Retail has rapidly shifted online during the past few years. However, the physicality of the in-store purchasing experience is something that the E-commerce experience lacks. Fortunately, you can turn the table by starting to add video on Shopify product page.
By doing this, your eCommerce stores can enhance the user experience (UX) and enrich your product descriptions, giving more context on what your product is like.
This post will give you 4 methods to add video to Shopify product pages, as well as a quick explanation of the value of product videos and the kinds of videos to add.
Contents
1. How To Add Video On Shopify Product Page
Let’s get started with the 4 different ways to add video to Shopify product pages.
1.1. Add Video To Shopify Product Media
Remember that your videos have to meet the following requirements if you’re uploading videos from your device:
- Video length: up to 10 minutes
- Video size: up to 1 GB
- Video resolution: up to 4K (4096 x 2160 px)
Here are the steps:
- Step 1: Click Add product in the Products column on the left in your Shopify admin. Or, simply click on the product’s name in the product list to add videos to an existing product.
- Step 2: Choose the video you wish to upload by clicking Upload new in the Media section. Besides, by selecting Add from URL, you can also upload videos from the URL.
- Step 3: Simply click Save once you’re finished.
💡Note: To make the video look consistent with the other media in the product carousel, you may need to make some edits, depending on the video’s aspect ratio.
1.2. Embed Video In Shopify Product Page Description
You can add video to Shopify product description from YouTube:
- Step 1: Choose your YouTube video -> Click Copy embedded code from the context menu.
- Step 2: Go to Shopify admin -> Navigate to Products and choose the product on which you wish to embed the video.
- Step 3: Click the small icon with the play button in the Description box.
- Step 4: Click Insert video after pasting the code.
- Step 5: After saving the modifications, you’re finished!
💡Note: To make the video responsive and free of distortion, we advise making some edits to the embedded code. All you need to do is set the width and height to 100%, as the screenshot below illustrates.
1.3. Use The Video Section In Your Theme
You can add videos to almost any area of your Shopify store by using dedicated video sections in your theme. Remember that free themes may only allow you to add videos in certain locations due to their limited capability.
The steps to add videos utilizing specific video sections in the builder of your Shopify theme are as follows:
- Step 1: Click Customize after selecting Online Store (left sidebar) -> Choose Themes in your Shopify admin.
- Step 2: Click Add section under the Template area on the left sidebar, then scroll to the Video area and select it.
- Step 3: Paste a URL from Vimeo or YouTube, or add your own film from your library. You’re done!
1.4. Use Third-Party Apps To Add Videos
You can use third-party apps to add videos to your product pages. There are many of them for you to choose but here are the best 3 options we believe will offer you the most positive results.
| Rating | Pricing | App Link | |
|---|---|---|---|
| Smartzer Live & Video Shopping | 5.0 ⭐(3 reviews) | From $99/month | Try the app! |
| CBB • Video Background | 4.4 ⭐(206 reviews) | $9.99/month | Try the app! |
| Videeo: Shoppable Videos & UGC | 4.6 ⭐(24 reviews) | From $0/month | Try the app! |
These apps can simplify the process of adding videos and make them look great with solid visual content. However, to obtain the best features and results, you will have to pay since free apps have fewer functionalities like limited viewer management, advanced customization, etc.
2. Why Adding Video To Shopify Product Page Matters
Now that you know how to add a video to Shopify product page. But, learning how it benefits your business will make you more enthusiastic about the work.
2.1. Boosting The In-Store Experience
Despite having stunning light, backgrounds, and high-definition cameras, even the best product images are static two-dimensional representations of objects. They can’t compare to the real ones in a real three-dimensional world.
Thankfully, videos can make their subjects come to life. They give customers the closest look at how items are through a screen.
According to 99% of video marketers, their product or service has improved consumer comprehension thanks to video. In 2025, 83% of customers want to see more brand videos based on the same survey.
2.2. Conversion Rate Optimization (CRO) & Returns Prevention
Your product pages will convert more visitors into customers if you use video in your Shopify store. The average order value of your product can also be increased by more clearly demonstrating its advantages.
