual action.

Let’s take a look at shopify smart collection vs custom collection  table!

Step 1: Navigate to Collections

• Go to the “Products” section in your Shopify admin panel.
• Click on “Collections”.
• Click the “Create collection” button.

Step 2: Enter Collection Details

• Title: Give your collection a clear and descriptive title (e.g., “kitchen gadget”). 
• Description (Optional): Add a description for your collection. 

Step 3: Choose “Smart” Collection Type

• Under the “Collection type” section, select the “Smart” option. This tells Shopify to automatically include products based on specific rules you set.

Step 4: Set Up Smart Conditions

This is where you define the criteria for products to be included in your collection.

• Condition 1 Example (Including kitchen gadget):
  • In the first dropdown menu, select a product property (e.g., “Product title”).
  • In the second dropdown menu, select a condition (e.g., “contains”).
  • In the text field, enter the value you want to match (e.g., “kitchen gadget”). This will include any product whose title contains the word “kitchen gadget”.
• Condition 2 Example (Including On-Sale Items):
  • Click “Add another condition”.
  • In the first dropdown menu, select “Compare at price”.
  • In the second dropdown menu, select “is greater than”.
  • In the text field, enter “0”. This will include any product where the “Compare at price” is set to a value higher than the regular price, indicating a sale.
• Choose Condition Logic:

Select whether products must meet “All conditions” to be included in the collection, or if they can meet “Any condition”. In our example, you would likely choose “All conditions” to only show kitchen gadgets that are also on sale.

Step 5: Save Your Collection

Once you’ve configured all your settings, click the “Save” button.

Step 6: Verify Product Inclusion

After saving, scroll back up to the “Products” section within your newly created collection page. Ensure that the products listed here match the conditions you set. If a product isn’t showing up, double-check your conditions.

3. Why are collection pages important?

Here are 5 reasons why you need to optimize your Collection Pages right now!

• Improve customer experience: 76% of users say they will leave a site if they can’t easily find products (according to HubSpot). Collection Pages make the shopping journey smoother.
• Increase conversion rate: A well-organized Collection Page can increase revenue by 20–30% (Shopify Data). Customers feel less overwhelmed and focus more on the right group of products.
• Optimize SEO, attract organic traffic: Collection Pages optimized with keywords help your store appear more often on Google. For example: “cheap men’s t-shirts” will lead directly to the collection page instead of the homepage.
• Reduce cart abandonment rate: When customers find the right product quickly, they’re more likely to complete the purchase. According to SaleCycle, 35% of users abandon carts due to a complicated search process.
• Easier to run marketing campaigns: You can link Collection Pages in email digital marketing, Facebook ads, or Google Shopping to boost sales faster. Example: A “Back to School” collection will target students directly.

4. Best ways to showcase Shopify collection pages

After successfully creating the collection page on Shopify, the next step is to optimize its layout to attract customers and increase sales. A well-designed collection page will definitely help customers find products more easily and encourage them to make purchases faster!

Below are the most effective ways to showcase your Shopify collection page!

4.1. SEO-friendly URL – Optimize from the basics

Do you know each product link is the ‘silk road’ that leads customers directly to your store? An optimized URL not only helps Google ‘fall in love’ with your collection page, but also serves as the perfect stepping stone to double the click-through rate!

• Keep URLs short and descriptive (e.g., /collections/men-running-shoes instead of /collections/1234).
• Avoid special characters and unnecessary words.
• Use hyphens (-) to separate words for better readability.

4.2. Smart filter – Solution for hesitant customers

A study from Baymard Institute shows that 35% of customers abandon the cart because they cannot find a suitable product. This is exactly when the filtering options system shows its value.  A smart filter needs to have:

• Multi-attribute filtering (color + size + material at the same time)
• Price slider with smart default range

Let’s look at an example: GymShark!

Key takeaways:

• Use visual filters (colors, size chart) instead of just text
• Add filtering by product features to help customers find what they need
• Allow multi-layer filtering (multiple criteria at once) to enhance experience

4.3. Highlighting best-selling products with strong CTAs

Placing best-selling products in prominent positions helps increase visibility and boost sales. Strategic placement along with attractive call-to-actions (CTAs) will guide customers toward purchasing decisions

Nike is a typical example of successfully highlighting best-selling products!

Key takeaways:

• Use contrasting colors for CTAs (Nike uses black-white)
• Add “Best Seller” badge directly on product image
• Display star ratings on thumbnails to increase trust

💡 Do you want to apply it right away? Let’s optimize your Shopify store with Shopify Store Setup for a professional product layout, strong CTA, and increased revenue from day one of operation! 

4.4. Smart out-of-stock product management

Completely deleting out-of-stock products can harm SEO and disappoint returning customers. Besides, remaining out-of-stock status also brings a lot of disadvantages. Instead, a smarter approach will maintain traffic and sales opportunities.

Kylie Cosmetics is a brand that has done this very well! Let’s take a look at how they handled their Lipstick collection, which often sells out quickly for limited editions!