87% of respondents to a Wyzowl survey said that watching a video persuaded them to purchase a good or service.
Better yet, showcasing product specifics will result in fewer returns. 22% of customers said that the goods they received appeared different, which is why they returned them. Thus, they are less likely to return your product if you provide them with a thorough visual description that helps them grasp it better.
2.3. SEO Improvement
Customers spend more time on pages that have videos on them. Your product page or blog entries may increase in search engine rankings if customers stay on them longer and don’t leave.
However, other things can rank on Google besides the pages of your website. With excellent video SEO, your videos can rank toward the top of search results if your brand has a YouTube channel.
3. Types Of Videos To Add To Shopify Product Pages
Employing videos is a fantastic digital marketing strategy but you need to know that there are many types of video. Choosing the right one for your niche can levitate your business.
3.1. Product Demonstrations
Product demos are brief videos that show viewers how a service or product operates, explaining its features and the reasons for using it.
Technology companies should utilize these videos to better illustrate their products or services since they are made of complicated components and require clear guidelines for people to use properly.
3.2. 360-Degree Product Views
With a click or swipe, this video allows customers to rotate, zoom in, and explore products from any desired angle, helping them to see the most critical aspects up close.
Businesses in the fashion industry can add this type of video for enhanced product display. It allows shoppers to examine every angle of a dress, for example, as they rotate the item. Just like when they put on the dress and turn around in front of the mirror.
3.3. Customer Testimonials
Customer testimonial videos showcase satisfied customers praising a company and telling the reasons why selecting the product, their usage of it, and their favorite features or aspects of the brand.
This video type can be a great tool for food and beverage or beauty businesses to boost customer trust. Their products will affect the body of the users directly so it is best to have the real users speak for you. Your potential customers can be assured about your product since there are people like them who already used it and are happy about its quality.
3.4. Behind-the-scenes or Brand Stories
These videos offer a close-up view of the real work culture and daily activities within a firm to establish a stronger bond with the audience and reveal the people and procedures that go into the creation of the products.
Purposeful businesses can have this video in place to share their mission, motivation and projects to contribute to building a better world. Customers can see better and be more convinced when they see real actions, not just words. They will feel motivated to do the same by purchasing from you.
4. Best Practices For Adding Videos To Shopify Product Pages
Video marketing can be a fantastic tool, but you need to know how to add product video in Shopify effectively. Think about the following before your video integration.
4.1. Keep It Short & Engaging
Humans are known to have a short attention span. Therefore, a lengthy, drawn-out video shouldn’t be your aim. Don’t go beyond five minutes. Additionally, you only have a few seconds to leave a positive impression. So, you must have a captivating “hook” at the beginning of your video.
4.2. Mobile Optimization
Since everyone uses their smartphones to access a vast amount of internet content, these videos should be formatted for mobile viewing. Thus, make sure that your videos are mobile-friendly.
This can involve compressing the video to lower the file size and formatting it to be mobile device compliant, both of which can speed up download speeds on mobile devices.
4.3. Optimize Video Quality
Enhancing the overall user experience and raising the possibility that viewers will watch the entire video depends on video optimization.
Furthermore, optimized videos have a higher chance of being liked, shared, and commented on, all of which can boost customer engagement and enhance the likelihood that new viewers will notice the video.
To optimize the video quality, you can:
- Compress video resolution to 1080p and keep the frame rate at no more than 29.97FPS.
- Convert videos to the video format (MP4, MOV, etc)
💡Relevant reading: How To Launch Shopify Store: A Comprehensive Handbook
If you still have questions about adding videos to Shopify product page, don’t hesitate to contact our Shopify store setup and configuration service experts.
5. Conclusion
As a store owner, finding the best methods to interact with and educate your consumers is your responsibility. Trying to add video on Shopify product page is a great idea.
Trying to add video to Shopify product description will have a long-lasting effect on your store. It will be your key to increased sales, fewer returns, and better rankings.
So, why wait any longer? Start it now with this eComStart guide. Good luck!
6. FAQs