Key takeaway:

• Design out-of-stock badges smartly, with clear CTAs
• Integrate waitlist tools
• Suggest similar products to help increase customer stay time on the page

4.5. Ensure Mobile-Friendly Collection Pages

With over 71% of Shopify store traffic coming from mobile devices, a responsive design is essential. Poor mobile experience leads to high bounce rates and lost sales.

How to optimize collection pages for mobile:

• Choose a mobile-optimized theme – Ensure buttons, images, and filters display well on small screens.
• Simplify navigation menu – Use large, easy-to-tap buttons and avoid cluttered interfaces.
• Check loading speed – Use Google PageSpeed Insights to identify and fix issues.

4.6. Interactive & Engaging Elements

Interactive features make the shopping experience more interesting, increasing the time customers stay in the store. A lively collection page will keep customers staying longer.

Ways to make the collection page more interactive:

• Enable quick view mode of product – Allow viewing product details without leaving the page.
• Add effect when hovering mouse – Highlight the product when customers move the mouse over.
• Display reviews & ratings – Social proof right on the collection page helps build trust.

Do you want the collection page to automatically have all these features without needing to edit? Check out Prebuilt Shopify Stores– Complete Shopify store solution in just 1 click!

4.7. A/B Testing & Analytics

Data-based decisions will help increase conversion rate. Testing different layouts and analyzing user behavior will help you adjust the collection page to achieve the best performance.

Ways to perform A/B testing effectively:

• Test different layouts – Compare grid view with list or filter position.
• Use A/B testing apps on Shopify – Tools like Google Optimize or Bold eCommerce provide useful insights.
• Analyze heatmap & scroll behavior – Platforms like Hotjar reveal how users interact with the page.

5. 3 Best apps to customizing shopify collection pages

Shopify Theme Editor is like an old-school brick phone – still works, but makes you miss out on the entire modern tech world. It only allows you to perform the most basic tasks while your competitors are using tools that are far more advanced. You’ll quickly realize 3 critical weaknesses:

• Rigid customization that doesn’t meet real-world needs
• Completely lacks smart automation features
• Outdated user experience (UX) that no longer fits modern shopping trends

But don’t worry! Some professional apps will automate everything with AI, helping your collection page sell on “auto-pilot” with 3 times the efficiency compared to the regular Shopify Theme Editor! Let’s explore the apps below!

5.1. Collection Sort & Category |KX

While Shopify for 1 dollar’s native sorting is rigid, Kimonix (KX) transforms collections into dynamic, profit-driving hubs. It’s the ultimate tool for stores prioritizing AI-powered merchandising and A/B testing, ideal for scaling brands that want to automate sorting while personalizing customer journeys.

Rating: ⭐5.0 (193 reviews) – Top-tier for advanced automation.

Key Features: KX goes beyond basic sorting with AI-driven recommendations and multi-segment collections. Automatically reorder products by profitability, inventory, or customer behavior (e.g., “Trending Now”).

Pricing: Starts at $19/month (20% off with annual billing). The Superior plan ($299/month) unlocks unlimited collections and premium support. Also, 14-day free trial.

5.2. ST: Product & Collection Sort

If KX is the AI maestro, ST: Product & Collection Sort is the data scientist—perfect for stores drowning in manual sorting. It uses Google Analytics and order history to auto-sort collections by metrics like revenue per product or cart-to-view ratios, turning raw data into actionable merchandising.

Rating: ⭐5.0 (168 reviews) – Best for data-driven stores.

Key Features: ST’s standout feature is rule-based sorting (e.g., push low-stock items up or demote sold-out products). The drag-and-drop interface lets you pin “Featured” items, while multi-segment rules create smart collections (e.g., “New + Discounted”). It also supports weighted sorting (e.g., blend of revenue + add-to-cart rates) and syncs with Shopify’s native filters.

Pricing: Free plan for basic needs; paid plans start at $19/month (1,000 sorts/month). 7-day free trial.

3. Variator: See Product Variants

Where KX and ST optimize sorting, Variator solves a different pain point: variant invisibility. It’s a game-changer for apparel or customizable products, displaying color/size variants as standalone items on collection pages—cutting clicks and boosting conversions.

Rating: ⭐4.8 (194 reviews) – Essential for variant-heavy stores.

Key Features: Variator turns dropdown menus into visible thumbnails, with options to show all or selected variants (e.g., only “XS” sizes). The add-to-cart button on variants reduces friction, and custom styling blends with your theme. It even surfaces variants in search results, ideal for stores with complex SKUs.

Pricing: Start at $4.49/month (Ultimate Plan) or more saving with $50/year. The Platinum tier ($12/month) adds advanced rules (e.g., shuffle variants weekly). 7-day free trial.

Conclusion

The secret to how to create a collection page on Shopify 100% effectively does not lie in the basic settings, but in the art of optimizing every aspect. A perfect collection page must be a seamless combination of: visually appealing aesthetics, a shopping experience as smooth as surfing, and smart AI technology that automatically suggests suitable products.

When you understand how to create a collection page on Shopify optimally from eComStart, each product will know how to “speak for” you, guiding customers from surprise to delight, and finally to an irresistible purchase decision. This is exactly how famous brands turn their collection pages into “treasure troves” that generate massive daily revenue!

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